Talisman Energy Inc The Decision To Enter Iraq Case Study Analysis


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Talisman Energy Inc The Decision To Enter Iraq Case Study Solution

Background and Facts

Talisman Energy Inc The Decision To Enter Iraq a workplace materials store for tiny as well as medium sized organisations has actually just recently been associated with preparing for a merging with its competitor House Deport, which has impacted performance levels in departmentswith the senior supervisor associated with lawful issues put forth by the federal Trade Compensation. With the Advertising Head advancing the news of his departure from the company in one year, Jeannie Lewis, the existing head of operations has been asked to take the duty in the near future. With challenges in the type of a potential social modification and low worker morale, the organization needs a full reengineering initiative at the advertising and marketing department.

Trouble Declaration
Porter's 5 Forces Analysis
The prospective social modification at the advertising department of Talisman Energy Inc The Decision To Enter Iraq is increasing uncertainty in the working environment leading to numerous difficulties for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting tactical choices given that Stapes Inc. needed to abandon its plans of merging with Office Deport after the Federal Profession Commission's treatment at the same time. Given the fact that the shop has an international visibility with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these nations may have the ability to affect efficiency or critical goals. Federal Profession Commission's antitrust fit against the merger occupied important time of the company's elderly administration recommending that 'political' factors can have severe implications for a global company.

Economic Factors: Economic factors such as the introduction of local business in the international situation suggest that Talisman Energy Inc The Decision To Enter Iraq is thriving in an atmosphere where there is prospective growth of businesses. Fact that store customers are mainly looking for workplace supplies for residence workplaces suggests that the market has a rising trend of business owners and residence based organisations.

Social factors: Social patterns in the economy show that customers are looking for comfort as well as appealing costs. Market research shows how the consumer for Talisman Energy Inc The Decision To Enter Iraq does not have awareness about discovering solutions which can use a mix of comfort and affordable.

Technical factors: Innovation plays a crucial role in Talisman Energy Inc The Decision To Enter Iraq's service method specifically as the organization is piloting Innovation centers which would certainly use technology sales as well as support in the form of memory upgrades, outer installations. (Recap of PEST in appendix 2).

OB Issues and also Manifestations.

Several underlying Organizational Behavior issues can be seen in Talisman Energy Inc The Decision To Enter Iraq's case as highlighted in this area.

Concerns about social adjustment: There is uneasiness concerning a cultural adjustment that would take place once Todd Krasnow leaves from his setting as the Exec Vice President of Advertising And Marketing with most of the team member already showing unhappiness over this possible step. This predicted modification has created anxiety in the work environment which has actually been paired with the past stress and anxiety of preparing the firm for a prospective merger with Home Deport.
Pest Analysis
Demanding Work Environment for Newcomers: There is lack of workers that can match the stressful setting of a hectic company. Not only does this bring about problem in locating the right people, it puts stress on new hires as can not stand up to the pace and also pressure that the company expects them to bear.

Dual Reporting Lines: Newbies discover this business society cumbersome as well as tough to handle especially as populated line connections are meant to be weak as a whole and also unbiased setting and also performance assessment is still done by the strong line supervisor. This suggests that newbies might shed clarity about their particular functions as well as objectives particularly as populated line coverage does not keep them in direct interaction with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles even though it had actually been speculated that the latter would take Krasnow's placement came as a blow to her spirits. Lewis might have been qualified and also ideal for the task but the truth that Kransnow's separation would certainly make Coles a direct report to Lewis may have been the reason for Coles' resignation from services.

Anxiety & Work Instability: Worry as well as insecurity can be determined as 2 major worries that Lewis would certainly be taking care of especially as the merging has now be terminated as well as two elderly execs of the advertising and marketing division would be leaving. The whole duty of the division would certainly be dropping on Lewis's shoulders that would certainly not simply supervise of brining about a cultural change yet would additionally need to show herself in her new function.

