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Saito Solar Discounted Cash Flow Valuation Case Study Analysis

Background and Facts

Saito Solar Discounted Cash Flow Valuation an office materials store for tiny and medium sized businesses has actually just recently been involved in preparing for a merger with its competitor Residence Deport, which has impacted effectiveness levels in departmentswith the elderly supervisor involved in legal problems presented by the federal Profession Compensation. With the Advertising and marketing Head advancing the news of his departure from the company in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the duty in the near future. With challenges in the kind of a possible cultural modification as well as reduced worker spirits, the company is in need of a complete reengineering effort at the marketing department.

Problem Statement
Porter's 5 Forces Analysis
The potential cultural modification at the advertising department of Saito Solar Discounted Cash Flow Valuation is increasing uncertainty in the workplace bring about different difficulties for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing strategic decisions because Stapes Inc. needed to desert its plans of combining with Office Deport after the Federal Trade Compensation's treatment in the process. Given the reality that the shop has a global presence with branches in UK, UNITED STATES, Canada and also Germany, political consider each of these countries might have the ability to impact performance or calculated objectives. Federal Trade Payment's antitrust suit versus the merger occupied useful time of the company's elderly administration suggesting that 'political' factors can have significant ramifications for a worldwide company.

Economic Factors: Financial factors such as the emergence of small companies in the international scenario suggest that Saito Solar Discounted Cash Flow Valuation is flourishing in an environment where there is potential growth of organisations. Fact that store customers are mostly looking for office supplies for residence offices suggests that the market has a climbing pattern of entrepreneurs and residence based organisations.

Social factors: Social fads in the economic situation reveal that customers are looking for ease along with attractive costs. Marketing research shows how the consumer for Saito Solar Discounted Cash Flow Valuation does not have awareness about finding options which can use a combination of ease and inexpensive.

Technical factors: Modern technology plays an important duty in Saito Solar Discounted Cash Flow Valuation's business approach especially as the organization is piloting Modern technology centers which would certainly offer modern technology sales as well as assistance in the kind of memory upgrades, outer installations. (Recap of PARASITE in appendix 2).

OB Issues as well as Symptoms.

Numerous underlying Organizational Habits concerns can be seen in Saito Solar Discounted Cash Flow Valuation's case as highlighted in this area.

Concerns about cultural adjustment: There is concern about a cultural modification that would occur as soon as Todd Krasnow leaves from his placement as the Executive Vice President of Advertising with a lot of the staff members already showing unhappiness over this possible move. This anticipated modification has created stress in the office which has actually been coupled with the past stress and anxiety of preparing the company for a possible merger with Home Deport.
Pest Analysis
Difficult Work Setting for Newcomers: There is lack of workers that can match the stressful setting of a hectic company. Not just does this lead to difficulty in discovering the best individuals, it puts anxiety on new hires as can not endure the rate as well as pressure that the organization expects them to birth.

Twin Coverage Lines: Newcomers discover this business society cumbersome as well as challenging to deal with specifically as populated line connections are indicated to be weak as a whole and also unbiased setting and efficiency examination is still done by the solid line supervisor. This implies that newbies could shed clarity concerning their particular roles as well as goals specifically as dotted line coverage does not keep them in straight interaction with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles although it had actually been guessed that the last would take Krasnow's setting came as an impact to her morale. Lewis might have been qualified as well as proper for the work yet the truth that Kransnow's departure would certainly make Coles a direct record to Lewis may have been the factor for Coles' resignation from services.

Worry & Task Instability: Fear and also instability can be identified as 2 major worries that Lewis would be taking care of specifically as the merging has currently be terminated and also two senior executives of the marketing department would certainly be leaving. The entire obligation of the division would certainly be falling on Lewis's shoulders who would certainly not just be in charge of brining regarding a cultural change but would additionally have to confirm herself in her new role.

Incompatible Monitoring Style of Leader: Lewis's administration style as well as its incompatibility with the advertising and marketing department's role can additionally be seen as an OB obstacle specifically as she has been utilized to taking care of issues in the operations department where personnel are taught to concentrate on procedures and obtain them right. The advertising and marketing department on the various other hand can be seen as a team of people who are made use of to being supported by Krasnow who focused extra on output than processes.

Interdepartmental Disputes: Interdepartmental differences between 3 divisions, marketing, merchandizing as well as procedures respectively over the appropriation of the advertising and marketing mix can be identified as one more OB worry. Although the marketing division does not share the exact same vision as the various other 2 departments pertaining to the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing as well as operations divisions do not concur over the advertising and marketing mix allowance among one another either.

Fragmentation in Marketing Division: Fragmentation in between the marketing and advertising departments can be identified as one more OB issue which could require further attention. The fact that the marketing and advertising areas in the advertising and marketing division are separated is preventing both departments from gaining from each various other's experience and know-how. Assimilation of advertising and marketing with merchandising and procedures would certainly end up being more difficult if the marketing division itself is broken down which can be an additional prospective OB worry.

