Abraham Lincoln And The Civil War Case Study Solution


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Abraham Lincoln And The Civil War Case Study Analysis

Background and Facts

Abraham Lincoln And The Civil War an office supplies retailer for small and also average sized companies has just recently been associated with preparing for a merger with its competitor House Deport, which has actually influenced efficiency levels in departmentswith the elderly supervisor involved in lawful difficulties put forth by the federal Trade Compensation. With the Advertising Head putting forward the news of his separation from the business in one year, Jeannie Lewis, the present head of procedures has been asked to take the function in the future. With obstacles in the type of a possible cultural adjustment and low worker spirits, the organization is in need of a complete reengineering initiative at the marketing department.

Issue Statement

The potential social adjustment at the advertising and marketing division of Abraham Lincoln And The Civil War is increasing unpredictability in the working environment resulting in different challenges for the Jeannie Lewis that would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting strategic choices because Stapes Inc. needed to desert its strategies of merging with Workplace Deport after the Federal Profession Payment's intervention at the same time. Provided the truth that the store has a global existence with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these countries may have the ability to influence performance or calculated goals. Federal Trade Payment's antitrust suit against the merger occupied beneficial time of the company's senior monitoring recommending that 'political' factors can have significant ramifications for a worldwide business.

Economic Factors: Financial factors such as the emergence of small companies in the worldwide situation recommend that Abraham Lincoln And The Civil War is thriving in a setting where there is potential growth of companies. Reality that shop customers are mainly looking for office materials for house workplaces suggests that the market has an increasing pattern of entrepreneurs and also house based companies.

Social factors: Social trends in the economy show that customers are seeking comfort along with eye-catching rates. Market research demonstrates how the customer for Abraham Lincoln And The Civil War does not have understanding regarding locating services which can provide a mix of ease and also affordable.

Technological factors: Technology plays a vital duty in Abraham Lincoln And The Civil War's company technique especially as the organization is piloting Modern technology centers which would certainly use technology sales and also support in the type of memory upgrades, peripheral setups. (Recap of BUG in appendix 2).

OB Issues and also Symptoms.

Several underlying Organizational Behavior concerns can be seen in Abraham Lincoln And The Civil War's case as highlighted in this section.

Uneasiness about cultural adjustment: There is concern about a cultural adjustment that would certainly happen as soon as Todd Krasnow leaves from his placement as the Executive Vice President of Advertising And Marketing with the majority of the team member already showing discontent over this prospective relocation. This expected adjustment has actually developed anxiety in the workplace which has been combined with the previous stress of preparing the firm for a prospective merging with Residence Deport.

Difficult Task Setting for Newcomers: There is lack of employees that can match the stressful atmosphere of a fast-paced company. Not just does this lead to difficulty in locating the appropriate people, it puts tension on brand-new hires as can not hold up against the rate and pressure that the company anticipates them to bear.

Twin Reporting Lines: Newbies locate this organizational society cumbersome as well as challenging to deal with particularly as populated line partnerships are suggested to be weaker in general and unbiased setting and performance assessment is still done by the solid line manager. This indicates that newcomers could shed clarity concerning their particular functions and also goals particularly as dotted line coverage does not maintain them in straight communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles although it had been hypothesized that the last would certainly take Krasnow's position came as an impact to her morale. Lewis might have been capable as well as suitable for the task yet the reality that Kransnow's separation would certainly make Coles a direct report to Lewis might have been the factor for Coles' resignation from solutions.

Fear & Task Insecurity: Fear and instability can be recognized as 2 significant concerns that Lewis would certainly be dealing with particularly as the merging has actually currently be terminated and two elderly executives of the advertising division would certainly be leaving. The whole responsibility of the division would certainly be falling on Lewis's shoulders that would not simply be in charge of brining concerning a social adjustment yet would certainly additionally need to show herself in her new duty.

Inappropriate Monitoring Design of Leader: Lewis's management design as well as its incompatibility with the marketing department's function can additionally be seen as an OB obstacle especially as she has actually been utilized to taking care of problems in the procedures division where employees are shown to focus on processes and also obtain them. The advertising and marketing division on the various other hand can be viewed as a team of people that are used to being supported by Krasnow who focused a lot more on output than procedures.

Interdepartmental Disagreements: Interdepartmental disputes between three divisions, marketing, merchandizing and operations specifically over the allowance of the marketing mix can be determined as an additional OB worry. Although the advertising and marketing department does not share the exact same vision as the other two departments regarding the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing and procedures departments do not agree over the advertising and marketing mix allotment among each other either.

Disintegration in Advertising Department: Disintegration between the advertising and marketing divisions can be identified as an additional OB problem which could need further attention. The truth that the advertising and marketing sections in the marketing department are separated is stopping both departments from getting from each various other's experience and also experience. Assimilation of marketing with retailing and also operations would certainly end up being more difficult if the marketing department itself is disintegrated which can be one more possible OB issue.

Abraham Lincoln And The Civil War Analysis

Various concepts have been used to discuss the conditions to get further quality regarding the scenario handy.

