Standard Oil Co Combination Consolidation And Integration Abridged A Case Study Solution


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Standard Oil Co Combination Consolidation And Integration Abridged A Case Study Solution

Background and Facts

Standard Oil Co Combination Consolidation And Integration Abridged A an office products seller for small as well as moderate sized businesses has actually lately been involved in preparing for a merging with its competitor Residence Deport, which has impacted performance levels in departmentswith the senior manager involved in legal issues put forth by the government Trade Compensation. With the Marketing Head advancing the information of his departure from the business in one year, Jeannie Lewis, the present head of operations has been asked to take the duty in the future. With challenges in the kind of a prospective social change and low employee spirits, the organization needs a complete reengineering effort at the marketing division.

Issue Statement
Porter's 5 Forces Analysis
The potential cultural modification at the marketing department of Standard Oil Co Combination Consolidation And Integration Abridged A is raising unpredictability in the working environment resulting in various obstacles for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting calculated decisions because Stapes Inc. had to abandon its strategies of combining with Office Deport after the Federal Trade Compensation's intervention while doing so. Provided the truth that the store has a global visibility with branches in UK, USA, Canada and Germany, political factors in each of these countries might have the ability to impact efficiency or critical objectives. Federal Profession Commission's antitrust fit against the merging occupied beneficial time of the company's senior management suggesting that 'political' factors can have significant implications for a worldwide service.

Economic Factors: Financial factors such as the emergence of small companies in the worldwide scenario suggest that Standard Oil Co Combination Consolidation And Integration Abridged A is prospering in an environment where there is potential development of services. In addition to this, reality that store clients are primarily trying to find workplace products for home offices suggests that the market has a climbing pattern of business owners and home based organisations.

Social factors: Social trends in the economic situation reveal that customers are seeking ease in addition to appealing costs. Market research shows how the consumer for Standard Oil Co Combination Consolidation And Integration Abridged A does not have understanding regarding locating solutions which can offer a mix of benefit as well as affordable.

Technical factors: Innovation plays a crucial role in Standard Oil Co Combination Consolidation And Integration Abridged A's company technique specifically as the organization is piloting Innovation facilities which would supply technology sales and also support in the form of memory upgrades, outer installations. (Recap of PEST in appendix 2).

OB Issues as well as Effects.

Several underlying Organizational Actions problems can be seen in Standard Oil Co Combination Consolidation And Integration Abridged A's case as highlighted in this area.

Apprehensions regarding social modification: There is apprehension regarding a cultural adjustment that would happen as soon as Todd Krasnow leaves from his placement as the Executive Vice President of Advertising with the majority of the team member already revealing unhappiness over this prospective step. This expected modification has actually created anxiety in the workplace which has been paired with the previous stress of preparing the company for a possible merging with House Deport.
Pest Analysis
Demanding Task Setting for Newcomers: There is lack of employees that can match the difficult setting of a busy company. Not only does this result in trouble in finding the best individuals, it places anxiety on new hires as can not endure the rate as well as stress that the company expects them to birth.

Dual Coverage Lines: Newbies find this organizational society troublesome and hard to cope with especially as dotted line partnerships are indicated to be weaker in general and also objective setting and performance assessment is still done by the strong line supervisor. This implies that newcomers might shed clarity concerning their corresponding functions and also objectives particularly as populated line reporting does not maintain them in direct communication with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles even though it had been hypothesized that the last would take Krasnow's setting came as an impact to her spirits. Lewis might have been capable and also proper for the work but the fact that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the factor for Coles' resignation from services.

Fear & Task Instability: Anxiety and also insecurity can be determined as two major issues that Lewis would certainly be dealing with especially as the merger has actually currently be cancelled and 2 senior executives of the advertising division would be leaving. The whole responsibility of the division would be falling on Lewis's shoulders that would certainly not just supervise of brining regarding a cultural modification but would certainly also need to verify herself in her new function.

Incompatible Administration Style of Leader: Lewis's monitoring design and also its incompatibility with the advertising and marketing department's duty can also be seen as an OB obstacle especially as she has actually been utilized to handling problems in the procedures department where personnel are shown to concentrate on processes and also get them. The advertising and marketing department on the various other hand can be viewed as a group of people that are utilized to being nurtured by Krasnow that focused more on result than processes.

Interdepartmental Differences: Interdepartmental disagreements in between three divisions, advertising and marketing, merchandizing and also operations respectively over the allotment of the marketing mix can be identified as one more OB worry. The advertising division does not share the very same vision as the various other 2 divisions pertaining to the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing and procedures departments do not concur over the advertising and marketing mix appropriation among one an additional either.

Fragmentation in Advertising Division: Fragmentation between the marketing and advertising divisions can be determined as an additional OB concern which could need additional focus. The fact that the marketing and advertising sections in the advertising department are separated is protecting against both divisions from getting from each other's experience and expertise. Integration of marketing with merchandising and also procedures would end up being harder if the marketing division itself is disintegrated which can be an additional prospective OB problem.

