Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions Case Study Solution


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Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions Case Study Solution

Background and Facts

Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions a workplace products merchant for little as well as average sized businesses has just recently been associated with planning for a merger with its rival Residence Deport, which has actually influenced performance degrees in departmentswith the elderly manager associated with legal complications put forth by the federal Profession Compensation. With the Marketing Head advancing the news of his separation from the business in one year, Jeannie Lewis, the current head of operations has actually been asked to take the role in the future. With obstacles in the type of a potential social adjustment as well as low employee morale, the organization needs a full reengineering effort at the advertising and marketing department.

Trouble Statement
Porter's 5 Forces Analysis
The prospective cultural adjustment at the marketing department of Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions is raising uncertainty in the working environment resulting in various challenges for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in impacting critical decisions considering that Stapes Inc. needed to desert its strategies of combining with Workplace Deport after the Federal Profession Commission's intervention in the process. Offered the reality that the store has a global existence with branches in UK, U.S.A., Canada and Germany, political consider each of these countries may be able to influence efficiency or strategic goals. Federal Trade Payment's antitrust match against the merging used up important time of the company's senior monitoring suggesting that 'political' factors can have severe effects for a global service.

Economic Factors: Economic factors such as the emergence of local business in the worldwide situation suggest that Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions is thriving in a setting where there is potential development of companies. Fact that store consumers are primarily looking for workplace materials for house offices suggests that the market has a rising pattern of business owners and residence based businesses.

Social factors: Social fads in the economy reveal that consumers are looking for convenience along with eye-catching prices. Marketing research demonstrates how the consumer for Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions does not have understanding about locating remedies which can use a combination of convenience and also low costs.

Technological factors: Modern technology plays an important duty in Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions's service technique specifically as the company is piloting Technology facilities which would supply innovation sales and also assistance in the form of memory upgrades, peripheral installations. (Summary of PARASITE in appendix 2).

OB Issues and also Effects.

Several underlying Business Actions problems can be seen in Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions's case as highlighted in this section.

Worries concerning social adjustment: There is apprehension about a social modification that would certainly occur once Todd Krasnow leaves from his position as the Executive Vice President of Marketing with a lot of the staff members already showing discontent over this potential relocation. This predicted change has created stress in the office which has been combined with the past tension of preparing the company for a potential merging with Residence Deport.
Pest Analysis
Difficult Job Atmosphere for Newcomers: There is shortage of workers that can match the difficult setting of a hectic organization. Not just does this cause difficulty in locating the best individuals, it puts stress on brand-new hires as can not withstand the speed and stress that the company anticipates them to birth.

Double Reporting Lines: Newcomers discover this business society troublesome and tough to deal with especially as dotted line partnerships are suggested to be weak as a whole and objective setup and performance analysis is still done by the solid line manager. This means that novices can shed clearness regarding their corresponding roles and purposes specifically as populated line coverage does not keep them in straight interaction with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles despite the fact that it had actually been speculated that the latter would certainly take Krasnow's setting came as a strike to her morale. Lewis may have been qualified and suitable for the work however the fact that Kransnow's separation would certainly make Coles a direct report to Lewis might have been the reason for Coles' resignation from services.

Anxiety & Work Insecurity: Anxiety as well as instability can be identified as two significant issues that Lewis would certainly be handling particularly as the merger has now be terminated as well as 2 elderly executives of the marketing department would be leaving. The whole responsibility of the division would be dropping on Lewis's shoulders that would certainly not simply be in charge of brining concerning a social modification however would certainly also have to verify herself in her brand-new role.

Inappropriate Administration Style of Leader: Lewis's administration style and also its incompatibility with the advertising division's role can likewise be seen as an OB obstacle especially as she has been made use of to taking care of issues in the procedures division where employees are shown to concentrate on procedures and also get them right. The advertising and marketing division on the various other hand can be seen as a group of people who are made use of to being supported by Krasnow that concentrated a lot more on result than procedures.

Interdepartmental Arguments: Interdepartmental differences between three departments, marketing, merchandizing and also operations specifically over the allocation of the marketing mix can be recognized as an additional OB problem. The marketing division does not share the exact same vision as the other two departments pertaining to the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing and procedures departments do not agree over the marketing mix appropriation amongst one an additional either.

Disintegration in Marketing Department: Fragmentation in between the advertising and marketing divisions can be determined as another OB problem which might require additional interest. The reality that the advertising and marketing sections in the advertising and marketing department are separated is stopping both departments from acquiring from each other's experience and expertise. Integration of advertising with merchandising and procedures would certainly come to be harder if the advertising department itself is broken down which can be an additional prospective OB worry.

Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions Analysis

Numerous concepts have actually been made use of to clarify the conditions to get further quality regarding the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of managers think that subordinates are easy and also careless, have little aspiration and also resist adjustment. The scenario at Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions is not completely complying with Concept X, it can be seen that new hires are discovering this atmosphere instead difficult which may at some point lead to a greater disposition of the administration in the direction of Theory X. Even while evaluating Lewis's monitoring style, theory X may have been ideal in the procedures division to some degree yet the Advertising and marketing division would require reliance on Concept Y in order to obtain the imagination and creativity from the teams.

