Blair Howard Developing An Exceptional Presentation A Case Study Analysis


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Background and Facts

Blair Howard Developing An Exceptional Presentation A an office products store for little as well as medium sized companies has actually lately been associated with preparing for a merging with its rival Residence Deport, which has influenced efficiency degrees in departmentswith the elderly supervisor associated with lawful problems presented by the federal Trade Payment. With the Marketing Head advancing the information of his departure from the company in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the duty in the future. With obstacles in the form of a prospective cultural adjustment and also low staff member spirits, the organization needs a total reengineering effort at the advertising and marketing department.

Problem Statement
Porter's 5 Forces Analysis
The possible social change at the marketing department of Blair Howard Developing An Exceptional Presentation A is raising unpredictability in the workplace bring about various challenges for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting calculated choices given that Stapes Inc. had to abandon its plans of merging with Workplace Deport after the Federal Trade Commission's treatment while doing so. Offered the truth that the store has a global existence with branches in UK, USA, Canada as well as Germany, political consider each of these countries may have the ability to influence efficiency or calculated objectives. Federal Profession Payment's antitrust match versus the merging occupied beneficial time of the organization's elderly monitoring suggesting that 'political' factors can have significant effects for a worldwide company.

Economic Factors: Economic factors such as the introduction of local business in the global situation recommend that Blair Howard Developing An Exceptional Presentation A is thriving in an environment where there is possible development of companies. Truth that shop clients are mostly looking for workplace supplies for home workplaces recommends that the market has an increasing trend of entrepreneurs and also residence based businesses.

Social factors: Social trends in the economic climate reveal that customers are seeking benefit as well as appealing costs. Market research shows how the client for Blair Howard Developing An Exceptional Presentation A does not have awareness about discovering solutions which can offer a mix of benefit and also low costs.

Technological factors: Innovation plays a vital function in Blair Howard Developing An Exceptional Presentation A's organisation approach particularly as the organization is piloting Modern technology facilities which would offer technology sales and assistance in the type of memory upgrades, outer installments. (Recap of PARASITE in appendix 2).

OB Issues as well as Symptoms.

Several underlying Business Actions problems can be seen in Blair Howard Developing An Exceptional Presentation A's case as highlighted in this area.

Uneasiness regarding social change: There is concern regarding a social change that would certainly take place once Todd Krasnow leaves from his setting as the Exec Vice President of Marketing with the majority of the personnel already revealing discontent over this prospective action. This predicted change has created stress and anxiety in the workplace which has been combined with the past tension of preparing the firm for a prospective merging with Home Deport.
Pest Analysis
Difficult Job Environment for Newcomers: There is shortage of employees that can match the demanding atmosphere of a busy company. Not only does this lead to difficulty in discovering the right people, it puts tension on brand-new hires as can not stand up to the speed and pressure that the company expects them to bear.

Twin Coverage Lines: Newcomers find this business culture difficult and tough to deal with particularly as dotted line partnerships are implied to be weak generally as well as objective setup as well as performance analysis is still done by the solid line supervisor. This implies that newbies could shed clearness regarding their particular functions and also purposes especially as populated line reporting does not maintain them in straight communication with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles even though it had been hypothesized that the latter would take Krasnow's placement came as an impact to her spirits. Lewis might have been capable and also appropriate for the task yet the reality that Kransnow's separation would make Coles a direct report to Lewis may have been the reason for Coles' resignation from services.

Concern & Task Insecurity: Fear and instability can be identified as two significant worries that Lewis would certainly be managing especially as the merger has now be terminated as well as 2 elderly executives of the advertising division would be leaving. The whole responsibility of the department would certainly be falling on Lewis's shoulders who would certainly not just supervise of brining regarding a social change however would likewise have to confirm herself in her new role.

Inappropriate Monitoring Design of Leader: Lewis's monitoring design and also its incompatibility with the advertising and marketing division's duty can likewise be seen as an OB challenge especially as she has actually been utilized to handling issues in the procedures department where personnel are shown to concentrate on procedures and get them. The advertising division on the various other hand can be viewed as a team of individuals that are made use of to being nurtured by Krasnow who concentrated more on result than processes.

Interdepartmental Disputes: Interdepartmental disagreements between 3 departments, marketing, merchandizing and procedures specifically over the allowance of the advertising and marketing mix can be recognized as one more OB concern. The advertising division does not share the exact same vision as the other 2 divisions concerning the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing as well as procedures departments do not concur over the advertising and marketing mix allotment among one another either.

Disintegration in Advertising Division: Fragmentation in between the advertising and marketing departments can be identified as an additional OB problem which could require further attention. The reality that the marketing and advertising sections in the advertising department are separated is protecting against both divisions from obtaining from each various other's experience as well as expertise. Integration of advertising and marketing with retailing and also operations would come to be more difficult if the advertising department itself is degenerated which can be an additional prospective OB worry.

