Category: Human Resource Management

  • Titan Raga Evolving a Watch Brand for the Changing Consumer

    Titan Raga Evolving a Watch Brand for the Changing Consumer

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  • Renewing the Nissan Brand

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    The Nissan brand had fallen into disrepute over the years. The company had seen a steady decline in sales, a loss of customer loyalty, and a poor perception from the outside world. Its sales were dropping by nearly 10% per year. Its market share was declining from a high of 36% in 2003 to just over 20% in 2010. Nissan had no strategy, no communication strategy, no marketing strategy, and no clear customer segment. Its brand image was weak

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  • China Resources Beer Becoming Future Ready

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