The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes Case Study Solution


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The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes Case Study Analysis

Background and Facts

The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes a workplace products retailer for little as well as medium sized businesses has recently been involved in preparing for a merging with its competitor House Deport, which has affected performance degrees in departmentswith the elderly manager associated with lawful complications put forth by the government Profession Compensation. With the Advertising Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the present head of operations has actually been asked to take the function in the future. With obstacles in the kind of a possible social change as well as low staff member morale, the company requires a total reengineering initiative at the advertising department.

Problem Declaration
Porter's 5 Forces Analysis
The prospective cultural adjustment at the advertising department of The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes is boosting unpredictability in the working environment leading to different difficulties for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in influencing strategic decisions because Stapes Inc. needed to abandon its plans of combining with Workplace Deport after the Federal Trade Commission's intervention while doing so. Given the truth that the store has an international visibility with branches in UK, USA, Canada and Germany, political consider each of these nations might be able to impact performance or strategic objectives. Federal Trade Compensation's antitrust match against the merging used up important time of the company's senior management suggesting that 'political' factors can have major ramifications for a global service.

Economic Factors: Financial factors such as the emergence of local business in the worldwide situation recommend that The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes is flourishing in a setting where there is prospective growth of companies. In addition to this, fact that shop consumers are mostly seeking workplace supplies for home offices suggests that the marketplace has an increasing trend of business owners and also home companies.

Social factors: Social fads in the economic situation show that customers are searching for convenience along with eye-catching prices. Market research demonstrates how the consumer for The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes does not have awareness concerning discovering remedies which can use a mix of benefit and affordable.

Technical factors: Innovation plays an important role in The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes's company strategy specifically as the company is piloting Modern technology facilities which would offer technology sales and assistance in the form of memory upgrades, outer installments. (Summary of PARASITE in appendix 2).

OB Issues and Manifestations.

A number of underlying Business Behavior concerns can be seen in The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes's case as highlighted in this section.

Concerns concerning social change: There is worry concerning a cultural adjustment that would take place as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Advertising And Marketing with a lot of the employee currently revealing discontent over this possible relocation. This predicted change has actually created anxiety in the office which has been coupled with the past stress and anxiety of preparing the firm for a prospective merging with Residence Deport.
Pest Analysis
Difficult Task Environment for Newcomers: There is lack of employees that can match the demanding environment of a fast-paced organization. Not just does this lead to problem in locating the best individuals, it puts stress and anxiety on brand-new hires as can not hold up against the rate and pressure that the organization expects them to birth.

Twin Reporting Lines: Beginners find this organizational culture difficult and difficult to deal with especially as dotted line connections are implied to be weak as a whole and also unbiased setting as well as efficiency evaluation is still done by the solid line supervisor. This suggests that beginners might shed quality concerning their corresponding roles as well as goals particularly as populated line coverage does not keep them in straight interaction with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles although it had actually been hypothesized that the last would certainly take Krasnow's setting came as a blow to her morale. Lewis may have been qualified and also proper for the job but the reality that Kransnow's departure would make Coles a direct record to Lewis may have been the factor for Coles' resignation from solutions.

Concern & Task Insecurity: Anxiety and also instability can be determined as 2 significant worries that Lewis would certainly be handling specifically as the merger has actually currently be cancelled as well as two senior execs of the marketing division would certainly be leaving. The whole obligation of the department would be dropping on Lewis's shoulders who would certainly not simply be in charge of brining about a social adjustment however would likewise need to show herself in her new duty.

Inappropriate Monitoring Style of Leader: Lewis's administration style as well as its incompatibility with the marketing division's duty can additionally be seen as an OB challenge specifically as she has been made use of to managing concerns in the procedures division where employees are shown to concentrate on processes as well as obtain them. The advertising and marketing department on the various other hand can be viewed as a team of individuals who are made use of to being supported by Krasnow who concentrated extra on output than procedures.

Interdepartmental Disagreements: Interdepartmental disagreements between 3 departments, advertising, merchandizing and procedures specifically over the allotment of the advertising mix can be identified as an additional OB problem. The advertising division does not share the same vision as the other two departments relating to the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing and operations departments do not agree over the advertising and marketing mix allowance among one an additional either.

Fragmentation in Marketing Department: Fragmentation between the advertising and marketing departments can be determined as another OB problem which might need additional attention. The truth that the marketing and advertising sections in the advertising division are disconnected is preventing both departments from obtaining from each other's experience and also proficiency. Combination of advertising and marketing with merchandising as well as procedures would end up being harder if the advertising and marketing division itself is disintegrated which can be an additional potential OB problem.

The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes Analysis

Numerous theories have been made use of to discuss the situations to obtain further clearness regarding the situation at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers think that staffs are easy as well as careless, have little ambition and also stand up to change. The hard variation of this concept emphasized threat, tight controls, threats as well as punishments. In time it creates low performance, refined sabotage and also competition (Bargain, 2003). The situation at The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes is not totally adhering to Theory X, it can be seen that new hires are locating this environment rather difficult which may eventually lead to a higher disposition of the monitoring towards Concept X. As per McGregor's promoted sight, which he called Theory Y, the important job of the management is to arrange business conditions to ensure that individuals can attain their own objectives best by guiding their initiatives in the direction of business rewards. If individuals find no contentment in their work, the administration would certainly have little choice however to depend on theory X as well as external control (Deal, 2003). Even while analyzing Lewis's monitoring design, concept X might have been suitable in the operations division somewhat however the Advertising department would need reliance on Theory Y so as to get the imagination as well as creativity from the teams.

