Ultra The Quest For Leadership A Case Study Analysis


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Ultra The Quest For Leadership A Case Study Solution

Background and Facts

Ultra The Quest For Leadership A a workplace materials retailer for small and also average sized businesses has recently been associated with preparing for a merger with its rival Residence Deport, which has affected performance levels in departmentswith the elderly supervisor involved in lawful issues presented by the government Profession Payment. With the Marketing Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the role in the near future. With challenges in the form of a potential cultural modification and also low employee morale, the organization requires a total reengineering initiative at the advertising division.

Issue Statement
Porter's 5 Forces Analysis
The possible cultural adjustment at the advertising and marketing department of Ultra The Quest For Leadership A is boosting uncertainty in the workplace bring about numerous difficulties for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in impacting strategic decisions because Stapes Inc. had to desert its plans of merging with Workplace Deport after the Federal Trade Payment's treatment in the process. Given the reality that the store has a global presence with branches in UK, USA, Canada and Germany, political factors in each of these nations may be able to affect performance or strategic objectives. Federal Trade Compensation's antitrust fit against the merging took up important time of the organization's senior monitoring recommending that 'political' factors can have significant effects for a worldwide service.

Economic Factors: Financial factors such as the development of small companies in the global scenario suggest that Ultra The Quest For Leadership A is prospering in an atmosphere where there is prospective growth of companies. Truth that store clients are mainly looking for workplace supplies for residence workplaces suggests that the market has an increasing fad of business owners and also residence based services.

Social factors: Social patterns in the economy reveal that clients are trying to find ease along with attractive costs. Market research shows how the client for Ultra The Quest For Leadership A does not have awareness concerning discovering options which can supply a combination of comfort and low costs.

Technological factors: Technology plays a vital role in Ultra The Quest For Leadership A's organisation technique specifically as the company is piloting Modern technology centers which would certainly provide technology sales as well as support in the type of memory upgrades, outer installations. (Summary of PARASITE in appendix 2).

OB Issues as well as Symptoms.

A number of underlying Business Behavior problems can be seen in Ultra The Quest For Leadership A's case as highlighted in this section.

Worries concerning social adjustment: There is apprehension about a social adjustment that would certainly take place when Todd Krasnow leaves from his setting as the Exec Vice President of Marketing with a lot of the personnel already revealing discontent over this potential move. This expected change has produced stress in the office which has been paired with the past tension of preparing the firm for a potential merging with Home Deport.
Pest Analysis
Demanding Work Atmosphere for Newcomers: There is shortage of workers that can match the difficult setting of a busy company. Not just does this lead to difficulty in finding the appropriate people, it places stress on brand-new hires as can not stand up to the speed and stress that the organization anticipates them to bear.

Double Coverage Lines: Newcomers find this business society troublesome and hard to manage particularly as dotted line relationships are meant to be weak in general as well as objective setting and performance assessment is still done by the strong line manager. This suggests that newbies might lose clarity about their corresponding functions and purposes specifically as dotted line coverage does not maintain them in direct interaction with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles even though it had been hypothesized that the last would take Krasnow's placement came as a strike to her morale. Lewis might have been qualified and appropriate for the work yet the fact that Kransnow's departure would make Coles a straight report to Lewis may have been the reason for Coles' resignation from solutions.

Fear & Job Instability: Concern and insecurity can be recognized as two significant worries that Lewis would certainly be managing particularly as the merger has actually currently be terminated and also 2 elderly execs of the marketing division would certainly be leaving. The whole responsibility of the department would certainly be dropping on Lewis's shoulders who would certainly not simply be in charge of brining about a cultural modification yet would likewise need to verify herself in her brand-new role.

Incompatible Administration Design of Leader: Lewis's monitoring design and also its conflict with the marketing division's function can additionally be viewed as an OB challenge specifically as she has been used to taking care of issues in the procedures division where workers are shown to focus on processes and obtain them right. The advertising and marketing division on the various other hand can be seen as a team of individuals who are used to being nurtured by Krasnow that focused a lot more on outcome than processes.

Interdepartmental Disputes: Interdepartmental disagreements in between three departments, marketing, merchandizing and procedures specifically over the allowance of the advertising mix can be identified as one more OB issue. Although the advertising department does not share the very same vision as the other 2 divisions relating to the aloocation of the advertising mix twoards promos and also advertsing, the merchandizing as well as procedures divisions do not concur over the advertising mix allocation among each other either.

Fragmentation in Marketing Division: Fragmentation between the marketing and advertising divisions can be identified as another OB problem which might need more interest. The reality that the marketing and advertising sections in the advertising and marketing division are separated is preventing both divisions from obtaining from each various other's experience and experience. Integration of advertising with merchandising and operations would come to be harder if the advertising and marketing division itself is disintegrated which can be one more potential OB problem.

Ultra The Quest For Leadership A Analysis

Various concepts have been utilized to explain the conditions to get more clarity regarding the scenario handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most supervisors believe that staffs are easy and lazy, have little passion and also withstand modification. The hard version of this concept stressed browbeating, limited controls, hazards and also penalties. Gradually it generates reduced productivity, refined sabotage as well as rivalry (Deal, 2003). The situation at Ultra The Quest For Leadership A is not totally following Theory X, it can be seen that new hires are locating this environment rather demanding which may eventually lead to a higher inclination of the monitoring towards Theory X. Based on McGregor's promoted view, which he called Concept Y, the important task of the monitoring is to prepare business problems so that individuals can achieve their own objectives best by routing their initiatives in the direction of business rewards. If individuals locate no fulfillment in their work, the monitoring would certainly have little option however to count on concept X and exterior control (Deal, 2003). Even while assessing Lewis's management design, concept X might have been suitable in the procedures department somewhat yet the Advertising and marketing division would require reliance on Concept Y so as to get the imagination as well as creativity from the groups.

