Southport Minerals Inc Case Study Help


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Southport Minerals Inc Case Study Help

Background and Facts

Southport Minerals Inc an office products store for small as well as moderate sized organisations has just recently been associated with preparing for a merging with its competitor Home Deport, which has influenced efficiency degrees in departmentswith the senior supervisor associated with legal problems presented by the federal Profession Payment. With the Marketing Head advancing the information of his separation from the company in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the role in the future. With challenges in the type of a possible cultural adjustment and also low employee spirits, the company needs a total reengineering initiative at the advertising and marketing division.

Problem Statement

The prospective social change at the advertising department of Southport Minerals Inc is enhancing uncertainty in the workplace leading to numerous obstacles for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting strategic choices considering that Stapes Inc. needed to abandon its strategies of combining with Office Deport after the Federal Trade Payment's intervention at the same time. Provided the fact that the store has a worldwide presence with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these countries may have the ability to influence efficiency or tactical goals. Federal Profession Payment's antitrust suit against the merger occupied beneficial time of the company's senior administration recommending that 'political' factors can have significant effects for an international business.

Economic Factors: Economic factors such as the appearance of local business in the global circumstance suggest that Southport Minerals Inc is prospering in an environment where there is prospective growth of companies. Fact that shop consumers are mainly looking for office supplies for home offices suggests that the market has an increasing trend of entrepreneurs and residence based businesses.

Social factors: Social patterns in the economy reveal that clients are trying to find benefit along with eye-catching rates. Market research shows how the consumer for Southport Minerals Inc does not have recognition regarding locating options which can use a combination of convenience and also low costs.

Technical factors: Technology plays a vital function in Southport Minerals Inc's company approach specifically as the company is piloting Modern technology centers which would certainly use innovation sales and support in the kind of memory upgrades, outer setups. (Recap of INSECT in appendix 2).

OB Issues as well as Effects.

A number of underlying Business Habits concerns can be seen in Southport Minerals Inc's case as highlighted in this area.

Worries about social change: There is apprehension concerning a social change that would certainly occur when Todd Krasnow leaves from his setting as the Executive Vice President of Advertising with most of the personnel currently showing discontent over this possible move. This anticipated change has actually produced tension in the work environment which has been coupled with the past stress of preparing the company for a prospective merger with House Deport.

Stressful Work Environment for Newcomers: There is scarcity of employees that can match the stressful setting of a hectic organization. Not just does this result in problem in finding the appropriate individuals, it places stress and anxiety on new hires as can not endure the speed and also pressure that the organization anticipates them to birth.

Double Coverage Lines: Newbies locate this business culture troublesome and difficult to manage especially as populated line connections are suggested to be weak in general as well as unbiased setting and also performance examination is still done by the strong line supervisor. This suggests that beginners can lose clearness regarding their corresponding duties as well as objectives particularly as populated line reporting does not maintain them in straight communication with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles although it had actually been guessed that the latter would take Krasnow's placement came as an impact to her spirits. Lewis might have been qualified and ideal for the task however the truth that Kransnow's departure would make Coles a straight report to Lewis might have been the factor for Coles' resignation from solutions.

Concern & Job Instability: Concern as well as instability can be recognized as 2 major issues that Lewis would be managing particularly as the merger has actually now be cancelled and also two senior execs of the advertising and marketing division would certainly be leaving. The entire obligation of the division would be falling on Lewis's shoulders who would not just be in charge of brining about a cultural modification however would certainly also need to confirm herself in her new role.

Inappropriate Monitoring Style of Leader: Lewis's management style and also its conflict with the marketing division's role can additionally be viewed as an OB challenge specifically as she has been used to managing problems in the procedures division where workers are taught to focus on procedures and also get them right. The marketing division on the various other hand can be seen as a team of individuals that are used to being supported by Krasnow who concentrated much more on result than processes.

Interdepartmental Disagreements: Interdepartmental arguments in between three divisions, advertising and marketing, merchandizing and also operations respectively over the allotment of the marketing mix can be recognized as one more OB problem. Although the marketing division does not share the same vision as the other two divisions pertaining to the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing as well as procedures divisions do not concur over the advertising mix appropriation among each other either.

Disintegration in Marketing Department: Fragmentation in between the advertising and marketing departments can be determined as another OB concern which can need further attention. The reality that the marketing and advertising sections in the advertising and marketing division are detached is stopping both departments from getting from each other's experience and also knowledge. Integration of advertising and marketing with merchandising as well as procedures would become more difficult if the marketing division itself is disintegrated which can be an additional possible OB concern.

Southport Minerals Inc Analysis

Numerous theories have actually been used to discuss the scenarios to obtain additional quality about the situation handy.

McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of supervisors believe that subordinates are passive and careless, have little passion as well as stand up to modification. The difficult version of this concept highlighted coercion, limited controls, risks as well as penalties. With time it produces reduced productivity, subtle sabotage and also competition (Offer, 2003). The circumstance at Southport Minerals Inc is not entirely adhering to Concept X, it can be seen that brand-new hires are finding this environment instead difficult which might at some point lead to a greater disposition of the administration towards Theory X. Based on McGregor's supported view, which he called Theory Y, the crucial task of the management is to set up business problems so that people can accomplish their very own goals best by guiding their initiatives in the direction of business rewards. If people discover no contentment in their work, the administration would certainly have little selection however to depend on theory X as well as exterior control (Deal, 2003). Also while assessing Lewis's management style, theory X may have been suitable in the operations department somewhat yet the Advertising and marketing department would need dependence on Theory Y in order to get the creative thinking and also originality from the groups.

Tuckman's Synergy Theory: As much as Lewis's concern regarding bringing harmony between the advertising as well as advertising division is worried, this would originally lead to clash as gone over by Bruce Tuckman in his 'Teamwork Concept'. By combining the advertising and marketing as well as advertising and marketing division's work, there might be the exact same first disconnect which could lead to the second stage of 'storming' where the teams test one another.

When people are provided with modification, they go into phase one and also so there may be feelings like sadness, unpredictability, stress, anger, anxiety, denial and disorientation.The circumstance at the advertising and marketing department of Southport Minerals Inc is comparable so Lewis can get comfortable with the idea that it is not extraordinary actions. It is throughout this stage that Lewis will certainly have to offer advice to the department so that they can discover a feeling of instructions. It can be seen just how Krasnow has actually already made this transition much easier by making Lewis get involved in the division a year before his real separation.

Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has talks about the relevance of 'security requires as being a lower level demand of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel safe and also out of risk' is at the second level of needs. Prior to an employee can be made to create psychologically, he needs to have his 'Physiological 'and also 'Safety and security' needs satisfied.

SWOT Analysis for Southport Minerals Inc Case Study

Effects of Analysis.

The OB analysis has actually taken a look at numerous theories to comprehend exactly how to deal with the existing situation at hand. The following 3 options have been recommended to aid Lewis handle the organizational challenges in the advertising and marketing division. Each of these alternatives has been proposed for relieving the change needed to bring the marketing division in accordance with the needs of the market and for making the social adjustment that would follow when the present leader leaves.

Combination of advertising and marketing features. Dividing Adverting and also Manufacturing features. Assimilation of Marketing with Workflow.

Assessment of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis during the earlier merger days has competence in business-to-business advertising and marketing along with firm as well as retail advertising experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to handle both marketing as well as advertising features.

The benefit of this technique is that it will certainly integrate the two features while reducing the need for working with an added resource for advertising. Lewis would be heading the advertising and marketing division and in any type of case her substitute would be required for the existing function that she is carrying out. The negative aspect of this alternative is that exterior hiring might produce animosity from inner personnel who may be eying the placement of EVP after Lewis takes over Krasnow's position.

Separating Adverting and Production: Provided the affordable pressures and also top quality work required from the advertising agency, it is suggested that Lewis ought to enable the manufacturing system to be a separate function from the advertising unit. Because most advertising agencies had these two functions as separate systems, it makes more feeling to comply with the norm. Both functions might be able to concentrate on their core turns on extra effectively. The negative aspect of this technique would be that extra prices would have to be borne for setting up different production features. A manufacturing head may have to be worked with which might enhance overheads for the organization.

Assimilation of Advertising And Marketing with Procedures: Given that Lewis is already taking care of the advertising and marketing and procedures departments at the same time; it makes feeling to incorporate the two functions since she has been successfully taking treatment of both ends. The fact that Lewis has to adapt her management style for the advertising and marketing department suggests that these two departments would be culturally varied.


An assessment of the 3 choices indicates that assimilation of advertising as well as operations would not be a possible move due to the huge distinctions in between the two divisions although that currently Lewis is handling both. While separation of the manufacturing feature may have been a favorable relocation for the advertising division, the fact that it would certainly indicate putting a 3rd function under Lewis's wing implies this need to be prevented too. The combination of the advertising department is the most effective alternative in terms of obtaining the optimum results from the division. An action plan for this option is discussed below.

Action Plan.

Lewis will certainly take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will be hired to take Lewis's place as SVP of advertising and marketing.

Production function will continue to be part of advertising under marketing feature.

Lewis will separate herself from operations.

A democratic management design with staff member empowerment will be utilized in advertising department.

Open door policy as well as emphasis on cross departmental interaction will be aimed at removing dissonance.

Backup plan.

If the assimilation does not work out as intended, a backup strategy would certainly comply with which would certainly divide the manufacturing feature from the marketing feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising division without an SVP. In that case the manufacturing feature will absolutely be divided by positioning it under an SVP production.