The Right Of Acquisition Options In Commercial Real Estate Case Study Analysis


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The Right Of Acquisition Options In Commercial Real Estate Case Study Solution

Background and Facts

The Right Of Acquisition Options In Commercial Real Estate a workplace materials merchant for tiny and also moderate sized businesses has lately been associated with planning for a merging with its competitor Residence Deport, which has affected effectiveness degrees in departmentswith the elderly manager associated with legal difficulties presented by the government Trade Compensation. With the Advertising and marketing Head putting forward the information of his departure from the firm in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the duty in the near future. With challenges in the kind of a possible cultural adjustment and also reduced employee morale, the company requires a complete reengineering initiative at the advertising and marketing division.

Problem Statement
Porter's 5 Forces Analysis
The prospective social change at the advertising and marketing division of The Right Of Acquisition Options In Commercial Real Estate is increasing unpredictability in the workplace leading to various obstacles for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing tactical choices given that Stapes Inc. had to abandon its plans of merging with Workplace Deport after the Federal Trade Commission's intervention at the same time. Offered the fact that the shop has an international presence with branches in UK, USA, Canada and also Germany, political consider each of these countries may be able to impact efficiency or strategic goals. Federal Trade Payment's antitrust fit against the merging took up valuable time of the organization's elderly administration recommending that 'political' factors can have significant implications for a worldwide business.

Economic Factors: Financial factors such as the emergence of small businesses in the global situation recommend that The Right Of Acquisition Options In Commercial Real Estate is thriving in an atmosphere where there is potential development of companies. In addition to this, reality that shop clients are mainly seeking workplace supplies for home offices suggests that the marketplace has an increasing pattern of business owners and also online organisations.

Social factors: Social patterns in the economic climate reveal that clients are searching for benefit in addition to attractive rates. Marketing research shows how the client for The Right Of Acquisition Options In Commercial Real Estate does not have understanding concerning locating remedies which can use a combination of convenience and inexpensive.

Technological factors: Modern technology plays a crucial role in The Right Of Acquisition Options In Commercial Real Estate's service approach especially as the organization is piloting Modern technology centers which would supply modern technology sales and also support in the form of memory upgrades, outer setups. (Summary of PEST in appendix 2).

OB Issues and Effects.

Numerous underlying Organizational Habits concerns can be seen in The Right Of Acquisition Options In Commercial Real Estate's case as highlighted in this area.

Worries concerning cultural modification: There is apprehension regarding a cultural adjustment that would certainly take place when Todd Krasnow leaves from his position as the Exec Vice Head Of State of Marketing with most of the personnel already showing discontent over this possible relocation. This predicted change has created tension in the work environment which has been paired with the past tension of preparing the firm for a possible merger with Residence Deport.
Pest Analysis
Difficult Job Environment for Newcomers: There is scarcity of personnel that can match the difficult environment of a hectic organization. Not only does this cause trouble in finding the appropriate individuals, it puts tension on brand-new hires as can not stand up to the speed and also stress that the company expects them to birth.

Double Reporting Lines: Newbies discover this business society troublesome and also challenging to manage specifically as dotted line relationships are meant to be weaker as a whole and also unbiased setup and performance assessment is still done by the solid line supervisor. This implies that beginners might shed clarity regarding their particular duties and also goals particularly as dotted line reporting does not keep them in direct communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles despite the fact that it had actually been speculated that the latter would certainly take Krasnow's placement came as an impact to her morale. Lewis might have been qualified as well as suitable for the task but the fact that Kransnow's departure would make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Concern & Job Insecurity: Fear as well as insecurity can be determined as 2 major worries that Lewis would certainly be handling specifically as the merger has actually now be terminated and also 2 senior execs of the advertising department would be leaving. The whole responsibility of the division would be falling on Lewis's shoulders that would not just be in charge of brining regarding a cultural modification however would additionally have to show herself in her new role.

Inappropriate Monitoring Design of Leader: Lewis's administration style as well as its incompatibility with the advertising and marketing department's function can also be seen as an OB obstacle especially as she has been utilized to managing concerns in the procedures division where personnel are educated to focus on procedures and also get them. The marketing department on the various other hand can be viewed as a group of people that are utilized to being nurtured by Krasnow who focused extra on result than procedures.

Interdepartmental Disagreements: Interdepartmental arguments between three divisions, marketing, merchandizing and also operations specifically over the appropriation of the marketing mix can be determined as one more OB problem. Although the advertising division does not share the exact same vision as the various other 2 departments concerning the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing as well as operations departments do not agree over the advertising and marketing mix allotment among each other either.

Disintegration in Advertising Division: Fragmentation between the marketing and advertising divisions can be identified as one more OB problem which might require more focus. The reality that the advertising and marketing sections in the marketing department are separated is protecting against both departments from getting from each various other's experience and also experience. Integration of advertising with merchandising and operations would end up being more difficult if the advertising division itself is degenerated which can be another prospective OB concern.

