Saito Solar Discounted Cash Flow Valuation Case Study Solution


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Saito Solar Discounted Cash Flow Valuation Case Study Solution

Background and Facts

Saito Solar Discounted Cash Flow Valuation a workplace supplies store for small and average sized businesses has actually just recently been involved in preparing for a merging with its rival House Deport, which has impacted efficiency degrees in departmentswith the senior supervisor involved in legal issues put forth by the federal Profession Commission. With the Advertising and marketing Head advancing the news of his departure from the company in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the function in the future. With difficulties in the type of a potential social modification as well as reduced staff member morale, the organization needs a full reengineering initiative at the advertising and marketing division.

Issue Declaration

The possible cultural adjustment at the advertising and marketing division of Saito Solar Discounted Cash Flow Valuation is raising uncertainty in the working environment bring about different obstacles for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting calculated decisions given that Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Profession Commission's intervention in the process. Given the reality that the store has a global presence with branches in UK, U.S.A., Canada and also Germany, political factors in each of these countries may have the ability to affect efficiency or critical goals. Federal Trade Compensation's antitrust fit against the merger took up beneficial time of the organization's elderly monitoring suggesting that 'political' factors can have major implications for an international company.

Economic Factors: Financial factors such as the introduction of small companies in the global situation recommend that Saito Solar Discounted Cash Flow Valuation is thriving in a setting where there is potential growth of companies. Along with this, fact that shop clients are mostly searching for workplace products for home offices recommends that the marketplace has an increasing trend of business owners and also online businesses.

Social factors: Social trends in the economic situation show that consumers are searching for convenience as well as appealing prices. Marketing research demonstrates how the customer for Saito Solar Discounted Cash Flow Valuation lacks awareness concerning locating options which can offer a combination of comfort as well as affordable.

Technological factors: Modern technology plays an important role in Saito Solar Discounted Cash Flow Valuation's business technique particularly as the company is piloting Innovation centers which would provide modern technology sales as well as support in the form of memory upgrades, outer installations. (Recap of INSECT in appendix 2).

OB Issues and Effects.

Several underlying Organizational Actions issues can be seen in Saito Solar Discounted Cash Flow Valuation's case as highlighted in this area.

Uneasiness regarding social change: There is uneasiness about a cultural adjustment that would occur as soon as Todd Krasnow leaves from his setting as the Exec Vice President of Advertising with the majority of the employee already showing unhappiness over this possible action. This predicted modification has produced stress in the work environment which has been combined with the previous anxiety of preparing the company for a possible merging with Residence Deport.

Stressful Task Setting for Newcomers: There is lack of workers that can match the difficult atmosphere of a busy organization. Not just does this result in difficulty in finding the ideal individuals, it places tension on new hires as can not withstand the rate and also pressure that the company expects them to bear.

Double Reporting Lines: Newcomers locate this business society cumbersome and also tough to manage especially as dotted line relationships are meant to be weaker as a whole and unbiased setting as well as efficiency evaluation is still done by the solid line manager. This indicates that beginners might lose quality about their respective duties and also objectives especially as populated line reporting does not maintain them in straight interaction with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles although it had been speculated that the latter would certainly take Krasnow's setting came as a blow to her spirits. Lewis may have been qualified and also proper for the work however the fact that Kransnow's separation would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from services.

Anxiety & Work Instability: Fear and also insecurity can be identified as 2 significant issues that Lewis would certainly be handling especially as the merging has actually now be terminated and also two elderly execs of the advertising division would be leaving. The entire obligation of the division would certainly be falling on Lewis's shoulders who would not just be in charge of brining about a cultural modification but would additionally need to show herself in her new duty.

Inappropriate Administration Style of Leader: Lewis's monitoring design and also its incompatibility with the advertising division's role can additionally be seen as an OB obstacle particularly as she has been made use of to handling problems in the procedures department where workers are educated to focus on procedures as well as get them right. The marketing division on the other hand can be viewed as a team of individuals that are utilized to being supported by Krasnow that focused much more on output than procedures.

Interdepartmental Disputes: Interdepartmental arguments in between 3 divisions, advertising, merchandizing and also procedures specifically over the allotment of the advertising mix can be determined as an additional OB issue. Although the advertising division does not share the exact same vision as the various other 2 departments pertaining to the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing and procedures divisions do not concur over the marketing mix appropriation among each other either.

Fragmentation in Marketing Department: Disintegration in between the advertising and marketing departments can be determined as one more OB problem which can need further interest. The reality that the advertising and marketing sections in the advertising division are disconnected is preventing both divisions from acquiring from each other's experience as well as know-how. Assimilation of marketing with retailing and also procedures would certainly end up being harder if the advertising division itself is disintegrated which can be an additional possible OB worry.

Saito Solar Discounted Cash Flow Valuation Analysis

Different theories have been utilized to discuss the circumstances to obtain further clearness about the situation at hand.

McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most managers believe that staffs are passive and lazy, have little passion as well as stand up to adjustment. The situation at Saito Solar Discounted Cash Flow Valuation is not entirely complying with Theory X, it can be seen that brand-new hires are discovering this environment instead demanding which might at some point lead to a greater inclination of the administration towards Theory X. Even while evaluating Lewis's management design, concept X might have been suitable in the operations department to some level yet the Advertising and marketing division would require reliance on Concept Y in order to get the imagination and originality from the teams.

