Southport Minerals Inc Case Study Analysis


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Southport Minerals Inc Case Study Solution

Background and Facts

Southport Minerals Inc a workplace materials seller for small and also medium sized businesses has recently been involved in preparing for a merging with its rival Residence Deport, which has actually affected efficiency degrees in departmentswith the senior manager involved in legal complications put forth by the government Profession Compensation. With the Marketing Head putting forward the information of his departure from the company in one year, Jeannie Lewis, the current head of operations has actually been asked to take the duty in the future. With challenges in the kind of a prospective cultural change and low worker spirits, the company wants a full reengineering initiative at the marketing department.

Issue Statement
Porter's 5 Forces Analysis
The prospective social adjustment at the marketing department of Southport Minerals Inc is increasing uncertainty in the working environment bring about numerous obstacles for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting critical decisions because Stapes Inc. had to abandon its plans of combining with Workplace Deport after the Federal Profession Payment's treatment at the same time. Offered the fact that the shop has a worldwide visibility with branches in UK, UNITED STATES, Canada and also Germany, political consider each of these countries might be able to affect performance or critical objectives. Federal Profession Commission's antitrust fit against the merger used up valuable time of the organization's elderly monitoring suggesting that 'political' factors can have major effects for an international company.

Economic Factors: Economic factors such as the development of local business in the global scenario recommend that Southport Minerals Inc is growing in an atmosphere where there is possible development of organisations. Fact that store customers are mainly looking for office materials for house workplaces recommends that the market has an increasing trend of business owners as well as residence based services.

Social factors: Social trends in the economic situation show that consumers are seeking convenience as well as attractive prices. Market research shows how the consumer for Southport Minerals Inc lacks awareness regarding locating services which can supply a mix of benefit and low costs.

Technical factors: Technology plays an important function in Southport Minerals Inc's business method particularly as the company is piloting Technology centers which would offer modern technology sales as well as support in the type of memory upgrades, peripheral setups. (Recap of INSECT in appendix 2).

OB Issues as well as Symptoms.

Several underlying Business Habits problems can be seen in Southport Minerals Inc's case as highlighted in this area.

Uneasiness regarding social adjustment: There is concern regarding a social change that would occur as soon as Todd Krasnow leaves from his placement as the Executive Vice President of Marketing with a lot of the staff members already showing unhappiness over this possible relocation. This predicted modification has developed stress and anxiety in the workplace which has been paired with the previous stress of preparing the company for a possible merger with Home Deport.
Pest Analysis
Stressful Task Setting for Newcomers: There is lack of workers that can match the demanding setting of a hectic company. Not just does this result in difficulty in discovering the right people, it puts stress and anxiety on brand-new hires as can not stand up to the pace and also stress that the organization anticipates them to bear.

Twin Reporting Lines: Novices locate this business culture difficult and challenging to manage especially as dotted line relationships are indicated to be weak in general and unbiased setup as well as efficiency analysis is still done by the solid line supervisor. This suggests that newcomers might lose clarity concerning their particular duties and also objectives especially as populated line reporting does not maintain them in direct interaction with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles although it had been guessed that the latter would take Krasnow's placement came as a blow to her spirits. Lewis may have been qualified and appropriate for the job however the fact that Kransnow's separation would certainly make Coles a straight record to Lewis might have been the reason for Coles' resignation from services.

Fear & Job Instability: Worry and instability can be recognized as two major issues that Lewis would certainly be handling particularly as the merger has actually currently be cancelled and two elderly execs of the advertising division would certainly be leaving. The entire duty of the division would be dropping on Lewis's shoulders that would certainly not just supervise of brining regarding a social modification but would certainly also have to show herself in her brand-new role.

Inappropriate Administration Style of Leader: Lewis's management style and its incompatibility with the marketing department's duty can likewise be seen as an OB obstacle specifically as she has been utilized to managing issues in the operations division where workers are shown to focus on procedures and also obtain them right. The marketing department on the other hand can be viewed as a group of individuals that are utilized to being nurtured by Krasnow who concentrated more on result than procedures.

Interdepartmental Arguments: Interdepartmental arguments between 3 departments, advertising and marketing, merchandizing and procedures specifically over the allocation of the marketing mix can be determined as an additional OB worry. Although the marketing department does not share the very same vision as the various other two divisions relating to the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing and also procedures departments do not concur over the advertising and marketing mix allowance among one another either.

Fragmentation in Advertising Department: Disintegration between the advertising and marketing divisions can be identified as one more OB concern which might need further interest. The truth that the advertising and marketing sections in the marketing division are separated is avoiding both divisions from getting from each various other's experience and also competence. Assimilation of marketing with retailing as well as procedures would certainly come to be harder if the advertising division itself is broken down which can be one more prospective OB worry.