McGregor's Theory X & Y: According to Douglas McGregor's Concept X, the majority of supervisors think that subordinates are passive as well as careless, have little aspiration and also stand up to change. The difficult version of this concept emphasized threat, limited controls, threats and punishments. In time it produces reduced performance, refined sabotage as well as competition (Bargain, 2003). Although the situation at Abraham Lincoln And The Civil War is not totally adhering to Theory X, it can be seen that brand-new hires are locating this environment instead demanding which may eventually bring about a higher disposition of the administration towards Concept X. Based on McGregor's supported view, which he called Concept Y, the vital task of the monitoring is to arrange organizational problems so that people can accomplish their own objectives best by routing their initiatives in the direction of organizational incentives. If individuals discover no fulfillment in their job, the administration would have little option yet to count on theory X as well as exterior control (Offer, 2003). Also while examining Lewis's management design, theory X may have been suitable in the procedures department to some extent yet the Advertising and marketing division would certainly call for reliance on Theory Y so as to get the creative thinking and also creativity from the teams.

Tuckman's Synergy Concept: As far as Lewis's worry regarding bringing consistency between the advertising and marketing department is concerned, this would at first result in contrast as discussed by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, during the initial stage of group growth, people may not bond, as they are hectic discovering their place in the group. By incorporating the advertising and marketing department's work, there may coincide preliminary detach which can bring about the second stage of 'storming' where the groups test one another. Nonetheless, it is just during the 3rd phase or 'norming' when they would certainly collaborate to share ideas prior to the team can bring about synergy in the fourth phase 'performing'.

Bridges' Transition Design: Based On William Bridge's concept (appendix 4), individuals are fairly uneasy with modification, which is evident by the circumstance at Abraham Lincoln And The Civil War The circumstance can be seen as a normal training course of life if is researched as per Bridge's concept where he discusses that people experience 3 stages of shift when they experience change. 'Ending, shedding and also Letting go', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When people are presented with adjustment, they go into phase one and so there might be feelings like despair, uncertainty, aggravation, rage, anxiety, denial and also disorientation.The situation at the marketing department of Abraham Lincoln And The Civil War is comparable so Lewis can get comfortable with the idea that it is not extraordinary behavior. In the second phase, there may be a need to link the void between the new and old culture so Lewis may have to encounter this experience when Krasnow leaves. There might be low morale as well as reduced performance at this stage which should not be taken as a problem. It is during this stage that Lewis will have to offer advice to the division to make sure that they can find an orientation. It can be seen just how Krasnow has already made this transition less complicated by making Lewis obtain involved in the division a year before his actual separation. Based on Bridges' Model, stage three will cause openness to knowing, High power as well as dedication as people will accept the adjustment (Bridges, 2004).

Abraham Maslow in his Concept of 'Requirements Power structure' (appendix 5) has talks about the value of 'protection requires as being a lower level need of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel secure as well as out of danger' is at the second level of needs. Prior to an employee can be made to develop emotionally, he requires to have his 'Physical 'as well as 'Safety and security' needs satisfied.

SWOT Analysis for Abraham Lincoln And The Civil War Case Study

Implication of Analysis.

The OB analysis has actually checked out numerous concepts to comprehend how to handle the existing scenario available. The complying with 3 options have been suggested to assist Lewis deal with the organizational obstacles in the advertising and marketing division. Each of these choices has actually been recommended for relieving the shift required to bring the advertising department in accordance with the requirements of the market and for making the cultural change that would certainly comply with when the existing leader leaves.

Assimilation of advertising and marketing functions. Dividing Adverting and also Manufacturing features. Integration of Marketing with Workflow.

Analysis of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merging days has proficiency in business-to-business advertising along with agency and also retail advertising and marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to handle both advertising and also advertising features.

The advantage of this technique is that it will certainly incorporate the two features while minimizing the need for working with an added source for advertising and marketing. Lewis would certainly be heading the advertising division and also in any kind of case her substitute would be needed for the current function that she is carrying out. The drawback of this choice is that exterior hiring may bring about bitterness from inner workers who might be eying the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and also Manufacturing: Offered the competitive stress and also high quality work needed from the marketing company, it is advised that Lewis should enable the production device to be a different function from the advertising system. Because most marketing firms had these 2 functions as separate systems, it makes even more sense to adhere to the standard.

Integration of Advertising And Marketing with Procedures: Given that Lewis is already taking treatment of the marketing and procedures divisions simultaneously; it makes sense to incorporate the two functions considering that she has been successfully taking treatment of both ends. The fact that Lewis has to adapt her management style for the advertising and marketing department suggests that these two divisions would certainly be culturally diverse.


An examination of the 3 alternatives suggests that integration of advertising and marketing and also procedures would certainly not be a possible action as a result of the substantial differences between both departments despite the fact that currently Lewis is handling both. While separation of the production feature may have been a desirable step for the advertising division, the fact that it would mean positioning a 3rd function under Lewis's wing indicates this must be avoided. The integration of the advertising and marketing division is the most effective alternative in regards to getting the optimal arise from the division. An action prepare for this choice is reviewed listed below.

Activity Plan.

Lewis will take control of the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will be worked with to take Lewis's place as SVP of marketing and advertising.

Production feature will certainly continue to be part of marketing under advertising function.

Lewis will certainly divide herself from operations.

An autonomous leadership style with employee empowerment will be made use of in advertising department.

Open door policy and also focus on cross departmental communication will be aimed at getting rid of disharmony.

Contingency plan.

If the integration does not work out as planned, a backup plan would adhere to which would certainly divide the production function from the advertising and marketing feature to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising and marketing department without an SVP. Because case the production function will definitely be separated by placing it under an SVP manufacturing.