Dependable Equipment Ltd The Popcorn Predicament Case Study Analysis


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Dependable Equipment Ltd The Popcorn Predicament Case Study Solution

Background and Facts

Dependable Equipment Ltd The Popcorn Predicament an office materials store for little as well as medium sized services has lately been involved in preparing for a merging with its rival Residence Deport, which has influenced effectiveness levels in departmentswith the senior manager involved in legal difficulties presented by the federal Trade Commission. With the Advertising Head advancing the news of his departure from the company in one year, Jeannie Lewis, the current head of operations has actually been asked to take the role in the future. With challenges in the kind of a possible cultural adjustment and also low staff member spirits, the company needs a total reengineering initiative at the marketing division.

Issue Declaration

The potential social change at the marketing department of Dependable Equipment Ltd The Popcorn Predicament is boosting uncertainty in the workplace resulting in various obstacles for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting calculated choices considering that Stapes Inc. had to abandon its plans of combining with Office Deport after the Federal Trade Commission's intervention while doing so. Given the fact that the shop has a worldwide visibility with branches in UK, UNITED STATES, Canada and Germany, political consider each of these countries may have the ability to affect efficiency or strategic objectives. Federal Profession Payment's antitrust suit against the merger occupied beneficial time of the organization's elderly management suggesting that 'political' factors can have major ramifications for a global business.

Economic Factors: Financial factors such as the development of small companies in the global scenario suggest that Dependable Equipment Ltd The Popcorn Predicament is prospering in an atmosphere where there is potential development of services. In addition to this, fact that shop consumers are mostly seeking workplace materials for home offices suggests that the marketplace has an increasing pattern of business owners and home based companies.

Social factors: Social trends in the economic climate reveal that consumers are trying to find benefit along with attractive costs. Market research demonstrates how the consumer for Dependable Equipment Ltd The Popcorn Predicament does not have awareness about discovering options which can use a combination of benefit and inexpensive.

Technological factors: Modern technology plays a vital function in Dependable Equipment Ltd The Popcorn Predicament's service technique especially as the organization is piloting Technology facilities which would certainly supply technology sales as well as support in the type of memory upgrades, peripheral installations. (Recap of BUG in appendix 2).

OB Issues as well as Manifestations.

A number of underlying Organizational Behavior concerns can be seen in Dependable Equipment Ltd The Popcorn Predicament's case as highlighted in this section.

Concerns regarding social change: There is worry about a cultural adjustment that would happen when Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Advertising And Marketing with a lot of the staff members currently revealing unhappiness over this prospective move. This anticipated change has actually created anxiety in the workplace which has been paired with the past stress and anxiety of preparing the firm for a potential merging with Home Deport.

Demanding Job Environment for Newcomers: There is shortage of workers that can match the demanding environment of a hectic organization. Not only does this cause difficulty in locating the ideal individuals, it puts anxiety on new hires as can not stand up to the rate and stress that the organization anticipates them to bear.

Double Coverage Lines: Newbies discover this business culture troublesome as well as tough to deal with specifically as populated line connections are meant to be weak as a whole and objective setup and also efficiency assessment is still done by the strong line manager. This suggests that newcomers could shed quality regarding their particular roles and also objectives especially as populated line reporting does not maintain them in direct communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles although it had been hypothesized that the last would certainly take Krasnow's position came as a blow to her spirits. Lewis may have been capable and appropriate for the task yet the fact that Kransnow's departure would certainly make Coles a straight report to Lewis might have been the reason for Coles' resignation from services.

Fear & Work Instability: Anxiety and also instability can be recognized as 2 significant problems that Lewis would certainly be dealing with specifically as the merging has currently be cancelled as well as 2 elderly executives of the advertising and marketing division would be leaving. The whole obligation of the division would certainly be dropping on Lewis's shoulders who would certainly not just be in charge of brining regarding a cultural modification however would additionally need to confirm herself in her brand-new duty.

Inappropriate Management Style of Leader: Lewis's administration style and its incompatibility with the advertising department's function can likewise be seen as an OB obstacle particularly as she has been used to managing issues in the operations department where personnel are instructed to concentrate on processes and also obtain them right. The advertising division on the various other hand can be viewed as a team of individuals that are used to being supported by Krasnow who concentrated extra on result than procedures.

Interdepartmental Disagreements: Interdepartmental arguments in between three departments, marketing, merchandizing and also procedures specifically over the allotment of the marketing mix can be determined as an additional OB worry. Although the advertising division does not share the exact same vision as the various other 2 divisions pertaining to the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing and procedures departments do not agree over the advertising mix allotment amongst each other either.

Disintegration in Advertising Division: Fragmentation in between the advertising and marketing departments can be determined as an additional OB problem which might need further interest. The reality that the advertising and marketing sections in the marketing department are detached is avoiding both divisions from obtaining from each various other's experience and also knowledge. Combination of advertising with merchandising as well as operations would certainly end up being harder if the advertising and marketing division itself is disintegrated which can be another potential OB worry.

Dependable Equipment Ltd The Popcorn Predicament Analysis

Various concepts have actually been utilized to explain the scenarios to get more clearness about the scenario available.

McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of supervisors think that staffs are passive as well as careless, have little passion and also withstand adjustment. The difficult variation of this concept highlighted browbeating, limited controls, threats as well as punishments. In time it generates low productivity, refined sabotage and also rivalry (Offer, 2003). Although the circumstance at Dependable Equipment Ltd The Popcorn Predicament is not completely following Concept X, it can be seen that brand-new hires are discovering this environment instead demanding which might at some point lead to a higher inclination of the monitoring in the direction of Theory X. According to McGregor's supported sight, which he called Concept Y, the essential task of the monitoring is to organize organizational conditions so that people can accomplish their very own goals best by guiding their efforts towards organizational rewards. If individuals find no contentment in their work, the management would certainly have little selection but to depend on concept X and also outside control (Deal, 2003). Also while examining Lewis's administration design, theory X might have appropriated in the operations department to some extent however the Advertising division would certainly require dependence on Theory Y so as to get the creativity as well as creativity from the groups.

