Category: Human Resource Management

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    India’s economic transformation is transforming its role and place on the world stage. Our marketing communications team developed this marketing strategy to create momentum around this major market transformation for India’s brand and its marketers. Increasingly, companies from around the world are investing in India as the place to go for their business growth. Our goal: to create awareness and momentum around India’s transformation to a $1 trillion economy and make it one of the world’s top 10 economies. This requires a global message

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    India’s ongoing process of urbanization, from villages to cities, is a story of immense ambition, courage and determination. From the backward villages in the countryside to the modern metropolitan cities, the country is seeing rapid transformation from a rural backwater to a global economic superpower. Today, India is poised to become the third largest urban society, after China and the United States. India’s urban population is expected to reach 61% by 2030. According to a study by the Niti Aayog

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    “A hundred and ten years ago, when the British d India, India was still a vast expanse of land, surrounded by dense forests, rivers, hills, and valleys. The terrain was rugged and uneven, and roads were meager, if they existed at all. Indian society was a simple one, with people living in close-knit communities, separated by gender and class. People didn’t have access to modern amenities and technology.” India on the Move Section: India on the Move What did India look like before the