Menu

Blair Howard Developing An Exceptional Presentation A Case Study Solution

CASE STUDY

Home >> Ivey >> Blair Howard Developing An Exceptional Presentation A >>

Blair Howard Developing An Exceptional Presentation A Case Study Help

Background and Facts

Blair Howard Developing An Exceptional Presentation A a workplace materials seller for small and also moderate sized companies has recently been involved in planning for a merger with its competitor Home Deport, which has actually affected efficiency degrees in departmentswith the senior supervisor involved in legal issues presented by the federal Trade Commission. With the Advertising and marketing Head putting forward the news of his departure from the company in one year, Jeannie Lewis, the current head of procedures has been asked to take the duty in the near future. With challenges in the kind of a prospective social adjustment as well as reduced staff member morale, the organization is in need of a full reengineering effort at the advertising division.

Trouble Declaration
Porter's 5 Forces Analysis
The potential social change at the advertising department of Blair Howard Developing An Exceptional Presentation A is raising unpredictability in the working environment causing numerous challenges for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting strategic decisions given that Stapes Inc. needed to abandon its strategies of combining with Office Deport after the Federal Trade Payment's intervention at the same time. Given the fact that the shop has an international visibility with branches in UK, U.S.A., Canada as well as Germany, political consider each of these countries might be able to affect performance or strategic objectives. Federal Trade Compensation's antitrust match against the merging used up beneficial time of the organization's senior administration recommending that 'political' factors can have serious implications for a global business.

Economic Factors: Economic factors such as the introduction of local business in the international circumstance recommend that Blair Howard Developing An Exceptional Presentation A is flourishing in an atmosphere where there is prospective growth of organisations. Truth that shop clients are primarily looking for workplace products for home offices recommends that the market has a climbing pattern of business owners and also residence based businesses.

Social factors: Social fads in the economic climate show that clients are seeking ease along with eye-catching costs. Market research demonstrates how the customer for Blair Howard Developing An Exceptional Presentation A does not have recognition about discovering services which can offer a mix of ease and inexpensive.

Technical factors: Modern technology plays a vital function in Blair Howard Developing An Exceptional Presentation A's service method particularly as the organization is piloting Modern technology centers which would supply innovation sales and also assistance in the kind of memory upgrades, peripheral installments. (Recap of PARASITE in appendix 2).

OB Issues as well as Effects.

A number of underlying Business Actions problems can be seen in Blair Howard Developing An Exceptional Presentation A's case as highlighted in this section.

Worries regarding cultural modification: There is concern regarding a social adjustment that would occur when Todd Krasnow leaves from his setting as the Executive Vice President of Advertising And Marketing with the majority of the team member already showing discontent over this prospective step. This predicted adjustment has created stress in the office which has been combined with the past stress and anxiety of preparing the firm for a potential merging with Home Deport.
Pest Analysis
Difficult Job Setting for Newcomers: There is lack of personnel that can match the difficult atmosphere of a busy company. Not only does this bring about difficulty in discovering the ideal individuals, it puts stress and anxiety on new hires as can not withstand the rate and pressure that the organization anticipates them to bear.

Double Reporting Lines: Novices locate this organizational culture cumbersome as well as difficult to cope with particularly as dotted line relationships are meant to be weak as a whole and unbiased setting as well as performance assessment is still done by the solid line supervisor. This suggests that newcomers can shed clarity about their particular roles as well as purposes especially as populated line coverage does not keep them in direct communication with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles even though it had been speculated that the last would certainly take Krasnow's setting came as an impact to her morale. Lewis might have been capable and also appropriate for the work but the truth that Kransnow's separation would make Coles a direct report to Lewis may have been the reason for Coles' resignation from services.

Worry & Task Insecurity: Fear and also insecurity can be recognized as 2 significant concerns that Lewis would be taking care of especially as the merging has now be cancelled as well as two senior execs of the advertising and marketing department would certainly be leaving. The whole duty of the division would be dropping on Lewis's shoulders who would not simply supervise of brining about a social change yet would additionally need to prove herself in her new duty.

Incompatible Administration Design of Leader: Lewis's administration design as well as its conflict with the marketing department's duty can additionally be seen as an OB obstacle especially as she has actually been used to managing issues in the procedures division where employees are shown to focus on processes and get them. The advertising and marketing division on the various other hand can be seen as a team of individuals that are used to being supported by Krasnow that concentrated much more on outcome than procedures.

Interdepartmental Disputes: Interdepartmental differences in between three divisions, marketing, merchandizing and also procedures specifically over the allocation of the marketing mix can be recognized as one more OB issue. Although the marketing department does not share the exact same vision as the various other two departments pertaining to the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing as well as procedures departments do not concur over the advertising and marketing mix allocation among each other either.

Fragmentation in Advertising And Marketing Division: Fragmentation in between the marketing and advertising departments can be recognized as one more OB issue which might require further focus. The reality that the advertising and marketing areas in the marketing department are separated is protecting against both divisions from gaining from each other's experience and competence. Integration of advertising and marketing with merchandising as well as operations would certainly become more difficult if the advertising division itself is disintegrated which can be another potential OB issue.

Blair Howard Developing An Exceptional Presentation A Analysis

Numerous theories have actually been made use of to describe the scenarios to obtain more quality regarding the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of managers think that staffs are easy as well as careless, have little aspiration and withstand adjustment. The situation at Blair Howard Developing An Exceptional Presentation A is not completely complying with Concept X, it can be seen that brand-new hires are finding this atmosphere instead stressful which might at some point lead to a greater inclination of the monitoring in the direction of Theory X. Also while evaluating Lewis's monitoring style, theory X may have been appropriate in the operations department to some extent but the Marketing division would certainly require dependence on Concept Y in order to get the imagination and originality from the teams.