Tuckman's Teamwork Theory: As for Lewis's problem regarding bringing harmony between the advertising and marketing division is concerned, this would initially result in contrast as reviewed by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). Based on Tuckman's concept received appendix 3, during the initial phase of team advancement, people might not bond, as they are active locating their location in the group. By incorporating the advertising and marketing division's work, there might coincide preliminary separate which could bring about the second stage of 'storming' where the groups challenge one another. Nevertheless, it is just throughout the 3rd stage or 'norming' when they would come together to share ideas prior to the team can produce synergy in the 4th phase 'performing'.

Bridges' Transition Model: As per William Bridge's theory (appendix 4), individuals are quite unpleasant with adjustment, which is noticeable by the scenario at Ultra The Quest For Leadership A The situation can be viewed as a normal program of life if is researched according to Bridge's concept where he explains that individuals go through three stages of change when they experience change. 'Closing, losing and Letting go', The Neutral Area and 'The New Starting' (Bridges, 2004). When people exist with adjustment, they go into phase one therefore there might be feelings like despair, uncertainty, disappointment, anger, worry, rejection and disorientation.The scenario at the marketing division of Ultra The Quest For Leadership A is comparable so Lewis can obtain comfortable with the idea that it is not amazing behavior. In the second stage, there might be a requirement to bridge the gap between the brand-new and old culture so Lewis may have to encounter this experience as soon as Krasnow leaves. There might be low morale as well as reduced performance at this stage which ought to not be taken as a trouble. It is during this phase that Lewis will certainly have to provide support to the division to ensure that they can find a sense of direction. It can be seen how Krasnow has actually already made this shift simpler by making Lewis obtain involved in the department a year before his real separation. As per Bridges' Design, phase 3 will certainly produce visibility to learning, High energy and dedication as people will certainly welcome the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has talks about the importance of 'safety and security needs as being a reduced level demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel safe as well as out of danger' is at the second level of requirements. Prior to an employee can be made to develop mentally, he requires to have his 'Physiological 'and also 'Safety and security' needs satisfied.

SWOT Analysis for Ultra The Quest For Leadership A Case Study

Implication of Analysis.

The OB analysis has taken a look at various concepts to understand how to manage the existing situation at hand. The adhering to 3 options have actually been proposed to aid Lewis deal with the business difficulties in the marketing division. Each of these choices has been proposed for reducing the change needed to bring the marketing division in line with the demands of the market as well as for making the social change that would follow once the current leader leaves.

Integration of advertising and marketing functions. Dividing Adverting and also Production functions. Combination of Advertising with Operations.

Assessment of Alternatives.

Judith Shapiro that has earlier been talked to by Lewis during the earlier merger days has knowledge in business-to-business marketing along with agency and also retail advertising experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to handle both advertising and also marketing functions.

The advantage of this technique is that it will certainly integrate both features while reducing the demand for working with an added source for advertising. Lewis would be heading the marketing department as well as in any case her replacement would certainly be needed for the existing role that she is carrying out. The disadvantage of this choice is that external hiring might produce animosity from inner workers who may be considering the placement of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting as well as Production: Offered the affordable stress as well as top quality job called for from the ad agency, it is advised that Lewis should allow the manufacturing unit to be a different feature from the marketing system. Considering that many ad agency had these two features as different systems, it makes even more sense to follow the norm. Along with this, both functions may have the ability to concentrate on their core turns on more efficiently. Nevertheless, the disadvantage of this method would certainly be that extra costs would certainly have to be borne for setting up separate production functions. A production head may have to be worked with which can enhance overheads for the company.

Assimilation of Advertising with Operations: Considering that Lewis is already dealing with the marketing and also operations divisions simultaneously; it makes good sense to incorporate the two functions since she has been efficiently dealing with both ends. The fact that both departments already have major distinctions over allowance of resources suggests that this integration might have the ability to produce harmony particularly as Lewis would certainly be heading both ends.However there are various disadvantages of this action particularly as it would put excessive worry over Lewis's shoulders. The reality that Lewis needs to adapt her monitoring design for the advertising department suggests that these two departments would be culturally varied. In addition to this, Lewis might not be able to use one sort of leadership design to both divisions which could cause inadequacy in either among the two features.


An assessment of the 3 choices shows that assimilation of advertising and marketing and operations would certainly not be a viable move due to the substantial differences between the 2 divisions despite the fact that presently Lewis is dealing with both. While splitting up of the production function might have been a favorable action for the advertising department, the truth that it would certainly mean putting a third feature under Lewis's wing suggests this ought to be stayed clear of.

Action Plan.
Lewis will take over the function of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will be worked with to take Lewis's area as SVP of marketing and advertising.

Production feature will stay part of marketing under marketing function.

Lewis will certainly separate herself from procedures.

A democratic leadership style with worker empowerment will certainly be made use of in advertising and marketing department.

Open door policy and emphasis on cross departmental communication will certainly be focused on getting rid of discord.

Backup plan.

If the assimilation does not work out as intended, a contingency plan would adhere to which would certainly separate the production feature from the marketing feature to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will be heading the marketing department without an SVP. Because case the production function will certainly be divided by placing it under an SVP manufacturing.