Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud Case Study Solution


Home >> Harvard >> Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud >>

Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud Case Study Help

Background and Facts

Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud an office supplies store for small as well as medium sized companies has actually lately been associated with planning for a merger with its competitor Residence Deport, which has affected effectiveness degrees in departmentswith the elderly manager involved in legal complications put forth by the federal Trade Commission. With the Marketing Head advancing the information of his departure from the business in one year, Jeannie Lewis, the present head of operations has been asked to take the role in the near future. With obstacles in the kind of a prospective cultural modification as well as reduced worker morale, the organization requires a full reengineering initiative at the advertising department.

Issue Declaration
Porter's 5 Forces Analysis
The prospective cultural modification at the advertising and marketing department of Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud is increasing unpredictability in the working environment leading to various difficulties for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in influencing critical choices because Stapes Inc. had to desert its plans of merging with Workplace Deport after the Federal Trade Payment's treatment in the process. Provided the truth that the shop has an international presence with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these nations may be able to influence efficiency or tactical objectives. Federal Profession Compensation's antitrust fit against the merging took up useful time of the company's elderly monitoring suggesting that 'political' factors can have severe effects for an international company.

Economic Factors: Financial factors such as the emergence of small companies in the international situation recommend that Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud is prospering in an atmosphere where there is possible growth of companies. Fact that store customers are mostly looking for workplace supplies for residence workplaces recommends that the market has a climbing trend of business owners and residence based services.

Social factors: Social trends in the economic situation show that consumers are looking for convenience as well as attractive prices. Market research demonstrates how the customer for Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud does not have awareness about locating remedies which can use a combination of comfort as well as inexpensive.

Technical factors: Technology plays a crucial role in Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud's organisation approach especially as the organization is piloting Modern technology facilities which would use technology sales as well as assistance in the kind of memory upgrades, peripheral setups. (Recap of PEST in appendix 2).

OB Issues as well as Symptoms.

A number of underlying Organizational Actions issues can be seen in Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud's case as highlighted in this area.

Concerns regarding cultural adjustment: There is uneasiness concerning a social modification that would happen as soon as Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Advertising with a lot of the employee already showing discontent over this possible action. This anticipated change has created tension in the office which has been paired with the previous tension of preparing the company for a possible merging with House Deport.
Pest Analysis
Demanding Work Atmosphere for Newcomers: There is scarcity of personnel that can match the difficult setting of a fast-paced company. Not only does this lead to trouble in discovering the appropriate people, it places stress and anxiety on brand-new hires as can not hold up against the speed as well as pressure that the organization anticipates them to bear.

Twin Reporting Lines: Novices locate this organizational society troublesome as well as difficult to handle especially as dotted line connections are implied to be weaker as a whole as well as objective setting and performance evaluation is still done by the solid line supervisor. This means that novices might shed quality concerning their particular duties as well as purposes specifically as populated line reporting does not maintain them in direct communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles despite the fact that it had actually been guessed that the last would certainly take Krasnow's placement came as a strike to her spirits. Lewis may have been capable as well as appropriate for the task however the fact that Kransnow's departure would make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Work Instability: Fear and instability can be determined as two significant concerns that Lewis would be managing especially as the merging has actually currently be terminated and also 2 elderly execs of the advertising department would be leaving. The whole responsibility of the department would certainly be falling on Lewis's shoulders that would certainly not just be in charge of brining about a social adjustment but would certainly likewise need to confirm herself in her brand-new duty.

Inappropriate Administration Style of Leader: Lewis's administration style as well as its incompatibility with the advertising division's function can additionally be viewed as an OB obstacle specifically as she has been utilized to managing problems in the operations department where employees are instructed to focus on procedures and also get them right. The advertising department on the other hand can be seen as a team of individuals who are made use of to being nurtured by Krasnow that concentrated much more on output than processes.

Interdepartmental Disagreements: Interdepartmental disagreements between three departments, advertising, merchandizing and operations respectively over the allowance of the advertising and marketing mix can be identified as another OB concern. Although the advertising and marketing division does not share the same vision as the various other 2 divisions relating to the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and also procedures departments do not concur over the marketing mix allowance among one another either.

Fragmentation in Advertising And Marketing Department: Fragmentation between the marketing and advertising divisions can be determined as another OB concern which could require additional interest. The reality that the advertising and marketing areas in the advertising department are disconnected is stopping both departments from obtaining from each various other's experience as well as knowledge. Combination of marketing with retailing and also procedures would certainly become harder if the advertising and marketing department itself is disintegrated which can be one more prospective OB concern.

Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud Analysis

Various concepts have been used to discuss the circumstances to obtain more quality regarding the circumstance available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of supervisors believe that subordinates are easy as well as careless, have little ambition and stand up to adjustment. The circumstance at Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud is not completely following Concept X, it can be seen that new hires are finding this environment rather difficult which may at some point lead to a better inclination of the management in the direction of Concept X. Even while evaluating Lewis's monitoring style, theory X may have been suitable in the operations department to some degree yet the Advertising department would need dependence on Concept Y in order to get the imagination as well as creativity from the groups.