Tuckman's Team effort Concept: As for Lewis's concern regarding bringing consistency in between the marketing and advertising division is worried, this would originally cause contrast as talked about by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). Based on Tuckman's theory received appendix 3, throughout the first stage of team development, individuals may not bond, as they are hectic locating their area in the team. By incorporating the advertising and marketing department's job, there might coincide preliminary detach which can result in the second phase of 'storming' where the groups test one another. It is just during the 3rd stage or 'norming' when they would come together to share concepts prior to the team can bring about harmony in the 4th phase 'executing'.

Bridges' Change Design: As per William Bridge's concept (appendix 4), individuals are fairly awkward with adjustment, which is obvious by the situation at Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions The circumstance can be seen as a normal training course of life if is researched based on Bridge's theory where he explains that people go through 3 stages of change when they experience modification. 'End, losing and also Letting go', The Neutral Zone and 'The New Beginning' (Bridges, 2004). When people are presented with modification, they enter phase one therefore there might be feelings like unhappiness, uncertainty, frustration, anger, concern, rejection and disorientation.The situation at the marketing division of Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions is similar so Lewis can get comfortable with the concept that it is not remarkable habits. In the 2nd phase, there may be a requirement to link the void in between the brand-new and old culture so Lewis may need to face this challenge once Krasnow leaves. There might be reduced spirits and reduced performance at this stage which ought to not be taken as a problem. It is during this phase that Lewis will certainly have to provide assistance to the division to ensure that they can find a sense of direction. It can be seen exactly how Krasnow has already made this shift easier by making Lewis obtain associated with the division a year before his actual departure. According to Bridges' Version, phase 3 will produce openness to understanding, High power and dedication as individuals will certainly embrace the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has discusses the importance of 'security needs as being a lower degree need of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to feel protected and out of threat' is at the second level of needs. Before a staff member can be made to create mentally, he needs to have his 'Physical 'as well as 'Safety' needs fulfilled.

SWOT Analysis for Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions Case Study

Implication of Analysis.

The OB analysis has actually checked out numerous theories to understand exactly how to cope with the present circumstance at hand. The complying with three choices have actually been suggested to help Lewis take care of the organizational difficulties in the advertising division. Each of these choices has actually been recommended for alleviating the shift needed to bring the advertising and marketing department in accordance with the requirements of the marketplace and for making the cultural change that would certainly adhere to as soon as the current leader leaves.

Integration of marketing and advertising functions. Separating Adverting as well as Manufacturing functions. Integration of Advertising And Marketing with Operations.

Examination of Alternatives.

Integration of Marketing & Advertising Functions: The in-house advertising agency of Acquiring Intellect Managing The Integration Of Knowledge Intensive Acquisitions is already toughness for the organization in regards to saving up on overheads associated with marketing and also promotion. Since no brand-new employment has actually been done after Bridget Cole's separation with the coverage line being straight assigned to Krasnow for the marketing function, this is a desirable possibility for integrating the advertising and marketing functions. Judith Shapiro who has earlier been talked to by Lewis during the earlier merging days has proficiency in business-to-business advertising in addition to company and retail marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to take care of both marketing and advertising features.

The advantage of this technique is that it will certainly incorporate the two functions while decreasing the need for working with an additional source for marketing. Lewis would be heading the marketing department and also in any kind of case her replacement would be required for the existing role that she is performing. The drawback of this choice is that external hiring might produce animosity from inner workers who might be considering the placement of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and also Manufacturing: Provided the competitive stress and also high top quality work needed from the marketing company, it is recommended that Lewis needs to allow the manufacturing device to be a separate feature from the advertising and marketing unit. Because a lot of advertising and marketing companies had these 2 functions as separate units, it makes even more sense to follow the standard.

Assimilation of Marketing with Procedures: Because Lewis is currently taking care of the advertising and marketing and also procedures divisions simultaneously; it makes feeling to integrate the two features given that she has actually been successfully taking treatment of both ends. The fact that Lewis has to adjust her monitoring design for the advertising and marketing division suggests that these two divisions would be culturally diverse.


An analysis of the three options suggests that assimilation of marketing and operations would certainly not be a viable action due to the huge differences in between the two departments despite the fact that currently Lewis is handling both. While separation of the manufacturing function might have been a favorable move for the advertising division, the fact that it would mean putting a 3rd feature under Lewis's wing means this need to be stayed clear of as well. The assimilation of the marketing division is the best choice in terms of obtaining the ideal arise from the department. An action plan for this alternative is discussed listed below.

Action Plan.
Lewis will take control of the function of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of marketing and advertising.

Manufacturing function will certainly stay component of advertising and marketing under advertising feature.

Lewis will separate herself from procedures.

A democratic management style with staff member empowerment will be made use of in marketing division.

Open up door policy as well as emphasis on cross department communication will be targeted at getting rid of discord.

Backup strategy.

If the assimilation does not exercise as intended, a backup strategy would certainly comply with which would separate the production function from the advertising and marketing function to lower the load on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the marketing department without an SVP. In that case the production function will definitely be separated by putting it under an SVP manufacturing.