Tuckman's Teamwork Concept: As far as Lewis's issue regarding bringing harmony in between the marketing and also advertising department is concerned, this would initially lead to contrast as talked about by Bruce Tuckman in his 'Team effort Theory'. By integrating the marketing and also marketing division's job, there may be the exact same first disconnect which might lead to the 2nd stage of 'storming' where the teams test one another.

Bridges' Transition Design: According To William Bridge's theory (appendix 4), individuals are rather uneasy with change, which is noticeable by the circumstance at Saito Solar Discounted Cash Flow Valuation The situation can be seen as a normal program of life if is researched according to Bridge's concept where he discusses that people undergo three stages of change when they experience modification. 'End, losing and Releasing', The Neutral Zone and 'The New Beginning' (Bridges, 2004). When individuals are presented with adjustment, they enter stage one therefore there might be emotions like sadness, unpredictability, irritation, rage, fear, rejection as well as disorientation.The situation at the advertising division of Saito Solar Discounted Cash Flow Valuation is comparable so Lewis can obtain comfy with the concept that it is not remarkable habits. In the 2nd stage, there might be a demand to bridge the void in between the new and also old society so Lewis might need to face this experience when Krasnow leaves. There might be reduced spirits and reduced performance at this stage which need to not be taken as a problem. It is throughout this phase that Lewis will certainly have to provide guidance to the department to ensure that they can discover an orientation. It can be seen how Krasnow has actually already made this change simpler by making Lewis get associated with the division a year before his actual departure. Based on Bridges' Design, phase three will bring about openness to discovering, High power and also commitment as people will certainly accept the modification (Bridges, 2004).

Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has talks about the significance of 'security requires as being a lower degree requirement of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to feel safe and secure and also out of threat' is at the 2nd degree of requirements. Prior to a staff member can be made to establish psychologically, he requires to have his 'Physical 'as well as 'Security' requires met.

SWOT Analysis for Saito Solar Discounted Cash Flow Valuation Case Study

Implication of Analysis.

The OB analysis has considered various theories to recognize how to handle the current scenario at hand. The complying with three choices have been proposed to assist Lewis manage the business challenges in the advertising and marketing department. Each of these choices has actually been recommended for relieving the shift required to bring the advertising department according to the requirements of the market and for making the cultural modification that would certainly comply with when the existing leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and also Manufacturing features. Combination of Advertising with Workflow.

Assessment of Alternatives.

Combination of Advertising And Marketing & Advertising And Marketing Functions: The in-house advertising firm of Saito Solar Discounted Cash Flow Valuation is currently toughness for the organization in terms of conserving up on overheads related to advertising and marketing as well as promo. Because no new recruitment has been done after Bridget Cole's separation with the reporting line being directly designated to Krasnow for the advertising feature, this is a favorable chance for incorporating the marketing and advertising features. Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merging days has experience in business-to-business advertising along with firm and also retail marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to deal with both advertising and marketing functions.

The benefit of this technique is that it will incorporate the two features while reducing the need for hiring an added source for advertising and marketing. In addition to this, Lewis would certainly be heading the marketing division and in any case her replacement would certainly be required for the existing function that she is carrying out. The downside of this option is that exterior hiring might produce resentment from inner workers that might be looking at the setting of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and Production: Provided the affordable stress and high top quality job called for from the advertising firm, it is advised that Lewis should allow the production unit to be a separate feature from the marketing device. Since most advertising and marketing firms had these two functions as separate systems, it makes even more sense to follow the standard.

Integration of Advertising with Operations: Since Lewis is already caring for the advertising and marketing and also procedures divisions concurrently; it makes sense to integrate both features because she has been successfully taking care of both ends. The truth that the two divisions already have major distinctions over allowance of sources suggests that this assimilation might have the ability to produce harmony particularly as Lewis would be heading both ends.However there are various disadvantages of this move particularly as it would certainly place too much problem over Lewis's shoulders. The fact that Lewis has to adapt her monitoring design for the advertising and marketing department recommends that these two divisions would certainly be culturally diverse. Lewis might not be able to use one type of management style to both divisions which can result in inadequacy in either one of the two features.


An examination of the 3 choices shows that assimilation of marketing as well as procedures would certainly not be a practical step due to the large differences in between both departments despite the fact that currently Lewis is taking care of both. While splitting up of the manufacturing feature may have been a favorable relocation for the marketing division, the fact that it would suggest positioning a 3rd feature under Lewis's wing implies this must be prevented also. The combination of the advertising department is the most effective alternative in regards to getting the ideal arise from the department. An action prepare for this alternative is reviewed listed below.

Action Plan.

Lewis will take control of the function of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of advertising and marketing.

Production function will continue to be part of advertising and marketing under advertising function.

Lewis will divide herself from procedures.

A democratic management style with staff member empowerment will be utilized in advertising and marketing department.

Open up door plan as well as focus on cross departmental interaction will certainly be targeted at getting rid of disharmony.

Contingency strategy.

If the integration does not exercise as prepared, a contingency plan would certainly adhere to which would certainly separate the manufacturing feature from the marketing function to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the advertising division without an SVP. In that case the production feature will absolutely be separated by putting it under an SVP production.