Tuckman's Synergy Concept: Regarding Lewis's issue concerning bringing harmony between the marketing and advertising department is concerned, this would originally result in clash as gone over by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). According to Tuckman's theory displayed in appendix 3, during the preliminary phase of team development, individuals might not bond, as they are busy locating their area in the team. By incorporating the advertising and marketing division's work, there may be the same initial disconnect which can lead to the second stage of 'storming' where the teams challenge each other. Nevertheless, it is only during the 3rd stage or 'norming' when they would come together to share concepts before the group can bring about harmony in the fourth stage 'executing'.

Bridges' Transition Design: Based On William Bridge's concept (appendix 4), individuals are fairly uncomfortable with change, which is evident by the scenario at Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud The circumstance can be seen as a normal program of life if is researched based on Bridge's theory where he describes that individuals experience three stages of change when they experience adjustment. 'Ending, losing and also Releasing', The Neutral Zone and 'The New Starting' (Bridges, 2004). When people exist with modification, they enter stage one and so there may be emotions like despair, unpredictability, irritation, temper, worry, denial and also disorientation.The situation at the advertising division of Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud is comparable so Lewis can obtain comfy with the concept that it is not extraordinary actions. In the 2nd phase, there might be a requirement to connect the gap between the new and also old culture so Lewis might have to encounter this experience as soon as Krasnow leaves. There may be low spirits as well as low performance at this phase which ought to not be taken as a setback. It is throughout this stage that Lewis will certainly need to provide support to the division to make sure that they can locate an orientation. It can be seen how Krasnow has actually currently made this change easier by making Lewis obtain associated with the department a year prior to his actual separation. As per Bridges' Model, stage 3 will cause visibility to understanding, High power and commitment as individuals will welcome the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Requirement power structure: The OB concern pertaining to instability at the work environment has actually been triggered to start with by the adjustment in management and also secondly by the fact that the merging will certainly no longer be started. Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has talks about the significance of 'safety needs as being a lower degree demand of a human for causing motivation. As seen in the pyramid cooperated appendix 3, we can see how 'the requirement to really feel secure as well as safe' goes to the second level of demands. Prior to an employee can be made to create emotionally, he needs to have his 'Physical 'and also 'Safety' requires satisfied. This suggests that unless the workers are made to feel protected concerning their present work condition in Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Through The Eyes Of A Whistle Blower How Sherry Hunt Spoke Up About Citibanks Mortgage Fraud Case Study

Implication of Analysis.

The OB analysis has actually considered various concepts to comprehend exactly how to handle the existing situation at hand. The following three alternatives have actually been proposed to help Lewis handle the organizational obstacles in the advertising department. Each of these options has been suggested for easing the change required to bring the advertising department in line with the requirements of the marketplace and also for making the cultural change that would certainly comply with as soon as the present leader leaves.

Combination of advertising and marketing functions. Dividing Adverting as well as Manufacturing features. Assimilation of Marketing with Workflow.

Analysis of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis throughout the earlier merger days has experience in business-to-business marketing along with agency and also retail advertising and marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to take care of both marketing and marketing functions.

The benefit of this technique is that it will certainly integrate the two functions while minimizing the need for working with an extra resource for advertising and marketing. Lewis would be heading the marketing department and in any type of case her replacement would be required for the existing function that she is doing. The downside of this choice is that exterior hiring may bring about animosity from interior workers who might be looking at the placement of EVP after Lewis takes over Krasnow's placement.

Separating Adverting as well as Production: Offered the competitive stress and high quality job called for from the advertising and marketing firm, it is suggested that Lewis needs to permit the production system to be a different function from the marketing system. Considering that most advertising agencies had these 2 features as different devices, it makes more sense to comply with the norm.

Combination of Advertising And Marketing with Workflows: Because Lewis is currently looking after the marketing and operations departments concurrently; it makes good sense to integrate both functions given that she has actually been successfully caring for both ends. The truth that the two departments already have significant differences over appropriation of resources suggests that this integration might have the ability to produce consistency especially as Lewis would be heading both ends.However there are different downsides of this action particularly as it would certainly put excessive burden over Lewis's shoulders. The truth that Lewis has to adapt her administration design for the marketing department suggests that these 2 departments would certainly be culturally varied. Lewis may not be able to apply one type of leadership style to both divisions which might result in ineffectiveness in either one of the 2 functions.


An evaluation of the 3 alternatives suggests that combination of marketing and procedures would certainly not be a feasible relocation because of the substantial differences in between the two departments although that presently Lewis is dealing with both. While separation of the manufacturing function might have been a positive move for the marketing division, the fact that it would mean putting a 3rd function under Lewis's wing implies this must be avoided. The assimilation of the marketing division is the best option in terms of getting the optimal arise from the department. An activity prepare for this alternative is reviewed below.

Action Strategy.
Lewis will take control of the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will certainly be employed to take Lewis's location as SVP of advertising and marketing.

Production function will certainly remain component of advertising under advertising and marketing feature.

Lewis will certainly divide herself from operations.

A democratic leadership design with employee empowerment will certainly be made use of in advertising division.

Open door plan and focus on cross departmental communication will certainly be targeted at getting rid of disharmony.

Contingency strategy.

If the integration does not work out as intended, a backup plan would comply with which would certainly divide the production function from the marketing function to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising and marketing division without an SVP. Because case the manufacturing feature will most definitely be separated by putting it under an SVP manufacturing.