Southland Corp B Case Study Help


Home >> Harvard >> Southland Corp B >>

Southland Corp B Case Study Analysis

Background and Facts

Southland Corp B a workplace products seller for little and average sized businesses has lately been involved in planning for a merger with its rival Residence Deport, which has actually affected efficiency levels in departmentswith the elderly supervisor involved in lawful complications presented by the government Profession Compensation. With the Marketing Head advancing the news of his departure from the firm in one year, Jeannie Lewis, the current head of operations has been asked to take the function in the future. With difficulties in the kind of a possible cultural adjustment as well as reduced employee spirits, the organization is in need of a full reengineering initiative at the marketing division.

Trouble Declaration
Porter's 5 Forces Analysis
The prospective social modification at the marketing department of Southland Corp B is enhancing uncertainty in the working environment bring about various obstacles for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing tactical decisions since Stapes Inc. had to desert its plans of merging with Office Deport after the Federal Profession Payment's treatment at the same time. Given the fact that the store has an international existence with branches in UK, USA, Canada and Germany, political consider each of these nations might have the ability to influence performance or tactical goals. Federal Trade Payment's antitrust match against the merger took up valuable time of the company's elderly administration recommending that 'political' factors can have severe effects for an international organisation.

Economic Factors: Economic factors such as the appearance of small businesses in the international circumstance recommend that Southland Corp B is flourishing in an environment where there is prospective development of services. Truth that shop customers are mostly looking for office materials for home workplaces suggests that the market has a climbing pattern of entrepreneurs as well as house based organisations.

Social factors: Social patterns in the economic climate reveal that consumers are seeking benefit along with appealing rates. Market research shows how the consumer for Southland Corp B lacks understanding about locating services which can provide a combination of benefit and also affordable.

Technological factors: Technology plays an essential function in Southland Corp B's business strategy especially as the organization is piloting Technology facilities which would supply innovation sales and also assistance in the form of memory upgrades, outer installments. (Recap of INSECT in appendix 2).

OB Issues and Effects.

A number of underlying Business Actions concerns can be seen in Southland Corp B's case as highlighted in this section.

Worries regarding social modification: There is concern regarding a cultural change that would certainly take place as soon as Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising And Marketing with most of the staff members currently showing unhappiness over this possible action. This predicted modification has actually created stress in the work environment which has actually been coupled with the previous tension of preparing the firm for a potential merger with House Deport.
Pest Analysis
Stressful Work Environment for Newcomers: There is shortage of employees that can match the difficult setting of a hectic company. Not only does this cause problem in locating the ideal individuals, it places stress and anxiety on new hires as can not endure the pace and pressure that the company expects them to bear.

Double Reporting Lines: Newbies locate this business culture troublesome and difficult to handle specifically as dotted line relationships are meant to be weaker in general and also objective setup as well as performance analysis is still done by the strong line supervisor. This implies that beginners can shed quality concerning their particular roles and objectives specifically as dotted line reporting does not keep them in straight communication with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles even though it had been guessed that the last would take Krasnow's position came as a strike to her spirits. Lewis may have been qualified as well as appropriate for the work yet the truth that Kransnow's separation would certainly make Coles a straight record to Lewis might have been the factor for Coles' resignation from services.

Fear & Task Instability: Anxiety and insecurity can be determined as two significant concerns that Lewis would certainly be taking care of specifically as the merger has now be terminated as well as two elderly execs of the marketing division would be leaving. The whole duty of the division would certainly be falling on Lewis's shoulders who would certainly not just supervise of brining regarding a cultural adjustment but would also have to confirm herself in her new role.

Incompatible Management Style of Leader: Lewis's administration design and its incompatibility with the marketing division's duty can also be seen as an OB difficulty specifically as she has actually been used to managing issues in the operations department where employees are taught to focus on procedures and obtain them. The advertising department on the various other hand can be viewed as a team of individuals who are utilized to being nurtured by Krasnow who concentrated much more on result than processes.

Interdepartmental Disagreements: Interdepartmental disputes in between 3 divisions, advertising and marketing, merchandizing and procedures respectively over the allocation of the marketing mix can be recognized as one more OB worry. The marketing department does not share the same vision as the various other 2 departments concerning the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing as well as procedures divisions do not concur over the advertising and marketing mix allowance among one an additional either.

Disintegration in Marketing Department: Fragmentation in between the advertising and marketing divisions can be recognized as another OB concern which can need additional attention. The truth that the advertising and marketing sections in the marketing department are separated is protecting against both departments from acquiring from each other's experience and experience. Combination of advertising and marketing with retailing and procedures would certainly end up being more difficult if the advertising and marketing division itself is disintegrated which can be another potential OB worry.