The Right Of Acquisition Options In Commercial Real Estate Analysis

Different theories have been made use of to explain the circumstances to get additional clarity about the scenario at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most managers think that subordinates are easy and lazy, have little ambition as well as resist change. The hard version of this theory highlighted browbeating, tight controls, dangers and also penalties. Over time it produces low productivity, subtle sabotage and also rivalry (Bargain, 2003). The circumstance at The Right Of Acquisition Options In Commercial Real Estate is not completely following Concept X, it can be seen that brand-new hires are finding this environment instead stressful which might at some point lead to a higher inclination of the monitoring towards Concept X. According to McGregor's advocated view, which he called Theory Y, the vital task of the monitoring is to organize organizational conditions so that individuals can attain their very own objectives best by guiding their efforts towards organizational benefits. If people locate no satisfaction in their work, the administration would have little choice yet to rely on concept X and exterior control (Deal, 2003). Even while assessing Lewis's management design, concept X might have been suitable in the operations division somewhat however the Advertising division would call for dependence on Concept Y in order to get the creative thinking and creativity from the groups.

Tuckman's Synergy Theory: As much as Lewis's worry regarding bringing consistency in between the marketing and advertising department is worried, this would at first lead to contrast as reviewed by Bruce Tuckman in his 'Team effort Theory'. By combining the marketing and also advertising and marketing division's work, there might be the very same initial separate which could lead to the second phase of 'storming' where the groups test one another.

When people are offered with change, they enter phase one and also so there may be feelings like unhappiness, unpredictability, frustration, anger, worry, rejection and also disorientation.The situation at the marketing department of The Right Of Acquisition Options In Commercial Real Estate is comparable so Lewis can get comfortable with the concept that it is not amazing habits. It is throughout this stage that Lewis will have to offer advice to the department so that they can find a feeling of direction. It can be seen how Krasnow has actually already made this transition much easier by making Lewis get involved in the division a year prior to his actual departure.
Vrio Analysis
Maslow's Need power structure: The OB concern pertaining to insecurity at the work environment has been caused firstly by the change in monitoring and also secondly by the reality that the merger will no longer be started. Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has discusses the relevance of 'safety requires as being a reduced level requirement of a human for triggering inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the need to feel secure as well as untouched' is at the 2nd degree of needs. Prior to a staff member can be made to create emotionally, he requires to have his 'Physiological 'and 'Safety' needs met. This shows that unless the workers are made to really feel safe regarding their present work status in The Right Of Acquisition Options In Commercial Real Estate they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for The Right Of Acquisition Options In Commercial Real Estate Case Study

Implication of Analysis.

The OB analysis has actually taken a look at various theories to comprehend just how to manage the current scenario handy. The adhering to 3 alternatives have been suggested to assist Lewis deal with the organizational difficulties in the advertising division. Each of these choices has been suggested for alleviating the transition required to bring the advertising department according to the demands of the marketplace and also for making the social change that would certainly follow once the current leader leaves.

Assimilation of marketing and advertising features. Dividing Adverting as well as Production functions. Integration of Marketing with Procedures.

Examination of Alternatives.

Judith Shapiro who has actually earlier been spoken with by Lewis during the earlier merger days has knowledge in business-to-business advertising along with agency and retail marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to handle both marketing as well as advertising and marketing features.

The benefit of this technique is that it will certainly integrate both features while lowering the requirement for employing an extra resource for marketing. Lewis would be heading the advertising division as well as in any type of case her replacement would be required for the present role that she is performing. The downside of this option is that external hiring may produce resentment from interior employees that might be considering the setting of EVP after Lewis takes over Krasnow's position.

Separating Adverting and also Production: Offered the affordable stress and also excellent quality job called for from the ad agency, it is recommended that Lewis should permit the production unit to be a separate function from the marketing device. Because many ad agency had these two features as separate units, it makes even more sense to comply with the standard. Both functions may be able to focus on their core activates more successfully. Nevertheless, the downside of this strategy would be that extra expenses would certainly need to be birthed for establishing separate manufacturing functions. A manufacturing head may have to be employed which might increase expenses for the company.

Assimilation of Marketing with Operations: Because Lewis is currently taking care of the marketing and operations departments at the same time; it makes good sense to integrate both functions because she has actually been successfully dealing with both ends. The fact that the two divisions already have major differences over appropriation of resources recommends that this integration may have the ability to produce harmony particularly as Lewis would be heading both ends.However there are numerous negative aspects of this step particularly as it would certainly put way too much worry over Lewis's shoulders. The truth that Lewis needs to adjust her management design for the marketing department suggests that these two divisions would certainly be culturally varied. In addition to this, Lewis might not have the ability to use one sort of leadership style to both departments which could result in inefficiency in either one of both features.


An assessment of the three alternatives indicates that assimilation of marketing as well as operations would not be a possible move due to the large distinctions between the 2 divisions regardless of the fact that presently Lewis is handling both. While splitting up of the manufacturing feature may have been a positive action for the advertising division, the reality that it would certainly imply placing a 3rd function under Lewis's wing indicates this ought to be stayed clear of.

Activity Plan.
Lewis will take over the duty of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will be hired to take Lewis's location as SVP of marketing and advertising.

Manufacturing function will certainly stay component of marketing under advertising function.

Lewis will separate herself from procedures.

A democratic management style with staff member empowerment will be used in marketing department.

Open up door plan and also focus on cross departmental communication will be aimed at getting rid of dissonance.

Backup plan.

If the assimilation does not work out as planned, a backup strategy would comply with which would divide the production feature from the advertising and marketing feature to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the marketing division without an SVP. Because case the manufacturing function will definitely be separated by putting it under an SVP manufacturing.