Ticonderoga Inverse Floating Rate Bond Case Study Solution


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Ticonderoga Inverse Floating Rate Bond Case Study Solution

Background and Facts

Ticonderoga Inverse Floating Rate Bond a workplace supplies store for small as well as moderate sized businesses has lately been associated with preparing for a merging with its rival Residence Deport, which has impacted effectiveness degrees in departmentswith the senior supervisor associated with lawful complications put forth by the federal Trade Payment. With the Marketing Head putting forward the information of his separation from the firm in one year, Jeannie Lewis, the present head of operations has been asked to take the role in the near future. With obstacles in the kind of a possible cultural adjustment and reduced worker spirits, the company requires a complete reengineering initiative at the advertising and marketing department.

Problem Declaration
Porter's 5 Forces Analysis
The potential social modification at the advertising and marketing department of Ticonderoga Inverse Floating Rate Bond is enhancing unpredictability in the working environment leading to different obstacles for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing tactical choices because Stapes Inc. needed to abandon its plans of combining with Workplace Deport after the Federal Profession Compensation's intervention while doing so. Provided the truth that the store has an international presence with branches in UK, UNITED STATES, Canada and Germany, political consider each of these nations might be able to affect efficiency or tactical goals. Federal Trade Payment's antitrust fit versus the merging occupied important time of the company's elderly monitoring suggesting that 'political' factors can have significant ramifications for an international business.

Economic Factors: Financial factors such as the appearance of small companies in the global situation suggest that Ticonderoga Inverse Floating Rate Bond is thriving in a setting where there is potential development of businesses. Reality that shop consumers are mainly looking for workplace supplies for house workplaces suggests that the market has a climbing fad of business owners and home based services.

Social factors: Social fads in the economy show that consumers are trying to find benefit as well as appealing prices. Market research shows how the consumer for Ticonderoga Inverse Floating Rate Bond does not have recognition about discovering services which can use a combination of comfort and also affordable.

Technological factors: Technology plays an essential duty in Ticonderoga Inverse Floating Rate Bond's organisation approach especially as the organization is piloting Innovation centers which would certainly offer modern technology sales and assistance in the form of memory upgrades, outer setups. (Summary of PARASITE in appendix 2).

OB Issues and also Manifestations.

Several underlying Business Actions problems can be seen in Ticonderoga Inverse Floating Rate Bond's case as highlighted in this section.

Worries regarding cultural adjustment: There is uneasiness concerning a cultural change that would take place as soon as Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Advertising with a lot of the personnel currently showing discontent over this possible step. This anticipated change has actually produced stress in the workplace which has been coupled with the previous stress of preparing the firm for a possible merger with Residence Deport.
Pest Analysis
Stressful Task Atmosphere for Newcomers: There is scarcity of workers that can match the stressful atmosphere of a hectic organization. Not just does this cause problem in discovering the right individuals, it places anxiety on brand-new hires as can not stand up to the rate and pressure that the company anticipates them to bear.

Dual Coverage Lines: Novices discover this business culture troublesome and difficult to cope with particularly as dotted line partnerships are suggested to be weak in general as well as objective setup and efficiency assessment is still done by the solid line manager. This means that newbies might shed clarity about their corresponding roles as well as objectives particularly as dotted line reporting does not keep them in direct communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles despite the fact that it had been guessed that the last would take Krasnow's position came as an impact to her morale. Lewis may have been qualified as well as suitable for the work however the fact that Kransnow's departure would certainly make Coles a straight record to Lewis may have been the factor for Coles' resignation from services.

Worry & Task Instability: Fear as well as insecurity can be identified as 2 major concerns that Lewis would be taking care of especially as the merger has now be terminated as well as two senior executives of the advertising and marketing department would certainly be leaving. The whole responsibility of the department would be falling on Lewis's shoulders who would certainly not just supervise of brining concerning a social change yet would additionally have to confirm herself in her new role.

Inappropriate Monitoring Design of Leader: Lewis's management style and its incompatibility with the marketing division's function can additionally be viewed as an OB difficulty especially as she has been made use of to handling problems in the procedures division where employees are shown to focus on procedures and also obtain them right. The advertising department on the other hand can be seen as a team of individuals that are used to being nurtured by Krasnow that focused more on result than processes.

Interdepartmental Arguments: Interdepartmental disputes in between 3 divisions, advertising, merchandizing and operations specifically over the allocation of the advertising mix can be determined as an additional OB problem. Although the marketing department does not share the very same vision as the various other two divisions regarding the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing as well as procedures divisions do not agree over the marketing mix allotment amongst each other either.

Fragmentation in Marketing Department: Disintegration in between the marketing and advertising departments can be recognized as another OB concern which can require additional attention. The truth that the marketing and advertising areas in the advertising and marketing division are detached is protecting against both divisions from gaining from each various other's experience as well as competence. Assimilation of advertising with retailing and operations would come to be more difficult if the advertising and marketing department itself is disintegrated which can be another potential OB concern.

Ticonderoga Inverse Floating Rate Bond Analysis

Numerous concepts have actually been utilized to discuss the situations to get additional clarity about the scenario at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of managers believe that staffs are easy as well as lazy, have little aspiration and also resist change. The scenario at Ticonderoga Inverse Floating Rate Bond is not completely complying with Theory X, it can be seen that brand-new hires are finding this setting rather demanding which may ultimately lead to a greater disposition of the administration in the direction of Theory X. Also while assessing Lewis's management style, theory X might have been ideal in the procedures division to some level yet the Marketing department would certainly need reliance on Concept Y in order to get the imagination and originality from the teams.

