Siebel Systems The Role Of The Cfo Case Study Help


Home >> Harvard >> Siebel Systems The Role Of The Cfo >>

Siebel Systems The Role Of The Cfo Case Study Analysis

Background and Facts

Siebel Systems The Role Of The Cfo a workplace materials merchant for small and also medium sized organisations has lately been involved in preparing for a merger with its rival House Deport, which has affected effectiveness levels in departmentswith the senior supervisor associated with lawful complications put forth by the government Profession Commission. With the Advertising and marketing Head advancing the information of his separation from the firm in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the role in the near future. With obstacles in the form of a possible social adjustment as well as low staff member spirits, the company needs a total reengineering initiative at the advertising department.

Trouble Declaration
Porter's 5 Forces Analysis
The potential cultural change at the marketing department of Siebel Systems The Role Of The Cfo is enhancing unpredictability in the working environment causing numerous difficulties for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting calculated decisions given that Stapes Inc. needed to desert its plans of combining with Office Deport after the Federal Trade Payment's intervention in the process. Offered the reality that the store has an international visibility with branches in UK, U.S.A., Canada and also Germany, political factors in each of these nations might be able to impact performance or critical objectives. Federal Trade Compensation's antitrust suit versus the merger took up beneficial time of the company's senior monitoring recommending that 'political' factors can have significant ramifications for an international company.

Economic Factors: Economic factors such as the introduction of small companies in the worldwide circumstance recommend that Siebel Systems The Role Of The Cfo is flourishing in a setting where there is possible development of companies. Along with this, truth that store clients are mainly seeking office materials for home offices recommends that the marketplace has an increasing trend of entrepreneurs and home services.

Social factors: Social fads in the economic situation show that consumers are trying to find benefit as well as eye-catching rates. Marketing research demonstrates how the client for Siebel Systems The Role Of The Cfo does not have awareness about locating services which can offer a combination of comfort as well as low costs.

Technical factors: Innovation plays an essential duty in Siebel Systems The Role Of The Cfo's business approach specifically as the organization is piloting Innovation centers which would offer innovation sales and support in the type of memory upgrades, outer installments. (Recap of PEST in appendix 2).

OB Issues and also Symptoms.

Several underlying Business Habits concerns can be seen in Siebel Systems The Role Of The Cfo's case as highlighted in this section.

Worries regarding social adjustment: There is worry about a social modification that would happen as soon as Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising And Marketing with a lot of the team member currently revealing discontent over this possible move. This predicted change has produced anxiety in the office which has been coupled with the previous tension of preparing the firm for a prospective merging with Residence Deport.
Pest Analysis
Difficult Task Environment for Newcomers: There is lack of personnel that can match the stressful environment of a fast-paced company. Not just does this cause difficulty in finding the ideal individuals, it puts anxiety on brand-new hires as can not stand up to the speed as well as stress that the company anticipates them to bear.

Twin Coverage Lines: Beginners locate this business culture troublesome and tough to handle specifically as dotted line partnerships are implied to be weak as a whole and also unbiased setup as well as efficiency analysis is still done by the solid line manager. This indicates that novices could lose clearness concerning their corresponding functions as well as objectives particularly as populated line reporting does not maintain them in straight communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles despite the fact that it had been hypothesized that the last would certainly take Krasnow's setting came as a blow to her morale. Lewis may have been qualified and also proper for the task yet the fact that Kransnow's separation would certainly make Coles a straight record to Lewis may have been the factor for Coles' resignation from services.

Anxiety & Task Instability: Fear and instability can be identified as two significant problems that Lewis would be managing especially as the merger has currently be terminated and 2 senior executives of the advertising and marketing department would be leaving. The entire responsibility of the division would certainly be falling on Lewis's shoulders that would certainly not just supervise of brining concerning a cultural change however would certainly likewise have to prove herself in her brand-new role.

Inappropriate Monitoring Design of Leader: Lewis's management style and its incompatibility with the advertising and marketing division's role can additionally be seen as an OB difficulty particularly as she has been utilized to managing problems in the operations department where workers are instructed to focus on processes and also obtain them. The advertising and marketing division on the various other hand can be seen as a team of people who are utilized to being supported by Krasnow that concentrated a lot more on result than processes.

Interdepartmental Differences: Interdepartmental arguments between three departments, advertising, merchandizing and procedures specifically over the allocation of the marketing mix can be recognized as another OB worry. The advertising division does not share the very same vision as the other 2 divisions concerning the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing as well as procedures divisions do not agree over the advertising and marketing mix allotment amongst one another either.

Fragmentation in Marketing Division: Disintegration in between the marketing and advertising divisions can be identified as an additional OB issue which can need more focus. The truth that the marketing and advertising areas in the advertising division are separated is stopping both divisions from gaining from each other's experience as well as expertise. Assimilation of advertising and marketing with merchandising as well as procedures would end up being harder if the advertising department itself is broken down which can be an additional prospective OB issue.

Siebel Systems The Role Of The Cfo Analysis

Different concepts have been utilized to discuss the conditions to get additional clearness regarding the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, many supervisors think that juniors are easy and also careless, have little aspiration and withstand adjustment. The scenario at Siebel Systems The Role Of The Cfo is not completely adhering to Concept X, it can be seen that new hires are discovering this environment instead stressful which may ultimately lead to a greater disposition of the management in the direction of Theory X. Even while analyzing Lewis's administration design, theory X may have been ideal in the procedures department to some extent however the Marketing division would certainly require dependence on Concept Y in order to obtain the imagination and originality from the teams.