Standard Oil Co Combination Consolidation And Integration Abridged A Analysis

Different theories have been utilized to describe the scenarios to obtain further quality about the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of supervisors believe that staffs are passive and lazy, have little ambition as well as stand up to modification. The hard version of this theory highlighted threat, tight controls, risks as well as punishments. Over time it produces low efficiency, refined sabotage as well as rivalry (Deal, 2003). Although the circumstance at Standard Oil Co Combination Consolidation And Integration Abridged A is not totally complying with Theory X, it can be seen that brand-new hires are finding this atmosphere rather difficult which may at some point bring about a better disposition of the management towards Theory X. According to McGregor's advocated sight, which he called Concept Y, the crucial job of the monitoring is to prepare business problems to make sure that individuals can achieve their very own goals best by routing their efforts towards organizational benefits. If individuals find no complete satisfaction in their work, the management would certainly have little option however to depend on theory X and outside control (Deal, 2003). Even while assessing Lewis's management style, concept X might have appropriated in the operations department to some extent yet the Advertising department would certainly need dependence on Concept Y in order to get the imagination and originality from the teams.

Tuckman's Teamwork Concept: Regarding Lewis's worry concerning bringing consistency between the advertising and marketing division is worried, this would originally bring about contrast as gone over by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). As per Tuckman's theory shown in appendix 3, throughout the preliminary stage of team growth, individuals may not bond, as they are busy finding their location in the team. By integrating the advertising and marketing division's work, there might coincide initial detach which could lead to the second stage of 'storming' where the groups challenge one another. Nevertheless, it is just during the 3rd stage or 'norming' when they would integrate to share concepts prior to the team can cause synergy in the 4th phase 'performing'.

When individuals are presented with adjustment, they enter phase one as well as so there may be emotions like despair, unpredictability, disappointment, temper, anxiety, denial as well as disorientation.The situation at the advertising and marketing division of Standard Oil Co Combination Consolidation And Integration Abridged A is similar so Lewis can get comfy with the concept that it is not phenomenal habits. It is throughout this stage that Lewis will certainly have to offer guidance to the department so that they can find a sense of direction. It can be seen how Krasnow has currently made this transition less complicated by making Lewis get included in the division a year before his real departure.
Vrio Analysis
Maslow's Demand pecking order: The OB issue pertaining to instability at the workplace has actually been triggered firstly by the change in administration and second of all by the fact that the merger will certainly no more be launched. Abraham Maslow in his Concept of 'Requirements Power structure' (appendix 5) has reviews the significance of 'security requires as being a reduced degree need of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to feel safe and untouched' is at the 2nd degree of requirements. Before a worker can be made to create mentally, he requires to have his 'Physiological 'as well as 'Safety and security' requires satisfied. This shows that unless the workers are made to feel protected regarding their present employment status in Standard Oil Co Combination Consolidation And Integration Abridged A they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Standard Oil Co Combination Consolidation And Integration Abridged A Case Study

Implication of Analysis.

The OB analysis has taken a look at different theories to recognize how to cope with the existing scenario available. The complying with 3 alternatives have actually been recommended to assist Lewis deal with the organizational difficulties in the marketing department. Each of these alternatives has been proposed for easing the change needed to bring the marketing department according to the demands of the marketplace and for making the cultural change that would certainly adhere to when the current leader leaves.

Integration of marketing and advertising functions. Dividing Adverting and Production functions. Assimilation of Marketing with Workflow.

Analysis of Alternatives.

Assimilation of Advertising And Marketing & Marketing Functions: The internal advertising agency of Standard Oil Co Combination Consolidation And Integration Abridged A is already strength for the organization in terms of conserving up on overheads related to advertising and also promotion. Given that no new recruitment has actually been done after Bridget Cole's departure with the reporting line being straight assigned to Krasnow for the advertising feature, this is a favorable opportunity for incorporating the advertising and marketing features. Judith Shapiro who has actually earlier been spoken with by Lewis during the earlier merger days has competence in business-to-business advertising in addition to company and retail advertising experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to deal with both marketing and advertising functions.

The benefit of this approach is that it will certainly incorporate the two features while reducing the need for hiring an added resource for marketing. In addition to this, Lewis would certainly be heading the advertising and marketing division and all the same her replacement would certainly be needed for the present duty that she is doing. The drawback of this choice is that external hiring might bring about animosity from internal personnel who may be eying the position of EVP after Lewis takes control of Krasnow's setting.

Separating Adverting and Production: Provided the affordable pressures and also high quality job required from the marketing firm, it is recommended that Lewis should allow the production system to be a separate feature from the marketing device. Since many advertising and marketing firms had these two functions as different systems, it makes more sense to comply with the norm.

Assimilation of Advertising with Procedures: Because Lewis is currently taking care of the advertising and also operations divisions at the same time; it makes feeling to incorporate the 2 functions given that she has actually been effectively taking care of both ends. The fact that Lewis has to adapt her management style for the marketing department recommends that these two divisions would be culturally varied.


An analysis of the three alternatives indicates that assimilation of advertising as well as procedures would not be a practical step due to the substantial distinctions between the two departments although that presently Lewis is managing both. While separation of the manufacturing function may have been a beneficial relocation for the marketing department, the truth that it would imply putting a 3rd function under Lewis's wing suggests this ought to be avoided. The combination of the advertising and marketing division is the most effective choice in terms of obtaining the ideal results from the department. An activity plan for this choice is reviewed below.

Activity Plan.
Lewis will certainly take over the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will certainly be employed to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will certainly remain component of advertising under advertising and marketing function.

Lewis will divide herself from operations.

An autonomous leadership design with staff member empowerment will certainly be used in advertising division.

Open door policy as well as emphasis on cross department interaction will be aimed at removing dissonance.

Contingency plan.

If the combination does not exercise as intended, a contingency plan would certainly adhere to which would certainly divide the production function from the advertising function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the advertising division without an SVP. Because case the production feature will most definitely be divided by placing it under an SVP manufacturing.