Tuckman's Team effort Theory: Regarding Lewis's problem concerning bringing harmony between the advertising and marketing division is concerned, this would at first bring about contrast as discussed by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). According to Tuckman's concept shown in appendix 3, during the first stage of team growth, individuals might not bond, as they are busy finding their place in the group. By combining the marketing and advertising division's work, there might coincide initial disconnect which can result in the 2nd stage of 'storming' where the teams test one another. It is just throughout the third phase or 'norming' when they would come with each other to share suggestions prior to the team can bring about harmony in the fourth stage 'doing'.

Bridges' Transition Model: According To William Bridge's theory (appendix 4), individuals are fairly uneasy with modification, which is evident by the situation at Ticonderoga Inverse Floating Rate Bond The circumstance can be viewed as a typical program of life if is examined according to Bridge's concept where he describes that people undergo three stages of shift when they experience change. 'End, losing and also Releasing', The Neutral Area and 'The New Starting' (Bridges, 2004). When individuals are presented with modification, they enter stage one therefore there may be feelings like unhappiness, unpredictability, disappointment, anger, worry, rejection as well as disorientation.The scenario at the advertising division of Ticonderoga Inverse Floating Rate Bond is comparable so Lewis can obtain comfortable with the idea that it is not amazing actions. In the second phase, there might be a need to link the void between the new and old culture so Lewis may need to encounter this challenge as soon as Krasnow leaves. There might be reduced spirits as well as low performance at this phase which ought to not be taken as a trouble. It is during this phase that Lewis will certainly need to offer advice to the department so that they can discover an orientation. It can be seen just how Krasnow has already made this shift simpler by making Lewis get associated with the division a year prior to his real separation. According to Bridges' Design, phase three will cause openness to learning, High energy as well as dedication as individuals will embrace the modification (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Hierarchy' (appendix 5) has talks about the importance of 'safety and security requires as being a reduced level demand of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel protected and also out of risk' is at the second level of needs. Prior to a staff member can be made to develop psychologically, he needs to have his 'Physiological 'and 'Security' requires satisfied.

SWOT Analysis for Ticonderoga Inverse Floating Rate Bond Case Study

Ramification of Analysis.

The OB analysis has actually considered different concepts to comprehend just how to handle the existing scenario handy. The following 3 alternatives have actually been suggested to aid Lewis handle the organizational challenges in the advertising department. Each of these options has been suggested for relieving the transition needed to bring the advertising division in accordance with the demands of the market and for making the social adjustment that would comply with once the existing leader leaves.

Assimilation of advertising and marketing features. Dividing Adverting and Production functions. Integration of Advertising with Operations.

Analysis of Alternatives.

Integration of Advertising & Advertising Functions: The in-house advertising and marketing agency of Ticonderoga Inverse Floating Rate Bond is currently toughness for the organization in terms of saving up on overheads connected to marketing as well as promo. Considering that no brand-new employment has been done after Bridget Cole's departure with the reporting line being directly assigned to Krasnow for the advertising feature, this is a favorable opportunity for incorporating the advertising and marketing functions. Judith Shapiro who has earlier been interviewed by Lewis throughout the earlier merging days has proficiency in business-to-business advertising in addition to company and retail advertising experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to deal with both advertising and marketing features.

The advantage of this method is that it will certainly integrate the two features while minimizing the demand for hiring an additional resource for advertising. Lewis would be heading the advertising and marketing division as well as in any case her replacement would certainly be required for the current role that she is carrying out. The negative aspect of this alternative is that exterior hiring may bring about resentment from inner employees that may be considering the position of EVP after Lewis takes over Krasnow's position.

Separating Adverting as well as Production: Given the competitive pressures and also high top quality work called for from the advertising firm, it is suggested that Lewis should permit the manufacturing device to be a separate function from the advertising unit. Considering that the majority of advertising agencies had these 2 functions as different devices, it makes even more sense to follow the norm.

Assimilation of Marketing with Procedures: Because Lewis is already taking care of the advertising and marketing as well as operations departments concurrently; it makes feeling to incorporate the 2 features given that she has actually been successfully taking treatment of both ends. The reality that Lewis has to adjust her management design for the marketing division recommends that these two divisions would be culturally diverse.


An evaluation of the 3 choices suggests that combination of marketing and also procedures would certainly not be a possible move as a result of the large distinctions in between both departments although that currently Lewis is managing both. While separation of the production function might have been a beneficial relocation for the marketing division, the reality that it would certainly imply placing a third function under Lewis's wing suggests this must be avoided. The integration of the advertising division is the very best option in terms of obtaining the ideal arise from the division. An action plan for this option is gone over listed below.

Activity Plan.
Lewis will certainly take over the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of marketing and advertising.

Production feature will stay component of marketing under advertising feature.

Lewis will divide herself from operations.

An autonomous management style with staff member empowerment will be used in advertising and marketing division.

Open door plan and also emphasis on cross departmental interaction will be focused on removing discord.

Backup strategy.

If the assimilation does not exercise as intended, a contingency strategy would certainly follow which would divide the manufacturing function from the advertising and marketing function to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the advertising division without an SVP. In that case the manufacturing feature will definitely be separated by putting it under an SVP manufacturing.