Blair Howard Developing An Exceptional Presentation A Analysis

Different theories have actually been utilized to discuss the scenarios to obtain additional quality concerning the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, most supervisors believe that staffs are passive and also careless, have little aspiration and also stand up to adjustment. The difficult version of this concept stressed coercion, tight controls, risks as well as punishments. With time it creates reduced productivity, subtle sabotage as well as competition (Deal, 2003). Although the scenario at Blair Howard Developing An Exceptional Presentation A is not entirely following Concept X, it can be seen that brand-new hires are finding this setting rather demanding which may eventually result in a better inclination of the monitoring in the direction of Theory X. Based on McGregor's promoted view, which he called Theory Y, the necessary task of the monitoring is to organize organizational conditions so that people can attain their very own objectives best by guiding their efforts towards business incentives. If individuals discover no satisfaction in their job, the administration would have little option but to rely on concept X and external control (Offer, 2003). Also while assessing Lewis's management style, theory X may have been suitable in the procedures division to some extent however the Advertising department would certainly need reliance on Concept Y in order to get the creative thinking as well as originality from the groups.

Tuckman's Synergy Concept: As much as Lewis's issue about bringing consistency in between the advertising and also marketing division is worried, this would initially lead to conflict as reviewed by Bruce Tuckman in his 'Teamwork Theory'. By integrating the advertising and advertising department's work, there might be the exact same preliminary separate which could lead to the 2nd phase of 'storming' where the teams challenge one another.

Bridges' Transition Version: As per William Bridge's theory (appendix 4), individuals are rather uncomfortable with change, which is apparent by the situation at Blair Howard Developing An Exceptional Presentation A The situation can be seen as a typical training course of life if is researched based on Bridge's concept where he clarifies that individuals undergo three stages of transition when they experience change. 'Ending, shedding and Releasing', The Neutral Area as well as 'The New Beginning' (Bridges, 2004). When individuals exist with adjustment, they go into stage one and so there may be feelings like despair, uncertainty, frustration, rage, anxiety, rejection and also disorientation.The scenario at the advertising and marketing department of Blair Howard Developing An Exceptional Presentation A is comparable so Lewis can get comfy with the concept that it is not remarkable behavior. In the 2nd phase, there might be a demand to bridge the void in between the brand-new and also old society so Lewis may have to face this ordeal once Krasnow leaves. There might be reduced spirits and also low efficiency at this stage which ought to not be taken as an obstacle. It is during this stage that Lewis will have to offer guidance to the department to make sure that they can locate an orientation. It can be seen just how Krasnow has already made this change easier by making Lewis obtain associated with the division a year prior to his actual departure. Based on Bridges' Version, phase three will certainly produce openness to discovering, High power and commitment as people will certainly embrace the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has reviews the importance of 'protection requires as being a lower degree requirement of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to feel safe and out of danger' is at the second level of requirements. Before an employee can be made to create psychologically, he needs to have his 'Physical 'as well as 'Safety' requires satisfied.

SWOT Analysis for Blair Howard Developing An Exceptional Presentation A Case Study

Ramification of Analysis.

The OB analysis has checked out various theories to comprehend how to manage the present circumstance at hand. The adhering to 3 options have actually been proposed to aid Lewis manage the business challenges in the marketing division. Each of these choices has actually been suggested for alleviating the change needed to bring the advertising department in accordance with the needs of the marketplace as well as for making the cultural modification that would certainly adhere to as soon as the present leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting as well as Production features. Combination of Marketing with Procedures.

Evaluation of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis throughout the earlier merging days has expertise in business-to-business advertising along with agency and retail advertising experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both advertising as well as marketing features.

The advantage of this technique is that it will incorporate both features while reducing the need for working with an added source for advertising and marketing. Along with this, Lewis would certainly be heading the marketing division and in any case her substitute would certainly be needed for the current duty that she is doing. The negative aspect of this alternative is that exterior hiring might cause resentment from interior employees who might be considering the position of EVP after Lewis takes control of Krasnow's position.

Separating Adverting as well as Manufacturing: Given the affordable stress and high quality work called for from the advertising company, it is recommended that Lewis should permit the manufacturing unit to be a separate feature from the marketing system. Since a lot of advertising and marketing agencies had these two features as different units, it makes even more sense to follow the standard.

Integration of Advertising And Marketing with Workflows: Because Lewis is currently taking care of the marketing as well as procedures departments all at once; it makes sense to incorporate the two functions given that she has actually been successfully taking care of both ends. The reality that Lewis has to adapt her administration style for the advertising and marketing department suggests that these two divisions would certainly be culturally diverse.


An examination of the 3 alternatives suggests that integration of advertising as well as operations would certainly not be a feasible move as a result of the vast differences between both divisions despite the fact that presently Lewis is managing both. While splitting up of the manufacturing feature might have been a positive step for the advertising division, the reality that it would certainly suggest putting a 3rd function under Lewis's wing means this need to be stayed clear of. The integration of the marketing department is the best alternative in regards to obtaining the ideal arise from the division. An action prepare for this choice is talked about below.

Activity Plan.
Lewis will certainly take control of the role of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will be employed to take Lewis's place as SVP of advertising and marketing.

Production feature will stay part of advertising under advertising feature.

Lewis will certainly divide herself from procedures.

An autonomous management style with worker empowerment will be utilized in advertising and marketing division.

Open up door policy and also emphasis on cross department interaction will certainly be aimed at eliminating dissonance.

Contingency strategy.

If the integration does not exercise as intended, a backup strategy would certainly follow which would divide the production function from the marketing feature to reduce the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising division without an SVP. Because case the manufacturing function will absolutely be divided by positioning it under an SVP manufacturing.