Incompatible Management Style of Leader: Lewis's management design as well as its conflict with the marketing department's duty can additionally be seen as an OB challenge specifically as she has been made use of to dealing with issues in the procedures department where personnel are educated to focus on procedures and also obtain them. The advertising and marketing department on the other hand can be seen as a group of individuals that are utilized to being nurtured by Krasnow that focused much more on outcome than processes.

Interdepartmental Disagreements: Interdepartmental disagreements between 3 divisions, advertising and marketing, merchandizing and also operations specifically over the allocation of the advertising mix can be recognized as an additional OB concern. Although the marketing department does not share the same vision as the various other two divisions pertaining to the aloocation of the marketing mix twoards promotions and also advertsing, the merchandizing as well as procedures departments do not agree over the advertising mix appropriation among each other either.

Fragmentation in Advertising Division: Fragmentation in between the advertising and marketing divisions can be identified as another OB issue which can require more interest. The truth that the advertising and marketing areas in the advertising and marketing division are detached is preventing both divisions from obtaining from each various other's experience and also competence. Assimilation of advertising with merchandising as well as operations would become harder if the advertising department itself is broken down which can be another prospective OB problem.

Talisman Energy Inc The Decision To Enter Iraq Analysis

Different theories have been made use of to describe the circumstances to get more quality regarding the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of supervisors think that juniors are easy and careless, have little passion as well as resist change. The scenario at Talisman Energy Inc The Decision To Enter Iraq is not entirely complying with Theory X, it can be seen that brand-new hires are finding this setting instead demanding which might ultimately lead to a better disposition of the monitoring towards Concept X. Also while examining Lewis's administration style, theory X might have been appropriate in the procedures department to some degree but the Advertising department would call for dependence on Concept Y in order to obtain the creativity and originality from the teams.

Tuckman's Teamwork Concept: As for Lewis's worry regarding bringing consistency in between the advertising and marketing department is concerned, this would at first bring about contrast as reviewed by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). As per Tuckman's theory received appendix 3, during the first stage of team advancement, individuals might not bond, as they are busy discovering their location in the group. By integrating the marketing and advertising division's job, there may be the same first separate which might result in the second stage of 'storming' where the teams test each other. Nonetheless, it is just during the third phase or 'norming' when they would collaborate to share concepts prior to the group can produce harmony in the 4th stage 'executing'.

Bridges' Transition Version: As per William Bridge's concept (appendix 4), individuals are rather uneasy with adjustment, which is evident by the scenario at Talisman Energy Inc The Decision To Enter Iraq The situation can be viewed as a typical program of life if is studied according to Bridge's concept where he discusses that people experience three stages of transition when they experience adjustment. 'Ending, shedding as well as Releasing', The Neutral Area and also 'The New Beginning' (Bridges, 2004). When individuals exist with adjustment, they get in stage one and so there might be emotions like sadness, uncertainty, stress, rage, worry, denial as well as disorientation.The circumstance at the advertising department of Talisman Energy Inc The Decision To Enter Iraq is comparable so Lewis can obtain comfortable with the idea that it is not amazing habits. In the 2nd phase, there may be a requirement to bridge the void in between the brand-new and old culture so Lewis may have to face this experience as soon as Krasnow leaves. There may be reduced morale as well as reduced productivity at this stage which must not be taken as a problem. It is throughout this phase that Lewis will certainly need to give support to the department so that they can discover an orientation. It can be seen just how Krasnow has actually already made this shift simpler by making Lewis get associated with the division a year before his actual departure. As per Bridges' Version, phase three will produce openness to knowing, High energy and dedication as individuals will certainly welcome the modification (Bridges, 2004).
Vrio Analysis
Maslow's Requirement hierarchy: The OB concern pertaining to insecurity at the work environment has actually been caused first of all by the adjustment in monitoring and also secondly by the truth that the merging will certainly no longer be started. Abraham Maslow in his Theory of 'Demands Pecking order' (appendix 5) has talks about the value of 'protection requires as being a lower degree requirement of a human for causing inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the demand to feel secure as well as unharmed' goes to the 2nd level of demands. Before an employee can be made to establish emotionally, he needs to have his 'Physical 'and 'Security' requires fulfilled. This shows that unless the employees are made to feel safe concerning their existing employment status in Talisman Energy Inc The Decision To Enter Iraq they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Talisman Energy Inc The Decision To Enter Iraq Case Study

Ramification of Analysis.