Southport Minerals Inc Analysis

Various concepts have been utilized to explain the scenarios to get more clarity concerning the situation at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, a lot of managers think that staffs are easy and also lazy, have little ambition and also withstand change. The scenario at Southport Minerals Inc is not entirely following Theory X, it can be seen that new hires are locating this atmosphere instead difficult which might at some point lead to a greater inclination of the monitoring in the direction of Concept X. Also while evaluating Lewis's management design, concept X may have been ideal in the procedures department to some degree however the Marketing department would call for reliance on Theory Y in order to obtain the imagination and also creativity from the teams.

Tuckman's Teamwork Concept: As for Lewis's concern about bringing consistency in between the advertising and marketing department is concerned, this would at first bring about contrast as reviewed by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). As per Tuckman's theory shown in appendix 3, during the first phase of group development, individuals may not bond, as they are busy finding their place in the team. By combining the advertising and marketing division's work, there might coincide initial detach which could cause the 2nd phase of 'storming' where the groups challenge one another. Nevertheless, it is just during the 3rd phase or 'norming' when they would certainly come together to share ideas prior to the group can bring about harmony in the fourth stage 'doing'.

When people are provided with adjustment, they go into phase one and also so there might be emotions like unhappiness, unpredictability, irritation, anger, fear, denial as well as disorientation.The scenario at the advertising division of Southport Minerals Inc is similar so Lewis can get comfy with the suggestion that it is not extraordinary actions. It is during this phase that Lewis will have to give advice to the department so that they can locate a feeling of instructions. It can be seen how Krasnow has already made this change easier by making Lewis obtain involved in the department a year before his actual departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has discusses the importance of 'safety and security needs as being a reduced level demand of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel safe and secure as well as out of risk' is at the 2nd level of demands. Before a worker can be made to establish emotionally, he requires to have his 'Physiological 'and 'Safety' needs fulfilled.

SWOT Analysis for Southport Minerals Inc Case Study

Implication of Analysis.

The OB analysis has actually checked out numerous theories to recognize just how to manage the existing scenario handy. The complying with three options have been recommended to help Lewis take care of the business obstacles in the advertising and marketing department. Each of these choices has been recommended for reducing the transition needed to bring the advertising department according to the demands of the market and also for making the social change that would certainly adhere to as soon as the present leader leaves.

Assimilation of advertising and marketing functions. Dividing Adverting as well as Production functions. Assimilation of Advertising And Marketing with Procedures.

Examination of Alternatives.

Assimilation of Marketing & Marketing Functions: The internal advertising and marketing firm of Southport Minerals Inc is already stamina for the organization in regards to saving up on expenses related to advertising and also promotion. Since no brand-new recruitment has been done after Bridget Cole's separation with the reporting line being straight assigned to Krasnow for the marketing feature, this is a positive opportunity for incorporating the advertising and marketing features. Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merging days has expertise in business-to-business advertising and marketing along with company and retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both advertising and marketing features.

The advantage of this technique is that it will integrate both functions while lowering the requirement for employing an additional resource for advertising and marketing. Lewis would be heading the marketing division as well as in any kind of case her substitute would be needed for the current duty that she is carrying out. The disadvantage of this choice is that exterior hiring may bring about animosity from interior personnel who might be considering the placement of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and Manufacturing: Offered the affordable stress and also high quality work needed from the advertising and marketing firm, it is suggested that Lewis must allow the manufacturing unit to be a different function from the marketing system. Since most marketing firms had these 2 functions as different units, it makes more feeling to follow the standard.

Combination of Advertising And Marketing with Workflows: Because Lewis is currently taking treatment of the marketing and operations divisions all at once; it makes sense to integrate the two functions since she has actually been efficiently taking treatment of both ends. The reality that Lewis has to adapt her management design for the marketing department suggests that these two divisions would certainly be culturally varied.


An analysis of the 3 choices suggests that integration of marketing as well as procedures would not be a possible move due to the vast differences in between the two departments despite the fact that presently Lewis is dealing with both. While separation of the manufacturing function might have been a favorable step for the marketing division, the truth that it would certainly imply putting a 3rd feature under Lewis's wing implies this must be stayed clear of. The assimilation of the advertising and marketing division is the best option in regards to getting the ideal results from the department. An activity prepare for this choice is reviewed listed below.

Action Plan.
Lewis will certainly take over the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will certainly be employed to take Lewis's place as SVP of advertising and marketing.

Production function will certainly stay component of advertising under advertising function.

Lewis will certainly separate herself from operations.

An autonomous management design with employee empowerment will be utilized in marketing department.

Open door plan as well as focus on cross department interaction will be aimed at removing dissonance.

Contingency plan.

If the assimilation does not work out as prepared, a contingency strategy would comply with which would certainly separate the production feature from the advertising feature to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising department without an SVP. Because case the production feature will certainly be divided by placing it under an SVP production.