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Talismark Case Study Solution

Background and Facts

Talismark an office materials seller for tiny and also medium sized businesses has lately been associated with preparing for a merging with its competitor House Deport, which has affected performance degrees in departmentswith the elderly manager involved in lawful difficulties put forth by the government Trade Payment. With the Marketing Head advancing the information of his separation from the company in one year, Jeannie Lewis, the current head of procedures has been asked to take the function in the near future. With obstacles in the type of a possible social adjustment and reduced employee morale, the organization wants a total reengineering effort at the advertising division.

Trouble Declaration
Porter's 5 Forces Analysis
The possible cultural modification at the advertising division of Talismark is enhancing uncertainty in the working environment causing different difficulties for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in influencing strategic decisions considering that Stapes Inc. had to abandon its plans of merging with Workplace Deport after the Federal Trade Compensation's treatment in the process. Provided the fact that the store has a global presence with branches in UK, U.S.A., Canada and also Germany, political factors in each of these countries may be able to affect performance or calculated goals. Federal Trade Payment's antitrust match versus the merger used up beneficial time of the company's senior monitoring suggesting that 'political' factors can have severe implications for an international company.

Economic Factors: Financial factors such as the introduction of small companies in the worldwide circumstance recommend that Talismark is growing in an environment where there is prospective development of services. Reality that store customers are mostly looking for office materials for home offices recommends that the market has an increasing pattern of business owners as well as residence based organisations.

Social factors: Social trends in the economic situation reveal that clients are searching for comfort along with eye-catching prices. Market research shows how the client for Talismark lacks understanding concerning locating solutions which can provide a mix of convenience and inexpensive.

Technological factors: Technology plays a crucial duty in Talismark's business technique especially as the company is piloting Innovation centers which would certainly supply modern technology sales and also assistance in the type of memory upgrades, outer installments. (Recap of PARASITE in appendix 2).

OB Issues as well as Effects.

Several underlying Organizational Actions problems can be seen in Talismark's case as highlighted in this section.

Concerns regarding social change: There is worry regarding a cultural adjustment that would certainly happen once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising with the majority of the personnel currently revealing discontent over this prospective relocation. This anticipated modification has actually created tension in the office which has actually been paired with the past stress of preparing the firm for a possible merger with Home Deport.
Pest Analysis
Difficult Work Atmosphere for Newcomers: There is lack of workers that can match the stressful atmosphere of a busy company. Not only does this bring about problem in locating the best people, it puts stress on brand-new hires as can not stand up to the speed as well as stress that the organization expects them to bear.

Double Reporting Lines: Beginners discover this business society cumbersome and hard to manage specifically as populated line connections are suggested to be weaker generally as well as objective setting and efficiency assessment is still done by the strong line manager. This indicates that newcomers could lose clarity about their particular functions and also objectives specifically as dotted line reporting does not keep them in direct interaction with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles even though it had actually been guessed that the latter would certainly take Krasnow's setting came as an impact to her spirits. Lewis may have been capable as well as suitable for the job yet the truth that Kransnow's departure would make Coles a direct record to Lewis may have been the reason for Coles' resignation from services.

Anxiety & Work Insecurity: Anxiety as well as insecurity can be identified as 2 significant issues that Lewis would certainly be taking care of particularly as the merger has actually currently be terminated as well as 2 senior execs of the advertising and marketing division would be leaving. The entire duty of the division would be falling on Lewis's shoulders who would not simply be in charge of brining regarding a social change however would certainly additionally have to verify herself in her new role.

Incompatible Management Style of Leader: Lewis's management style as well as its conflict with the marketing division's duty can likewise be seen as an OB difficulty particularly as she has actually been made use of to dealing with issues in the procedures division where workers are instructed to concentrate on procedures and obtain them. The advertising and marketing division on the other hand can be viewed as a group of people who are made use of to being supported by Krasnow that concentrated extra on outcome than procedures.

Interdepartmental Differences: Interdepartmental differences between three departments, advertising, merchandizing and also procedures respectively over the allotment of the advertising and marketing mix can be identified as one more OB issue. Although the advertising and marketing department does not share the exact same vision as the other 2 divisions concerning the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and also operations divisions do not concur over the advertising mix appropriation amongst each other either.

Fragmentation in Advertising And Marketing Division: Disintegration between the marketing and advertising departments can be determined as one more OB concern which can require further attention. The truth that the marketing and advertising areas in the advertising and marketing department are detached is preventing both departments from acquiring from each various other's experience and proficiency. Assimilation of advertising and marketing with merchandising and also procedures would certainly come to be harder if the advertising division itself is broken down which can be another possible OB problem.

