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Sleeman Breweries Limited Case VRIO Analysis


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Sleeman Breweries Limited Case Study Analysis

A number of areas can be determined where FG has a competitive edge over its rivals. These locations would certainly be evaluated using the Sleeman Breweries Limited VIRO framework where the 'value', 'inimitability', 'rarity' and organization' of FG would certainly be evaluated in terms of its contribution towards its one-upmanship. The structure has been displayed in appendix 3.

It can be seen that FG is using a value-added product, which is not simply a way of getting high margins for business, however is valuable for the client too. Smoked fish and shellfish products are looked upon as value-added items therefore FG is definitely supplying value to the marketplace as well as to the entrepreneur in the kind of high saving possibility from fish items. Furthermore, FG's ability to create initial Eastern inspired smoked fish and shellfish products can be taken into consideration an unique skill.

The business has actually put barriers to entry for new participants by encouraging clients to be demanding in terms of asking for their choices. Not only has this made the service rare, it has actually boosted the price of entrance for specific niche players because FG's diversity and versatility can not be matched by new participants in the short run. This highlights one more point of inimitability.

The truth that business is not product-orientated yet is a market-orientated business which is adaptable sufficient in its capability to adjust to dynamic market circumstances recommends that its method of organizing services is certainly its competitive edge. Along with this, the business is organized to ensure that it has much less dependence on importers and also trading firms which includes in its competitive edge as a company in a market where smoked fish products need to be imported from other countries.

In addition to these factors, FG's long-term connections with its customer that has actually caused brand commitment from their side and the former's continuous reinforcement of quality control to keep this brandloyalty is an additional element offering it a competitive edge.

As per the Sleeman Breweries Limited VIRO structure, if a firm's resources are valuable but can be copied conveniently, it may have a momentary affordable advantage. In FG's case, it can be seen how a sustained competitive advantage is possible via the firm's flexibility, market-orientated strategy, received long-termrelationships and cutting-edge abilities of the business owner.