Dependable Equipment Ltd The Popcorn Predicament Case Study Solution


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Dependable Equipment Ltd The Popcorn Predicament Case Study Solution

Background and Facts

Dependable Equipment Ltd The Popcorn Predicament an office products store for little as well as moderate sized businesses has actually just recently been involved in planning for a merging with its competitor Home Deport, which has affected effectiveness levels in departmentswith the senior manager involved in legal issues presented by the federal Trade Compensation. With the Advertising and marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the duty in the future. With challenges in the type of a possible cultural change and reduced employee spirits, the organization requires a full reengineering initiative at the advertising division.

Trouble Declaration
Porter's 5 Forces Analysis
The potential cultural adjustment at the advertising and marketing department of Dependable Equipment Ltd The Popcorn Predicament is increasing unpredictability in the workplace resulting in various obstacles for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting calculated choices since Stapes Inc. had to abandon its plans of combining with Office Deport after the Federal Trade Commission's intervention in the process. Offered the fact that the store has an international visibility with branches in UK, UNITED STATES, Canada and Germany, political consider each of these nations might have the ability to affect performance or calculated goals. Federal Profession Compensation's antitrust match against the merging took up useful time of the company's elderly administration suggesting that 'political' factors can have significant implications for a global service.

Economic Factors: Economic factors such as the development of small companies in the international scenario suggest that Dependable Equipment Ltd The Popcorn Predicament is thriving in an environment where there is possible development of businesses. Fact that shop clients are mainly looking for office supplies for home offices suggests that the market has a rising trend of business owners as well as residence based companies.

Social factors: Social fads in the economic situation reveal that clients are trying to find benefit in addition to eye-catching costs. Market research demonstrates how the client for Dependable Equipment Ltd The Popcorn Predicament lacks understanding about locating remedies which can use a combination of comfort and also affordable.

Technical factors: Modern technology plays an important duty in Dependable Equipment Ltd The Popcorn Predicament's company approach specifically as the organization is piloting Innovation centers which would certainly use technology sales as well as support in the kind of memory upgrades, outer installations. (Summary of BUG in appendix 2).

OB Issues and Manifestations.

Several underlying Business Behavior concerns can be seen in Dependable Equipment Ltd The Popcorn Predicament's case as highlighted in this section.

Worries concerning cultural change: There is apprehension about a social change that would certainly take place once Todd Krasnow leaves from his position as the Executive Vice President of Advertising with a lot of the personnel already showing discontent over this prospective step. This anticipated adjustment has developed stress and anxiety in the office which has actually been coupled with the previous anxiety of preparing the firm for a potential merger with Residence Deport.
Pest Analysis
Difficult Task Setting for Newcomers: There is lack of employees that can match the demanding setting of a hectic company. Not just does this bring about difficulty in finding the right people, it places tension on brand-new hires as can not endure the speed as well as pressure that the company expects them to bear.

Double Reporting Lines: Newbies locate this business society cumbersome and tough to manage specifically as dotted line partnerships are implied to be weaker generally as well as unbiased setup and also efficiency assessment is still done by the solid line manager. This indicates that beginners might lose clarity concerning their respective roles and also objectives particularly as populated line coverage does not maintain them in direct communication with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles although it had actually been hypothesized that the last would take Krasnow's setting came as a strike to her morale. Lewis might have been capable as well as proper for the job but the truth that Kransnow's separation would make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Concern & Work Instability: Fear and also instability can be determined as two major concerns that Lewis would be taking care of especially as the merging has now be terminated as well as 2 elderly executives of the marketing division would be leaving. The entire duty of the department would be dropping on Lewis's shoulders who would certainly not just supervise of brining regarding a social change but would also need to confirm herself in her new duty.

Incompatible Management Design of Leader: Lewis's monitoring style and also its incompatibility with the advertising department's function can likewise be seen as an OB challenge particularly as she has been used to managing concerns in the procedures department where personnel are taught to concentrate on procedures and also get them. The advertising and marketing division on the various other hand can be seen as a group of individuals who are utilized to being supported by Krasnow that concentrated a lot more on output than procedures.

Interdepartmental Disputes: Interdepartmental arguments in between three divisions, marketing, merchandizing and procedures respectively over the appropriation of the marketing mix can be identified as another OB problem. The marketing division does not share the very same vision as the various other 2 divisions concerning the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and also procedures divisions do not agree over the advertising mix allotment among one another either.

Disintegration in Advertising Department: Disintegration between the advertising and marketing divisions can be identified as an additional OB issue which could require further attention. The fact that the marketing and advertising sections in the marketing division are detached is protecting against both divisions from gaining from each various other's experience and knowledge. Assimilation of marketing with retailing and operations would certainly become more difficult if the advertising department itself is degenerated which can be one more potential OB worry.

Dependable Equipment Ltd The Popcorn Predicament Analysis

Various concepts have been utilized to clarify the scenarios to obtain further clarity concerning the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many supervisors believe that juniors are passive as well as lazy, have little passion and stand up to change. The circumstance at Dependable Equipment Ltd The Popcorn Predicament is not completely complying with Concept X, it can be seen that new hires are finding this atmosphere rather difficult which may at some point lead to a better disposition of the monitoring towards Theory X. Also while evaluating Lewis's administration style, concept X might have been appropriate in the operations division to some extent yet the Advertising division would certainly require dependence on Theory Y in order to get the imagination and also creativity from the groups.

