Southport Minerals Inc Case Study Help


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Southport Minerals Inc Case Study Help

Background and Facts

Southport Minerals Inc a workplace products retailer for tiny as well as moderate sized companies has actually lately been associated with planning for a merger with its competitor House Deport, which has impacted effectiveness levels in departmentswith the elderly supervisor involved in legal issues put forth by the government Profession Commission. With the Advertising Head advancing the information of his departure from the company in one year, Jeannie Lewis, the present head of operations has been asked to take the function in the future. With difficulties in the type of a possible cultural modification and reduced employee morale, the organization requires a full reengineering effort at the advertising department.

Problem Declaration
Porter's 5 Forces Analysis
The possible social modification at the marketing department of Southport Minerals Inc is increasing uncertainty in the working environment causing different obstacles for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting strategic choices because Stapes Inc. had to abandon its strategies of combining with Office Deport after the Federal Profession Commission's intervention while doing so. Offered the reality that the store has a global presence with branches in UK, U.S.A., Canada as well as Germany, political consider each of these countries may be able to impact performance or critical objectives. Federal Trade Commission's antitrust fit versus the merger used up important time of the organization's elderly management recommending that 'political' factors can have major implications for a global organisation.

Economic Factors: Financial factors such as the development of local business in the worldwide scenario suggest that Southport Minerals Inc is thriving in an environment where there is possible development of companies. Along with this, truth that store clients are mainly looking for office supplies for office suggests that the marketplace has a climbing trend of entrepreneurs and also online organisations.

Social factors: Social trends in the economic situation show that consumers are seeking benefit in addition to appealing prices. Marketing research demonstrates how the consumer for Southport Minerals Inc lacks awareness regarding discovering services which can supply a mix of comfort as well as inexpensive.

Technical factors: Modern technology plays a vital duty in Southport Minerals Inc's service method particularly as the company is piloting Technology facilities which would use modern technology sales and also assistance in the form of memory upgrades, peripheral setups. (Summary of PEST in appendix 2).

OB Issues and Manifestations.

Numerous underlying Organizational Habits problems can be seen in Southport Minerals Inc's case as highlighted in this area.

Apprehensions regarding cultural adjustment: There is apprehension about a social adjustment that would take place when Todd Krasnow leaves from his placement as the Exec Vice President of Advertising And Marketing with most of the personnel already revealing unhappiness over this possible action. This expected adjustment has developed anxiety in the workplace which has been combined with the previous anxiety of preparing the firm for a possible merger with House Deport.
Pest Analysis
Demanding Work Environment for Newcomers: There is scarcity of employees that can match the demanding setting of a hectic organization. Not only does this lead to difficulty in discovering the appropriate individuals, it places tension on new hires as can not stand up to the pace and pressure that the organization expects them to birth.

Dual Coverage Lines: Newbies find this organizational culture cumbersome and difficult to manage especially as dotted line partnerships are implied to be weaker as a whole as well as objective setting as well as efficiency examination is still done by the strong line supervisor. This indicates that novices might shed clarity regarding their corresponding roles and purposes especially as dotted line coverage does not keep them in straight interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles although it had actually been speculated that the last would certainly take Krasnow's placement came as a strike to her morale. Lewis may have been qualified and also appropriate for the task yet the reality that Kransnow's separation would certainly make Coles a direct report to Lewis may have been the factor for Coles' resignation from services.

Concern & Work Insecurity: Concern as well as instability can be determined as 2 significant concerns that Lewis would be managing particularly as the merging has now be cancelled and also 2 senior execs of the marketing department would certainly be leaving. The whole duty of the division would be dropping on Lewis's shoulders who would not just be in charge of brining regarding a social modification however would certainly additionally have to confirm herself in her brand-new function.

Inappropriate Management Style of Leader: Lewis's monitoring design and also its incompatibility with the advertising division's function can also be seen as an OB obstacle particularly as she has been used to taking care of issues in the operations department where employees are shown to concentrate on processes as well as obtain them. The advertising and marketing division on the various other hand can be viewed as a group of individuals that are utilized to being nurtured by Krasnow who concentrated a lot more on output than processes.

Interdepartmental Disputes: Interdepartmental disputes in between three divisions, advertising and marketing, merchandizing and operations specifically over the allowance of the marketing mix can be determined as one more OB concern. Although the advertising and marketing division does not share the same vision as the other 2 divisions relating to the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and also operations departments do not agree over the marketing mix allocation amongst one another either.

Fragmentation in Advertising And Marketing Division: Fragmentation between the advertising and marketing divisions can be recognized as another OB concern which might require more focus. The truth that the marketing and advertising sections in the advertising and marketing division are disconnected is protecting against both divisions from gaining from each other's experience as well as expertise. Assimilation of advertising with merchandising as well as operations would certainly end up being more difficult if the advertising and marketing division itself is disintegrated which can be one more possible OB worry.

Southport Minerals Inc Analysis

Different theories have actually been used to explain the conditions to get more quality concerning the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of managers believe that subordinates are easy and also lazy, have little ambition and also withstand adjustment. The scenario at Southport Minerals Inc is not totally adhering to Theory X, it can be seen that brand-new hires are locating this atmosphere instead demanding which may at some point lead to a better disposition of the administration towards Theory X. Also while evaluating Lewis's management style, theory X might have been suitable in the operations division to some extent yet the Advertising and marketing department would certainly need reliance on Concept Y in order to obtain the creativity as well as creativity from the groups.

