Ultra The Quest For Leadership C Portuguese Version Case Study Solution


Home >> Harvard >> Ultra The Quest For Leadership C Portuguese Version >>

Ultra The Quest For Leadership C Portuguese Version Case Study Help

Background and Facts

Ultra The Quest For Leadership C Portuguese Version a workplace materials seller for tiny and moderate sized organisations has lately been involved in preparing for a merger with its rival Residence Deport, which has actually affected performance levels in departmentswith the elderly supervisor involved in legal complications presented by the government Trade Commission. With the Advertising and marketing Head advancing the news of his separation from the firm in one year, Jeannie Lewis, the present head of procedures has been asked to take the duty in the near future. With obstacles in the kind of a possible cultural adjustment as well as reduced staff member spirits, the organization needs a complete reengineering effort at the marketing department.

Problem Statement
Porter's 5 Forces Analysis
The potential cultural adjustment at the marketing division of Ultra The Quest For Leadership C Portuguese Version is enhancing uncertainty in the workplace bring about numerous obstacles for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in impacting calculated choices given that Stapes Inc. had to desert its strategies of combining with Workplace Deport after the Federal Profession Payment's treatment in the process. Offered the reality that the shop has a worldwide existence with branches in UK, UNITED STATES, Canada and also Germany, political consider each of these nations may have the ability to influence performance or tactical objectives. Federal Profession Payment's antitrust suit versus the merging took up beneficial time of the organization's senior monitoring suggesting that 'political' factors can have severe effects for a worldwide business.

Economic Factors: Financial factors such as the development of small companies in the global scenario recommend that Ultra The Quest For Leadership C Portuguese Version is flourishing in an atmosphere where there is possible development of businesses. In addition to this, truth that shop clients are mostly looking for office supplies for office suggests that the market has a rising trend of business owners and also online companies.

Social factors: Social trends in the economy show that customers are looking for ease along with appealing costs. Market research demonstrates how the customer for Ultra The Quest For Leadership C Portuguese Version lacks awareness concerning finding options which can provide a mix of convenience as well as inexpensive.

Technological factors: Innovation plays a vital duty in Ultra The Quest For Leadership C Portuguese Version's organisation approach particularly as the organization is piloting Innovation centers which would certainly supply innovation sales as well as assistance in the type of memory upgrades, outer installations. (Summary of BUG in appendix 2).

OB Issues and also Symptoms.

A number of underlying Organizational Behavior issues can be seen in Ultra The Quest For Leadership C Portuguese Version's case as highlighted in this section.

Worries about social modification: There is concern regarding a cultural modification that would happen when Todd Krasnow leaves from his placement as the Executive Vice President of Advertising with most of the staff members currently revealing unhappiness over this prospective step. This expected modification has actually created stress in the office which has actually been combined with the previous stress of preparing the company for a potential merger with Residence Deport.
Pest Analysis
Difficult Work Setting for Newcomers: There is scarcity of workers that can match the stressful environment of a hectic company. Not only does this bring about difficulty in finding the best individuals, it puts stress on brand-new hires as can not hold up against the pace and pressure that the company expects them to bear.

Dual Reporting Lines: Newbies find this organizational society cumbersome and also tough to cope with especially as dotted line relationships are meant to be weaker generally and also unbiased setting and efficiency examination is still done by the strong line supervisor. This implies that newbies could shed clearness regarding their particular roles as well as objectives particularly as dotted line coverage does not maintain them in direct interaction with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles although it had actually been speculated that the last would take Krasnow's setting came as a strike to her morale. Lewis may have been qualified and also appropriate for the task but the fact that Kransnow's separation would make Coles a straight record to Lewis might have been the reason for Coles' resignation from services.

Fear & Task Instability: Anxiety and also instability can be determined as two significant issues that Lewis would be managing particularly as the merging has currently be terminated and also two senior executives of the marketing department would be leaving. The entire responsibility of the division would certainly be dropping on Lewis's shoulders who would not just supervise of brining regarding a social change but would certainly additionally need to prove herself in her new duty.

Incompatible Management Design of Leader: Lewis's administration style and its incompatibility with the advertising department's function can also be seen as an OB difficulty especially as she has actually been made use of to dealing with problems in the procedures department where employees are taught to concentrate on procedures as well as get them right. The advertising department on the other hand can be viewed as a group of individuals that are made use of to being supported by Krasnow who concentrated much more on outcome than procedures.

Interdepartmental Differences: Interdepartmental differences between three departments, advertising, merchandizing as well as procedures respectively over the appropriation of the marketing mix can be identified as another OB concern. The advertising department does not share the very same vision as the various other 2 divisions pertaining to the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing as well as operations divisions do not concur over the advertising mix appropriation amongst one an additional either.

Disintegration in Marketing Department: Disintegration in between the advertising and marketing departments can be determined as another OB concern which can need more attention. The reality that the marketing and advertising sections in the advertising division are detached is protecting against both divisions from gaining from each other's experience as well as experience. Assimilation of advertising with retailing and procedures would certainly come to be more difficult if the advertising and marketing department itself is disintegrated which can be one more possible OB concern.

