The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate Case Study Analysis


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Background and Facts

The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate an office materials retailer for tiny as well as medium sized services has actually lately been associated with planning for a merging with its rival Residence Deport, which has impacted performance degrees in departmentswith the elderly supervisor associated with lawful difficulties put forth by the federal Profession Payment. With the Advertising Head advancing the information of his separation from the company in one year, Jeannie Lewis, the present head of operations has actually been asked to take the function in the future. With challenges in the form of a potential cultural modification as well as reduced worker morale, the company wants a complete reengineering effort at the marketing department.

Issue Statement
Porter's 5 Forces Analysis
The prospective cultural modification at the advertising and marketing division of The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate is enhancing unpredictability in the working environment leading to numerous difficulties for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing critical decisions given that Stapes Inc. needed to desert its plans of merging with Workplace Deport after the Federal Profession Payment's treatment while doing so. Offered the fact that the store has a global visibility with branches in UK, USA, Canada as well as Germany, political factors in each of these nations might have the ability to impact performance or calculated objectives. Federal Profession Commission's antitrust match against the merger occupied valuable time of the company's senior management suggesting that 'political' factors can have serious implications for a worldwide organisation.

Economic Factors: Economic factors such as the development of small businesses in the worldwide circumstance recommend that The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate is thriving in a setting where there is potential development of organisations. Reality that shop customers are primarily looking for workplace products for house workplaces recommends that the market has a rising trend of entrepreneurs and also home based services.

Social factors: Social trends in the economic situation reveal that customers are seeking convenience in addition to eye-catching prices. Market research shows how the consumer for The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate lacks awareness regarding finding services which can offer a combination of convenience and also affordable.

Technical factors: Modern technology plays a vital role in The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate's business method particularly as the company is piloting Technology centers which would supply innovation sales as well as assistance in the form of memory upgrades, peripheral setups. (Recap of BUG in appendix 2).

OB Issues and Manifestations.

Numerous underlying Business Habits problems can be seen in The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate's case as highlighted in this area.

Concerns about social change: There is concern concerning a cultural modification that would take place as soon as Todd Krasnow leaves from his setting as the Exec Vice President of Advertising with a lot of the staff members currently showing unhappiness over this possible step. This expected adjustment has actually developed anxiety in the work environment which has been coupled with the past stress of preparing the firm for a potential merger with House Deport.
Pest Analysis
Stressful Task Setting for Newcomers: There is scarcity of employees that can match the demanding environment of a fast-paced organization. Not just does this cause problem in discovering the ideal individuals, it puts stress and anxiety on new hires as can not endure the speed as well as pressure that the company expects them to birth.

Twin Coverage Lines: Newbies discover this organizational society difficult and challenging to handle especially as populated line relationships are meant to be weak in general as well as objective setting and also efficiency analysis is still done by the solid line manager. This implies that beginners could shed quality regarding their corresponding roles and also purposes especially as populated line coverage does not keep them in direct communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles even though it had actually been guessed that the latter would certainly take Krasnow's position came as an impact to her morale. Lewis may have been capable and also proper for the work however the truth that Kransnow's separation would make Coles a direct record to Lewis may have been the factor for Coles' resignation from solutions.

Anxiety & Work Instability: Anxiety and instability can be determined as two significant concerns that Lewis would be dealing with particularly as the merging has currently be cancelled and two senior executives of the advertising department would be leaving. The whole obligation of the division would certainly be dropping on Lewis's shoulders who would not simply supervise of brining concerning a cultural modification but would additionally need to verify herself in her brand-new role.

Inappropriate Management Style of Leader: Lewis's administration design as well as its incompatibility with the marketing department's role can likewise be seen as an OB challenge especially as she has been utilized to taking care of concerns in the operations department where personnel are educated to focus on processes and obtain them. The marketing department on the other hand can be seen as a group of people that are utilized to being nurtured by Krasnow who focused much more on outcome than procedures.

Interdepartmental Disagreements: Interdepartmental disputes between three divisions, marketing, merchandizing and also procedures respectively over the allowance of the marketing mix can be identified as one more OB issue. Although the advertising and marketing division does not share the same vision as the various other 2 departments concerning the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing as well as operations divisions do not concur over the advertising and marketing mix allocation among one another either.

Fragmentation in Marketing Department: Fragmentation between the marketing and advertising departments can be recognized as an additional OB concern which could require additional focus. The reality that the advertising and marketing sections in the advertising division are disconnected is stopping both departments from gaining from each various other's experience and also experience. Assimilation of marketing with retailing and procedures would certainly end up being more difficult if the marketing division itself is disintegrated which can be another possible OB worry.

The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate Analysis

Various concepts have been used to discuss the conditions to obtain additional clarity concerning the scenario handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many managers believe that juniors are easy as well as lazy, have little aspiration as well as resist change. The hard variation of this theory stressed coercion, limited controls, risks and also penalties. With time it produces low performance, refined sabotage and also rivalry (Bargain, 2003). The scenario at The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate is not entirely following Concept X, it can be seen that brand-new hires are locating this atmosphere instead demanding which may eventually lead to a better inclination of the administration towards Concept X. Based on McGregor's supported view, which he called Concept Y, the essential task of the administration is to set up business problems to make sure that individuals can achieve their own objectives best by routing their initiatives towards business rewards. If individuals find no contentment in their work, the monitoring would certainly have little choice but to rely upon theory X as well as external control (Deal, 2003). Even while assessing Lewis's management style, concept X might have been suitable in the procedures division to some extent however the Advertising and marketing department would call for dependence on Theory Y to get the imagination as well as originality from the groups.

