Urban Water Partners A Case Study Analysis


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Background and Facts

Urban Water Partners A a workplace supplies retailer for little and average sized organisations has just recently been involved in preparing for a merging with its competitor Residence Deport, which has influenced performance degrees in departmentswith the senior supervisor associated with lawful issues put forth by the government Profession Commission. With the Advertising Head advancing the information of his separation from the firm in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the function in the near future. With difficulties in the form of a potential social adjustment and also reduced worker morale, the company needs a complete reengineering initiative at the advertising and marketing division.

Problem Declaration

The possible cultural change at the marketing division of Urban Water Partners A is enhancing uncertainty in the working environment bring about numerous difficulties for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in affecting tactical decisions because Stapes Inc. needed to abandon its plans of merging with Office Deport after the Federal Profession Commission's treatment while doing so. Offered the truth that the store has a global presence with branches in UK, UNITED STATES, Canada as well as Germany, political consider each of these nations might have the ability to affect efficiency or calculated goals. Federal Profession Payment's antitrust fit versus the merger occupied useful time of the organization's elderly monitoring suggesting that 'political' factors can have severe ramifications for a worldwide company.

Economic Factors: Economic factors such as the development of small businesses in the global circumstance recommend that Urban Water Partners A is thriving in an atmosphere where there is potential growth of companies. Along with this, reality that store clients are primarily searching for workplace products for home offices suggests that the marketplace has an increasing trend of business owners and also home businesses.

Social factors: Social patterns in the economy show that customers are searching for convenience along with attractive rates. Marketing research demonstrates how the consumer for Urban Water Partners A lacks awareness about discovering solutions which can provide a mix of ease and also inexpensive.

Technological factors: Modern technology plays an essential function in Urban Water Partners A's company technique specifically as the company is piloting Technology facilities which would certainly provide innovation sales as well as assistance in the type of memory upgrades, outer setups. (Recap of INSECT in appendix 2).

OB Issues as well as Symptoms.

Several underlying Business Actions problems can be seen in Urban Water Partners A's case as highlighted in this area.

Apprehensions regarding cultural modification: There is worry concerning a cultural change that would certainly happen when Todd Krasnow leaves from his placement as the Executive Vice President of Advertising And Marketing with a lot of the personnel currently showing discontent over this possible action. This expected adjustment has developed stress in the work environment which has actually been combined with the past stress and anxiety of preparing the firm for a prospective merger with Residence Deport.

Stressful Job Atmosphere for Newcomers: There is shortage of employees that can match the demanding environment of a busy organization. Not just does this cause difficulty in locating the appropriate people, it places anxiety on brand-new hires as can not hold up against the speed as well as pressure that the company anticipates them to bear.

Double Coverage Lines: Newcomers locate this business society troublesome and challenging to handle particularly as populated line connections are meant to be weak in general and objective setup and also efficiency evaluation is still done by the solid line supervisor. This means that novices could shed clarity concerning their particular duties as well as objectives particularly as dotted line reporting does not maintain them in straight communication with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles despite the fact that it had actually been hypothesized that the latter would take Krasnow's position came as an impact to her morale. Lewis may have been capable and ideal for the work yet the truth that Kransnow's separation would make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Fear & Job Insecurity: Concern as well as insecurity can be identified as two significant problems that Lewis would be handling particularly as the merger has actually now be terminated as well as two elderly execs of the marketing division would certainly be leaving. The whole obligation of the division would certainly be dropping on Lewis's shoulders that would not just supervise of brining regarding a cultural modification yet would also have to verify herself in her new role.

Incompatible Administration Design of Leader: Lewis's monitoring style and also its conflict with the marketing division's role can likewise be seen as an OB difficulty particularly as she has actually been used to dealing with problems in the operations department where personnel are instructed to concentrate on procedures and also get them. The marketing department on the other hand can be viewed as a group of individuals who are used to being supported by Krasnow that concentrated much more on outcome than procedures.

Interdepartmental Differences: Interdepartmental disagreements between three divisions, advertising and marketing, merchandizing as well as operations specifically over the allowance of the advertising mix can be recognized as another OB issue. Although the marketing department does not share the very same vision as the various other 2 divisions regarding the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing and operations departments do not concur over the advertising mix appropriation among each other either.

Fragmentation in Advertising Division: Fragmentation between the advertising and marketing divisions can be identified as an additional OB concern which might need more attention. The reality that the advertising and marketing areas in the marketing division are separated is avoiding both departments from getting from each other's experience and expertise. Assimilation of advertising with merchandising as well as procedures would certainly come to be harder if the marketing department itself is degenerated which can be another possible OB worry.

Urban Water Partners A Analysis

Numerous concepts have been utilized to explain the conditions to get additional quality concerning the situation handy.

McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of supervisors believe that staffs are easy and careless, have little ambition and resist modification. The difficult variation of this theory stressed browbeating, tight controls, dangers and also punishments. In time it produces reduced productivity, subtle sabotage as well as rivalry (Offer, 2003). Although the situation at Urban Water Partners A is not totally following Theory X, it can be seen that new hires are finding this environment rather difficult which might at some point lead to a greater disposition of the monitoring in the direction of Theory X. Based on McGregor's advocated sight, which he called Concept Y, the important task of the monitoring is to set up business problems to ensure that people can attain their own goals best by directing their initiatives towards business benefits. If individuals find no contentment in their work, the monitoring would certainly have little selection yet to rely upon theory X as well as external control (Deal, 2003). Even while analyzing Lewis's monitoring style, theory X may have been suitable in the operations division to some extent yet the Advertising department would certainly require dependence on Concept Y in order to get the creative thinking and creativity from the teams.

Tuckman's Team effort Theory: As much as Lewis's worry about bringing consistency in between the marketing and also advertising department is concerned, this would initially lead to clash as gone over by Bruce Tuckman in his 'Teamwork Concept'. By incorporating the advertising and also marketing department's job, there may be the very same preliminary separate which might lead to the 2nd phase of 'storming' where the teams challenge one an additional.

Bridges' Transition Model: Based On William Bridge's concept (appendix 4), individuals are rather awkward with adjustment, which is apparent by the situation at Urban Water Partners A The scenario can be seen as a typical program of life if is researched as per Bridge's theory where he clarifies that people go through 3 phases of shift when they experience change. 'End, losing as well as Letting go', The Neutral Area as well as 'The New Starting' (Bridges, 2004). When people exist with change, they enter stage one and so there may be feelings like unhappiness, uncertainty, frustration, rage, fear, denial and also disorientation.The situation at the advertising and marketing department of Urban Water Partners A is comparable so Lewis can get comfortable with the idea that it is not extraordinary behavior. In the 2nd stage, there may be a demand to connect the void in between the new as well as old culture so Lewis may have to encounter this challenge once Krasnow leaves. There might be low spirits and also low performance at this phase which must not be taken as a setback. It is throughout this stage that Lewis will have to give guidance to the division so that they can locate a sense of direction. It can be seen just how Krasnow has already made this change easier by making Lewis get associated with the division a year prior to his actual departure. According to Bridges' Design, phase three will certainly bring about openness to discovering, High power and also dedication as individuals will embrace the modification (Bridges, 2004).

Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has goes over the value of 'safety and security requires as being a lower degree need of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to feel safe and secure and out of threat' is at the 2nd degree of needs. Prior to an employee can be made to create psychologically, he needs to have his 'Physical 'and 'Security' needs satisfied.

SWOT Analysis for Urban Water Partners A Case Study

Effects of Analysis.

The OB analysis has looked at numerous theories to recognize just how to deal with the existing circumstance available. The adhering to 3 choices have been suggested to aid Lewis manage the business difficulties in the advertising division. Each of these choices has actually been recommended for reducing the shift needed to bring the advertising department in line with the needs of the market and also for making the social modification that would adhere to once the existing leader leaves.

Combination of marketing and advertising features. Separating Adverting and also Manufacturing features. Integration of Advertising And Marketing with Operations.

Evaluation of Alternatives.

Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merging days has competence in business-to-business advertising along with agency and retail advertising experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both marketing as well as advertising and marketing features.

The advantage of this approach is that it will certainly incorporate both functions while decreasing the need for employing an additional resource for marketing. Along with this, Lewis would be heading the advertising and marketing division and also regardless her replacement would be needed for the existing duty that she is performing. The drawback of this choice is that external hiring might produce bitterness from inner employees who might be looking at the placement of EVP after Lewis takes over Krasnow's placement.

Dividing Adverting as well as Manufacturing: Given the competitive stress as well as premium quality job called for from the advertising agency, it is advised that Lewis should enable the manufacturing system to be a separate feature from the advertising device. Because most advertising agencies had these two functions as different systems, it makes more feeling to comply with the norm. Both features might be able to concentrate on their core turns on much more successfully. The drawback of this method would certainly be that additional prices would certainly have to be birthed for setting up different manufacturing features. A manufacturing head may have to be employed which can raise overheads for the organization.

Combination of Advertising And Marketing with Workflows: Since Lewis is already taking treatment of the advertising and marketing and operations departments all at once; it makes sense to incorporate the two functions since she has actually been effectively taking treatment of both ends. The reality that Lewis has to adjust her monitoring design for the marketing division recommends that these 2 divisions would certainly be culturally diverse.


An analysis of the 3 options suggests that combination of advertising and operations would not be a possible relocation due to the vast differences between the 2 departments in spite of the fact that currently Lewis is taking care of both. While separation of the manufacturing feature may have been a beneficial relocation for the advertising division, the reality that it would certainly imply positioning a 3rd function under Lewis's wing means this should be stayed clear of.

Action Strategy.

Lewis will take control of the role of EVP Advertising after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will be employed to take Lewis's location as SVP of marketing and advertising.

Production function will certainly continue to be part of marketing under advertising and marketing function.

Lewis will separate herself from procedures.

A democratic leadership style with worker empowerment will be made use of in advertising division.

Open up door policy as well as emphasis on cross departmental communication will be aimed at getting rid of disharmony.

Contingency strategy.

If the combination does not exercise as planned, a backup strategy would certainly adhere to which would divide the production feature from the marketing function to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising division without an SVP. Because case the manufacturing feature will certainly be divided by placing it under an SVP production.