The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning Case Study Help


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The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning Case Study Analysis

Background and Facts

The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning a workplace products retailer for small and also medium sized organisations has recently been involved in planning for a merging with its rival Home Deport, which has actually influenced performance degrees in departmentswith the senior manager associated with lawful difficulties put forth by the federal Trade Commission. With the Marketing Head advancing the news of his departure from the company in one year, Jeannie Lewis, the present head of operations has been asked to take the role in the future. With obstacles in the type of a prospective social change as well as reduced worker spirits, the company wants a complete reengineering effort at the marketing department.

Issue Statement
Porter's 5 Forces Analysis
The potential cultural adjustment at the advertising and marketing department of The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning is enhancing uncertainty in the working environment causing numerous obstacles for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing strategic choices since Stapes Inc. had to abandon its strategies of combining with Office Deport after the Federal Trade Payment's intervention at the same time. Provided the fact that the store has a worldwide visibility with branches in UK, UNITED STATES, Canada and also Germany, political consider each of these nations might have the ability to influence efficiency or tactical goals. Federal Profession Payment's antitrust suit against the merger took up useful time of the company's senior monitoring suggesting that 'political' factors can have severe effects for a worldwide business.

Economic Factors: Financial factors such as the development of small businesses in the international scenario recommend that The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning is prospering in an atmosphere where there is potential development of services. In addition to this, truth that store customers are primarily seeking workplace supplies for office recommends that the market has a rising fad of business owners as well as online services.

Social factors: Social trends in the economic climate reveal that clients are seeking ease as well as eye-catching costs. Marketing research demonstrates how the client for The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning does not have awareness concerning discovering services which can use a combination of ease and low costs.

Technical factors: Innovation plays a crucial duty in The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning's service method specifically as the organization is piloting Technology centers which would use innovation sales as well as support in the type of memory upgrades, outer setups. (Recap of PARASITE in appendix 2).

OB Issues as well as Manifestations.

Several underlying Organizational Behavior issues can be seen in The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning's case as highlighted in this section.

Worries concerning social change: There is apprehension concerning a social modification that would happen as soon as Todd Krasnow leaves from his position as the Executive Vice President of Marketing with most of the staff members currently revealing unhappiness over this prospective move. This predicted modification has developed stress in the workplace which has been coupled with the past anxiety of preparing the firm for a possible merging with House Deport.
Pest Analysis
Demanding Task Atmosphere for Newcomers: There is scarcity of employees that can match the stressful environment of a hectic organization. Not only does this result in difficulty in locating the ideal individuals, it places stress on new hires as can not withstand the rate as well as pressure that the company expects them to bear.

Double Reporting Lines: Novices discover this organizational society difficult as well as hard to handle especially as populated line partnerships are meant to be weak generally and objective setting as well as performance analysis is still done by the strong line supervisor. This indicates that beginners might lose clarity about their respective roles as well as purposes particularly as dotted line reporting does not keep them in straight communication with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles despite the fact that it had been hypothesized that the latter would certainly take Krasnow's placement came as a strike to her morale. Lewis might have been qualified and ideal for the task yet the truth that Kransnow's departure would certainly make Coles a straight record to Lewis may have been the reason for Coles' resignation from solutions.

Anxiety & Task Instability: Anxiety and insecurity can be identified as two major issues that Lewis would certainly be dealing with particularly as the merging has now be terminated as well as two elderly executives of the advertising division would be leaving. The entire duty of the division would be dropping on Lewis's shoulders who would certainly not just be in charge of brining regarding a cultural modification yet would certainly additionally need to confirm herself in her brand-new role.

Inappropriate Management Design of Leader: Lewis's monitoring style and also its conflict with the marketing division's role can also be viewed as an OB challenge specifically as she has been made use of to dealing with problems in the procedures department where workers are shown to concentrate on procedures and also get them right. The advertising and marketing division on the various other hand can be seen as a team of people who are made use of to being nurtured by Krasnow that focused much more on outcome than procedures.

Interdepartmental Disputes: Interdepartmental arguments in between three departments, marketing, merchandizing as well as operations respectively over the allotment of the advertising and marketing mix can be identified as one more OB worry. The marketing division does not share the same vision as the other 2 departments relating to the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing as well as operations departments do not concur over the advertising and marketing mix allowance amongst one an additional either.

Fragmentation in Marketing Division: Disintegration between the advertising and marketing departments can be identified as one more OB issue which can need further attention. The reality that the marketing and advertising sections in the advertising division are separated is avoiding both departments from acquiring from each other's experience as well as knowledge. Combination of marketing with merchandising and procedures would become more difficult if the advertising department itself is disintegrated which can be one more prospective OB issue.

