Dependable Equipment Ltd The Popcorn Predicament Case Study Solution


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Dependable Equipment Ltd The Popcorn Predicament Case Study Help

Background and Facts

Dependable Equipment Ltd The Popcorn Predicament an office products retailer for tiny as well as medium sized companies has just recently been associated with preparing for a merger with its competitor Residence Deport, which has actually affected effectiveness levels in departmentswith the elderly supervisor involved in lawful problems presented by the government Profession Compensation. With the Marketing Head advancing the news of his separation from the business in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the function in the near future. With challenges in the form of a prospective social modification and reduced worker morale, the company needs a total reengineering initiative at the advertising department.

Problem Declaration
Porter's 5 Forces Analysis
The prospective cultural adjustment at the marketing department of Dependable Equipment Ltd The Popcorn Predicament is enhancing uncertainty in the working environment bring about numerous difficulties for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting tactical decisions because Stapes Inc. had to desert its strategies of merging with Workplace Deport after the Federal Trade Payment's intervention at the same time. Offered the fact that the shop has an international presence with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these countries might have the ability to influence efficiency or strategic objectives. Federal Trade Commission's antitrust fit versus the merging occupied useful time of the company's senior administration suggesting that 'political' factors can have severe implications for a global organisation.

Economic Factors: Financial factors such as the introduction of small companies in the worldwide situation recommend that Dependable Equipment Ltd The Popcorn Predicament is thriving in an environment where there is possible growth of businesses. Reality that store consumers are mostly looking for office supplies for residence offices recommends that the market has a climbing fad of business owners and residence based companies.

Social factors: Social fads in the economy show that customers are seeking comfort along with appealing costs. Marketing research shows how the customer for Dependable Equipment Ltd The Popcorn Predicament does not have recognition about locating remedies which can offer a combination of ease and affordable.

Technical factors: Innovation plays a vital role in Dependable Equipment Ltd The Popcorn Predicament's company technique particularly as the company is piloting Technology facilities which would use innovation sales and also support in the type of memory upgrades, outer setups. (Summary of PARASITE in appendix 2).

OB Issues and Effects.

Several underlying Business Behavior concerns can be seen in Dependable Equipment Ltd The Popcorn Predicament's case as highlighted in this area.

Worries concerning social change: There is worry about a social adjustment that would take place once Todd Krasnow leaves from his position as the Executive Vice President of Advertising And Marketing with most of the team member already showing discontent over this prospective action. This expected change has actually created stress in the work environment which has actually been coupled with the previous stress of preparing the company for a possible merging with Residence Deport.
Pest Analysis
Difficult Task Setting for Newcomers: There is shortage of workers that can match the stressful environment of a fast-paced company. Not only does this cause trouble in discovering the right people, it places anxiety on brand-new hires as can not stand up to the rate and also pressure that the organization expects them to bear.

Dual Coverage Lines: Newcomers discover this business culture difficult and challenging to cope with particularly as dotted line relationships are implied to be weaker as a whole and objective setting and also efficiency examination is still done by the solid line manager. This implies that beginners might shed clearness concerning their corresponding duties and also objectives particularly as dotted line reporting does not maintain them in straight interaction with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles despite the fact that it had actually been speculated that the latter would take Krasnow's position came as a strike to her spirits. Lewis might have been capable and also ideal for the task however the truth that Kransnow's departure would make Coles a straight record to Lewis may have been the factor for Coles' resignation from solutions.

Fear & Task Instability: Worry as well as instability can be recognized as two significant problems that Lewis would be dealing with particularly as the merging has currently be terminated and also 2 elderly execs of the marketing division would certainly be leaving. The whole obligation of the division would be falling on Lewis's shoulders who would not just be in charge of brining concerning a cultural adjustment but would certainly also have to prove herself in her new duty.

Inappropriate Administration Style of Leader: Lewis's monitoring design and its conflict with the advertising and marketing department's function can likewise be seen as an OB difficulty specifically as she has actually been used to handling issues in the operations department where personnel are taught to concentrate on procedures and obtain them right. The advertising department on the other hand can be seen as a team of individuals that are made use of to being nurtured by Krasnow that focused a lot more on result than processes.

Interdepartmental Disagreements: Interdepartmental disputes between 3 divisions, advertising, merchandizing and procedures specifically over the allotment of the advertising and marketing mix can be recognized as one more OB problem. Although the marketing division does not share the very same vision as the various other 2 divisions relating to the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing and also operations departments do not concur over the advertising mix allocation amongst one another either.

Fragmentation in Marketing Department: Fragmentation in between the marketing and advertising departments can be identified as one more OB problem which can need additional attention. The fact that the marketing and advertising areas in the advertising and marketing division are disconnected is stopping both departments from obtaining from each other's experience and also knowledge. Combination of marketing with merchandising as well as procedures would certainly end up being more difficult if the advertising division itself is degenerated which can be one more prospective OB worry.

