Sengupta Fibres Ltd Case Study Solution


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Sengupta Fibres Ltd Case Study Help

Background and Facts

Sengupta Fibres Ltd a workplace materials store for small and also moderate sized companies has just recently been involved in planning for a merger with its rival Home Deport, which has actually affected efficiency degrees in departmentswith the elderly manager associated with lawful problems presented by the federal Profession Commission. With the Advertising Head advancing the news of his departure from the company in one year, Jeannie Lewis, the existing head of operations has been asked to take the duty in the future. With difficulties in the type of a prospective social adjustment and reduced worker morale, the company needs a complete reengineering initiative at the advertising and marketing division.

Issue Statement
Porter's 5 Forces Analysis
The potential social change at the advertising division of Sengupta Fibres Ltd is increasing unpredictability in the workplace resulting in numerous challenges for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing critical choices since Stapes Inc. needed to abandon its strategies of combining with Workplace Deport after the Federal Profession Payment's treatment in the process. Given the truth that the store has an international existence with branches in UK, U.S.A., Canada and also Germany, political consider each of these countries might be able to impact performance or critical goals. Federal Profession Compensation's antitrust match against the merger took up valuable time of the company's elderly administration suggesting that 'political' factors can have significant effects for an international service.

Economic Factors: Financial factors such as the emergence of local business in the worldwide circumstance suggest that Sengupta Fibres Ltd is thriving in an environment where there is possible growth of services. Fact that shop consumers are mostly looking for office materials for home offices recommends that the market has a rising pattern of business owners and also house based services.

Social factors: Social patterns in the economy reveal that consumers are trying to find convenience along with appealing costs. Market research shows how the customer for Sengupta Fibres Ltd does not have recognition about locating services which can offer a mix of convenience and low costs.

Technological factors: Innovation plays a vital role in Sengupta Fibres Ltd's service method specifically as the company is piloting Modern technology centers which would certainly offer modern technology sales and also support in the kind of memory upgrades, peripheral installments. (Recap of PARASITE in appendix 2).

OB Issues and also Symptoms.

A number of underlying Business Actions problems can be seen in Sengupta Fibres Ltd's case as highlighted in this area.

Concerns concerning cultural modification: There is worry about a social change that would take place as soon as Todd Krasnow leaves from his position as the Exec Vice President of Advertising with the majority of the personnel currently showing unhappiness over this potential step. This anticipated modification has actually produced anxiety in the work environment which has actually been paired with the past tension of preparing the firm for a potential merger with Residence Deport.
Pest Analysis
Stressful Job Atmosphere for Newcomers: There is shortage of personnel that can match the difficult atmosphere of a hectic organization. Not only does this lead to trouble in finding the ideal people, it puts anxiety on brand-new hires as can not hold up against the pace and also pressure that the company expects them to bear.

Double Coverage Lines: Beginners locate this business culture difficult and also challenging to cope with especially as populated line partnerships are suggested to be weak as a whole as well as objective setting and also efficiency examination is still done by the solid line manager. This suggests that newcomers might lose quality concerning their particular duties and also objectives particularly as dotted line coverage does not maintain them in direct interaction with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles even though it had been hypothesized that the latter would take Krasnow's placement came as a strike to her spirits. Lewis may have been qualified and proper for the job yet the reality that Kransnow's departure would make Coles a direct report to Lewis might have been the reason for Coles' resignation from solutions.

Anxiety & Work Instability: Concern as well as instability can be determined as two major issues that Lewis would be dealing with especially as the merger has currently be terminated as well as two senior execs of the marketing department would be leaving. The whole obligation of the department would certainly be dropping on Lewis's shoulders who would certainly not just be in charge of brining regarding a social adjustment but would certainly additionally need to confirm herself in her brand-new duty.

Inappropriate Monitoring Design of Leader: Lewis's monitoring style as well as its incompatibility with the advertising department's function can additionally be seen as an OB challenge especially as she has actually been utilized to taking care of concerns in the operations division where personnel are taught to concentrate on processes and obtain them. The marketing department on the various other hand can be seen as a group of people that are made use of to being supported by Krasnow who focused much more on outcome than procedures.

Interdepartmental Differences: Interdepartmental arguments between 3 divisions, advertising, merchandizing and procedures specifically over the appropriation of the advertising mix can be recognized as one more OB concern. Although the advertising and marketing division does not share the same vision as the other 2 divisions relating to the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and also procedures divisions do not concur over the marketing mix appropriation amongst each other either.

Fragmentation in Marketing Department: Disintegration between the marketing and advertising departments can be determined as an additional OB issue which could need further attention. The truth that the advertising and marketing areas in the advertising and marketing division are detached is avoiding both divisions from gaining from each other's experience and also proficiency. Combination of advertising and marketing with merchandising as well as operations would certainly end up being more difficult if the marketing division itself is broken down which can be an additional potential OB issue.

