Ultra The Quest For Leadership C Case Study Solution


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Background and Facts

Ultra The Quest For Leadership C an office supplies seller for little as well as average sized companies has lately been involved in preparing for a merging with its rival House Deport, which has influenced performance degrees in departmentswith the senior supervisor involved in legal complications presented by the government Profession Compensation. With the Advertising Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the existing head of operations has been asked to take the role in the near future. With difficulties in the form of a prospective cultural adjustment and also low worker morale, the organization needs a complete reengineering initiative at the advertising and marketing department.

Issue Declaration
Porter's 5 Forces Analysis
The potential cultural change at the marketing department of Ultra The Quest For Leadership C is boosting uncertainty in the workplace leading to numerous obstacles for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting tactical decisions since Stapes Inc. had to abandon its plans of merging with Office Deport after the Federal Profession Payment's treatment in the process. Provided the reality that the shop has a worldwide visibility with branches in UK, USA, Canada as well as Germany, political factors in each of these nations might have the ability to impact performance or strategic goals. Federal Trade Payment's antitrust fit against the merging took up important time of the company's senior administration suggesting that 'political' factors can have significant implications for an international service.

Economic Factors: Financial factors such as the emergence of local business in the international situation suggest that Ultra The Quest For Leadership C is thriving in an atmosphere where there is prospective development of organisations. Truth that store consumers are primarily looking for office materials for residence offices recommends that the market has a climbing fad of entrepreneurs and also home based businesses.

Social factors: Social trends in the economic climate reveal that clients are looking for ease along with appealing prices. Marketing research shows how the customer for Ultra The Quest For Leadership C lacks awareness about finding remedies which can supply a mix of convenience and low costs.

Technical factors: Innovation plays an essential duty in Ultra The Quest For Leadership C's organisation technique specifically as the company is piloting Modern technology facilities which would use technology sales and assistance in the type of memory upgrades, outer setups. (Summary of PEST in appendix 2).

OB Issues and Effects.

Several underlying Business Habits problems can be seen in Ultra The Quest For Leadership C's case as highlighted in this section.

Concerns regarding social adjustment: There is worry concerning a social modification that would occur as soon as Todd Krasnow leaves from his position as the Executive Vice President of Marketing with most of the staff members already showing unhappiness over this prospective move. This anticipated modification has actually created anxiety in the work environment which has actually been combined with the previous tension of preparing the firm for a potential merger with Residence Deport.
Pest Analysis
Stressful Job Atmosphere for Newcomers: There is shortage of employees that can match the demanding environment of a busy company. Not just does this bring about difficulty in finding the best individuals, it places anxiety on new hires as can not endure the rate and pressure that the organization expects them to bear.

Twin Coverage Lines: Beginners locate this organizational society troublesome and hard to deal with particularly as dotted line connections are implied to be weaker in general and also objective setup as well as efficiency evaluation is still done by the strong line manager. This means that novices could lose clarity concerning their respective roles as well as goals particularly as dotted line coverage does not keep them in straight interaction with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles although it had been speculated that the latter would certainly take Krasnow's setting came as a blow to her spirits. Lewis may have been qualified as well as appropriate for the work but the reality that Kransnow's departure would certainly make Coles a straight report to Lewis may have been the factor for Coles' resignation from services.

Anxiety & Task Insecurity: Worry as well as insecurity can be identified as two significant issues that Lewis would certainly be dealing with specifically as the merging has actually currently be terminated as well as two elderly execs of the advertising and marketing department would certainly be leaving. The whole obligation of the division would certainly be falling on Lewis's shoulders who would not just supervise of brining regarding a social modification yet would additionally need to verify herself in her new role.

Inappropriate Administration Style of Leader: Lewis's monitoring design and its incompatibility with the marketing division's role can likewise be viewed as an OB obstacle specifically as she has actually been utilized to managing problems in the procedures department where personnel are shown to focus on processes and get them right. The marketing division on the other hand can be seen as a group of individuals that are used to being supported by Krasnow that concentrated extra on outcome than procedures.

Interdepartmental Differences: Interdepartmental disputes in between 3 divisions, marketing, merchandizing as well as operations specifically over the allocation of the advertising and marketing mix can be recognized as one more OB worry. Although the marketing division does not share the same vision as the various other two departments concerning the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing as well as operations departments do not agree over the advertising and marketing mix allocation amongst each other either.

Disintegration in Marketing Department: Disintegration in between the advertising and marketing divisions can be identified as another OB problem which can require additional focus. The fact that the marketing and advertising sections in the marketing division are detached is avoiding both divisions from gaining from each other's experience and experience. Integration of marketing with merchandising and procedures would certainly become more difficult if the advertising and marketing division itself is disintegrated which can be an additional prospective OB concern.

Ultra The Quest For Leadership C Analysis

Different theories have been utilized to describe the conditions to obtain further clarity regarding the situation available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of managers think that juniors are passive and lazy, have little ambition as well as withstand adjustment. The situation at Ultra The Quest For Leadership C is not totally following Concept X, it can be seen that brand-new hires are finding this environment instead difficult which might at some point lead to a greater inclination of the monitoring towards Theory X. Also while analyzing Lewis's management design, theory X may have been suitable in the operations division to some level yet the Advertising department would certainly need dependence on Theory Y in order to obtain the creativity and originality from the groups.

