Sleeman Breweries Limited Case Study Help


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Sleeman Breweries Limited Case Study Help

Background and Facts

Sleeman Breweries Limited a workplace materials retailer for tiny as well as average sized services has recently been associated with preparing for a merger with its competitor House Deport, which has influenced performance degrees in departmentswith the senior supervisor associated with legal difficulties presented by the federal Trade Payment. With the Advertising and marketing Head putting forward the news of his separation from the firm in one year, Jeannie Lewis, the current head of procedures has been asked to take the role in the future. With obstacles in the form of a possible cultural adjustment as well as low employee morale, the company wants a total reengineering effort at the marketing department.

Trouble Declaration
Porter's 5 Forces Analysis
The prospective cultural adjustment at the advertising division of Sleeman Breweries Limited is enhancing unpredictability in the workplace leading to different difficulties for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting strategic decisions given that Stapes Inc. needed to desert its plans of combining with Workplace Deport after the Federal Trade Compensation's treatment while doing so. Given the fact that the store has a global presence with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these countries may be able to impact efficiency or strategic objectives. Federal Profession Commission's antitrust fit against the merging occupied useful time of the organization's senior administration recommending that 'political' factors can have major implications for a global company.

Economic Factors: Financial factors such as the appearance of local business in the worldwide situation recommend that Sleeman Breweries Limited is thriving in an environment where there is possible growth of organisations. Truth that store clients are mainly looking for workplace products for house offices recommends that the market has a rising trend of entrepreneurs and also residence based services.

Social factors: Social patterns in the economy show that clients are looking for benefit in addition to attractive prices. Market research demonstrates how the consumer for Sleeman Breweries Limited does not have understanding regarding locating solutions which can offer a mix of benefit and also inexpensive.

Technical factors: Modern technology plays a crucial duty in Sleeman Breweries Limited's company method specifically as the company is piloting Technology facilities which would certainly provide technology sales as well as assistance in the type of memory upgrades, peripheral setups. (Summary of PEST in appendix 2).

OB Issues and also Symptoms.

A number of underlying Organizational Actions problems can be seen in Sleeman Breweries Limited's case as highlighted in this section.

Worries regarding cultural change: There is uneasiness about a social modification that would take place once Todd Krasnow leaves from his position as the Executive Vice Head Of State of Marketing with most of the staff members already showing unhappiness over this prospective move. This expected modification has actually created tension in the office which has been paired with the past stress and anxiety of preparing the company for a potential merging with Residence Deport.
Pest Analysis
Difficult Work Atmosphere for Newcomers: There is shortage of workers that can match the stressful atmosphere of a busy organization. Not only does this lead to problem in discovering the ideal individuals, it places stress on brand-new hires as can not stand up to the rate and pressure that the organization expects them to bear.

Twin Coverage Lines: Newbies find this organizational society cumbersome and also difficult to manage especially as populated line connections are indicated to be weaker in general and objective setup and performance examination is still done by the solid line supervisor. This implies that novices could shed clarity about their particular duties and purposes particularly as populated line coverage does not maintain them in direct communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles despite the fact that it had actually been speculated that the last would take Krasnow's placement came as a blow to her spirits. Lewis might have been capable and proper for the work yet the truth that Kransnow's departure would make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Fear & Job Insecurity: Fear and also instability can be identified as two major problems that Lewis would certainly be handling specifically as the merger has now be terminated and also 2 elderly execs of the marketing department would certainly be leaving. The whole responsibility of the department would be falling on Lewis's shoulders who would certainly not simply supervise of brining about a cultural adjustment but would additionally have to verify herself in her new duty.

Inappropriate Monitoring Design of Leader: Lewis's administration style and its conflict with the marketing department's duty can additionally be seen as an OB challenge particularly as she has actually been utilized to taking care of concerns in the operations department where personnel are instructed to concentrate on processes and also get them. The marketing division on the various other hand can be viewed as a team of individuals that are utilized to being nurtured by Krasnow that focused extra on result than procedures.

Interdepartmental Disagreements: Interdepartmental arguments in between three departments, advertising and marketing, merchandizing and procedures respectively over the allocation of the advertising mix can be determined as one more OB concern. The advertising department does not share the exact same vision as the other 2 divisions concerning the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing and procedures divisions do not agree over the advertising and marketing mix allowance among one another either.

Disintegration in Advertising And Marketing Division: Disintegration in between the advertising and marketing departments can be recognized as another OB problem which could require additional interest. The fact that the marketing and advertising sections in the advertising and marketing division are disconnected is protecting against both departments from acquiring from each various other's experience as well as know-how. Integration of advertising and marketing with retailing and also operations would certainly come to be more difficult if the marketing division itself is degenerated which can be one more possible OB problem.

Sleeman Breweries Limited Analysis

Various theories have actually been used to explain the situations to get further quality regarding the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of supervisors believe that staffs are passive as well as careless, have little aspiration as well as resist adjustment. The situation at Sleeman Breweries Limited is not entirely complying with Concept X, it can be seen that new hires are discovering this environment rather demanding which might at some point lead to a higher inclination of the administration towards Concept X. Also while analyzing Lewis's monitoring design, concept X may have been appropriate in the procedures department to some degree but the Advertising department would certainly need dependence on Theory Y in order to obtain the imagination and also originality from the groups.

