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Southland Corp B Case VRIO Analysis

CASE SOLUTION


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Southland Corp B Case Study Solution

Several areas can be determined where FG has a competitive edge over its rivals. These locations would certainly be assessed making use of the Southland Corp B VIRO framework where the 'worth', 'inimitability', 'rarity' and also company' of FG would be examined in regards to its contribution in the direction of its one-upmanship. The structure has actually been presented in appendix 3.

It can be seen that FG is providing a value-added item, which is not just a way of acquiring high margins for business, however is beneficial for the consumer too. Smoked seafood products are looked upon as value-added items and so FG is absolutely using value to the market and also to the business owner in the kind of high saving possibility from fish products. FG's capability to create initial Oriental inspired smoked fish and shellfish products can be taken into consideration a supreme ability.

The business has actually put obstacles to entrance for brand-new participants by motivating clients to be requiring in terms of requesting their preferences. Not only has this made the service rare, it has raised the cost of entry for niche gamers because FG's diversification and adaptability can not be matched by new entrants in the short run. This highlights one more factor of inimitability.

The reality that business is not product-orientated but is a market-orientated company which is versatile sufficient in its capability to get used to dynamic market scenarios recommends that its method of arranging services is absolutely its competitive edge. Along with this, the business is arranged to ensure that it has less reliance on importers as well as trading firms which contributes to its competitive edge as a company in a market where smoked fish items have to be imported from other nations.

Along with these factors, FG's long term connections with its consumer that has actually brought about brand loyalty from their side and also the previous's consistent support of quality control to keep this brandloyalty is an extra aspect offering it a competitive edge.

As per the Southland Corp B VIRO structure, if a company's resources are important however can be copied conveniently, it might have a short-term affordable benefit. A continual competitive advantage would result from resources which are useful, rare and pricey to mimic while at the same time the company has the ability to arrange these for an optimal benefit (Rothaermel, 2013). In FG's case, it can be seen just how a sustained competitive benefit is possible with the company's flexibility, market-orientated strategy, endured long-termrelationships and also ingenious skills of the business owner. These factors have currently been gone over in the Southland Corp B SWOT analysis as internal strengths.