The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience Case Study Solution


Home >> Harvard >> The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience >>

The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience Case Study Help

Background and Facts

The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience a workplace materials store for small as well as medium sized services has recently been associated with preparing for a merger with its rival Home Deport, which has affected performance degrees in departmentswith the senior supervisor involved in lawful issues presented by the government Trade Commission. With the Marketing Head putting forward the information of his separation from the company in one year, Jeannie Lewis, the present head of operations has actually been asked to take the duty in the future. With challenges in the kind of a potential social adjustment and also reduced worker spirits, the company needs a complete reengineering effort at the advertising division.

Issue Declaration
Porter's 5 Forces Analysis
The possible cultural adjustment at the marketing division of The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience is enhancing unpredictability in the workplace bring about different challenges for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting strategic choices since Stapes Inc. had to desert its plans of merging with Office Deport after the Federal Profession Payment's treatment at the same time. Given the fact that the shop has a global visibility with branches in UK, U.S.A., Canada and Germany, political factors in each of these nations might have the ability to impact performance or tactical objectives. Federal Trade Commission's antitrust fit versus the merging occupied important time of the organization's senior monitoring suggesting that 'political' factors can have severe ramifications for a worldwide business.

Economic Factors: Economic factors such as the emergence of small companies in the international situation suggest that The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience is thriving in an atmosphere where there is prospective growth of companies. Reality that shop customers are mainly looking for workplace materials for house offices suggests that the market has an increasing fad of entrepreneurs and also residence based businesses.

Social factors: Social fads in the economic situation show that consumers are seeking benefit in addition to appealing prices. Marketing research demonstrates how the consumer for The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience lacks awareness concerning discovering remedies which can provide a mix of comfort as well as inexpensive.

Technological factors: Modern technology plays a crucial role in The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience's organisation approach especially as the company is piloting Innovation facilities which would use innovation sales as well as assistance in the form of memory upgrades, outer installations. (Recap of INSECT in appendix 2).

OB Issues and Symptoms.

A number of underlying Business Actions concerns can be seen in The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience's case as highlighted in this area.

Concerns concerning cultural adjustment: There is worry regarding a social modification that would certainly happen when Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Marketing with most of the employee already showing discontent over this possible action. This predicted adjustment has actually produced stress and anxiety in the work environment which has been coupled with the past anxiety of preparing the firm for a prospective merger with House Deport.
Pest Analysis
Difficult Work Setting for Newcomers: There is scarcity of workers that can match the demanding environment of a hectic company. Not only does this result in trouble in finding the appropriate individuals, it puts anxiety on brand-new hires as can not endure the speed and stress that the company anticipates them to birth.

Twin Reporting Lines: Newbies locate this business culture troublesome and hard to deal with specifically as populated line partnerships are indicated to be weak in general as well as objective setting and also performance assessment is still done by the solid line manager. This implies that novices could lose clarity regarding their corresponding duties as well as objectives especially as dotted line coverage does not keep them in straight communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles although it had been speculated that the last would certainly take Krasnow's position came as a strike to her morale. Lewis might have been qualified and also appropriate for the task however the truth that Kransnow's departure would make Coles a direct record to Lewis may have been the factor for Coles' resignation from solutions.

Anxiety & Task Insecurity: Worry as well as instability can be identified as 2 major worries that Lewis would be managing particularly as the merger has currently be terminated and two elderly execs of the advertising and marketing division would certainly be leaving. The whole obligation of the division would certainly be dropping on Lewis's shoulders that would not simply be in charge of brining about a social modification yet would additionally have to prove herself in her new function.

Inappropriate Monitoring Design of Leader: Lewis's management design and its incompatibility with the advertising and marketing division's function can likewise be seen as an OB obstacle specifically as she has been utilized to handling problems in the procedures department where employees are instructed to concentrate on procedures and also get them. The advertising division on the various other hand can be viewed as a team of individuals that are utilized to being nurtured by Krasnow that focused much more on output than procedures.

Interdepartmental Disagreements: Interdepartmental disputes in between 3 divisions, marketing, merchandizing and also procedures specifically over the allotment of the advertising mix can be determined as an additional OB worry. Although the marketing department does not share the very same vision as the various other two departments relating to the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing and operations divisions do not agree over the marketing mix allowance among one another either.

Disintegration in Advertising And Marketing Department: Fragmentation in between the advertising and marketing divisions can be determined as another OB issue which can need more focus. The truth that the advertising and marketing sections in the advertising division are separated is stopping both divisions from acquiring from each various other's experience and also know-how. Integration of marketing with merchandising and procedures would end up being harder if the marketing division itself is disintegrated which can be another possible OB concern.