Sengupta Fibres Ltd Analysis

Various concepts have been made use of to describe the conditions to obtain further clearness about the circumstance at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, a lot of managers believe that staffs are passive and also lazy, have little ambition as well as resist change. The circumstance at Sengupta Fibres Ltd is not entirely adhering to Theory X, it can be seen that brand-new hires are locating this setting instead stressful which may eventually lead to a higher disposition of the administration towards Concept X. Also while evaluating Lewis's management style, theory X might have been appropriate in the procedures department to some degree yet the Advertising and marketing division would call for dependence on Concept Y in order to get the imagination as well as originality from the groups.

Tuckman's Teamwork Concept: As much as Lewis's concern regarding bringing consistency in between the advertising and marketing as well as advertising and marketing department is concerned, this would originally lead to conflict as reviewed by Bruce Tuckman in his 'Teamwork Concept'. By combining the advertising and marketing and also advertising and marketing department's work, there might be the exact same initial detach which can lead to the second stage of 'storming' where the groups test one an additional.

When individuals are presented with modification, they go into stage one as well as so there may be feelings like sadness, unpredictability, stress, anger, concern, rejection as well as disorientation.The scenario at the advertising division of Sengupta Fibres Ltd is similar so Lewis can obtain comfortable with the concept that it is not phenomenal habits. It is throughout this stage that Lewis will certainly have to give assistance to the department so that they can discover a feeling of instructions. It can be seen just how Krasnow has currently made this transition easier by making Lewis obtain entailed in the department a year prior to his actual separation.
Vrio Analysis
Maslow's Requirement power structure: The OB concern pertaining to instability at the workplace has actually been triggered firstly by the modification in monitoring and also second of all by the truth that the merging will no longer be initiated. Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has talks about the significance of 'protection needs as being a lower degree requirement of a human for triggering inspiration. As seen in the pyramid cooperated appendix 3, we can see how 'the demand to feel safe and secure as well as safe' goes to the 2nd degree of requirements. Before an employee can be made to create emotionally, he needs to have his 'Physical 'and 'Safety and security' needs fulfilled. This shows that unless the employees are made to really feel secure about their current employment standing in Sengupta Fibres Ltd they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Sengupta Fibres Ltd Case Study

Effects of Analysis.

The OB analysis has actually checked out various theories to comprehend exactly how to deal with the current scenario available. The following three options have actually been suggested to help Lewis deal with the organizational difficulties in the advertising division. Each of these options has been suggested for easing the change needed to bring the marketing division in accordance with the demands of the market and also for making the social adjustment that would certainly follow when the current leader leaves.

Integration of marketing and advertising functions. Dividing Adverting as well as Production features. Combination of Advertising with Operations.

Evaluation of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merger days has expertise in business-to-business marketing along with agency and retail advertising experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both advertising and advertising and marketing features.

The benefit of this method is that it will certainly incorporate the two features while reducing the requirement for working with an added source for marketing. In addition to this, Lewis would be heading the advertising division and also all the same her substitute would be required for the present duty that she is carrying out. The disadvantage of this alternative is that exterior hiring might produce bitterness from inner workers who may be eying the setting of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and also Manufacturing: Given the competitive stress as well as high quality work needed from the advertising firm, it is advised that Lewis ought to allow the production system to be a separate function from the advertising and marketing unit. Considering that the majority of advertising agencies had these two functions as separate units, it makes more feeling to follow the norm.

Combination of Advertising with Procedures: Considering that Lewis is already taking treatment of the advertising and marketing and also operations divisions simultaneously; it makes feeling to incorporate the two functions considering that she has actually been effectively taking care of both ends. The truth that Lewis has to adapt her management design for the advertising department recommends that these two departments would be culturally varied.


An examination of the 3 choices shows that combination of advertising and marketing and also procedures would certainly not be a viable relocation because of the vast distinctions in between the two divisions despite the fact that presently Lewis is taking care of both. While splitting up of the manufacturing feature may have been a beneficial move for the advertising department, the fact that it would certainly mean positioning a third function under Lewis's wing means this need to be stayed clear of. The assimilation of the advertising and marketing department is the most effective alternative in regards to getting the optimal arise from the division. An action plan for this choice is discussed below.

Activity Plan.
Lewis will take control of the role of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of advertising and marketing.

Production function will stay part of advertising under advertising and marketing function.

Lewis will certainly divide herself from procedures.

A democratic leadership style with worker empowerment will certainly be used in advertising department.

Open up door plan and also focus on cross departmental interaction will be aimed at removing discord.

Backup strategy.

If the assimilation does not exercise as intended, a backup plan would follow which would certainly divide the manufacturing function from the advertising and marketing feature to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising division without an SVP. Because case the production feature will certainly be separated by positioning it under an SVP production.