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Siebel Systems The Role Of The Cfo Case Study Solution

CASE SOLUTION

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Siebel Systems The Role Of The Cfo Case Study Solution

Background and Facts

Siebel Systems The Role Of The Cfo a workplace supplies merchant for small and also medium sized businesses has just recently been associated with planning for a merger with its rival Residence Deport, which has affected efficiency levels in departmentswith the elderly supervisor associated with lawful complications presented by the government Profession Payment. With the Marketing Head putting forward the news of his departure from the firm in one year, Jeannie Lewis, the present head of operations has been asked to take the duty in the future. With difficulties in the kind of a prospective social change and low employee morale, the company requires a complete reengineering initiative at the advertising department.

Issue Statement
Porter's 5 Forces Analysis
The possible cultural modification at the marketing division of Siebel Systems The Role Of The Cfo is boosting uncertainty in the working environment leading to various challenges for the Jeannie Lewis that would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting calculated choices considering that Stapes Inc. had to abandon its plans of merging with Office Deport after the Federal Profession Commission's treatment while doing so. Provided the fact that the store has an international presence with branches in UK, UNITED STATES, Canada and Germany, political consider each of these nations might have the ability to affect performance or critical goals. Federal Trade Compensation's antitrust fit against the merger took up useful time of the company's senior administration suggesting that 'political' factors can have serious effects for an international business.

Economic Factors: Economic factors such as the emergence of small companies in the global scenario recommend that Siebel Systems The Role Of The Cfo is flourishing in an environment where there is prospective development of companies. In addition to this, fact that store customers are mainly looking for workplace supplies for home offices suggests that the marketplace has a rising pattern of business owners and home companies.

Social factors: Social trends in the economic situation reveal that consumers are trying to find convenience along with attractive costs. Market research shows how the customer for Siebel Systems The Role Of The Cfo lacks recognition concerning locating solutions which can offer a mix of convenience as well as low costs.

Technical factors: Modern technology plays an essential duty in Siebel Systems The Role Of The Cfo's business strategy especially as the organization is piloting Modern technology facilities which would certainly use modern technology sales as well as support in the kind of memory upgrades, peripheral installations. (Summary of PARASITE in appendix 2).

OB Issues as well as Effects.

Numerous underlying Organizational Habits concerns can be seen in Siebel Systems The Role Of The Cfo's case as highlighted in this section.

Concerns concerning social change: There is worry regarding a social modification that would certainly take place as soon as Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising And Marketing with a lot of the personnel already revealing unhappiness over this possible move. This anticipated adjustment has produced tension in the office which has actually been combined with the previous stress and anxiety of preparing the firm for a potential merger with Home Deport.
Pest Analysis
Demanding Work Atmosphere for Newcomers: There is lack of workers that can match the demanding environment of a busy company. Not only does this cause problem in discovering the right individuals, it places stress on brand-new hires as can not hold up against the rate and pressure that the organization anticipates them to bear.

Twin Reporting Lines: Newbies find this business society troublesome and also hard to cope with especially as dotted line connections are indicated to be weaker in general and objective setting and performance examination is still done by the solid line manager. This suggests that beginners can shed quality about their corresponding functions as well as purposes particularly as populated line coverage does not maintain them in direct interaction with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles although it had actually been speculated that the latter would certainly take Krasnow's setting came as a blow to her morale. Lewis might have been qualified as well as appropriate for the work however the reality that Kransnow's separation would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Anxiety & Work Instability: Concern as well as insecurity can be identified as two major issues that Lewis would certainly be dealing with especially as the merger has actually currently be terminated and also two elderly execs of the advertising and marketing division would be leaving. The whole responsibility of the division would be falling on Lewis's shoulders that would not simply be in charge of brining concerning a social modification however would certainly additionally have to verify herself in her new duty.

Incompatible Administration Style of Leader: Lewis's administration design and its conflict with the advertising and marketing department's duty can also be seen as an OB difficulty especially as she has actually been made use of to taking care of concerns in the procedures division where workers are shown to focus on procedures and also obtain them. The advertising division on the various other hand can be seen as a team of people who are made use of to being nurtured by Krasnow who focused more on outcome than procedures.

Interdepartmental Disputes: Interdepartmental arguments in between 3 departments, advertising and marketing, merchandizing as well as procedures respectively over the appropriation of the advertising mix can be recognized as an additional OB worry. Although the marketing division does not share the exact same vision as the various other 2 departments pertaining to the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing and operations divisions do not concur over the advertising and marketing mix allocation among one another either.

Disintegration in Advertising And Marketing Division: Disintegration in between the marketing and advertising divisions can be determined as an additional OB concern which could require further interest. The reality that the advertising and marketing sections in the marketing department are detached is avoiding both divisions from gaining from each other's experience and also competence. Integration of advertising and marketing with retailing and operations would become harder if the marketing division itself is degenerated which can be one more potential OB problem.

Siebel Systems The Role Of The Cfo Analysis

Various theories have actually been made use of to discuss the situations to get further clarity concerning the circumstance at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most supervisors think that subordinates are passive as well as lazy, have little passion and also resist modification. The difficult variation of this concept stressed browbeating, limited controls, threats as well as punishments. In time it creates low performance, subtle sabotage and rivalry (Deal, 2003). The situation at Siebel Systems The Role Of The Cfo is not completely following Theory X, it can be seen that new hires are locating this setting instead difficult which might ultimately lead to a greater disposition of the administration in the direction of Theory X. According to McGregor's supported sight, which he called Concept Y, the necessary job of the management is to organize organizational conditions to ensure that individuals can accomplish their very own goals best by routing their efforts towards business incentives. If individuals discover no satisfaction in their job, the administration would have little selection however to rely upon concept X and also outside control (Bargain, 2003). Even while examining Lewis's management design, theory X might have appropriated in the operations division to some extent but the Advertising and marketing department would require reliance on Theory Y to get the creative thinking and also creativity from the groups.

