Trichromatic West Inc Case Study Analysis


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Background and Facts

Trichromatic West Inc an office materials store for tiny and also moderate sized companies has just recently been involved in planning for a merging with its competitor House Deport, which has influenced performance levels in departmentswith the elderly supervisor associated with legal problems presented by the government Profession Compensation. With the Advertising and marketing Head putting forward the news of his departure from the company in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the function in the future. With challenges in the form of a possible social adjustment and also low worker spirits, the organization needs a total reengineering effort at the advertising department.

Problem Declaration
Porter's 5 Forces Analysis
The prospective cultural change at the advertising division of Trichromatic West Inc is raising unpredictability in the workplace leading to various challenges for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in influencing strategic decisions considering that Stapes Inc. had to desert its strategies of combining with Workplace Deport after the Federal Trade Payment's intervention in the process. Provided the fact that the shop has an international visibility with branches in UK, USA, Canada and Germany, political consider each of these nations might have the ability to impact performance or strategic objectives. Federal Trade Payment's antitrust match versus the merger occupied beneficial time of the company's elderly management recommending that 'political' factors can have significant ramifications for a worldwide business.

Economic Factors: Economic factors such as the appearance of small businesses in the international circumstance recommend that Trichromatic West Inc is prospering in an atmosphere where there is potential development of companies. Along with this, truth that shop clients are primarily trying to find office products for home offices suggests that the marketplace has a rising trend of business owners and also online organisations.

Social factors: Social trends in the economic climate reveal that consumers are searching for comfort as well as eye-catching rates. Market research shows how the consumer for Trichromatic West Inc lacks recognition about locating solutions which can provide a mix of comfort and low costs.

Technological factors: Innovation plays an essential duty in Trichromatic West Inc's company method especially as the company is piloting Modern technology facilities which would certainly offer modern technology sales as well as assistance in the form of memory upgrades, outer installations. (Recap of PEST in appendix 2).

OB Issues and Manifestations.

A number of underlying Business Behavior issues can be seen in Trichromatic West Inc's case as highlighted in this area.

Worries regarding cultural change: There is apprehension about a social modification that would occur as soon as Todd Krasnow leaves from his position as the Executive Vice Head Of State of Marketing with most of the team member already revealing discontent over this possible action. This predicted adjustment has actually produced anxiety in the office which has actually been coupled with the past stress of preparing the firm for a possible merging with Home Deport.
Pest Analysis
Stressful Task Setting for Newcomers: There is lack of employees that can match the stressful atmosphere of a busy company. Not only does this cause difficulty in finding the ideal people, it places anxiety on brand-new hires as can not hold up against the rate as well as pressure that the company anticipates them to birth.

Dual Reporting Lines: Beginners find this organizational culture troublesome as well as challenging to deal with specifically as populated line connections are implied to be weak as a whole as well as unbiased setting and efficiency assessment is still done by the strong line supervisor. This suggests that beginners might shed quality regarding their corresponding functions as well as objectives specifically as dotted line coverage does not keep them in direct communication with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles even though it had been speculated that the latter would take Krasnow's position came as a blow to her spirits. Lewis might have been qualified and also proper for the work however the fact that Kransnow's separation would make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Fear & Work Insecurity: Worry and instability can be determined as 2 significant concerns that Lewis would certainly be dealing with especially as the merger has actually now be terminated as well as 2 elderly executives of the advertising and marketing department would be leaving. The whole duty of the department would certainly be falling on Lewis's shoulders who would not simply be in charge of brining about a cultural modification however would certainly additionally need to confirm herself in her new role.

Inappropriate Management Design of Leader: Lewis's administration design and its incompatibility with the marketing department's role can also be seen as an OB challenge especially as she has actually been made use of to taking care of problems in the procedures department where employees are educated to focus on processes and obtain them right. The advertising department on the various other hand can be seen as a group of people who are used to being supported by Krasnow who concentrated much more on result than processes.

Interdepartmental Disputes: Interdepartmental arguments in between 3 departments, advertising and marketing, merchandizing and also operations respectively over the allocation of the advertising and marketing mix can be identified as an additional OB concern. Although the advertising department does not share the exact same vision as the other 2 divisions regarding the aloocation of the marketing mix twoards promotions and also advertsing, the merchandizing and procedures departments do not agree over the advertising mix appropriation amongst one another either.

Disintegration in Advertising And Marketing Department: Fragmentation in between the marketing and advertising divisions can be identified as one more OB problem which can require more interest. The truth that the advertising and marketing sections in the advertising and marketing division are disconnected is avoiding both divisions from acquiring from each other's experience and expertise. Combination of marketing with merchandising and procedures would become harder if the advertising and marketing division itself is degenerated which can be an additional potential OB problem.

Trichromatic West Inc Analysis

Various concepts have actually been utilized to discuss the conditions to get more clearness concerning the situation at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, most managers believe that subordinates are easy and careless, have little ambition as well as stand up to modification. The scenario at Trichromatic West Inc is not totally following Theory X, it can be seen that new hires are discovering this atmosphere instead stressful which might ultimately lead to a better disposition of the management towards Concept X. Also while evaluating Lewis's management design, concept X might have been suitable in the procedures division to some degree but the Advertising department would certainly need reliance on Theory Y in order to get the imagination as well as originality from the teams.