The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning Analysis

Numerous concepts have been used to explain the circumstances to obtain more quality concerning the scenario at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers believe that staffs are easy and also careless, have little passion and also resist adjustment. The tough variation of this theory highlighted browbeating, limited controls, risks and also penalties. Over time it generates reduced efficiency, subtle sabotage and also competition (Offer, 2003). The scenario at The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning is not totally following Theory X, it can be seen that new hires are locating this setting instead difficult which may eventually lead to a greater inclination of the monitoring towards Concept X. Based on McGregor's supported view, which he called Concept Y, the important task of the management is to set up business problems to make sure that individuals can accomplish their very own objectives best by directing their efforts towards business rewards. If people locate no contentment in their work, the monitoring would have little choice but to rely on concept X and also outside control (Offer, 2003). Also while analyzing Lewis's monitoring design, concept X may have appropriated in the procedures division to some extent however the Marketing division would need reliance on Theory Y to get the creative thinking as well as creativity from the teams.

Tuckman's Team effort Theory: As far as Lewis's issue regarding bringing consistency in between the marketing and also advertising and marketing division is concerned, this would originally lead to conflict as gone over by Bruce Tuckman in his 'Team effort Theory'. By combining the advertising and also marketing division's work, there may be the same first detach which can lead to the 2nd stage of 'storming' where the teams challenge one another.

When people are provided with change, they go into stage one as well as so there might be emotions like despair, uncertainty, frustration, temper, concern, denial and disorientation.The situation at the advertising and marketing division of The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning is similar so Lewis can get comfortable with the concept that it is not extraordinary actions. It is during this phase that Lewis will have to offer assistance to the division so that they can find a feeling of direction. It can be seen exactly how Krasnow has actually currently made this shift less complicated by making Lewis get involved in the division a year before his real departure.
Vrio Analysis
Maslow's Demand hierarchy: The OB issue related to instability at the office has been set off to start with by the adjustment in monitoring as well as secondly by the truth that the merger will certainly no longer be started. Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has talks about the importance of 'security needs as being a lower level need of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to feel safe and also out of danger' is at the 2nd degree of needs. Prior to a worker can be made to create emotionally, he requires to have his 'Physiological 'and also 'Safety and security' needs met. This suggests that unless the personnel are made to really feel protected concerning their current work condition in The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation B Integration Planning Case Study

Implication of Analysis.

The OB analysis has actually taken a look at numerous theories to recognize exactly how to cope with the present scenario available. The following 3 alternatives have actually been suggested to assist Lewis deal with the organizational challenges in the advertising department. Each of these options has actually been recommended for relieving the shift needed to bring the marketing department in line with the demands of the marketplace as well as for making the cultural adjustment that would certainly follow as soon as the current leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting as well as Production functions. Assimilation of Advertising with Operations.

Assessment of Alternatives.

Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merger days has know-how in business-to-business advertising and marketing along with company and also retail advertising experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to take care of both advertising as well as advertising and marketing functions.

The advantage of this method is that it will incorporate both functions while lowering the demand for hiring an added source for marketing. Lewis would certainly be heading the advertising and marketing division and in any type of case her substitute would certainly be required for the current duty that she is doing. The downside of this option is that outside hiring might bring about animosity from interior personnel that may be considering the setting of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and also Manufacturing: Offered the competitive pressures and also high quality work required from the advertising agency, it is suggested that Lewis needs to allow the production unit to be a different feature from the advertising and marketing unit. Considering that the majority of ad agency had these two features as different systems, it makes more sense to comply with the norm. In addition to this, both functions might have the ability to focus on their core turns on much more effectively. However, the disadvantage of this strategy would be that extra costs would certainly need to be birthed for setting up separate production features. A production head may have to be employed which could enhance expenses for the company.

Combination of Advertising with Workflows: Since Lewis is currently looking after the advertising and marketing and operations divisions simultaneously; it makes sense to incorporate both features because she has been successfully taking care of both ends. The truth that the two divisions currently have significant distinctions over allotment of resources suggests that this combination may be able to bring about harmony especially as Lewis would certainly be heading both ends.However there are numerous downsides of this step especially as it would certainly place too much concern over Lewis's shoulders. The truth that Lewis needs to adjust her administration style for the advertising and marketing department recommends that these 2 divisions would certainly be culturally varied. Lewis may not be able to apply one kind of leadership design to both departments which could result in ineffectiveness in either one of the 2 functions.


An analysis of the 3 options suggests that integration of marketing as well as procedures would certainly not be a viable relocation due to the vast differences between the two departments regardless of the reality that currently Lewis is dealing with both. While splitting up of the manufacturing function might have been a favorable move for the marketing division, the reality that it would imply putting a third function under Lewis's wing suggests this should be stayed clear of.

Action Strategy.
Lewis will certainly take control of the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of advertising and marketing.

Production feature will certainly stay component of advertising and marketing under advertising function.

Lewis will separate herself from operations.

A democratic management design with staff member empowerment will certainly be used in advertising department.

Open door policy as well as emphasis on cross departmental interaction will certainly be aimed at eliminating disharmony.

Contingency strategy.

If the integration does not exercise as prepared, a contingency strategy would follow which would divide the production function from the advertising and marketing function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the advertising department without an SVP. In that case the production feature will definitely be divided by putting it under an SVP production.