Suzion Energy Ltd Case Study Solution


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Suzion Energy Ltd Case Study Analysis

Background and Facts

Suzion Energy Ltd a workplace supplies merchant for small and also average sized services has actually just recently been involved in planning for a merger with its rival Home Deport, which has influenced performance degrees in departmentswith the senior manager associated with lawful difficulties put forth by the government Trade Payment. With the Advertising and marketing Head advancing the information of his departure from the business in one year, Jeannie Lewis, the current head of operations has actually been asked to take the function in the near future. With difficulties in the kind of a potential cultural change as well as reduced worker spirits, the organization wants a full reengineering initiative at the advertising department.

Trouble Statement
Porter's 5 Forces Analysis
The prospective cultural adjustment at the marketing department of Suzion Energy Ltd is enhancing uncertainty in the working environment leading to numerous challenges for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing strategic choices since Stapes Inc. had to desert its plans of merging with Workplace Deport after the Federal Trade Payment's intervention while doing so. Given the truth that the store has a worldwide existence with branches in UK, U.S.A., Canada and also Germany, political consider each of these nations might be able to impact efficiency or strategic objectives. Federal Profession Payment's antitrust match versus the merger occupied beneficial time of the company's senior administration suggesting that 'political' factors can have major implications for an international company.

Economic Factors: Financial factors such as the introduction of small businesses in the international situation suggest that Suzion Energy Ltd is thriving in a setting where there is possible growth of companies. Fact that store consumers are mostly looking for office products for house offices recommends that the market has an increasing fad of entrepreneurs as well as residence based companies.

Social factors: Social trends in the economic situation reveal that customers are looking for benefit as well as appealing rates. Marketing research shows how the consumer for Suzion Energy Ltd lacks awareness about locating solutions which can supply a combination of benefit and also low costs.

Technical factors: Modern technology plays a vital duty in Suzion Energy Ltd's organisation method specifically as the company is piloting Modern technology centers which would supply innovation sales and also assistance in the form of memory upgrades, outer installments. (Recap of BUG in appendix 2).

OB Issues and also Manifestations.

Numerous underlying Business Actions problems can be seen in Suzion Energy Ltd's case as highlighted in this section.

Worries regarding cultural modification: There is uneasiness regarding a cultural modification that would occur as soon as Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Advertising with the majority of the staff members currently revealing unhappiness over this possible move. This anticipated change has actually produced anxiety in the workplace which has actually been combined with the previous anxiety of preparing the firm for a potential merger with House Deport.
Pest Analysis
Stressful Work Setting for Newcomers: There is shortage of workers that can match the difficult atmosphere of a fast-paced organization. Not only does this bring about problem in discovering the best individuals, it places tension on brand-new hires as can not hold up against the pace as well as pressure that the company expects them to birth.

Dual Coverage Lines: Newcomers locate this organizational society troublesome and also difficult to handle particularly as populated line relationships are meant to be weaker as a whole and objective setup as well as performance analysis is still done by the solid line manager. This implies that beginners can lose quality regarding their corresponding roles as well as objectives particularly as dotted line reporting does not maintain them in straight communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles despite the fact that it had actually been speculated that the latter would certainly take Krasnow's position came as a strike to her spirits. Lewis may have been capable and proper for the job but the truth that Kransnow's separation would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Concern & Task Insecurity: Anxiety and also instability can be determined as two major issues that Lewis would certainly be managing specifically as the merger has actually now be terminated and also 2 senior executives of the advertising and marketing division would be leaving. The entire responsibility of the division would be dropping on Lewis's shoulders that would not just supervise of brining concerning a social change however would additionally have to confirm herself in her new function.

Incompatible Management Design of Leader: Lewis's monitoring style as well as its conflict with the advertising and marketing department's role can also be seen as an OB difficulty especially as she has actually been made use of to managing issues in the procedures department where workers are instructed to focus on procedures as well as get them right. The advertising department on the various other hand can be seen as a group of individuals that are utilized to being supported by Krasnow who focused a lot more on output than processes.

Interdepartmental Disagreements: Interdepartmental disputes between 3 departments, advertising, merchandizing and operations respectively over the allowance of the advertising and marketing mix can be identified as another OB concern. Although the marketing department does not share the very same vision as the other two divisions regarding the aloocation of the advertising mix twoards promos and also advertsing, the merchandizing and also operations divisions do not concur over the advertising mix allotment amongst each other either.

Disintegration in Advertising And Marketing Department: Fragmentation in between the advertising and marketing divisions can be recognized as one more OB issue which can need more interest. The fact that the advertising and marketing areas in the advertising division are disconnected is avoiding both departments from getting from each other's experience and also know-how. Assimilation of advertising and marketing with retailing and also operations would certainly come to be harder if the marketing department itself is degenerated which can be another potential OB concern.