Tuckman's Team effort Concept: Regarding Lewis's issue about bringing harmony in between the marketing and advertising department is worried, this would initially cause clash as discussed by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). According to Tuckman's theory displayed in appendix 3, during the preliminary phase of team development, individuals might not bond, as they are active finding their place in the team. By combining the marketing and advertising department's work, there might be the same first disconnect which can cause the 2nd phase of 'storming' where the groups challenge each other. It is only throughout the 3rd phase or 'norming' when they would certainly come together to share ideas before the group can bring around harmony in the fourth phase 'performing'.

Bridges' Transition Model: According To William Bridge's concept (appendix 4), individuals are fairly awkward with change, which is apparent by the situation at Ultra The Quest For Leadership C The circumstance can be viewed as a regular program of life if is researched based on Bridge's concept where he explains that individuals go through 3 stages of shift when they experience modification. 'End, losing and also Releasing', The Neutral Zone as well as 'The New Starting' (Bridges, 2004). When people are presented with adjustment, they get in phase one and so there might be emotions like despair, unpredictability, frustration, temper, concern, rejection and disorientation.The scenario at the advertising department of Ultra The Quest For Leadership C is comparable so Lewis can get comfy with the concept that it is not extraordinary behavior. In the second stage, there might be a demand to connect the space between the new as well as old culture so Lewis may need to encounter this challenge once Krasnow leaves. There might be low spirits and reduced efficiency at this stage which should not be taken as a problem. It is throughout this stage that Lewis will certainly need to provide advice to the department to ensure that they can discover a sense of direction. It can be seen how Krasnow has actually currently made this shift simpler by making Lewis obtain involved in the department a year before his actual departure. As per Bridges' Design, stage 3 will certainly produce visibility to knowing, High power and also commitment as people will welcome the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has talks about the relevance of 'safety needs as being a lower degree requirement of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel protected as well as out of danger' is at the second level of needs. Before a staff member can be made to establish mentally, he requires to have his 'Physiological 'and also 'Safety' requires satisfied.

SWOT Analysis for Ultra The Quest For Leadership C Case Study

Ramification of Analysis.

The OB analysis has actually taken a look at different concepts to comprehend exactly how to manage the current scenario handy. The complying with 3 options have been proposed to help Lewis take care of the organizational obstacles in the advertising and marketing department. Each of these choices has actually been proposed for alleviating the shift needed to bring the marketing department according to the needs of the marketplace and for making the social adjustment that would certainly follow as soon as the current leader leaves.

Combination of advertising and marketing features. Dividing Adverting and also Production features. Integration of Marketing with Operations.

Analysis of Alternatives.

Judith Shapiro that has earlier been spoken with by Lewis during the earlier merger days has know-how in business-to-business marketing along with firm and retail advertising experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to handle both marketing and advertising and marketing functions.

The benefit of this approach is that it will integrate both functions while decreasing the requirement for hiring an extra source for advertising. Along with this, Lewis would certainly be heading the advertising and marketing department and in any case her replacement would be required for the existing function that she is performing. The drawback of this option is that exterior hiring might produce resentment from inner personnel that may be eying the position of EVP after Lewis takes over Krasnow's placement.

Separating Adverting and Manufacturing: Offered the affordable pressures as well as high quality job called for from the ad agency, it is recommended that Lewis must allow the manufacturing system to be a separate function from the advertising unit. Considering that a lot of ad agency had these 2 functions as different systems, it makes even more sense to adhere to the standard. Both functions might be able to focus on their core triggers a lot more effectively. However, the downside of this approach would be that extra expenses would certainly have to be birthed for establishing separate manufacturing functions. Along with this, a manufacturing head may have to be hired which can enhance expenses for the company.

Integration of Advertising And Marketing with Workflows: Because Lewis is currently taking care of the marketing and operations divisions all at once; it makes sense to incorporate the 2 features since she has been efficiently taking treatment of both ends. The fact that Lewis has to adapt her monitoring design for the marketing division recommends that these 2 divisions would be culturally varied.


An assessment of the three alternatives suggests that integration of marketing and also procedures would certainly not be a practical step due to the large distinctions in between both divisions despite the fact that presently Lewis is handling both. While splitting up of the production function may have been a positive step for the advertising and marketing department, the truth that it would imply positioning a third feature under Lewis's wing implies this ought to be avoided. The combination of the advertising and marketing division is the best choice in terms of obtaining the ideal results from the division. An action plan for this alternative is gone over listed below.

Action Plan.
Lewis will certainly take control of the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will be hired to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will certainly continue to be part of advertising and marketing under advertising function.

Lewis will divide herself from operations.

A democratic leadership style with staff member empowerment will be utilized in advertising department.

Open door policy and focus on cross departmental communication will be focused on removing disharmony.

Backup strategy.

If the integration does not work out as intended, a contingency plan would certainly comply with which would separate the production feature from the advertising function to lower the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the advertising department without an SVP. In that case the production function will absolutely be divided by positioning it under an SVP production.