Talismark Analysis

Various theories have actually been made use of to clarify the situations to get further clarity concerning the situation at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of supervisors believe that staffs are easy and careless, have little passion and also stand up to adjustment. The hard version of this concept stressed coercion, limited controls, threats and also punishments. Gradually it produces low performance, subtle sabotage and rivalry (Deal, 2003). The scenario at Talismark is not completely following Theory X, it can be seen that brand-new hires are discovering this atmosphere instead stressful which may ultimately lead to a greater disposition of the management towards Theory X. According to McGregor's promoted view, which he called Theory Y, the necessary job of the monitoring is to prepare organizational conditions to ensure that individuals can achieve their own goals best by guiding their efforts towards business benefits. If people find no contentment in their work, the administration would have little choice yet to count on concept X as well as exterior control (Bargain, 2003). Even while assessing Lewis's administration style, theory X might have been suitable in the operations department to some extent but the Advertising department would certainly call for reliance on Theory Y to get the creativity as well as creativity from the teams.

Tuckman's Synergy Concept: As far as Lewis's issue concerning bringing consistency between the advertising and marketing department is concerned, this would originally bring about contrast as talked about by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). Based on Tuckman's concept shown in appendix 3, throughout the initial stage of group development, individuals might not bond, as they are busy locating their location in the group. By incorporating the marketing and advertising department's job, there might be the same preliminary separate which might bring about the second stage of 'storming' where the groups test one another. However, it is just during the third phase or 'norming' when they would certainly come together to share suggestions prior to the group can bring about synergy in the 4th stage 'executing'.

When people are provided with change, they go into stage one as well as so there might be emotions like despair, unpredictability, frustration, temper, fear, rejection as well as disorientation.The scenario at the advertising and marketing division of Talismark is similar so Lewis can get comfortable with the idea that it is not phenomenal actions. It is during this stage that Lewis will have to give advice to the department so that they can find a feeling of instructions. It can be seen how Krasnow has currently made this change less complicated by making Lewis get entailed in the department a year prior to his real separation.
Vrio Analysis
Maslow's Requirement pecking order: The OB issue related to insecurity at the workplace has actually been set off first of all by the modification in management and also secondly by the fact that the merger will certainly no longer be launched. Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has reviews the value of 'protection needs as being a lower level need of a human for activating motivation. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the requirement to really feel protected and also out of danger' goes to the second degree of demands. Prior to an employee can be made to create psychologically, he needs to have his 'Physiological 'as well as 'Security' requires met. This suggests that unless the workers are made to really feel safe concerning their present employment status in Talismark they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Talismark Case Study

Effects of Analysis.

The OB analysis has actually looked at various theories to comprehend just how to manage the current scenario available. The adhering to 3 alternatives have been proposed to assist Lewis take care of the business challenges in the marketing division. Each of these alternatives has actually been suggested for relieving the change required to bring the advertising division in line with the demands of the marketplace and for making the social modification that would certainly follow when the current leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting and also Production features. Combination of Advertising And Marketing with Workflow.

Assessment of Alternatives.

Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merging days has expertise in business-to-business marketing along with company and also retail marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to manage both advertising and advertising features.

The benefit of this technique is that it will incorporate the two functions while reducing the demand for working with an additional source for advertising and marketing. Lewis would be heading the marketing division as well as in any case her substitute would be required for the current duty that she is performing. The negative aspect of this alternative is that outside hiring might bring about resentment from interior employees who may be considering the setting of EVP after Lewis takes control of Krasnow's setting.

Separating Adverting and also Production: Offered the affordable pressures and also high quality work needed from the advertising and marketing company, it is recommended that Lewis needs to enable the manufacturing system to be a different function from the advertising device. Given that many advertising and marketing companies had these two functions as different devices, it makes more feeling to comply with the standard.

Integration of Marketing with Procedures: Considering that Lewis is already taking care of the advertising and marketing and operations departments simultaneously; it makes feeling to integrate the 2 functions since she has been effectively taking treatment of both ends. The truth that Lewis has to adapt her monitoring design for the advertising department suggests that these two divisions would certainly be culturally varied.


An examination of the 3 options suggests that integration of advertising and marketing and procedures would certainly not be a possible move due to the vast differences in between both divisions despite the fact that currently Lewis is managing both. While splitting up of the manufacturing function may have been a beneficial action for the advertising and marketing division, the truth that it would suggest positioning a third feature under Lewis's wing implies this need to be stayed clear of. The combination of the marketing division is the very best alternative in regards to getting the optimal results from the division. An action plan for this choice is talked about listed below.

Activity Strategy.
Lewis will take over the function of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will be employed to take Lewis's location as SVP of marketing and advertising.

Manufacturing feature will certainly continue to be component of marketing under advertising and marketing function.

Lewis will certainly separate herself from procedures.

A democratic management design with employee empowerment will certainly be made use of in marketing department.

Open door policy and also focus on cross department communication will certainly be focused on removing dissonance.

Backup strategy.

If the integration does not work out as prepared, a contingency strategy would comply with which would divide the manufacturing feature from the advertising and marketing feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the manufacturing function will absolutely be divided by positioning it under an SVP manufacturing.