United Grain Growers Ltd A Spanish Version Case Study Solution


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United Grain Growers Ltd A Spanish Version Case Study Help

Background and Facts

United Grain Growers Ltd A Spanish Version a workplace products seller for tiny as well as moderate sized businesses has recently been involved in planning for a merger with its rival Home Deport, which has actually influenced performance levels in departmentswith the elderly manager associated with legal issues presented by the government Profession Commission. With the Marketing Head advancing the information of his departure from the company in one year, Jeannie Lewis, the present head of operations has actually been asked to take the function in the near future. With obstacles in the type of a possible cultural modification and reduced worker morale, the organization requires a total reengineering effort at the advertising and marketing division.

Problem Declaration
Porter's 5 Forces Analysis
The possible social modification at the marketing division of United Grain Growers Ltd A Spanish Version is enhancing uncertainty in the workplace causing numerous difficulties for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting critical decisions given that Stapes Inc. needed to abandon its plans of combining with Workplace Deport after the Federal Profession Payment's treatment while doing so. Provided the reality that the store has an international existence with branches in UK, USA, Canada as well as Germany, political consider each of these nations might be able to impact efficiency or strategic goals. Federal Trade Commission's antitrust suit versus the merging occupied valuable time of the company's elderly administration recommending that 'political' factors can have significant effects for an international business.

Economic Factors: Economic factors such as the emergence of small companies in the worldwide situation suggest that United Grain Growers Ltd A Spanish Version is prospering in a setting where there is prospective growth of services. In addition to this, truth that store consumers are primarily looking for workplace materials for home offices suggests that the market has a rising fad of business owners as well as home organisations.

Social factors: Social patterns in the economic climate show that clients are searching for convenience along with attractive costs. Market research shows how the customer for United Grain Growers Ltd A Spanish Version lacks recognition concerning locating remedies which can provide a combination of benefit and also inexpensive.

Technical factors: Technology plays a vital duty in United Grain Growers Ltd A Spanish Version's business method especially as the company is piloting Modern technology facilities which would certainly use technology sales and assistance in the form of memory upgrades, peripheral installments. (Recap of BUG in appendix 2).

OB Issues and also Manifestations.

Several underlying Business Actions problems can be seen in United Grain Growers Ltd A Spanish Version's case as highlighted in this section.

Worries concerning social modification: There is uneasiness about a social adjustment that would certainly occur as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Advertising And Marketing with a lot of the employee currently showing unhappiness over this possible move. This expected modification has actually developed tension in the work environment which has actually been coupled with the previous stress of preparing the company for a possible merger with Residence Deport.
Pest Analysis
Difficult Job Atmosphere for Newcomers: There is scarcity of workers that can match the demanding atmosphere of a fast-paced organization. Not just does this result in problem in discovering the appropriate individuals, it places tension on new hires as can not hold up against the pace and also pressure that the organization anticipates them to bear.

Twin Coverage Lines: Novices find this business society difficult as well as hard to handle specifically as populated line connections are implied to be weak in general and unbiased setup and also performance assessment is still done by the solid line manager. This suggests that newbies can lose clearness concerning their respective duties and also goals specifically as dotted line coverage does not keep them in straight interaction with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles despite the fact that it had been speculated that the latter would take Krasnow's setting came as a strike to her morale. Lewis may have been capable as well as ideal for the work but the fact that Kransnow's separation would make Coles a direct report to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Work Instability: Concern and instability can be recognized as two major worries that Lewis would certainly be dealing with specifically as the merging has now be cancelled as well as 2 senior execs of the marketing division would be leaving. The entire obligation of the department would certainly be dropping on Lewis's shoulders who would certainly not simply supervise of brining about a cultural adjustment yet would likewise need to show herself in her brand-new duty.

Inappropriate Monitoring Design of Leader: Lewis's monitoring style and also its conflict with the advertising and marketing department's duty can additionally be seen as an OB obstacle especially as she has been used to handling concerns in the operations division where personnel are educated to concentrate on processes and obtain them. The marketing department on the other hand can be viewed as a group of people that are made use of to being nurtured by Krasnow who focused extra on outcome than processes.

Interdepartmental Disagreements: Interdepartmental disputes between three departments, advertising and marketing, merchandizing and also procedures specifically over the allowance of the advertising mix can be determined as another OB concern. The advertising department does not share the same vision as the various other 2 divisions regarding the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing and operations departments do not agree over the marketing mix allocation amongst one another either.

Fragmentation in Advertising Department: Fragmentation between the advertising and marketing divisions can be recognized as one more OB issue which can require more focus. The fact that the advertising and marketing sections in the marketing division are separated is protecting against both departments from gaining from each various other's experience and proficiency. Combination of advertising with retailing as well as operations would end up being more difficult if the marketing department itself is degenerated which can be one more prospective OB concern.