Saito Solar Discounted Cash Flow Valuation Analysis

Numerous concepts have actually been utilized to discuss the conditions to obtain more clearness about the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of managers think that staffs are passive and also careless, have little aspiration as well as resist change. The situation at Saito Solar Discounted Cash Flow Valuation is not totally complying with Theory X, it can be seen that new hires are locating this setting instead demanding which might at some point lead to a better disposition of the management towards Concept X. Also while assessing Lewis's administration design, concept X may have been ideal in the operations division to some extent yet the Advertising division would certainly call for reliance on Theory Y in order to get the creativity as well as creativity from the groups.

Tuckman's Team effort Concept: Regarding Lewis's issue regarding bringing consistency in between the advertising and marketing department is worried, this would initially lead to conflict as talked about by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). According to Tuckman's concept shown in appendix 3, throughout the initial phase of team development, people may not bond, as they are active locating their location in the group. By incorporating the marketing and advertising department's work, there may coincide initial detach which can result in the second phase of 'storming' where the teams test each other. Nonetheless, it is only throughout the 3rd stage or 'norming' when they would certainly collaborate to share suggestions prior to the group can bring about harmony in the fourth phase 'performing'.

When individuals are presented with change, they go into phase one and also so there may be feelings like sadness, unpredictability, frustration, anger, concern, denial and also disorientation.The circumstance at the marketing department of Saito Solar Discounted Cash Flow Valuation is similar so Lewis can obtain comfy with the suggestion that it is not remarkable habits. It is throughout this stage that Lewis will have to provide guidance to the department so that they can discover a sense of direction. It can be seen just how Krasnow has actually already made this change much easier by making Lewis obtain entailed in the division a year prior to his actual departure.
Vrio Analysis
Maslow's Demand pecking order: The OB problem related to instability at the office has been set off first of all by the modification in management and also secondly by the fact that the merger will certainly no more be started. Abraham Maslow in his Theory of 'Needs Pecking order' (appendix 5) has reviews the significance of 'protection needs as being a reduced degree requirement of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to feel protected as well as untouched' goes to the second level of demands. Prior to a staff member can be made to establish emotionally, he needs to have his 'Physiological 'and also 'Safety and security' needs fulfilled. This indicates that unless the employees are made to feel secure concerning their present work condition in Saito Solar Discounted Cash Flow Valuation they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Saito Solar Discounted Cash Flow Valuation Case Study

Ramification of Analysis.

The OB analysis has actually considered different theories to comprehend exactly how to cope with the existing circumstance handy. The adhering to three choices have been recommended to assist Lewis deal with the business challenges in the marketing department. Each of these alternatives has actually been suggested for easing the transition required to bring the marketing department in line with the requirements of the market and also for making the cultural change that would certainly follow as soon as the existing leader leaves.

Assimilation of advertising and marketing features. Separating Adverting as well as Production features. Combination of Advertising with Operations.

Evaluation of Alternatives.

Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merging days has competence in business-to-business advertising and marketing along with firm as well as retail marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to take care of both marketing and also marketing features.

The advantage of this approach is that it will certainly integrate both features while decreasing the demand for working with an additional source for advertising. Along with this, Lewis would be heading the advertising and marketing department and also regardless her substitute would be required for the current duty that she is carrying out. The disadvantage of this choice is that exterior hiring may cause bitterness from internal personnel who might be looking at the position of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and also Production: Provided the competitive pressures and high top quality work called for from the advertising and marketing firm, it is suggested that Lewis must permit the manufacturing unit to be a different feature from the marketing unit. Given that most marketing firms had these 2 functions as separate units, it makes more sense to follow the standard.

Integration of Advertising with Workflows: Since Lewis is already taking treatment of the advertising and marketing and procedures divisions concurrently; it makes sense to incorporate the 2 features since she has been effectively taking care of both ends. The fact that Lewis has to adjust her management design for the marketing department suggests that these 2 departments would be culturally diverse.


An examination of the 3 options indicates that combination of advertising and marketing and also operations would certainly not be a practical step as a result of the substantial distinctions between both departments despite the fact that presently Lewis is handling both. While separation of the manufacturing feature may have been a desirable action for the advertising and marketing department, the truth that it would certainly suggest putting a 3rd feature under Lewis's wing indicates this should be prevented as well. The integration of the marketing department is the very best option in regards to obtaining the ideal arise from the division. An activity plan for this alternative is discussed below.

Action Strategy.
Lewis will take control of the function of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would certainly be combined.

Judith Shapiro will be worked with to take Lewis's place as SVP of advertising and marketing.

Production feature will certainly remain part of advertising under marketing function.

Lewis will divide herself from procedures.

An autonomous management style with employee empowerment will certainly be made use of in marketing division.

Open door plan and also focus on cross departmental communication will be targeted at getting rid of discord.

Contingency strategy.

If the combination does not exercise as prepared, a contingency strategy would comply with which would certainly separate the manufacturing function from the marketing feature to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the production function will absolutely be divided by positioning it under an SVP manufacturing.