Tuckman's Synergy Concept: As much as Lewis's concern concerning bringing harmony between the advertising as well as advertising and marketing division is worried, this would originally lead to contrast as reviewed by Bruce Tuckman in his 'Teamwork Theory'. By incorporating the advertising as well as advertising division's work, there may be the very same initial disconnect which might lead to the second stage of 'storming' where the teams challenge one an additional.

Bridges' Shift Design: According To William Bridge's theory (appendix 4), people are fairly uncomfortable with modification, which is noticeable by the scenario at Dependable Equipment Ltd The Popcorn Predicament The circumstance can be seen as a typical course of life if is researched as per Bridge's theory where he discusses that individuals go through three stages of shift when they experience modification. 'Ending, shedding and Releasing', The Neutral Area and 'The New Starting' (Bridges, 2004). When individuals exist with change, they enter phase one and so there might be feelings like sadness, uncertainty, aggravation, temper, fear, rejection and also disorientation.The circumstance at the advertising department of Dependable Equipment Ltd The Popcorn Predicament is comparable so Lewis can get comfy with the concept that it is not extraordinary actions. In the 2nd phase, there may be a need to connect the gap in between the new as well as old culture so Lewis might need to encounter this ordeal once Krasnow leaves. There might be low spirits as well as low performance at this phase which need to not be taken as an obstacle. It is during this phase that Lewis will certainly need to provide assistance to the division so that they can discover a sense of direction. It can be seen just how Krasnow has actually currently made this shift easier by making Lewis obtain associated with the division a year prior to his real departure. According to Bridges' Version, phase three will certainly produce visibility to discovering, High power and also commitment as individuals will accept the adjustment (Bridges, 2004).

Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has reviews the importance of 'safety requires as being a reduced level need of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to really feel safe and secure and out of threat' is at the second level of demands. Prior to a worker can be made to create emotionally, he requires to have his 'Physical 'and also 'Security' requires satisfied.

SWOT Analysis for Dependable Equipment Ltd The Popcorn Predicament Case Study

Effects of Analysis.

The OB analysis has actually considered different concepts to understand exactly how to cope with the existing situation at hand. The complying with three options have actually been suggested to assist Lewis take care of the business challenges in the advertising department. Each of these alternatives has been recommended for easing the change required to bring the marketing division in line with the demands of the market and for making the social adjustment that would certainly adhere to once the current leader leaves.

Integration of marketing and advertising features. Separating Adverting and also Manufacturing functions. Assimilation of Marketing with Workflow.

Analysis of Alternatives.

Integration of Marketing & Advertising And Marketing Functions: The internal marketing company of Dependable Equipment Ltd The Popcorn Predicament is currently toughness for the organization in terms of saving up on overheads connected to advertising as well as promo. Since no brand-new recruitment has been done after Bridget Cole's separation with the reporting line being directly assigned to Krasnow for the advertising and marketing feature, this is a favorable chance for integrating the advertising and marketing functions. Judith Shapiro who has actually earlier been talked to by Lewis throughout the earlier merger days has knowledge in business-to-business marketing along with company and also retail advertising and marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to handle both advertising and marketing features.

The advantage of this method is that it will integrate the two functions while decreasing the requirement for working with an additional resource for marketing. Lewis would be heading the marketing department and also in any case her replacement would certainly be needed for the current role that she is doing. The disadvantage of this option is that external hiring may cause resentment from internal workers that might be eying the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and also Manufacturing: Provided the competitive stress as well as excellent quality work required from the ad agency, it is advised that Lewis needs to enable the manufacturing unit to be a separate feature from the marketing system. Given that most advertising agencies had these two features as different devices, it makes even more sense to comply with the norm. In addition to this, both functions may be able to focus on their core activates much more successfully. Nonetheless, the negative aspect of this strategy would certainly be that additional expenses would need to be birthed for establishing separate production features. In addition to this, a manufacturing head might need to be worked with which might enhance expenses for the organization.

Assimilation of Marketing with Operations: Given that Lewis is already taking treatment of the advertising and also procedures divisions at the same time; it makes sense to integrate the two functions because she has actually been efficiently taking treatment of both ends. The fact that Lewis has to adjust her management design for the advertising division suggests that these two departments would be culturally diverse.


An analysis of the three alternatives shows that integration of advertising and procedures would certainly not be a feasible relocation as a result of the substantial differences between both departments despite the fact that presently Lewis is handling both. While splitting up of the manufacturing function might have been a positive relocation for the marketing division, the fact that it would certainly imply positioning a 3rd feature under Lewis's wing implies this should be avoided also. The integration of the advertising department is the very best option in terms of getting the optimum arise from the division. An activity plan for this choice is reviewed listed below.

Activity Plan.

Lewis will take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will be employed to take Lewis's area as SVP of marketing and advertising.

Production feature will continue to be component of advertising and marketing under marketing feature.

Lewis will divide herself from operations.

An autonomous leadership design with employee empowerment will be utilized in advertising department.

Open door plan and also focus on cross departmental communication will be targeted at eliminating disharmony.

Contingency strategy.

If the integration does not exercise as intended, a contingency strategy would comply with which would divide the manufacturing function from the advertising function to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will be heading the marketing division without an SVP. In that case the production function will absolutely be divided by positioning it under an SVP production.