United Grain Growers Ltd A Spanish Version Analysis

Numerous concepts have been made use of to describe the conditions to obtain more quality concerning the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most supervisors think that staffs are easy as well as lazy, have little passion as well as withstand adjustment. The hard version of this theory emphasized threat, limited controls, dangers and penalties. In time it produces reduced productivity, refined sabotage and competition (Offer, 2003). The situation at United Grain Growers Ltd A Spanish Version is not totally adhering to Theory X, it can be seen that new hires are discovering this setting instead stressful which might ultimately lead to a higher inclination of the administration towards Concept X. Based on McGregor's supported sight, which he called Theory Y, the vital task of the administration is to organize business conditions to ensure that people can attain their own goals best by directing their initiatives in the direction of business incentives. If people locate no complete satisfaction in their work, the administration would have little option yet to count on theory X and exterior control (Bargain, 2003). Even while assessing Lewis's management design, theory X may have been suitable in the operations department to some extent yet the Advertising and marketing department would certainly call for dependence on Concept Y so as to get the imagination as well as creativity from the groups.

Tuckman's Team effort Concept: As far as Lewis's concern regarding bringing harmony in between the marketing and also advertising division is concerned, this would initially lead to clash as gone over by Bruce Tuckman in his 'Team effort Theory'. By integrating the advertising as well as advertising and marketing department's work, there may be the same first detach which might lead to the 2nd phase of 'storming' where the groups test one an additional.

When people are provided with modification, they go into phase one as well as so there may be feelings like sadness, unpredictability, aggravation, temper, anxiety, denial as well as disorientation.The scenario at the marketing department of United Grain Growers Ltd A Spanish Version is comparable so Lewis can get comfy with the concept that it is not amazing behavior. It is during this phase that Lewis will certainly have to provide advice to the division so that they can locate a feeling of instructions. It can be seen exactly how Krasnow has currently made this shift much easier by making Lewis obtain involved in the division a year prior to his actual separation.
Vrio Analysis
Maslow's Demand hierarchy: The OB problem pertaining to insecurity at the office has actually been activated first of all by the change in monitoring and second of all by the reality that the merging will certainly no more be initiated. Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has talks about the significance of 'safety and security needs as being a lower degree requirement of a human for causing inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the need to feel safe and secure and safe' goes to the 2nd level of needs. Prior to a worker can be made to develop emotionally, he needs to have his 'Physiological 'as well as 'Security' needs met. This suggests that unless the employees are made to feel safe about their current work condition in United Grain Growers Ltd A Spanish Version they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for United Grain Growers Ltd A Spanish Version Case Study

Effects of Analysis.

The OB analysis has taken a look at different concepts to recognize how to cope with the present scenario available. The adhering to 3 choices have actually been recommended to help Lewis take care of the organizational obstacles in the marketing division. Each of these alternatives has actually been recommended for relieving the transition required to bring the marketing department in accordance with the demands of the market and also for making the cultural modification that would comply with as soon as the existing leader leaves.

Integration of advertising and marketing features. Dividing Adverting and Manufacturing functions. Combination of Advertising And Marketing with Procedures.

Assessment of Alternatives.

Assimilation of Advertising & Advertising Functions: The internal advertising and marketing company of United Grain Growers Ltd A Spanish Version is already strength for the organization in terms of conserving up on overheads associated with marketing as well as promo. Since no brand-new employment has actually been done after Bridget Cole's separation with the coverage line being straight designated to Krasnow for the advertising and marketing feature, this is a beneficial chance for integrating the marketing and advertising features. Judith Shapiro that has earlier been interviewed by Lewis during the earlier merging days has competence in business-to-business advertising and marketing together with company and retail advertising experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to deal with both marketing and advertising functions.

The benefit of this approach is that it will certainly integrate both features while lowering the requirement for hiring an added source for marketing. Lewis would certainly be heading the advertising and marketing department as well as in any type of case her replacement would certainly be needed for the present role that she is carrying out. The disadvantage of this choice is that outside hiring might produce resentment from internal employees that might be eying the setting of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and Production: Given the affordable pressures and also high top quality work called for from the marketing agency, it is advised that Lewis should permit the manufacturing unit to be a separate function from the advertising and marketing device. Given that the majority of marketing firms had these 2 functions as different devices, it makes more feeling to adhere to the norm.

Assimilation of Advertising And Marketing with Workflows: Considering that Lewis is already taking care of the advertising and marketing and also operations departments simultaneously; it makes feeling to integrate the 2 features since she has been efficiently taking care of both ends. The fact that Lewis has to adjust her administration design for the marketing division recommends that these two divisions would be culturally varied.


An assessment of the 3 alternatives indicates that combination of marketing as well as operations would certainly not be a feasible step due to the huge distinctions between the two departments despite the fact that presently Lewis is managing both. While separation of the manufacturing function may have been a beneficial action for the advertising and marketing department, the fact that it would indicate positioning a 3rd feature under Lewis's wing suggests this ought to be avoided as well. The combination of the advertising and marketing division is the best option in regards to getting the optimum arise from the division. An activity plan for this alternative is discussed below.

Action Strategy.
Lewis will take over the function of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of marketing and advertising.

Production function will certainly continue to be component of advertising under advertising and marketing feature.

Lewis will certainly divide herself from procedures.

An autonomous leadership style with worker empowerment will be made use of in advertising and marketing division.

Open door plan as well as focus on cross departmental interaction will certainly be targeted at removing dissonance.

Backup strategy.

If the combination does not work out as intended, a contingency strategy would certainly follow which would divide the production function from the marketing feature to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising division without an SVP. In that case the manufacturing function will most definitely be separated by positioning it under an SVP manufacturing.