Tuckman's Synergy Concept: As far as Lewis's worry regarding bringing consistency between the advertising and marketing division is worried, this would at first lead to contrast as discussed by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). Based on Tuckman's theory displayed in appendix 3, during the preliminary stage of group growth, individuals might not bond, as they are busy finding their area in the team. By combining the marketing and advertising department's work, there might be the same preliminary disconnect which might cause the second stage of 'storming' where the teams challenge one another. However, it is just during the third stage or 'norming' when they would certainly come together to share concepts prior to the group can bring about synergy in the 4th stage 'carrying out'.

When individuals are presented with change, they go into stage one as well as so there may be feelings like despair, unpredictability, frustration, rage, anxiety, rejection and disorientation.The scenario at the advertising and marketing department of Trichromatic West Inc is similar so Lewis can get comfortable with the concept that it is not phenomenal actions. It is throughout this stage that Lewis will certainly have to provide assistance to the department so that they can locate a feeling of instructions. It can be seen just how Krasnow has actually currently made this change much easier by making Lewis get involved in the division a year before his real separation.
Vrio Analysis
Maslow's Need power structure: The OB problem pertaining to instability at the work environment has actually been set off first of all by the change in administration and also second of all by the reality that the merging will no more be started. Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has goes over the value of 'security needs as being a reduced level need of a human for causing motivation. As seen in the pyramid cooperated appendix 3, we can see how 'the demand to feel safe and also unharmed' goes to the second degree of requirements. Before a worker can be made to create psychologically, he requires to have his 'Physiological 'and 'Safety and security' needs met. This suggests that unless the personnel are made to feel protected regarding their existing work status in Trichromatic West Inc they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Trichromatic West Inc Case Study

Effects of Analysis.

The OB analysis has looked at different concepts to understand exactly how to handle the present situation at hand. The adhering to 3 options have been suggested to help Lewis deal with the organizational challenges in the advertising and marketing division. Each of these choices has been recommended for relieving the change required to bring the advertising division according to the requirements of the market as well as for making the cultural modification that would certainly comply with as soon as the present leader leaves.

Assimilation of advertising and marketing features. Dividing Adverting and Production functions. Assimilation of Advertising with Operations.

Assessment of Alternatives.

Integration of Advertising And Marketing & Advertising And Marketing Functions: The internal advertising agency of Trichromatic West Inc is currently stamina for the organization in terms of saving up on expenses related to advertising and marketing as well as promo. Because no brand-new recruitment has been done after Bridget Cole's departure with the coverage line being directly designated to Krasnow for the marketing feature, this is a beneficial possibility for incorporating the advertising and marketing functions. Judith Shapiro that has actually earlier been spoken with by Lewis throughout the earlier merger days has competence in business-to-business advertising and marketing together with agency as well as retail marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to manage both marketing and advertising features.

The advantage of this approach is that it will integrate the two features while minimizing the need for employing an extra source for advertising and marketing. Lewis would certainly be heading the advertising and marketing department as well as in any kind of case her substitute would be required for the current function that she is executing. The disadvantage of this alternative is that outside hiring might cause resentment from interior employees that might be looking at the placement of EVP after Lewis takes over Krasnow's position.

Dividing Adverting as well as Production: Given the affordable stress and also high top quality job required from the marketing company, it is recommended that Lewis must allow the manufacturing system to be a different function from the marketing unit. Considering that the majority of advertising companies had these two features as separate systems, it makes more sense to comply with the norm.

Combination of Advertising with Procedures: Because Lewis is already taking care of the marketing and also procedures divisions concurrently; it makes sense to integrate both functions considering that she has actually been effectively looking after both ends. The reality that the two departments currently have major distinctions over appropriation of sources suggests that this combination may have the ability to bring about harmony especially as Lewis would certainly be heading both ends.However there are various drawbacks of this step specifically as it would place too much worry over Lewis's shoulders. The truth that Lewis has to adapt her monitoring design for the advertising division suggests that these 2 departments would certainly be culturally varied. In addition to this, Lewis might not have the ability to apply one kind of leadership style to both departments which can lead to inefficiency in either among the two features.


An evaluation of the three choices suggests that combination of marketing and operations would certainly not be a possible relocation due to the huge distinctions between the two divisions in spite of the truth that presently Lewis is dealing with both. While splitting up of the manufacturing function might have been a favorable relocation for the advertising and marketing division, the reality that it would certainly mean placing a 3rd function under Lewis's wing suggests this ought to be stayed clear of.

Action Plan.
Lewis will take control of the function of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of marketing and advertising.

Production function will remain part of marketing under advertising and marketing feature.

Lewis will separate herself from procedures.

A democratic management style with employee empowerment will be utilized in marketing department.

Open door plan and also focus on cross departmental communication will certainly be focused on getting rid of disharmony.

Backup strategy.

If the integration does not work out as planned, a contingency plan would certainly adhere to which would certainly divide the production function from the marketing function to reduce the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will be heading the advertising department without an SVP. In that case the production function will definitely be separated by positioning it under an SVP production.