The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience Analysis

Various concepts have actually been made use of to explain the circumstances to obtain additional clearness concerning the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most supervisors think that staffs are passive and also careless, have little ambition and also stand up to modification. The scenario at The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience is not completely following Concept X, it can be seen that new hires are discovering this setting rather difficult which might eventually lead to a higher inclination of the administration towards Theory X. Even while evaluating Lewis's monitoring style, concept X might have been appropriate in the procedures department to some level however the Marketing department would certainly need dependence on Concept Y in order to get the imagination as well as creativity from the teams.

Tuckman's Teamwork Theory: As far as Lewis's problem regarding bringing harmony between the marketing and also advertising department is concerned, this would initially lead to clash as talked about by Bruce Tuckman in his 'Team effort Concept'. By integrating the marketing and advertising and marketing division's job, there might be the same preliminary disconnect which could lead to the second stage of 'storming' where the groups test one another.

When individuals are offered with modification, they get in phase one and so there may be emotions like sadness, uncertainty, stress, rage, worry, rejection as well as disorientation.The situation at the marketing division of The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience is comparable so Lewis can obtain comfortable with the suggestion that it is not extraordinary behavior. It is during this stage that Lewis will have to provide support to the division so that they can discover a sense of direction. It can be seen just how Krasnow has actually currently made this change easier by making Lewis obtain included in the department a year prior to his real departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Pecking order' (appendix 5) has talks about the importance of 'safety requires as being a lower degree requirement of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel safe and also out of danger' is at the 2nd level of demands. Prior to a staff member can be made to establish emotionally, he requires to have his 'Physiological 'and also 'Safety and security' needs met.

SWOT Analysis for The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience Case Study

Ramification of Analysis.

The OB analysis has actually considered numerous theories to comprehend just how to handle the current circumstance handy. The adhering to 3 choices have actually been suggested to aid Lewis handle the organizational challenges in the advertising and marketing department. Each of these options has actually been proposed for relieving the change required to bring the advertising department in line with the needs of the marketplace and also for making the cultural modification that would certainly adhere to as soon as the current leader leaves.

Integration of advertising and marketing functions. Dividing Adverting and Manufacturing features. Integration of Marketing with Procedures.

Analysis of Alternatives.

Assimilation of Marketing & Marketing Functions: The internal advertising company of The Merger Of Union Bank Of Switzerland And Swiss Bank Corporation C Post Merger Experience is currently toughness for the organization in terms of conserving up on overheads connected to marketing as well as promotion. Considering that no brand-new recruitment has actually been done after Bridget Cole's separation with the reporting line being straight designated to Krasnow for the advertising and marketing feature, this is a positive chance for incorporating the marketing and advertising functions. Judith Shapiro who has earlier been talked to by Lewis throughout the earlier merging days has proficiency in business-to-business marketing together with company and retail advertising experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both advertising and marketing features.

The benefit of this technique is that it will certainly integrate the two features while minimizing the need for working with an extra source for advertising. Along with this, Lewis would certainly be heading the advertising and marketing division and all the same her replacement would be required for the existing role that she is doing. The downside of this alternative is that exterior hiring might cause bitterness from interior personnel that may be considering the setting of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and Production: Given the competitive pressures as well as premium quality work required from the ad agency, it is recommended that Lewis should allow the manufacturing device to be a separate feature from the advertising system. Because most advertising agencies had these 2 functions as different units, it makes even more feeling to comply with the norm. In addition to this, both features may be able to concentrate on their core triggers much more efficiently. However, the disadvantage of this technique would be that extra expenses would need to be birthed for setting up separate production features. A manufacturing head may have to be employed which might increase overheads for the organization.

Combination of Advertising with Procedures: Considering that Lewis is currently taking treatment of the advertising and marketing as well as operations divisions simultaneously; it makes sense to incorporate the two features given that she has actually been effectively taking care of both ends. The truth that Lewis has to adapt her administration design for the advertising department suggests that these two divisions would certainly be culturally diverse.


An examination of the three options shows that integration of marketing and operations would not be a feasible relocation as a result of the huge differences in between both departments although that currently Lewis is dealing with both. While splitting up of the production function may have been a desirable relocation for the marketing department, the reality that it would certainly suggest placing a third function under Lewis's wing means this should be stayed clear of. The assimilation of the advertising department is the most effective option in regards to getting the optimum arise from the department. An activity prepare for this option is talked about below.

Activity Strategy.
Lewis will certainly take over the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will certainly be employed to take Lewis's place as SVP of marketing and advertising.

Production function will certainly stay component of marketing under marketing feature.

Lewis will divide herself from operations.

A democratic leadership design with staff member empowerment will be utilized in marketing division.

Open up door plan and also emphasis on cross department communication will certainly be focused on getting rid of discord.

Contingency strategy.

If the combination does not exercise as planned, a backup plan would certainly follow which would certainly separate the manufacturing function from the advertising feature to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising division without an SVP. In that case the production feature will absolutely be separated by positioning it under an SVP manufacturing.