The Deepwater Horizon Oil Spill The Politics Of Crisis Response A Case Study Solution


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Background and Facts

The Deepwater Horizon Oil Spill The Politics Of Crisis Response A a workplace materials retailer for small and also medium sized services has actually recently been involved in preparing for a merger with its competitor Residence Deport, which has impacted efficiency levels in departmentswith the senior manager associated with legal problems presented by the government Trade Compensation. With the Marketing Head advancing the news of his separation from the company in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the function in the near future. With obstacles in the kind of a potential social modification as well as low staff member morale, the company is in need of a complete reengineering effort at the advertising division.

Trouble Declaration
Porter's 5 Forces Analysis
The potential cultural change at the advertising and marketing department of The Deepwater Horizon Oil Spill The Politics Of Crisis Response A is increasing unpredictability in the workplace leading to various obstacles for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in influencing calculated choices because Stapes Inc. needed to desert its plans of merging with Workplace Deport after the Federal Profession Commission's treatment at the same time. Provided the reality that the shop has a global existence with branches in UK, USA, Canada and also Germany, political factors in each of these countries may have the ability to impact performance or strategic goals. Federal Profession Compensation's antitrust fit versus the merging used up important time of the organization's senior monitoring suggesting that 'political' factors can have major implications for a global business.

Economic Factors: Economic factors such as the emergence of small businesses in the worldwide situation recommend that The Deepwater Horizon Oil Spill The Politics Of Crisis Response A is flourishing in an environment where there is potential development of businesses. Fact that shop customers are primarily looking for workplace supplies for residence workplaces suggests that the market has a climbing pattern of entrepreneurs and home based businesses.

Social factors: Social trends in the economy show that consumers are searching for benefit along with attractive rates. Market research shows how the client for The Deepwater Horizon Oil Spill The Politics Of Crisis Response A lacks recognition about locating services which can offer a mix of ease as well as inexpensive.

Technological factors: Innovation plays a vital function in The Deepwater Horizon Oil Spill The Politics Of Crisis Response A's business method specifically as the organization is piloting Modern technology centers which would supply technology sales and also support in the kind of memory upgrades, outer installments. (Recap of INSECT in appendix 2).

OB Issues and also Symptoms.

Several underlying Business Actions problems can be seen in The Deepwater Horizon Oil Spill The Politics Of Crisis Response A's case as highlighted in this section.

Concerns about cultural change: There is uneasiness regarding a social modification that would certainly occur once Todd Krasnow leaves from his position as the Exec Vice President of Advertising And Marketing with a lot of the team member currently revealing discontent over this possible relocation. This expected adjustment has actually developed tension in the work environment which has actually been paired with the previous stress of preparing the firm for a potential merger with House Deport.
Pest Analysis
Difficult Task Setting for Newcomers: There is lack of employees that can match the stressful setting of a fast-paced company. Not only does this lead to problem in finding the best individuals, it places tension on brand-new hires as can not withstand the rate and also stress that the company expects them to birth.

Dual Coverage Lines: Novices discover this organizational society difficult and also difficult to cope with particularly as dotted line connections are suggested to be weak in general and objective setup and also efficiency evaluation is still done by the solid line manager. This means that newbies could lose clearness concerning their respective functions and also goals specifically as populated line coverage does not keep them in straight communication with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles despite the fact that it had been hypothesized that the last would take Krasnow's placement came as a blow to her spirits. Lewis might have been qualified and also suitable for the job but the fact that Kransnow's separation would certainly make Coles a direct report to Lewis might have been the factor for Coles' resignation from services.

Concern & Work Insecurity: Anxiety and instability can be recognized as 2 significant concerns that Lewis would be taking care of especially as the merging has actually now be cancelled and also two elderly execs of the advertising department would be leaving. The whole duty of the department would be dropping on Lewis's shoulders who would not simply be in charge of brining about a cultural change but would additionally need to prove herself in her new duty.

Incompatible Monitoring Style of Leader: Lewis's management design as well as its incompatibility with the advertising and marketing department's role can also be viewed as an OB challenge specifically as she has actually been utilized to managing problems in the procedures division where workers are instructed to focus on processes and obtain them right. The advertising and marketing division on the other hand can be seen as a team of people who are made use of to being supported by Krasnow that focused extra on output than processes.

Interdepartmental Differences: Interdepartmental disputes between 3 departments, marketing, merchandizing and also procedures specifically over the allocation of the marketing mix can be identified as one more OB worry. Although the marketing division does not share the same vision as the various other two divisions pertaining to the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing and operations departments do not concur over the advertising and marketing mix allowance amongst each other either.

Disintegration in Marketing Department: Fragmentation in between the advertising and marketing divisions can be identified as another OB issue which could require additional interest. The fact that the marketing and advertising areas in the advertising department are separated is protecting against both departments from gaining from each other's experience and knowledge. Combination of advertising with retailing and operations would end up being harder if the marketing division itself is disintegrated which can be another prospective OB worry.

The Deepwater Horizon Oil Spill The Politics Of Crisis Response A Analysis

Various concepts have been made use of to describe the situations to get more quality about the situation handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, many supervisors believe that staffs are easy and also careless, have little ambition as well as stand up to change. The difficult variation of this theory stressed threat, tight controls, hazards and penalties. Gradually it produces low productivity, subtle sabotage as well as rivalry (Offer, 2003). Although the situation at The Deepwater Horizon Oil Spill The Politics Of Crisis Response A is not entirely adhering to Concept X, it can be seen that brand-new hires are discovering this environment rather stressful which might eventually lead to a greater disposition of the monitoring in the direction of Theory X. Based on McGregor's supported view, which he called Theory Y, the crucial task of the monitoring is to organize business problems to ensure that people can attain their very own objectives best by routing their efforts in the direction of organizational rewards. If individuals discover no complete satisfaction in their job, the monitoring would certainly have little selection but to rely on concept X and exterior control (Offer, 2003). Also while assessing Lewis's monitoring style, concept X may have appropriated in the operations department to some extent but the Advertising department would call for dependence on Theory Y to get the creativity as well as originality from the teams.

