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Windward Investment Management Case VRIO Analysis

CASE SOLUTION


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Windward Investment Management Case Study Solution

Numerous areas can be identified where FG has a competitive edge over its rivals. These areas would certainly be evaluated utilizing the Windward Investment Management VIRO framework where the 'value', 'inimitability', 'rarity' and also company' of FG would certainly be evaluated in terms of its contribution in the direction of its one-upmanship. The framework has been presented in appendix 3.

It can be seen that FG is providing a value-added product, which is not just a method of acquiring high margins for business, however is important for the consumer also. Smoked seafood items are considered as value-added items therefore FG is absolutely offering value to the marketplace and also to the entrepreneur in the type of high conserving capacity from fish products. FG's capacity to create original Oriental passionate smoked fish and shellfish items can be thought about an inimitable ability.

The business has put obstacles to entrance for brand-new entrants by urging clients to be requiring in terms of requesting their choices. Not only has this made the service unusual, it has actually raised the expense of entrance for specific niche players considering that FG's diversification and also adaptability can not be matched by new participants in the short run. This highlights another factor of inimitability.

The fact that business is not product-orientated yet is a market-orientated company which is adaptable sufficient in its ability to adjust to dynamic market circumstances recommends that its means of arranging solutions is absolutely its one-upmanship. The company is organized so that it has less reliance on importers as well as trading business which adds to its affordable side as a company in a market where smoked fish products have actually to be imported from various other nations.

Along with these factors, FG's long term connections with its consumer that has resulted in brand commitment from their side and the former's consistent reinforcement of quality control to keep this brandloyalty is an extra factor offering it a competitive edge.

As per the Windward Investment Management VIRO framework, if a company's resources are important but can be mimicked quickly, it might have a temporary affordable benefit. Nonetheless, a continual affordable advantage would arise from resources which are valuable, unusual and expensive to copy while at the very same time the company has the capability to arrange these for an ideal advantage (Rothaermel, 2013). In FG's case, it can be seen exactly how a continual affordable benefit is feasible with the firm's flexibility, market-orientated approach, sustained long-termrelationships and innovative abilities of the business owner. These factors have actually already been talked about in the Windward Investment Management SWOT analysis as interior toughness.