Tuckman's Synergy Theory: As much as Lewis's problem about bringing harmony in between the marketing and also marketing division is concerned, this would at first lead to clash as discussed by Bruce Tuckman in his 'Team effort Concept'. By combining the marketing and also advertising department's job, there may be the exact same initial disconnect which might lead to the second phase of 'storming' where the groups test one another.

Bridges' Change Design: According To William Bridge's concept (appendix 4), people are quite uneasy with change, which is obvious by the circumstance at Sleeman Breweries Limited The scenario can be seen as a normal program of life if is researched according to Bridge's concept where he describes that individuals undergo 3 phases of transition when they experience modification. 'End, shedding as well as Releasing', The Neutral Zone and 'The New Starting' (Bridges, 2004). When people are presented with modification, they get in stage one and so there might be emotions like unhappiness, uncertainty, stress, rage, anxiety, denial and also disorientation.The situation at the advertising and marketing division of Sleeman Breweries Limited is similar so Lewis can obtain comfy with the concept that it is not amazing actions. In the 2nd stage, there may be a need to connect the space in between the brand-new as well as old society so Lewis may have to encounter this ordeal once Krasnow leaves. There might be reduced spirits and also low efficiency at this stage which must not be taken as a problem. It is throughout this phase that Lewis will certainly have to give assistance to the department so that they can find a sense of direction. It can be seen just how Krasnow has already made this shift less complicated by making Lewis obtain associated with the department a year before his actual separation. According to Bridges' Design, stage three will certainly cause visibility to knowing, High power and also dedication as individuals will embrace the modification (Bridges, 2004).
Vrio Analysis
Maslow's Demand power structure: The OB issue related to instability at the work environment has been activated firstly by the adjustment in monitoring and secondly by the reality that the merger will certainly no longer be started. Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has reviews the value of 'safety and security needs as being a reduced degree demand of a human for activating motivation. As seen in the pyramid cooperated appendix 3, we can see just how 'the requirement to feel safe and secure and also untouched' goes to the 2nd degree of requirements. Before a staff member can be made to develop psychologically, he requires to have his 'Physiological 'and also 'Safety and security' needs satisfied. This shows that unless the personnel are made to really feel safe concerning their existing work condition in Sleeman Breweries Limited they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Sleeman Breweries Limited Case Study

Effects of Analysis.

The OB analysis has taken a look at numerous concepts to comprehend how to handle the existing circumstance handy. The adhering to 3 options have actually been proposed to aid Lewis deal with the business challenges in the advertising department. Each of these options has actually been recommended for easing the change required to bring the marketing division in accordance with the requirements of the marketplace and for making the cultural change that would follow once the existing leader leaves.

Assimilation of advertising and marketing features. Separating Adverting and Manufacturing functions. Assimilation of Marketing with Operations.

Assessment of Alternatives.

Integration of Advertising And Marketing & Marketing Functions: The in-house advertising company of Sleeman Breweries Limited is already stamina for the organization in regards to saving up on expenses related to marketing and promo. Because no new recruitment has actually been done after Bridget Cole's separation with the reporting line being straight assigned to Krasnow for the advertising and marketing feature, this is a positive chance for incorporating the advertising and marketing features. Judith Shapiro who has earlier been talked to by Lewis throughout the earlier merging days has expertise in business-to-business advertising and marketing in addition to firm and also retail advertising experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both marketing and advertising functions.

The benefit of this technique is that it will certainly incorporate both functions while decreasing the requirement for working with an added resource for advertising. Lewis would be heading the advertising division and also in any kind of case her substitute would certainly be required for the present role that she is doing. The disadvantage of this option is that external hiring might cause resentment from interior employees that may be looking at the position of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and Production: Offered the affordable stress and high top quality job called for from the advertising agency, it is advised that Lewis should allow the manufacturing device to be a separate function from the marketing unit. Since a lot of marketing agencies had these two features as different units, it makes more sense to adhere to the norm.

Combination of Advertising with Procedures: Since Lewis is currently caring for the advertising as well as procedures divisions simultaneously; it makes sense to incorporate both functions given that she has been successfully dealing with both ends. The truth that both departments already have significant distinctions over allotment of sources suggests that this integration may have the ability to bring about harmony specifically as Lewis would certainly be heading both ends.However there are various negative aspects of this step particularly as it would place too much worry over Lewis's shoulders. The truth that Lewis has to adjust her administration style for the advertising division recommends that these 2 departments would certainly be culturally diverse. Along with this, Lewis may not have the ability to apply one type of management design to both divisions which might cause inadequacy in either among both features.


An examination of the three options shows that assimilation of advertising and also procedures would not be a practical step because of the large differences in between the two departments despite the fact that presently Lewis is managing both. While splitting up of the production function may have been a beneficial move for the marketing department, the truth that it would certainly imply placing a third function under Lewis's wing implies this need to be prevented too. The integration of the marketing department is the most effective option in terms of obtaining the ideal results from the department. An activity prepare for this option is reviewed listed below.

Action Strategy.
Lewis will take control of the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will be hired to take Lewis's place as SVP of advertising and marketing.

Production function will remain component of marketing under advertising feature.

Lewis will certainly separate herself from procedures.

A democratic management style with staff member empowerment will be made use of in marketing division.

Open up door plan and also emphasis on cross departmental communication will be focused on removing discord.

Backup strategy.

If the assimilation does not work out as prepared, a backup plan would certainly follow which would certainly divide the manufacturing feature from the marketing function to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will be heading the marketing department without an SVP. Because case the production function will definitely be divided by putting it under an SVP manufacturing.