The OB analysis has actually considered various concepts to comprehend just how to deal with the present circumstance at hand. The complying with three alternatives have actually been suggested to assist Lewis handle the business difficulties in the marketing department. Each of these alternatives has actually been suggested for easing the transition needed to bring the advertising and marketing department according to the needs of the market as well as for making the social modification that would comply with when the present leader leaves.

Integration of advertising and marketing functions. Separating Adverting as well as Manufacturing functions. Combination of Advertising with Procedures.

Assessment of Alternatives.

Assimilation of Advertising And Marketing & Advertising Functions: The in-house advertising company of Talisman Energy Inc The Decision To Enter Iraq is already strength for the company in regards to conserving up on overheads connected to advertising and also promotion. Because no brand-new employment has actually been done after Bridget Cole's separation with the reporting line being straight designated to Krasnow for the marketing feature, this is a favorable possibility for incorporating the marketing and advertising features. Judith Shapiro that has actually earlier been talked to by Lewis throughout the earlier merging days has know-how in business-to-business advertising and marketing along with firm and also retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to handle both marketing and advertising features.

The advantage of this approach is that it will certainly incorporate both functions while minimizing the need for hiring an additional resource for advertising. Along with this, Lewis would be heading the advertising and marketing department as well as in any case her substitute would certainly be required for the present function that she is carrying out. The negative aspect of this choice is that outside hiring may bring about animosity from inner workers that might be considering the position of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and also Manufacturing: Provided the affordable pressures and also excellent quality work called for from the advertising agency, it is recommended that Lewis must permit the production unit to be a different function from the advertising unit. Because a lot of advertising agencies had these two functions as different devices, it makes more sense to follow the standard. Both features may be able to concentrate on their core turns on a lot more efficiently. The negative aspect of this strategy would certainly be that additional expenses would have to be borne for setting up different manufacturing functions. In addition to this, a manufacturing head might have to be employed which can boost overheads for the company.

Assimilation of Advertising with Procedures: Given that Lewis is already caring for the advertising and marketing as well as procedures departments at the same time; it makes good sense to integrate the two features considering that she has actually been successfully dealing with both ends. The truth that the two divisions currently have significant distinctions over allowance of resources recommends that this combination may be able to produce consistency particularly as Lewis would certainly be heading both ends.However there are different disadvantages of this action particularly as it would certainly place excessive concern over Lewis's shoulders. The reality that Lewis has to adjust her monitoring design for the marketing division recommends that these 2 divisions would certainly be culturally varied. In addition to this, Lewis might not be able to apply one sort of leadership style to both departments which could lead to inefficiency in either one of both functions.


An analysis of the 3 choices indicates that assimilation of marketing and procedures would certainly not be a viable move because of the vast distinctions between both divisions although that currently Lewis is dealing with both. While separation of the production feature might have been a beneficial relocation for the marketing division, the truth that it would certainly imply placing a third feature under Lewis's wing suggests this must be prevented also. The integration of the advertising division is the best option in regards to obtaining the optimum results from the division. An activity plan for this alternative is gone over listed below.

Action Plan.
Lewis will take over the role of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will certainly remain component of marketing under marketing function.

Lewis will separate herself from procedures.

A democratic leadership style with staff member empowerment will certainly be made use of in marketing division.

Open door policy as well as emphasis on cross department communication will be targeted at removing discord.

Backup strategy.

If the integration does not exercise as intended, a contingency strategy would certainly comply with which would certainly divide the manufacturing feature from the marketing function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will be heading the marketing department without an SVP. In that case the manufacturing feature will most definitely be divided by positioning it under an SVP production.