Tuckman's Synergy Theory: As far as Lewis's worry concerning bringing harmony in between the marketing and advertising department is concerned, this would initially bring about clash as reviewed by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). Based on Tuckman's concept displayed in appendix 3, throughout the initial phase of team growth, people may not bond, as they are active locating their area in the group. By combining the marketing and advertising division's job, there might coincide preliminary detach which can result in the second phase of 'storming' where the teams challenge each other. Nevertheless, it is only throughout the third stage or 'norming' when they would come together to share suggestions prior to the group can cause harmony in the fourth phase 'doing'.

Bridges' Shift Model: As per William Bridge's concept (appendix 4), people are quite awkward with adjustment, which is evident by the circumstance at Southport Minerals Inc The situation can be viewed as a typical program of life if is studied according to Bridge's concept where he describes that individuals go through three stages of change when they experience modification. 'End, shedding and Letting go', The Neutral Area as well as 'The New Beginning' (Bridges, 2004). When people exist with adjustment, they go into stage one and so there might be emotions like sadness, uncertainty, disappointment, rage, concern, rejection and disorientation.The scenario at the advertising and marketing department of Southport Minerals Inc is similar so Lewis can obtain comfortable with the idea that it is not phenomenal actions. In the second stage, there might be a requirement to connect the void in between the new and also old society so Lewis may need to encounter this challenge as soon as Krasnow leaves. There may be low spirits as well as low performance at this phase which must not be taken as a setback. It is throughout this stage that Lewis will need to offer guidance to the department to make sure that they can find a sense of direction. It can be seen just how Krasnow has actually currently made this shift much easier by making Lewis get involved in the division a year before his real separation. According to Bridges' Version, phase three will certainly bring about openness to knowing, High energy and also dedication as people will embrace the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Demand hierarchy: The OB concern pertaining to instability at the work environment has actually been triggered firstly by the modification in administration and second of all by the fact that the merger will no longer be launched. Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has discusses the relevance of 'safety requires as being a reduced degree need of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to really feel protected and also safe' goes to the 2nd level of needs. Prior to an employee can be made to develop emotionally, he requires to have his 'Physiological 'and also 'Security' requires satisfied. This shows that unless the employees are made to feel protected about their present employment standing in Southport Minerals Inc they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Southport Minerals Inc Case Study

Ramification of Analysis.

The OB analysis has actually considered various theories to comprehend how to manage the present circumstance at hand. The adhering to 3 options have been suggested to help Lewis take care of the organizational obstacles in the advertising and marketing division. Each of these choices has been recommended for easing the change needed to bring the advertising division in line with the demands of the market and also for making the social modification that would certainly comply with once the present leader leaves.

Integration of marketing and advertising features. Dividing Adverting as well as Manufacturing functions. Combination of Advertising with Operations.

Analysis of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis during the earlier merging days has proficiency in business-to-business advertising along with agency and retail advertising experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both advertising as well as advertising functions.

The advantage of this strategy is that it will incorporate the two features while decreasing the need for employing an additional source for advertising. Lewis would be heading the marketing division and in any type of case her substitute would be required for the present role that she is performing. The drawback of this option is that external hiring might produce bitterness from interior workers that may be eying the setting of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting as well as Production: Provided the competitive pressures and premium quality job needed from the advertising agency, it is recommended that Lewis ought to enable the production unit to be a different feature from the advertising and marketing unit. Given that many advertising agencies had these two functions as separate units, it makes more feeling to adhere to the norm. Both features might be able to concentrate on their core activates extra efficiently. Nevertheless, the negative aspect of this approach would be that added expenses would certainly have to be borne for setting up separate manufacturing features. A manufacturing head might have to be hired which could boost expenses for the company.

Combination of Advertising And Marketing with Operations: Considering that Lewis is already taking care of the marketing and procedures departments at the same time; it makes good sense to incorporate both features because she has actually been efficiently caring for both ends. The fact that the two divisions currently have significant differences over allocation of sources suggests that this assimilation may be able to bring about consistency particularly as Lewis would be heading both ends.However there are various disadvantages of this action especially as it would place excessive concern over Lewis's shoulders. The reality that Lewis needs to adjust her administration style for the advertising division suggests that these 2 departments would be culturally varied. In addition to this, Lewis may not be able to use one sort of management design to both divisions which could result in inadequacy in either one of both features.


An analysis of the three options shows that combination of advertising and procedures would certainly not be a practical action due to the huge distinctions in between the 2 departments regardless of the truth that currently Lewis is taking care of both. While separation of the production feature may have been a positive step for the marketing division, the reality that it would suggest positioning a third function under Lewis's wing indicates this must be prevented.

Action Strategy.
Lewis will take control of the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will certainly be employed to take Lewis's area as SVP of marketing and advertising.

Production feature will continue to be part of marketing under advertising and marketing feature.

Lewis will certainly divide herself from procedures.

A democratic management style with employee empowerment will certainly be used in marketing department.

Open up door plan and also emphasis on cross departmental interaction will be targeted at getting rid of disharmony.

Backup plan.

If the combination does not exercise as prepared, a contingency strategy would certainly follow which would separate the production feature from the advertising and marketing function to reduce the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising and marketing division without an SVP. Because case the manufacturing feature will certainly be separated by positioning it under an SVP manufacturing.