Tuckman's Teamwork Theory: As for Lewis's worry regarding bringing consistency in between the marketing and advertising department is worried, this would originally cause conflict as reviewed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, during the first stage of group development, individuals may not bond, as they are hectic finding their location in the group. By combining the advertising and marketing department's work, there might be the same first separate which can lead to the 2nd phase of 'storming' where the teams test each other. It is just during the third phase or 'norming' when they would come with each other to share ideas before the group can bring around harmony in the fourth stage 'carrying out'.

Bridges' Change Design: Based On William Bridge's theory (appendix 4), people are rather awkward with change, which is apparent by the situation at Siebel Systems The Role Of The Cfo The situation can be viewed as a typical course of life if is examined as per Bridge's theory where he clarifies that people go through three stages of change when they experience change. 'End, losing and Releasing', The Neutral Area as well as 'The New Beginning' (Bridges, 2004). When people are presented with adjustment, they get in stage one and so there may be emotions like despair, uncertainty, disappointment, temper, anxiety, rejection and also disorientation.The scenario at the advertising department of Siebel Systems The Role Of The Cfo is comparable so Lewis can obtain comfortable with the idea that it is not remarkable behavior. In the second stage, there might be a requirement to link the space between the brand-new and also old society so Lewis might have to face this ordeal when Krasnow leaves. There may be low spirits and also reduced efficiency at this stage which must not be taken as a problem. It is during this stage that Lewis will have to offer advice to the division to make sure that they can discover an orientation. It can be seen how Krasnow has already made this transition easier by making Lewis get involved in the department a year prior to his actual departure. As per Bridges' Model, stage three will certainly produce openness to discovering, High energy and also dedication as people will accept the change (Bridges, 2004).
Vrio Analysis
Maslow's Demand hierarchy: The OB problem pertaining to insecurity at the workplace has actually been set off to start with by the change in administration and second of all by the reality that the merger will certainly no longer be launched. Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has reviews the importance of 'security needs as being a lower level demand of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to feel protected as well as untouched' is at the 2nd degree of demands. Prior to a worker can be made to create mentally, he requires to have his 'Physiological 'and 'Safety' needs met. This shows that unless the employees are made to really feel safe concerning their present employment condition in Siebel Systems The Role Of The Cfo they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Siebel Systems The Role Of The Cfo Case Study

Implication of Analysis.

The OB analysis has actually looked at various theories to understand how to deal with the present situation at hand. The adhering to 3 alternatives have actually been suggested to aid Lewis deal with the organizational obstacles in the advertising department. Each of these choices has actually been proposed for reducing the transition needed to bring the advertising and marketing department in line with the requirements of the market and also for making the cultural adjustment that would follow when the existing leader leaves.

Combination of advertising and marketing functions. Separating Adverting and Manufacturing features. Integration of Advertising And Marketing with Operations.

Evaluation of Alternatives.

Assimilation of Marketing & Advertising And Marketing Functions: The internal advertising and marketing agency of Siebel Systems The Role Of The Cfo is already stamina for the organization in terms of saving up on overheads associated with marketing as well as promotion. Given that no new recruitment has been done after Bridget Cole's departure with the coverage line being straight assigned to Krasnow for the advertising feature, this is a beneficial opportunity for integrating the advertising and marketing functions. Judith Shapiro who has actually earlier been interviewed by Lewis throughout the earlier merging days has experience in business-to-business advertising in addition to firm and retail advertising experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both marketing and advertising features.

The advantage of this method is that it will integrate both features while minimizing the need for working with an extra source for advertising. Along with this, Lewis would certainly be heading the advertising and marketing department as well as in any case her replacement would certainly be required for the existing duty that she is doing. The drawback of this alternative is that external hiring might cause resentment from internal employees that might be eying the setting of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting as well as Manufacturing: Provided the affordable pressures and also excellent quality work required from the advertising agency, it is advised that Lewis needs to enable the manufacturing unit to be a separate feature from the marketing unit. Given that the majority of ad agency had these two features as different devices, it makes more feeling to comply with the standard. Both functions may be able to focus on their core turns on a lot more effectively. However, the drawback of this strategy would be that additional expenses would have to be borne for establishing separate manufacturing functions. In addition to this, a manufacturing head might need to be hired which can boost overheads for the organization.

Integration of Advertising with Workflows: Considering that Lewis is currently taking treatment of the advertising as well as procedures divisions simultaneously; it makes feeling to incorporate the 2 features since she has actually been successfully taking care of both ends. The reality that Lewis has to adjust her monitoring design for the advertising division suggests that these 2 departments would be culturally diverse.


An analysis of the 3 choices shows that assimilation of advertising and marketing as well as operations would certainly not be a viable step due to the large differences in between the two divisions in spite of the reality that currently Lewis is dealing with both. While splitting up of the manufacturing function may have been a favorable action for the advertising department, the truth that it would certainly imply putting a third feature under Lewis's wing indicates this must be avoided.

Action Plan.
Lewis will take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Manufacturing feature will certainly stay component of advertising under advertising and marketing function.

Lewis will certainly separate herself from operations.

A democratic management design with worker empowerment will certainly be used in advertising and marketing division.

Open door policy and emphasis on cross departmental communication will be aimed at removing dissonance.

Backup strategy.

If the integration does not work out as planned, a backup strategy would adhere to which would certainly separate the manufacturing function from the advertising feature to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising and marketing division without an SVP. Because case the production feature will most definitely be separated by putting it under an SVP production.