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Trichromatic West Inc Case VRIO Analysis

CASE SOLUTION


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Trichromatic West Inc Case Study Solution

A number of locations can be determined where FG has a competitive edge over its competitors. These areas would be analyzed using the Trichromatic West Inc VIRO framework where the 'value', 'inimitability', 'rarity' and also organization' of FG would certainly be reviewed in terms of its payment towards its one-upmanship. The framework has actually been shown in appendix 3.

It can be seen that FG is using a value-added item, which is not just a way of obtaining high margins for the business, however is important for the customer too. Smoked seafood items are considered as value-added items therefore FG is definitely providing value to the marketplace as well as to the entrepreneur in the type of high conserving potential from fish items. FG's capability to create initial Oriental passionate smoked fish and shellfish products can be taken into consideration an inimitable ability.

The business has actually put barriers to access for brand-new entrants by encouraging customers to be demanding in terms of requesting for their choices. Not only has this made the solution rare, it has enhanced the price of entrance for specific niche gamers because FG's diversity as well as adaptability can not be matched by new participants in the brief run. This highlights one more factor of inimitability.

The reality that the business is not product-orientated but is a market-orientated company which is adaptable sufficient in its ability to adapt to dynamic market scenarios suggests that its means of arranging services is absolutely its competitive edge. The company is organized so that it has much less dependence on importers and trading business which includes to its competitive side as an organization in a market where smoked fish products have to be imported from other nations.

In addition to these factors, FG's long term relationships with its client that has actually resulted in brand name loyalty from their side and also the previous's continuous reinforcement of quality assurance to preserve this brandloyalty is an added aspect giving it a competitive edge.

According to the Trichromatic West Inc VIRO framework, if a company's resources are beneficial but can be mimicked quickly, it might have a momentary competitive advantage. However, a continual affordable benefit would certainly result from sources which are important, rare and also expensive to copy while at the very same time the company has the capacity to organize these for an optimal advantage (Rothaermel, 2013). In FG's case, it can be seen how a continual affordable advantage is feasible through the firm's flexibility, market-orientated method, endured long-termrelationships and also ingenious abilities of the business owner. These factors have actually currently been discussed in the Trichromatic West Inc SWOT analysis as internal toughness.