Suzion Energy Ltd Analysis

Various theories have been utilized to explain the conditions to get further clarity about the scenario handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, a lot of supervisors believe that subordinates are easy as well as careless, have little aspiration and withstand change. The hard variation of this theory highlighted coercion, limited controls, threats and also punishments. Over time it creates reduced performance, refined sabotage and competition (Deal, 2003). The scenario at Suzion Energy Ltd is not totally following Theory X, it can be seen that new hires are finding this setting instead stressful which may ultimately lead to a better disposition of the management in the direction of Theory X. Based on McGregor's supported view, which he called Concept Y, the necessary job of the monitoring is to arrange business conditions to make sure that people can attain their own goals best by routing their efforts towards organizational benefits. If people discover no complete satisfaction in their work, the administration would have little selection but to rely upon concept X and external control (Bargain, 2003). Even while examining Lewis's administration style, theory X may have been suitable in the operations division somewhat yet the Advertising division would need dependence on Theory Y to get the creative thinking and also originality from the teams.

Tuckman's Team effort Theory: Regarding Lewis's issue about bringing harmony between the marketing and advertising department is concerned, this would at first result in conflict as gone over by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). As per Tuckman's theory shown in appendix 3, throughout the initial phase of group advancement, people might not bond, as they are active discovering their place in the group. By incorporating the marketing and advertising division's job, there might be the same initial disconnect which could bring about the second stage of 'storming' where the groups challenge one another. Nevertheless, it is just throughout the third stage or 'norming' when they would certainly integrate to share concepts prior to the group can bring about synergy in the 4th phase 'doing'.

When people are offered with adjustment, they get in stage one and also so there might be emotions like unhappiness, unpredictability, irritation, rage, concern, denial as well as disorientation.The scenario at the advertising department of Suzion Energy Ltd is comparable so Lewis can obtain comfy with the concept that it is not extraordinary behavior. It is throughout this phase that Lewis will have to offer assistance to the division so that they can discover a feeling of direction. It can be seen exactly how Krasnow has actually currently made this shift much easier by making Lewis get included in the division a year prior to his real separation.
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has goes over the importance of 'safety and security requires as being a lower level requirement of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to really feel protected and out of risk' is at the 2nd level of demands. Before a staff member can be made to develop mentally, he requires to have his 'Physiological 'and 'Security' needs fulfilled.

SWOT Analysis for Suzion Energy Ltd Case Study

Effects of Analysis.

The OB analysis has actually considered numerous concepts to comprehend just how to cope with the existing circumstance at hand. The complying with 3 alternatives have actually been suggested to help Lewis take care of the business obstacles in the marketing division. Each of these choices has been suggested for relieving the change required to bring the marketing department in line with the needs of the market as well as for making the social adjustment that would comply with once the existing leader leaves.

Assimilation of advertising and marketing features. Dividing Adverting and Production functions. Assimilation of Advertising And Marketing with Workflow.

Assessment of Alternatives.

Combination of Advertising & Marketing Functions: The in-house advertising and marketing agency of Suzion Energy Ltd is already toughness for the organization in terms of saving up on overheads associated with advertising as well as promo. Since no brand-new employment has been done after Bridget Cole's separation with the reporting line being straight assigned to Krasnow for the advertising function, this is a beneficial opportunity for incorporating the advertising and marketing functions. Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merging days has experience in business-to-business advertising together with firm and also retail advertising experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to manage both advertising and marketing features.

The benefit of this method is that it will incorporate both features while reducing the need for employing an additional source for advertising and marketing. Lewis would be heading the advertising division as well as in any case her replacement would be required for the present role that she is doing. The drawback of this option is that exterior hiring may cause bitterness from interior personnel that may be looking at the placement of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and also Production: Offered the competitive pressures and also high top quality work called for from the advertising company, it is suggested that Lewis should enable the manufacturing system to be a different feature from the marketing system. Given that a lot of advertising and marketing agencies had these 2 features as separate devices, it makes more sense to comply with the norm.

Integration of Advertising with Workflows: Given that Lewis is already looking after the advertising and marketing as well as procedures departments simultaneously; it makes sense to incorporate the two functions since she has actually been successfully taking care of both ends. The truth that the two departments currently have significant distinctions over allocation of sources recommends that this assimilation might have the ability to cause harmony especially as Lewis would be heading both ends.However there are various negative aspects of this action particularly as it would put too much concern over Lewis's shoulders. The truth that Lewis has to adjust her monitoring design for the advertising and marketing department recommends that these 2 divisions would be culturally varied. Along with this, Lewis might not be able to apply one sort of leadership design to both divisions which can cause inefficiency in either among both functions.


An assessment of the three choices indicates that combination of marketing as well as procedures would not be a feasible action due to the large differences in between the two divisions regardless of the reality that currently Lewis is taking care of both. While separation of the manufacturing function might have been a positive relocation for the marketing division, the fact that it would certainly mean putting a 3rd feature under Lewis's wing suggests this must be avoided.

Action Plan.
Lewis will take control of the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will be employed to take Lewis's area as SVP of marketing and advertising.

Production feature will stay part of advertising under marketing function.

Lewis will certainly separate herself from operations.

A democratic leadership style with employee empowerment will certainly be used in advertising department.

Open up door policy and emphasis on cross department communication will be focused on getting rid of disharmony.

Backup strategy.

If the assimilation does not work out as planned, a contingency strategy would adhere to which would certainly separate the manufacturing feature from the advertising function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the marketing department without an SVP. In that case the production feature will most definitely be separated by placing it under an SVP production.