Ultra The Quest For Leadership C Portuguese Version Analysis

Numerous theories have been made use of to describe the conditions to obtain further quality concerning the situation at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many supervisors believe that staffs are easy and also lazy, have little ambition and resist change. The tough version of this theory highlighted coercion, tight controls, hazards and punishments. Over time it produces reduced productivity, subtle sabotage and rivalry (Deal, 2003). The scenario at Ultra The Quest For Leadership C Portuguese Version is not completely following Concept X, it can be seen that new hires are finding this atmosphere rather stressful which might eventually lead to a higher inclination of the administration in the direction of Theory X. Based on McGregor's promoted sight, which he called Theory Y, the important task of the management is to prepare business conditions so that individuals can accomplish their very own goals best by routing their initiatives towards organizational benefits. If people discover no contentment in their work, the monitoring would have little selection however to rely upon concept X as well as external control (Offer, 2003). Also while analyzing Lewis's management style, concept X might have appropriated in the procedures department to some extent yet the Advertising and marketing division would call for dependence on Theory Y to get the creativity as well as originality from the teams.

Tuckman's Team effort Theory: As far as Lewis's concern about bringing harmony between the marketing as well as marketing division is worried, this would originally lead to clash as reviewed by Bruce Tuckman in his 'Synergy Theory'. By incorporating the marketing and advertising and marketing division's job, there may be the very same preliminary separate which could lead to the 2nd phase of 'storming' where the teams test one another.

When individuals are presented with modification, they go into phase one as well as so there might be emotions like unhappiness, uncertainty, aggravation, anger, concern, rejection and disorientation.The situation at the marketing department of Ultra The Quest For Leadership C Portuguese Version is similar so Lewis can get comfortable with the idea that it is not amazing habits. It is during this phase that Lewis will have to offer guidance to the division so that they can discover a sense of direction. It can be seen exactly how Krasnow has currently made this change less complicated by making Lewis obtain involved in the department a year before his real separation.
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has discusses the significance of 'safety requires as being a reduced degree need of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the demand to really feel safe and out of danger' is at the 2nd level of needs. Before a staff member can be made to develop emotionally, he needs to have his 'Physiological 'and 'Safety' needs satisfied.

SWOT Analysis for Ultra The Quest For Leadership C Portuguese Version Case Study

Effects of Analysis.

The OB analysis has actually considered different concepts to understand exactly how to manage the existing circumstance at hand. The adhering to three choices have been recommended to help Lewis manage the business obstacles in the marketing department. Each of these options has actually been suggested for relieving the transition required to bring the advertising division in accordance with the requirements of the marketplace as well as for making the social modification that would adhere to once the existing leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting and Production functions. Assimilation of Advertising And Marketing with Procedures.

Analysis of Alternatives.

Assimilation of Advertising And Marketing & Advertising Functions: The in-house advertising and marketing firm of Ultra The Quest For Leadership C Portuguese Version is already strength for the organization in regards to conserving up on overheads connected to advertising and marketing as well as promotion. Given that no brand-new employment has been done after Bridget Cole's separation with the reporting line being straight designated to Krasnow for the advertising feature, this is a desirable chance for incorporating the advertising and marketing functions. Judith Shapiro that has actually earlier been interviewed by Lewis during the earlier merger days has experience in business-to-business advertising together with agency and also retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both marketing and advertising functions.

The benefit of this method is that it will certainly integrate both features while decreasing the demand for hiring an additional source for advertising. In addition to this, Lewis would be heading the marketing division and also in any case her substitute would certainly be needed for the present duty that she is performing. The negative aspect of this option is that exterior hiring may bring about animosity from inner personnel that may be considering the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and Production: Provided the competitive stress as well as high top quality job called for from the marketing agency, it is recommended that Lewis ought to enable the manufacturing device to be a separate feature from the advertising device. Since most advertising firms had these 2 functions as different systems, it makes more sense to adhere to the standard.

Combination of Marketing with Operations: Considering that Lewis is already dealing with the advertising and marketing and procedures divisions simultaneously; it makes sense to incorporate both functions since she has actually been efficiently caring for both ends. The truth that both departments currently have major differences over appropriation of resources suggests that this integration may have the ability to bring about harmony especially as Lewis would certainly be heading both ends.However there are various disadvantages of this action specifically as it would place too much worry over Lewis's shoulders. The reality that Lewis has to adapt her monitoring design for the advertising and marketing division recommends that these two divisions would be culturally diverse. Along with this, Lewis may not have the ability to use one sort of leadership design to both departments which might lead to inefficiency in either among the two features.


An analysis of the three choices indicates that integration of marketing as well as operations would not be a possible relocation due to the vast distinctions between the two divisions regardless of the reality that currently Lewis is handling both. While separation of the manufacturing feature might have been a favorable relocation for the advertising department, the truth that it would certainly indicate putting a third feature under Lewis's wing indicates this must be avoided.

Activity Plan.
Lewis will certainly take control of the duty of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will be hired to take Lewis's location as SVP of advertising and marketing.

Production feature will certainly stay component of advertising and marketing under advertising and marketing feature.

Lewis will divide herself from operations.

An autonomous leadership style with worker empowerment will be utilized in advertising and marketing division.

Open door plan and emphasis on cross departmental interaction will be targeted at removing discord.

Contingency plan.

If the integration does not work out as intended, a backup plan would comply with which would certainly separate the production feature from the advertising feature to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising and marketing department without an SVP. Because case the manufacturing feature will definitely be separated by positioning it under an SVP manufacturing.