Tuckman's Teamwork Concept: As far as Lewis's problem about bringing harmony between the advertising and marketing as well as marketing department is worried, this would originally lead to clash as discussed by Bruce Tuckman in his 'Team effort Theory'. By combining the advertising as well as advertising department's job, there may be the exact same preliminary separate which might lead to the second stage of 'storming' where the teams test one another.

Bridges' Transition Model: Based On William Bridge's theory (appendix 4), people are quite unpleasant with change, which is noticeable by the situation at Blair Howard Developing An Exceptional Presentation A The scenario can be viewed as a typical program of life if is studied based on Bridge's theory where he describes that individuals experience three phases of transition when they experience modification. 'End, shedding as well as Releasing', The Neutral Zone as well as 'The New Starting' (Bridges, 2004). When individuals are presented with adjustment, they enter phase one and so there may be emotions like despair, unpredictability, frustration, rage, concern, rejection and also disorientation.The situation at the marketing division of Blair Howard Developing An Exceptional Presentation A is comparable so Lewis can get comfy with the suggestion that it is not remarkable habits. In the 2nd phase, there might be a need to bridge the space between the brand-new as well as old society so Lewis may need to face this ordeal as soon as Krasnow leaves. There might be reduced spirits and also low efficiency at this phase which need to not be taken as a problem. It is throughout this phase that Lewis will have to give guidance to the division so that they can discover an orientation. It can be seen exactly how Krasnow has actually currently made this change easier by making Lewis obtain associated with the division a year prior to his actual departure. Based on Bridges' Model, stage three will cause visibility to knowing, High power and also dedication as individuals will accept the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Need pecking order: The OB concern pertaining to instability at the workplace has been activated to start with by the modification in monitoring as well as second of all by the truth that the merger will no more be started. Abraham Maslow in his Theory of 'Requirements Pecking order' (appendix 5) has discusses the relevance of 'safety needs as being a lower level demand of a human for activating motivation. As seen in the pyramid cooperated appendix 3, we can see how 'the requirement to really feel secure as well as out of danger' goes to the second level of requirements. Prior to an employee can be made to create psychologically, he needs to have his 'Physiological 'as well as 'Security' requires fulfilled. This indicates that unless the employees are made to really feel protected about their existing employment standing in Blair Howard Developing An Exceptional Presentation A they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Blair Howard Developing An Exceptional Presentation A Case Study



Effects of Analysis.

The OB analysis has checked out various theories to understand just how to manage the current scenario available. The complying with three choices have actually been recommended to assist Lewis handle the business obstacles in the advertising department. Each of these options has actually been proposed for relieving the shift needed to bring the marketing department according to the demands of the market and also for making the cultural modification that would certainly adhere to as soon as the current leader leaves.

Integration of advertising and marketing functions. Separating Adverting and also Production features. Integration of Marketing with Operations.

Evaluation of Alternatives.

Judith Shapiro that has earlier been talked to by Lewis during the earlier merging days has experience in business-to-business marketing along with company as well as retail advertising experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to handle both marketing as well as marketing functions.

The benefit of this approach is that it will incorporate both features while decreasing the demand for hiring an extra resource for advertising and marketing. In addition to this, Lewis would certainly be heading the marketing division as well as in any case her substitute would be required for the existing role that she is executing. The negative aspect of this choice is that external hiring might bring about animosity from internal personnel who might be looking at the position of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and also Manufacturing: Offered the affordable pressures and excellent quality work needed from the advertising agency, it is suggested that Lewis must allow the production system to be a different feature from the marketing device. Given that the majority of ad agency had these two functions as separate devices, it makes more sense to adhere to the standard. Both features might be able to concentrate on their core triggers extra effectively. The drawback of this approach would be that additional costs would have to be birthed for establishing up separate manufacturing functions. In addition to this, a manufacturing head may have to be hired which might boost expenses for the company.

Assimilation of Advertising with Procedures: Considering that Lewis is currently looking after the advertising and also operations departments at the same time; it makes sense to integrate the two features since she has actually been efficiently caring for both ends. The truth that both departments currently have significant differences over allotment of resources suggests that this assimilation may be able to bring about consistency particularly as Lewis would be heading both ends.However there are various drawbacks of this action particularly as it would certainly place way too much worry over Lewis's shoulders. The reality that Lewis needs to adapt her administration style for the advertising department suggests that these 2 departments would certainly be culturally varied. Lewis might not be able to use one kind of management style to both departments which might result in inadequacy in either one of the two features.

Suggestion.



An assessment of the three alternatives indicates that combination of marketing and procedures would not be a possible step because of the large distinctions in between the two departments despite the fact that currently Lewis is handling both. While separation of the production function might have been a desirable move for the advertising department, the fact that it would mean putting a 3rd function under Lewis's wing implies this should be prevented. The combination of the advertising and marketing division is the very best choice in terms of getting the optimal results from the department. An activity plan for this option is gone over listed below.

Activity Plan.
Recommendation
Lewis will take control of the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will be hired to take Lewis's place as SVP of advertising and marketing.

Manufacturing feature will certainly remain component of marketing under marketing function.

Lewis will certainly divide herself from procedures.

A democratic management style with staff member empowerment will certainly be used in marketing department.

Open up door plan and focus on cross department interaction will certainly be focused on getting rid of disharmony.

Backup strategy.

If the assimilation does not work out as planned, a backup strategy would certainly follow which would certainly divide the production function from the advertising and marketing feature to lower the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the manufacturing feature will most definitely be separated by positioning it under an SVP manufacturing.