Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Help


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Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Analysis

Background and Facts

Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 a workplace products merchant for small as well as average sized services has lately been associated with planning for a merger with its competitor Residence Deport, which has actually influenced effectiveness degrees in departmentswith the senior manager involved in legal complications presented by the federal Trade Compensation. With the Marketing Head advancing the news of his separation from the company in one year, Jeannie Lewis, the existing head of procedures has been asked to take the duty in the future. With obstacles in the type of a potential social modification as well as reduced staff member morale, the company wants a complete reengineering effort at the advertising and marketing department.

Issue Statement
Porter's 5 Forces Analysis
The prospective social adjustment at the advertising division of Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 is increasing uncertainty in the workplace leading to various challenges for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing tactical decisions given that Stapes Inc. had to desert its strategies of combining with Workplace Deport after the Federal Trade Compensation's intervention in the process. Offered the truth that the shop has a global presence with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these nations might have the ability to influence performance or strategic goals. Federal Trade Commission's antitrust fit against the merger took up beneficial time of the company's elderly monitoring recommending that 'political' factors can have severe ramifications for a global company.

Economic Factors: Economic factors such as the development of small businesses in the global situation recommend that Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 is prospering in a setting where there is possible development of services. Fact that store customers are primarily looking for workplace materials for home offices recommends that the market has a climbing fad of entrepreneurs and house based services.

Social factors: Social patterns in the economic climate reveal that clients are seeking comfort along with appealing prices. Market research demonstrates how the client for Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 lacks awareness regarding finding services which can offer a mix of ease as well as affordable.

Technical factors: Innovation plays a vital role in Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014's service approach specifically as the company is piloting Technology centers which would certainly offer modern technology sales and also assistance in the form of memory upgrades, peripheral installations. (Recap of BUG in appendix 2).

OB Issues and also Effects.

A number of underlying Business Actions problems can be seen in Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014's case as highlighted in this area.

Worries about social modification: There is worry concerning a cultural adjustment that would take place as soon as Todd Krasnow leaves from his position as the Executive Vice President of Advertising with a lot of the personnel currently revealing unhappiness over this possible step. This expected modification has produced tension in the workplace which has been paired with the past stress and anxiety of preparing the company for a prospective merging with Home Deport.
Pest Analysis
Difficult Job Atmosphere for Newcomers: There is shortage of workers that can match the stressful setting of a hectic company. Not just does this cause problem in discovering the ideal individuals, it places stress on brand-new hires as can not withstand the rate and pressure that the organization anticipates them to bear.

Dual Reporting Lines: Beginners locate this business society cumbersome as well as tough to manage especially as dotted line partnerships are meant to be weak as a whole as well as objective setup and also performance evaluation is still done by the solid line supervisor. This means that newcomers might shed quality regarding their corresponding roles as well as objectives specifically as dotted line coverage does not keep them in straight interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles despite the fact that it had actually been hypothesized that the latter would certainly take Krasnow's setting came as a strike to her spirits. Lewis might have been qualified as well as proper for the task yet the truth that Kransnow's separation would make Coles a direct report to Lewis may have been the reason for Coles' resignation from solutions.

Anxiety & Job Instability: Anxiety and instability can be determined as two significant issues that Lewis would certainly be taking care of particularly as the merging has now be terminated and two elderly executives of the advertising division would certainly be leaving. The whole obligation of the division would certainly be falling on Lewis's shoulders who would certainly not just be in charge of brining regarding a social adjustment but would additionally have to verify herself in her new function.

Incompatible Administration Style of Leader: Lewis's management style and also its conflict with the marketing department's function can additionally be seen as an OB obstacle particularly as she has actually been used to dealing with issues in the operations division where personnel are shown to focus on processes as well as obtain them right. The advertising division on the various other hand can be viewed as a team of individuals that are utilized to being nurtured by Krasnow that focused more on output than processes.

Interdepartmental Disputes: Interdepartmental disagreements in between three divisions, marketing, merchandizing and operations specifically over the appropriation of the advertising mix can be recognized as one more OB issue. The advertising and marketing division does not share the same vision as the various other 2 departments regarding the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing and procedures departments do not concur over the marketing mix appropriation amongst one an additional either.

Disintegration in Advertising Department: Disintegration between the advertising and marketing divisions can be identified as another OB problem which might need further interest. The fact that the marketing and advertising sections in the advertising and marketing department are separated is avoiding both departments from obtaining from each other's experience and know-how. Integration of advertising and marketing with retailing and procedures would come to be more difficult if the advertising department itself is broken down which can be an additional potential OB problem.

Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Analysis

Different concepts have been used to explain the conditions to get additional quality about the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of managers think that subordinates are easy and lazy, have little aspiration and also stand up to change. The circumstance at Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 is not entirely following Theory X, it can be seen that new hires are finding this environment instead difficult which might eventually lead to a better inclination of the management in the direction of Theory X. Even while analyzing Lewis's management style, theory X might have been suitable in the operations department to some extent yet the Advertising division would call for reliance on Theory Y in order to obtain the imagination as well as originality from the teams.

Tuckman's Synergy Theory: As much as Lewis's problem about bringing consistency between the advertising as well as advertising and marketing department is concerned, this would originally lead to clash as talked about by Bruce Tuckman in his 'Team effort Concept'. By combining the advertising and marketing as well as advertising division's job, there might be the very same first separate which could lead to the 2nd phase of 'storming' where the teams challenge one an additional.

When people are provided with change, they get in stage one and also so there may be emotions like unhappiness, uncertainty, frustration, temper, worry, rejection and also disorientation.The situation at the advertising and marketing department of Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 is similar so Lewis can obtain comfortable with the idea that it is not remarkable habits. It is throughout this stage that Lewis will have to provide advice to the department so that they can find a feeling of instructions. It can be seen exactly how Krasnow has already made this shift less complicated by making Lewis obtain involved in the department a year before his real separation.
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has reviews the value of 'protection needs as being a lower level demand of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel secure and also out of threat' is at the second degree of demands. Prior to an employee can be made to develop mentally, he needs to have his 'Physiological 'and 'Safety' needs met.

SWOT Analysis for Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study

Implication of Analysis.

The OB analysis has checked out numerous concepts to comprehend how to manage the present circumstance at hand. The complying with 3 choices have actually been proposed to help Lewis handle the organizational obstacles in the advertising and marketing department. Each of these options has been suggested for relieving the change needed to bring the advertising department according to the demands of the marketplace as well as for making the social change that would certainly adhere to once the present leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting and also Production features. Integration of Marketing with Operations.

Examination of Alternatives.

Integration of Advertising And Marketing & Marketing Functions: The internal advertising and marketing agency of Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 is currently stamina for the company in regards to saving up on overheads related to advertising and promo. Since no brand-new recruitment has actually been done after Bridget Cole's departure with the coverage line being straight designated to Krasnow for the advertising function, this is a favorable possibility for incorporating the advertising and marketing functions. Judith Shapiro who has earlier been spoken with by Lewis during the earlier merger days has expertise in business-to-business marketing together with firm as well as retail advertising experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both marketing and advertising functions.

The benefit of this strategy is that it will incorporate the two functions while minimizing the requirement for employing an additional source for marketing. Along with this, Lewis would be heading the advertising division and also all the same her replacement would certainly be needed for the current function that she is executing. The downside of this alternative is that outside hiring might produce resentment from internal employees who might be looking at the position of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting as well as Manufacturing: Provided the affordable stress as well as high top quality job required from the marketing agency, it is suggested that Lewis must permit the production unit to be a different feature from the marketing device. Because many marketing firms had these 2 functions as separate devices, it makes even more feeling to follow the norm.

Assimilation of Marketing with Procedures: Considering that Lewis is already taking care of the advertising as well as procedures divisions concurrently; it makes sense to incorporate the two features because she has been effectively taking treatment of both ends. The truth that Lewis has to adjust her administration style for the marketing department recommends that these two divisions would be culturally varied.


An evaluation of the three options indicates that assimilation of advertising and operations would not be a possible action because of the huge differences in between the two divisions despite the fact that presently Lewis is dealing with both. While splitting up of the manufacturing function may have been a beneficial action for the advertising department, the reality that it would certainly mean putting a 3rd feature under Lewis's wing suggests this ought to be prevented. The combination of the marketing department is the very best alternative in terms of getting the optimum results from the department. An activity prepare for this alternative is talked about below.

Activity Plan.
Lewis will certainly take control of the duty of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will be worked with to take Lewis's place as SVP of marketing and advertising.

Production function will certainly remain component of advertising under advertising function.

Lewis will certainly divide herself from operations.

An autonomous leadership style with staff member empowerment will certainly be made use of in advertising and marketing department.

Open up door policy as well as emphasis on cross department communication will be aimed at removing disharmony.

Backup plan.

If the combination does not exercise as planned, a backup strategy would comply with which would certainly separate the production function from the advertising function to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the manufacturing feature will definitely be separated by positioning it under an SVP manufacturing.