Tuckman's Teamwork Concept: As much as Lewis's concern about bringing consistency in between the advertising and advertising division is concerned, this would at first lead to contrast as talked about by Bruce Tuckman in his 'Teamwork Theory'. By incorporating the marketing and marketing department's job, there may be the same preliminary detach which might lead to the 2nd stage of 'storming' where the groups challenge one another.

Bridges' Change Model: As per William Bridge's theory (appendix 4), people are fairly unpleasant with adjustment, which is noticeable by the scenario at The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate The situation can be viewed as a regular program of life if is studied according to Bridge's theory where he explains that people experience three phases of change when they experience modification. 'End, losing as well as Letting go', The Neutral Zone as well as 'The New Starting' (Bridges, 2004). When people are presented with modification, they enter stage one and so there may be feelings like despair, uncertainty, stress, rage, concern, denial as well as disorientation.The circumstance at the advertising department of The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate is similar so Lewis can get comfortable with the idea that it is not remarkable actions. In the 2nd phase, there might be a need to link the gap between the brand-new as well as old society so Lewis might need to encounter this ordeal once Krasnow leaves. There might be low spirits and also low efficiency at this stage which should not be taken as an obstacle. It is throughout this phase that Lewis will have to offer assistance to the division to make sure that they can find a sense of direction. It can be seen just how Krasnow has actually currently made this shift less complicated by making Lewis obtain associated with the department a year before his actual departure. According to Bridges' Design, phase three will certainly produce visibility to learning, High energy as well as commitment as individuals will welcome the change (Bridges, 2004).
Vrio Analysis
Maslow's Demand pecking order: The OB concern related to instability at the work environment has actually been set off first of all by the change in administration as well as second of all by the reality that the merger will certainly no more be launched. Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has goes over the value of 'safety needs as being a lower degree need of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to really feel safe and secure and unharmed' goes to the second degree of demands. Before a staff member can be made to create psychologically, he requires to have his 'Physical 'as well as 'Security' requires satisfied. This suggests that unless the employees are made to really feel safe regarding their present work standing in The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate Case Study

Effects of Analysis.

The OB analysis has considered different concepts to recognize exactly how to manage the present scenario available. The following three choices have actually been suggested to assist Lewis manage the business challenges in the advertising and marketing department. Each of these choices has actually been proposed for easing the change required to bring the advertising division in accordance with the requirements of the marketplace and for making the cultural adjustment that would comply with once the existing leader leaves.

Combination of marketing and advertising features. Separating Adverting as well as Production features. Combination of Advertising with Operations.

Assessment of Alternatives.

Assimilation of Marketing & Advertising Functions: The internal marketing agency of The Trouble With Lenders Subtleties In The Debt Financing Of Commercial Real Estate is currently strength for the organization in terms of conserving up on expenses connected to marketing as well as promo. Because no brand-new employment has been done after Bridget Cole's departure with the coverage line being straight appointed to Krasnow for the advertising feature, this is a desirable chance for incorporating the marketing and advertising functions. Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merger days has know-how in business-to-business advertising in addition to firm and retail advertising experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to handle both advertising and marketing functions.

The benefit of this strategy is that it will certainly integrate both functions while minimizing the requirement for employing an extra resource for advertising and marketing. Lewis would certainly be heading the marketing department as well as in any kind of case her replacement would be needed for the present role that she is carrying out. The disadvantage of this choice is that exterior hiring might produce bitterness from internal personnel that might be looking at the position of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting as well as Production: Offered the affordable pressures as well as high quality job required from the advertising and marketing firm, it is recommended that Lewis must enable the production unit to be a separate function from the advertising system. Given that a lot of marketing firms had these 2 features as different devices, it makes even more sense to adhere to the standard.

Assimilation of Advertising And Marketing with Operations: Considering that Lewis is already taking treatment of the advertising and also operations departments at the same time; it makes sense to integrate the 2 functions given that she has actually been effectively taking care of both ends. The fact that Lewis has to adjust her management style for the advertising division suggests that these 2 departments would certainly be culturally diverse.


An examination of the three options shows that integration of advertising and procedures would certainly not be a practical action due to the substantial distinctions in between the two departments regardless of the fact that presently Lewis is taking care of both. While splitting up of the production feature might have been a beneficial move for the marketing division, the truth that it would indicate putting a 3rd function under Lewis's wing implies this should be avoided.

Action Strategy.
Lewis will certainly take over the function of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will be employed to take Lewis's area as SVP of marketing and advertising.

Manufacturing function will certainly continue to be part of marketing under advertising feature.

Lewis will certainly separate herself from operations.

A democratic management design with employee empowerment will certainly be utilized in marketing division.

Open up door plan as well as focus on cross department communication will certainly be aimed at eliminating dissonance.

Backup strategy.

If the integration does not exercise as prepared, a backup strategy would comply with which would separate the production function from the advertising function to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising and marketing department without an SVP. In that case the manufacturing function will definitely be separated by placing it under an SVP manufacturing.