Southland Corp B Analysis

Different theories have actually been made use of to discuss the situations to get more clearness about the situation at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, most supervisors think that subordinates are passive as well as lazy, have little aspiration as well as resist adjustment. The situation at Southland Corp B is not completely adhering to Theory X, it can be seen that brand-new hires are locating this setting rather difficult which might at some point lead to a better disposition of the administration towards Concept X. Also while analyzing Lewis's administration design, concept X may have been ideal in the operations department to some extent yet the Marketing division would call for reliance on Concept Y in order to get the creative thinking and creativity from the groups.

Tuckman's Team effort Concept: As much as Lewis's problem regarding bringing consistency in between the marketing and also advertising division is concerned, this would initially lead to conflict as gone over by Bruce Tuckman in his 'Team effort Theory'. By incorporating the marketing and advertising division's work, there might be the same preliminary disconnect which could lead to the second stage of 'storming' where the groups test one an additional.

When individuals are offered with adjustment, they enter stage one and also so there might be feelings like unhappiness, uncertainty, irritation, anger, worry, rejection and also disorientation.The situation at the marketing department of Southland Corp B is comparable so Lewis can get comfortable with the suggestion that it is not extraordinary actions. It is throughout this phase that Lewis will certainly have to offer advice to the department so that they can discover a feeling of direction. It can be seen just how Krasnow has actually currently made this transition less complicated by making Lewis get included in the department a year before his actual departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has discusses the relevance of 'security requires as being a reduced level demand of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to really feel protected as well as out of danger' is at the 2nd degree of demands. Before a worker can be made to develop psychologically, he requires to have his 'Physical 'as well as 'Security' requires satisfied.

SWOT Analysis for Southland Corp B Case Study

Ramification of Analysis.

The OB analysis has actually checked out various concepts to comprehend how to manage the existing circumstance handy. The following three alternatives have actually been proposed to help Lewis handle the business challenges in the marketing division. Each of these alternatives has been suggested for reducing the shift needed to bring the marketing department in line with the demands of the market as well as for making the cultural modification that would certainly comply with when the current leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and Manufacturing functions. Combination of Marketing with Workflow.

Analysis of Alternatives.

Combination of Marketing & Advertising Functions: The internal marketing firm of Southland Corp B is already strength for the organization in terms of saving up on overheads connected to advertising and marketing and also promo. Considering that no brand-new recruitment has actually been done after Bridget Cole's departure with the reporting line being directly appointed to Krasnow for the marketing feature, this is a desirable chance for integrating the marketing and advertising functions. Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merging days has proficiency in business-to-business advertising and marketing in addition to company as well as retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to handle both advertising and marketing functions.

The advantage of this technique is that it will integrate the two functions while decreasing the demand for employing an added source for marketing. Along with this, Lewis would be heading the advertising department and also all the same her replacement would certainly be needed for the current role that she is doing. The disadvantage of this alternative is that external hiring might cause bitterness from internal personnel who might be looking at the position of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and Production: Offered the competitive stress as well as high top quality job called for from the marketing firm, it is recommended that Lewis must permit the manufacturing system to be a separate feature from the advertising unit. Since many advertising and marketing agencies had these 2 functions as separate units, it makes even more feeling to adhere to the norm.

Integration of Marketing with Procedures: Because Lewis is already looking after the marketing and also procedures divisions simultaneously; it makes sense to incorporate both functions since she has actually been successfully taking care of both ends. The reality that both divisions already have significant differences over allowance of sources suggests that this integration might have the ability to produce harmony particularly as Lewis would certainly be heading both ends.However there are numerous downsides of this move especially as it would certainly place excessive concern over Lewis's shoulders. The truth that Lewis needs to adjust her management style for the advertising and marketing department suggests that these 2 divisions would certainly be culturally diverse. In addition to this, Lewis may not have the ability to apply one type of management design to both departments which could result in ineffectiveness in either among both features.


An evaluation of the three alternatives shows that integration of advertising and marketing as well as procedures would not be a feasible move due to the substantial differences between the 2 divisions in spite of the reality that currently Lewis is handling both. While separation of the production feature may have been a positive move for the advertising division, the truth that it would mean positioning a third function under Lewis's wing indicates this ought to be prevented.

Activity Strategy.
Lewis will take over the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Production feature will certainly remain part of advertising and marketing under advertising feature.

Lewis will certainly separate herself from procedures.

An autonomous management style with employee empowerment will be used in advertising division.

Open up door plan and emphasis on cross departmental interaction will be targeted at removing discord.

Contingency strategy.

If the assimilation does not exercise as planned, a backup strategy would certainly comply with which would certainly divide the manufacturing function from the advertising function to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will be heading the marketing department without an SVP. Because case the production function will certainly be divided by placing it under an SVP production.