Tuckman's Teamwork Theory: Regarding Lewis's worry concerning bringing harmony between the marketing and advertising division is worried, this would initially result in clash as gone over by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). According to Tuckman's theory displayed in appendix 3, throughout the first stage of group development, people may not bond, as they are busy discovering their location in the team. By combining the marketing and advertising department's job, there may be the same first detach which can lead to the 2nd stage of 'storming' where the teams test one another. Nevertheless, it is only throughout the 3rd phase or 'norming' when they would integrate to share ideas before the group can produce synergy in the fourth phase 'doing'.

Bridges' Change Version: As per William Bridge's theory (appendix 4), people are fairly uncomfortable with modification, which is obvious by the situation at The Deepwater Horizon Oil Spill The Politics Of Crisis Response A The situation can be viewed as a normal program of life if is studied based on Bridge's concept where he discusses that people undergo 3 stages of transition when they experience modification. 'Closing, losing and Letting go', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When people exist with modification, they get in phase one therefore there may be feelings like unhappiness, uncertainty, aggravation, anger, worry, denial as well as disorientation.The situation at the marketing division of The Deepwater Horizon Oil Spill The Politics Of Crisis Response A is similar so Lewis can get comfortable with the concept that it is not phenomenal actions. In the second phase, there might be a requirement to connect the gap between the brand-new and old society so Lewis might have to encounter this experience as soon as Krasnow leaves. There might be reduced spirits and also reduced productivity at this stage which need to not be taken as an obstacle. It is throughout this phase that Lewis will have to provide advice to the division to make sure that they can locate a sense of direction. It can be seen how Krasnow has actually already made this change simpler by making Lewis obtain involved in the division a year prior to his actual departure. As per Bridges' Model, stage 3 will bring about visibility to understanding, High energy and also dedication as individuals will certainly welcome the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has reviews the value of 'safety requires as being a lower degree need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel safe and secure and out of danger' is at the second degree of requirements. Before a worker can be made to develop mentally, he needs to have his 'Physical 'and 'Safety and security' needs fulfilled.

SWOT Analysis for The Deepwater Horizon Oil Spill The Politics Of Crisis Response A Case Study

Implication of Analysis.

The OB analysis has actually considered numerous theories to comprehend how to cope with the current scenario available. The complying with three options have actually been proposed to aid Lewis take care of the organizational difficulties in the marketing department. Each of these alternatives has actually been recommended for reducing the shift required to bring the marketing department according to the demands of the marketplace as well as for making the social modification that would follow as soon as the current leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting as well as Manufacturing features. Assimilation of Marketing with Operations.

Examination of Alternatives.

Integration of Advertising And Marketing & Marketing Functions: The in-house marketing firm of The Deepwater Horizon Oil Spill The Politics Of Crisis Response A is currently strength for the organization in terms of conserving up on expenses related to marketing and promo. Because no new recruitment has been done after Bridget Cole's departure with the coverage line being directly assigned to Krasnow for the marketing feature, this is a positive opportunity for incorporating the advertising and marketing functions. Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merger days has knowledge in business-to-business advertising in addition to company and retail advertising experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to manage both advertising and marketing functions.

The benefit of this approach is that it will incorporate the two features while minimizing the requirement for employing an added resource for marketing. Along with this, Lewis would certainly be heading the marketing division and regardless her substitute would certainly be required for the present function that she is performing. The negative aspect of this option is that outside hiring might cause animosity from inner employees who might be eying the placement of EVP after Lewis takes over Krasnow's placement.

Separating Adverting as well as Production: Provided the affordable pressures and also premium quality work required from the ad agency, it is suggested that Lewis needs to enable the production system to be a separate function from the marketing unit. Considering that most advertising agencies had these 2 features as separate units, it makes even more feeling to comply with the norm. Both features might be able to concentrate on their core turns on much more effectively. The disadvantage of this strategy would be that additional costs would certainly have to be borne for setting up separate production functions. A production head may have to be employed which could increase expenses for the company.

Integration of Marketing with Operations: Because Lewis is already taking care of the marketing and also procedures divisions at the same time; it makes sense to integrate the 2 features considering that she has actually been effectively taking treatment of both ends. The truth that Lewis has to adjust her management design for the advertising and marketing department suggests that these 2 departments would certainly be culturally diverse.


An evaluation of the 3 options indicates that combination of advertising and marketing as well as operations would not be a feasible step due to the huge differences in between both departments although that currently Lewis is handling both. While separation of the production feature might have been a favorable move for the advertising and marketing division, the fact that it would certainly imply positioning a 3rd function under Lewis's wing implies this should be prevented too. The assimilation of the marketing division is the most effective choice in regards to getting the ideal arise from the division. An action plan for this alternative is gone over listed below.

Activity Strategy.
Lewis will take control of the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will be hired to take Lewis's location as SVP of advertising and marketing.

Manufacturing feature will certainly stay component of marketing under marketing feature.

Lewis will certainly divide herself from operations.

A democratic management style with staff member empowerment will certainly be used in advertising and marketing division.

Open door plan and also emphasis on cross departmental communication will be targeted at eliminating discord.

Backup strategy.

If the assimilation does not work out as intended, a backup strategy would certainly comply with which would divide the production feature from the advertising function to decrease the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will be heading the marketing division without an SVP. In that case the production function will absolutely be separated by placing it under an SVP production.