Tuckman's Team effort Theory: As much as Lewis's problem concerning bringing consistency in between the marketing and also advertising division is concerned, this would at first lead to conflict as discussed by Bruce Tuckman in his 'Synergy Theory'. By combining the marketing and also advertising department's job, there may be the very same preliminary disconnect which can lead to the 2nd stage of 'storming' where the groups test one an additional.

Bridges' Shift Model: Based On William Bridge's theory (appendix 4), people are rather unpleasant with change, which is apparent by the situation at The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes The situation can be viewed as a typical program of life if is researched based on Bridge's concept where he discusses that individuals undergo 3 phases of transition when they experience change. 'End, shedding as well as Letting go', The Neutral Zone as well as 'The New Beginning' (Bridges, 2004). When people are presented with modification, they enter phase one therefore there may be feelings like sadness, unpredictability, stress, temper, worry, denial and disorientation.The scenario at the advertising and marketing department of The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes is comparable so Lewis can obtain comfy with the concept that it is not amazing behavior. In the 2nd stage, there might be a demand to link the void between the new and old society so Lewis might have to face this ordeal once Krasnow leaves. There might be reduced spirits and also reduced efficiency at this phase which must not be taken as a problem. It is throughout this phase that Lewis will certainly need to offer support to the division to make sure that they can discover a sense of direction. It can be seen how Krasnow has currently made this change simpler by making Lewis get associated with the department a year before his real separation. According to Bridges' Design, phase three will certainly bring about openness to learning, High energy as well as dedication as people will certainly embrace the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has goes over the relevance of 'protection requires as being a lower degree demand of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to really feel safe as well as out of threat' is at the 2nd degree of requirements. Prior to an employee can be made to develop psychologically, he requires to have his 'Physical 'as well as 'Security' requires met.

SWOT Analysis for The Bombay Stock Exchange Liquidity Enhancement Incentive Programmes Case Study

Ramification of Analysis.

The OB analysis has actually looked at various concepts to comprehend exactly how to manage the current scenario handy. The complying with three choices have actually been recommended to assist Lewis handle the organizational difficulties in the advertising division. Each of these alternatives has been proposed for reducing the transition required to bring the advertising and marketing division in accordance with the needs of the market and also for making the cultural modification that would follow as soon as the current leader leaves.

Combination of marketing and advertising features. Separating Adverting and Manufacturing functions. Integration of Advertising And Marketing with Procedures.

Analysis of Alternatives.

Judith Shapiro who has earlier been talked to by Lewis throughout the earlier merger days has proficiency in business-to-business marketing along with agency and also retail advertising experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to handle both advertising and marketing and also marketing functions.

The benefit of this strategy is that it will certainly incorporate the two functions while reducing the demand for working with an additional resource for marketing. Lewis would be heading the marketing division and also in any case her replacement would certainly be needed for the present duty that she is carrying out. The downside of this option is that exterior hiring might bring about animosity from interior personnel who might be considering the setting of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting and Production: Given the competitive pressures and also top quality work required from the ad agency, it is advised that Lewis must enable the manufacturing device to be a different feature from the marketing unit. Given that most advertising agencies had these two functions as different systems, it makes more feeling to comply with the standard. In addition to this, both features might have the ability to concentrate on their core triggers much more successfully. Nevertheless, the negative aspect of this approach would be that additional prices would need to be borne for establishing separate manufacturing features. A production head may have to be hired which might boost overheads for the organization.

Integration of Advertising with Operations: Considering that Lewis is already taking care of the marketing and procedures departments at the same time; it makes good sense to incorporate the two features considering that she has actually been efficiently taking care of both ends. The truth that both departments currently have major distinctions over allocation of sources recommends that this integration might be able to produce harmony specifically as Lewis would certainly be heading both ends.However there are various disadvantages of this move specifically as it would certainly put too much worry over Lewis's shoulders. The reality that Lewis has to adapt her administration design for the advertising division recommends that these two divisions would certainly be culturally diverse. Lewis might not be able to apply one type of management style to both divisions which can result in ineffectiveness in either one of the 2 functions.


An assessment of the three options shows that assimilation of advertising and marketing as well as operations would not be a practical relocation due to the vast distinctions in between the 2 departments despite the fact that currently Lewis is handling both. While splitting up of the manufacturing feature may have been a positive move for the advertising division, the truth that it would imply placing a 3rd function under Lewis's wing indicates this should be prevented.

Activity Strategy.
Lewis will take control of the role of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will certainly be employed to take Lewis's location as SVP of advertising and marketing.

Manufacturing function will certainly stay part of advertising under marketing feature.

Lewis will certainly separate herself from operations.

An autonomous management design with staff member empowerment will be used in marketing division.

Open door plan as well as focus on cross department communication will be focused on removing discord.

Contingency plan.

If the assimilation does not exercise as intended, a backup plan would certainly comply with which would separate the production feature from the advertising and marketing feature to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the marketing division without an SVP. Because case the manufacturing function will certainly be divided by positioning it under an SVP production.