Tuckman's Team effort Concept: As far as Lewis's issue concerning bringing consistency in between the advertising and marketing and also advertising department is concerned, this would initially lead to conflict as gone over by Bruce Tuckman in his 'Synergy Theory'. By incorporating the marketing and advertising division's job, there might be the very same first detach which could lead to the 2nd stage of 'storming' where the groups test one another.

Bridges' Shift Design: Based On William Bridge's concept (appendix 4), people are rather unpleasant with change, which is apparent by the circumstance at Siebel Systems The Role Of The Cfo The scenario can be viewed as a typical training course of life if is studied as per Bridge's theory where he explains that individuals experience 3 phases of change when they experience modification. 'End, losing and Letting go', The Neutral Area and 'The New Beginning' (Bridges, 2004). When people are presented with change, they get in phase one therefore there might be feelings like despair, unpredictability, stress, temper, concern, rejection as well as disorientation.The scenario at the advertising department of Siebel Systems The Role Of The Cfo is similar so Lewis can get comfy with the idea that it is not remarkable actions. In the second phase, there may be a requirement to link the space in between the new and also old society so Lewis may need to face this experience when Krasnow leaves. There might be low morale and low efficiency at this stage which should not be taken as a setback. It is during this stage that Lewis will have to give guidance to the department to ensure that they can locate a sense of direction. It can be seen exactly how Krasnow has already made this shift less complicated by making Lewis obtain involved in the division a year prior to his real separation. According to Bridges' Model, stage 3 will certainly produce visibility to discovering, High energy as well as commitment as individuals will certainly embrace the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has talks about the importance of 'security requires as being a lower level need of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to feel protected and also out of risk' is at the 2nd degree of demands. Prior to an employee can be made to develop emotionally, he needs to have his 'Physiological 'and 'Safety' needs met.

SWOT Analysis for Siebel Systems The Role Of The Cfo Case Study



Ramification of Analysis.

The OB analysis has looked at different theories to comprehend exactly how to cope with the present scenario at hand. The following three choices have actually been recommended to aid Lewis manage the organizational difficulties in the advertising and marketing division. Each of these choices has been suggested for reducing the change required to bring the advertising division in line with the needs of the market and also for making the cultural adjustment that would certainly follow as soon as the present leader leaves.

Combination of advertising and marketing features. Separating Adverting as well as Production features. Combination of Marketing with Workflow.

Analysis of Alternatives.

Judith Shapiro who has earlier been interviewed by Lewis throughout the earlier merger days has competence in business-to-business advertising along with agency and retail advertising and marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to manage both advertising as well as marketing functions.

The benefit of this technique is that it will certainly incorporate the two functions while minimizing the need for employing an additional source for advertising and marketing. In addition to this, Lewis would certainly be heading the marketing department and in any case her replacement would be needed for the present role that she is carrying out. The disadvantage of this option is that external hiring may cause resentment from inner employees that may be considering the placement of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and Production: Given the competitive stress and also excellent quality job required from the advertising agency, it is suggested that Lewis must allow the production system to be a different feature from the marketing unit. Given that many ad agency had these 2 functions as separate systems, it makes even more feeling to adhere to the norm. Both functions might be able to concentrate on their core triggers extra efficiently. However, the disadvantage of this method would certainly be that additional prices would have to be borne for setting up different production features. Along with this, a manufacturing head might have to be worked with which can increase expenses for the company.

Assimilation of Advertising And Marketing with Workflows: Since Lewis is already taking care of the advertising and marketing as well as operations departments concurrently; it makes sense to integrate both features since she has actually been efficiently looking after both ends. The truth that the two divisions currently have significant distinctions over appropriation of resources suggests that this assimilation may have the ability to cause harmony especially as Lewis would certainly be heading both ends.However there are different downsides of this move particularly as it would certainly put excessive problem over Lewis's shoulders. The reality that Lewis has to adapt her management style for the advertising and marketing department suggests that these two departments would be culturally diverse. Lewis might not be able to use one kind of leadership design to both divisions which might result in inadequacy in either one of the 2 functions.

Referral.



An assessment of the three choices shows that combination of advertising as well as operations would certainly not be a feasible step due to the large distinctions in between the 2 divisions regardless of the fact that currently Lewis is taking care of both. While splitting up of the production function may have been a favorable step for the advertising division, the reality that it would certainly indicate putting a third function under Lewis's wing suggests this should be stayed clear of.

Activity Plan.
Recommendation
Lewis will certainly take control of the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Manufacturing function will continue to be component of advertising under advertising and marketing feature.

Lewis will certainly divide herself from operations.

An autonomous leadership style with worker empowerment will certainly be utilized in marketing division.

Open up door policy as well as emphasis on cross departmental interaction will be targeted at getting rid of disharmony.

Backup plan.

If the integration does not exercise as prepared, a contingency plan would certainly follow which would certainly divide the production feature from the advertising feature to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will be heading the advertising department without an SVP. Because case the production function will definitely be divided by positioning it under an SVP manufacturing.