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Ticonderoga Inverse Floating Rate Bond Case VRIO Analysis

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Ticonderoga Inverse Floating Rate Bond Case Study Analysis

A number of areas can be identified where FG has a competitive edge over its rivals. These areas would be evaluated using the Ticonderoga Inverse Floating Rate Bond VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would certainly be evaluated in terms of its contribution towards its one-upmanship. The framework has actually been presented in appendix 3.

It can be seen that FG is providing a value-added item, which is not just a method of acquiring high margins for business, but is important for the client also. Smoked seafood products are looked upon as value-added things therefore FG is definitely using value to the market and to the business owner in the type of high conserving potential from fish items. FG's ability to produce initial Oriental inspired smoked fish and shellfish items can be taken into consideration an unique ability.

Business has placed obstacles to entrance for new entrants by motivating consumers to be requiring in terms of requesting their preferences. Not just has this made the solution unusual, it has increased the expense of access for particular niche players since FG's diversification as well as flexibility can not be matched by brand-new entrants in the brief run. This highlights one more factor of inimitability.

The reality that the business is not product-orientated yet is a market-orientated company which is adaptable sufficient in its capability to get used to dynamic market circumstances suggests that its means of organizing services is certainly its one-upmanship. Along with this, the business is organized to make sure that it has much less reliance on importers and trading companies which adds to its competitive edge as an organization in a market where smoked fish items need to be imported from other countries.

Along with these factors, FG's long term partnerships with its customer that has brought about brand name commitment from their side and the former's constant reinforcement of quality control to preserve this brandloyalty is an extra variable giving it a competitive edge.

As per the Ticonderoga Inverse Floating Rate Bond VIRO framework, if a firm's resources are useful yet can be mimicked quickly, it may have a short-lived affordable advantage. In FG's case, it can be seen exactly how a continual competitive advantage is feasible with the company's flexibility, market-orientated strategy, endured long-termrelationships as well as ingenious abilities of the entrepreneur.