Abraham Lincoln And The Civil War Case Study Solution


Home >> Ivey >> Abraham Lincoln And The Civil War >>

Abraham Lincoln And The Civil War Case Study Solution

Background and Facts

Abraham Lincoln And The Civil War an office materials retailer for little and also moderate sized services has actually lately been associated with preparing for a merger with its rival House Deport, which has actually affected efficiency degrees in departmentswith the elderly supervisor involved in legal difficulties put forth by the federal Profession Commission. With the Advertising Head advancing the information of his separation from the company in one year, Jeannie Lewis, the current head of operations has been asked to take the function in the near future. With obstacles in the kind of a potential cultural modification and low staff member morale, the company needs a complete reengineering initiative at the marketing department.

Problem Declaration
Porter's 5 Forces Analysis
The potential cultural modification at the advertising department of Abraham Lincoln And The Civil War is raising uncertainty in the workplace leading to different difficulties for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting critical decisions considering that Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Trade Compensation's treatment while doing so. Given the reality that the store has an international visibility with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these countries might be able to influence efficiency or calculated goals. Federal Profession Compensation's antitrust fit against the merging used up beneficial time of the company's senior administration recommending that 'political' factors can have severe implications for a worldwide business.

Economic Factors: Economic factors such as the introduction of small companies in the worldwide circumstance suggest that Abraham Lincoln And The Civil War is growing in an environment where there is potential development of companies. In addition to this, reality that store clients are mostly looking for office products for home offices suggests that the marketplace has an increasing pattern of entrepreneurs as well as home businesses.

Social factors: Social fads in the economy reveal that clients are searching for comfort as well as eye-catching costs. Market research demonstrates how the consumer for Abraham Lincoln And The Civil War lacks understanding concerning discovering services which can provide a combination of ease and low costs.

Technological factors: Technology plays an important role in Abraham Lincoln And The Civil War's service method specifically as the company is piloting Innovation facilities which would offer innovation sales as well as support in the kind of memory upgrades, outer setups. (Summary of PEST in appendix 2).

OB Issues as well as Effects.

A number of underlying Organizational Habits problems can be seen in Abraham Lincoln And The Civil War's case as highlighted in this area.

Uneasiness concerning cultural modification: There is concern about a cultural modification that would certainly take place when Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising with most of the team member currently showing unhappiness over this possible move. This predicted modification has actually created stress in the workplace which has been combined with the past anxiety of preparing the company for a possible merging with Home Deport.
Pest Analysis
Demanding Job Environment for Newcomers: There is shortage of personnel that can match the stressful setting of a busy company. Not only does this result in difficulty in finding the ideal individuals, it puts stress on new hires as can not stand up to the rate and stress that the organization expects them to birth.

Double Coverage Lines: Novices find this business culture difficult and also difficult to deal with particularly as dotted line relationships are indicated to be weaker in general and also objective setting and efficiency analysis is still done by the solid line manager. This suggests that newbies can lose quality concerning their corresponding roles and also objectives especially as populated line reporting does not keep them in straight interaction with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles even though it had actually been guessed that the last would certainly take Krasnow's position came as an impact to her spirits. Lewis may have been capable as well as suitable for the work however the reality that Kransnow's departure would make Coles a straight record to Lewis may have been the factor for Coles' resignation from services.

Worry & Work Insecurity: Worry and also instability can be recognized as 2 significant issues that Lewis would be handling specifically as the merger has actually currently be cancelled and also two elderly executives of the marketing department would certainly be leaving. The entire duty of the department would certainly be falling on Lewis's shoulders who would not simply be in charge of brining concerning a cultural change but would also have to confirm herself in her brand-new duty.

Inappropriate Management Design of Leader: Lewis's administration design and its incompatibility with the marketing division's function can additionally be seen as an OB difficulty specifically as she has actually been made use of to dealing with concerns in the operations division where employees are instructed to focus on procedures and also obtain them. The advertising and marketing department on the other hand can be viewed as a group of people that are utilized to being nurtured by Krasnow that focused extra on outcome than procedures.

Interdepartmental Disputes: Interdepartmental disputes between 3 departments, advertising and marketing, merchandizing as well as operations respectively over the allowance of the advertising mix can be recognized as another OB problem. The advertising division does not share the very same vision as the various other two departments pertaining to the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and operations departments do not agree over the marketing mix allocation among one an additional either.

Disintegration in Advertising And Marketing Department: Fragmentation between the marketing and advertising departments can be recognized as another OB problem which can need additional focus. The reality that the advertising and marketing areas in the advertising department are separated is preventing both divisions from getting from each various other's experience as well as proficiency. Assimilation of advertising and marketing with retailing as well as operations would certainly become harder if the advertising department itself is broken down which can be one more potential OB issue.

Abraham Lincoln And The Civil War Analysis

Numerous theories have been used to clarify the scenarios to get more quality concerning the circumstance available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of managers believe that juniors are easy and also careless, have little ambition and resist adjustment. The situation at Abraham Lincoln And The Civil War is not totally complying with Theory X, it can be seen that brand-new hires are finding this environment instead difficult which might at some point lead to a higher disposition of the management in the direction of Theory X. Even while evaluating Lewis's administration design, theory X might have been suitable in the operations division to some extent yet the Advertising and marketing division would certainly require reliance on Theory Y in order to obtain the creativity and also originality from the teams.