Tuckman's Teamwork Theory: Regarding Lewis's worry concerning bringing harmony in between the advertising and marketing department is worried, this would at first cause conflict as discussed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). Based on Tuckman's theory displayed in appendix 3, throughout the initial phase of group growth, people may not bond, as they are busy locating their place in the group. By incorporating the marketing and advertising division's job, there may be the same preliminary detach which can cause the second stage of 'storming' where the teams test one another. However, it is just during the 3rd stage or 'norming' when they would certainly collaborate to share ideas prior to the team can bring about harmony in the 4th stage 'doing'.

Bridges' Transition Model: Based On William Bridge's concept (appendix 4), people are fairly awkward with adjustment, which is apparent by the situation at Dependable Equipment Ltd The Popcorn Predicament The circumstance can be viewed as a regular program of life if is researched based on Bridge's theory where he discusses that individuals go through 3 phases of shift when they experience change. 'End, losing and Letting go', The Neutral Area and 'The New Starting' (Bridges, 2004). When people exist with change, they enter stage one and so there may be feelings like unhappiness, uncertainty, disappointment, temper, worry, denial as well as disorientation.The scenario at the marketing division of Dependable Equipment Ltd The Popcorn Predicament is comparable so Lewis can obtain comfy with the concept that it is not extraordinary habits. In the second stage, there might be a demand to connect the space in between the brand-new and also old society so Lewis may need to face this ordeal as soon as Krasnow leaves. There may be low spirits and low performance at this stage which need to not be taken as a problem. It is throughout this stage that Lewis will need to provide advice to the department so that they can discover an orientation. It can be seen exactly how Krasnow has actually already made this change much easier by making Lewis obtain associated with the division a year prior to his real separation. As per Bridges' Version, phase three will certainly bring about visibility to discovering, High power and also commitment as individuals will embrace the change (Bridges, 2004).
Vrio Analysis
Maslow's Need hierarchy: The OB concern related to insecurity at the work environment has actually been caused firstly by the adjustment in monitoring and also secondly by the reality that the merger will certainly no longer be launched. Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has discusses the importance of 'security requires as being a reduced level need of a human for activating inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the need to feel safe and also unharmed' is at the second degree of demands. Before a worker can be made to create psychologically, he requires to have his 'Physiological 'and also 'Safety and security' needs satisfied. This indicates that unless the employees are made to feel safe about their existing work status in Dependable Equipment Ltd The Popcorn Predicament they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Dependable Equipment Ltd The Popcorn Predicament Case Study

Implication of Analysis.

The OB analysis has actually taken a look at numerous concepts to understand how to cope with the current circumstance at hand. The adhering to three options have actually been suggested to aid Lewis manage the business challenges in the marketing division. Each of these choices has been proposed for alleviating the transition needed to bring the marketing department according to the needs of the marketplace and also for making the social change that would adhere to as soon as the existing leader leaves.

Integration of marketing and advertising features. Separating Adverting as well as Production functions. Combination of Advertising And Marketing with Operations.

Examination of Alternatives.

Judith Shapiro that has actually earlier been talked to by Lewis throughout the earlier merger days has know-how in business-to-business marketing along with firm and retail advertising experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to handle both marketing and also marketing functions.

The benefit of this strategy is that it will certainly incorporate the two functions while reducing the need for employing an added resource for advertising and marketing. In addition to this, Lewis would certainly be heading the advertising division and regardless her substitute would be required for the existing function that she is carrying out. The downside of this choice is that outside hiring might cause resentment from internal employees that may be eying the position of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and Manufacturing: Given the competitive pressures as well as high top quality work called for from the advertising agency, it is suggested that Lewis ought to permit the production system to be a separate feature from the advertising unit. Since most advertising and marketing companies had these 2 features as different units, it makes even more feeling to comply with the standard.

Assimilation of Marketing with Workflows: Considering that Lewis is currently caring for the advertising and marketing as well as operations divisions at the same time; it makes sense to integrate the two features considering that she has been successfully dealing with both ends. The fact that both divisions currently have major differences over allotment of resources recommends that this combination may be able to bring about harmony specifically as Lewis would certainly be heading both ends.However there are numerous drawbacks of this move particularly as it would certainly put way too much concern over Lewis's shoulders. The reality that Lewis needs to adjust her administration design for the advertising and marketing department suggests that these 2 departments would certainly be culturally diverse. Lewis might not be able to apply one kind of management style to both departments which could result in ineffectiveness in either one of the two functions.


An evaluation of the three choices shows that integration of marketing and operations would not be a viable action due to the substantial differences in between the 2 divisions despite the reality that presently Lewis is dealing with both. While splitting up of the production feature may have been a desirable move for the advertising department, the truth that it would certainly mean positioning a 3rd feature under Lewis's wing means this must be prevented.

Activity Plan.
Lewis will take control of the duty of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will be worked with to take Lewis's place as SVP of marketing and advertising.

Manufacturing feature will stay part of marketing under advertising function.

Lewis will certainly separate herself from procedures.

A democratic leadership design with worker empowerment will certainly be utilized in advertising and marketing division.

Open up door policy as well as focus on cross department interaction will be focused on eliminating dissonance.

Contingency strategy.

If the assimilation does not work out as intended, a backup strategy would comply with which would certainly divide the manufacturing feature from the advertising and marketing feature to lower the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will be heading the advertising department without an SVP. Because case the manufacturing feature will absolutely be separated by positioning it under an SVP production.