Tuckman's Team effort Theory: As much as Lewis's concern concerning bringing harmony in between the advertising and marketing department is worried, this would at first lead to clash as gone over by Bruce Tuckman in his 'Synergy Concept'. By combining the advertising and marketing and also marketing division's job, there might be the same first disconnect which can lead to the 2nd stage of 'storming' where the teams test one an additional.

Bridges' Change Model: According To William Bridge's concept (appendix 4), people are rather uneasy with change, which is noticeable by the scenario at Abraham Lincoln And The Civil War The circumstance can be seen as a typical program of life if is examined according to Bridge's concept where he describes that people experience three stages of transition when they experience modification. 'Ending, losing and also Releasing', The Neutral Area as well as 'The New Starting' (Bridges, 2004). When individuals are presented with modification, they go into phase one and so there may be emotions like unhappiness, uncertainty, stress, temper, fear, denial and disorientation.The situation at the advertising department of Abraham Lincoln And The Civil War is comparable so Lewis can obtain comfy with the concept that it is not phenomenal behavior. In the 2nd phase, there might be a demand to connect the void between the new as well as old culture so Lewis might have to face this experience as soon as Krasnow leaves. There might be reduced morale and low performance at this stage which must not be taken as a setback. It is during this phase that Lewis will need to offer advice to the division to make sure that they can locate a sense of direction. It can be seen exactly how Krasnow has actually currently made this transition much easier by making Lewis get involved in the division a year before his actual departure. According to Bridges' Design, stage 3 will bring about openness to understanding, High energy as well as commitment as people will certainly embrace the change (Bridges, 2004).
Vrio Analysis
Maslow's Requirement power structure: The OB concern pertaining to insecurity at the work environment has actually been set off firstly by the modification in administration as well as second of all by the fact that the merger will no more be launched. Abraham Maslow in his Concept of 'Requirements Power structure' (appendix 5) has goes over the relevance of 'security needs as being a lower degree requirement of a human for activating inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the requirement to feel protected and also unharmed' goes to the second degree of needs. Prior to an employee can be made to create emotionally, he needs to have his 'Physiological 'as well as 'Safety' needs met. This indicates that unless the employees are made to feel secure regarding their current work status in Abraham Lincoln And The Civil War they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Abraham Lincoln And The Civil War Case Study

Ramification of Analysis.

The OB analysis has taken a look at numerous concepts to recognize how to manage the existing situation handy. The complying with three alternatives have actually been suggested to help Lewis take care of the business obstacles in the advertising division. Each of these alternatives has actually been suggested for alleviating the shift required to bring the advertising and marketing division according to the needs of the marketplace and for making the social modification that would certainly comply with as soon as the present leader leaves.

Combination of advertising and marketing features. Separating Adverting and Production functions. Combination of Advertising And Marketing with Procedures.

Examination of Alternatives.

Integration of Advertising And Marketing & Advertising And Marketing Functions: The internal marketing agency of Abraham Lincoln And The Civil War is already strength for the company in terms of conserving up on expenses related to marketing as well as promo. Considering that no new employment has actually been done after Bridget Cole's separation with the coverage line being directly designated to Krasnow for the marketing feature, this is a favorable chance for integrating the marketing and advertising features. Judith Shapiro who has earlier been spoken with by Lewis during the earlier merging days has know-how in business-to-business marketing along with company and also retail advertising experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to take care of both advertising and marketing functions.

The advantage of this method is that it will incorporate the two functions while reducing the requirement for employing an added source for advertising. Lewis would certainly be heading the marketing department as well as in any kind of case her substitute would certainly be required for the present duty that she is executing. The downside of this alternative is that outside hiring might bring about bitterness from interior personnel that may be looking at the position of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and also Manufacturing: Provided the affordable pressures as well as high top quality job needed from the marketing firm, it is advised that Lewis ought to permit the production system to be a different feature from the marketing unit. Given that a lot of marketing agencies had these 2 functions as separate systems, it makes even more sense to follow the norm.

Integration of Advertising with Workflows: Since Lewis is already taking treatment of the marketing and also operations departments at the same time; it makes feeling to incorporate the 2 functions since she has actually been effectively taking care of both ends. The truth that Lewis has to adapt her administration style for the advertising and marketing department suggests that these 2 departments would be culturally varied.


An evaluation of the three choices indicates that assimilation of advertising and operations would certainly not be a practical relocation due to the large differences between the two departments in spite of the fact that currently Lewis is taking care of both. While separation of the manufacturing function might have been a beneficial relocation for the marketing division, the reality that it would certainly suggest positioning a 3rd function under Lewis's wing indicates this need to be avoided.

Action Plan.
Lewis will take over the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of marketing and advertising.

Production function will certainly continue to be component of advertising and marketing under advertising function.

Lewis will certainly divide herself from procedures.

A democratic management design with employee empowerment will certainly be utilized in advertising and marketing division.

Open door policy and also focus on cross department interaction will be targeted at removing dissonance.

Backup plan.

If the integration does not work out as prepared, a contingency plan would follow which would certainly divide the manufacturing function from the advertising and marketing function to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising division without an SVP. Because case the production feature will most definitely be separated by putting it under an SVP manufacturing.