Dependable Equipment Ltd The Popcorn Predicament Analysis

Numerous theories have actually been used to discuss the situations to obtain additional clarity regarding the situation handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of supervisors think that staffs are passive as well as lazy, have little ambition and withstand change. The difficult version of this theory highlighted coercion, tight controls, hazards as well as punishments. Gradually it produces reduced efficiency, refined sabotage as well as rivalry (Bargain, 2003). The circumstance at Dependable Equipment Ltd The Popcorn Predicament is not entirely adhering to Theory X, it can be seen that brand-new hires are discovering this setting instead stressful which might at some point lead to a higher inclination of the administration towards Concept X. According to McGregor's promoted view, which he called Theory Y, the crucial job of the management is to arrange business conditions so that individuals can achieve their own objectives best by guiding their efforts towards organizational incentives. If individuals locate no complete satisfaction in their job, the management would certainly have little selection but to depend on theory X and also outside control (Offer, 2003). Even while assessing Lewis's monitoring style, theory X may have appropriated in the operations department somewhat but the Marketing division would need dependence on Theory Y in order to get the creativity as well as creativity from the teams.

Tuckman's Team effort Concept: As for Lewis's concern concerning bringing consistency between the advertising and marketing division is concerned, this would originally bring about contrast as talked about by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). According to Tuckman's theory received appendix 3, during the initial phase of group development, people might not bond, as they are busy locating their location in the team. By combining the marketing and advertising division's job, there might coincide initial detach which might result in the 2nd phase of 'storming' where the groups challenge one another. It is just throughout the third stage or 'norming' when they would certainly come with each other to share suggestions prior to the group can bring about synergy in the 4th stage 'performing'.

Bridges' Shift Design: According To William Bridge's concept (appendix 4), people are quite uneasy with change, which is apparent by the scenario at Dependable Equipment Ltd The Popcorn Predicament The circumstance can be viewed as a regular course of life if is researched based on Bridge's theory where he explains that individuals undergo three phases of transition when they experience change. 'End, losing and also Releasing', The Neutral Area as well as 'The New Starting' (Bridges, 2004). When people exist with change, they get in stage one and so there might be feelings like sadness, uncertainty, irritation, anger, worry, rejection and disorientation.The scenario at the advertising department of Dependable Equipment Ltd The Popcorn Predicament is comparable so Lewis can obtain comfortable with the concept that it is not phenomenal behavior. In the 2nd phase, there might be a demand to connect the gap in between the brand-new and old culture so Lewis may need to encounter this experience once Krasnow leaves. There may be low spirits and also low efficiency at this phase which must not be taken as a problem. It is throughout this stage that Lewis will certainly need to offer advice to the division to make sure that they can find a sense of direction. It can be seen how Krasnow has already made this transition much easier by making Lewis get associated with the department a year prior to his actual departure. Based on Bridges' Model, phase three will certainly bring about openness to understanding, High energy and also commitment as people will embrace the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has discusses the relevance of 'security needs as being a reduced degree need of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel secure and also out of danger' is at the second degree of requirements. Prior to an employee can be made to establish psychologically, he requires to have his 'Physiological 'and 'Security' requires met.

SWOT Analysis for Dependable Equipment Ltd The Popcorn Predicament Case Study

Implication of Analysis.

The OB analysis has actually considered numerous theories to understand just how to cope with the existing situation available. The adhering to 3 options have been recommended to aid Lewis deal with the organizational challenges in the advertising division. Each of these alternatives has actually been suggested for reducing the transition required to bring the advertising and marketing department according to the needs of the marketplace as well as for making the cultural adjustment that would follow once the current leader leaves.

Integration of marketing and advertising functions. Dividing Adverting as well as Manufacturing functions. Assimilation of Advertising with Operations.

Examination of Alternatives.

Integration of Advertising & Advertising And Marketing Functions: The internal advertising agency of Dependable Equipment Ltd The Popcorn Predicament is currently toughness for the organization in terms of saving up on overheads connected to marketing and also promotion. Since no new employment has actually been done after Bridget Cole's departure with the reporting line being straight assigned to Krasnow for the advertising feature, this is a desirable opportunity for incorporating the marketing and advertising features. Judith Shapiro that has actually earlier been interviewed by Lewis throughout the earlier merging days has expertise in business-to-business advertising together with firm as well as retail advertising experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to take care of both marketing and advertising features.

The benefit of this method is that it will incorporate the two features while minimizing the need for hiring an extra source for advertising and marketing. Lewis would be heading the advertising division and in any type of case her replacement would certainly be required for the present duty that she is executing. The downside of this alternative is that external hiring might produce resentment from inner employees who might be considering the setting of EVP after Lewis takes over Krasnow's position.

Separating Adverting and Manufacturing: Offered the affordable pressures and high quality work required from the advertising and marketing agency, it is advised that Lewis must permit the production unit to be a separate function from the marketing unit. Given that most marketing firms had these two functions as different systems, it makes more feeling to adhere to the standard.

Integration of Advertising And Marketing with Workflows: Considering that Lewis is already taking care of the marketing and operations divisions simultaneously; it makes feeling to incorporate the 2 features considering that she has actually been efficiently taking care of both ends. The fact that Lewis has to adjust her management design for the advertising department suggests that these 2 departments would certainly be culturally diverse.


An assessment of the three alternatives indicates that integration of marketing and operations would certainly not be a practical step because of the large distinctions in between the two departments despite the fact that currently Lewis is managing both. While separation of the production function might have been a beneficial step for the advertising division, the reality that it would imply positioning a third function under Lewis's wing indicates this must be avoided as well. The combination of the advertising and marketing department is the most effective choice in regards to getting the optimal arise from the department. An action plan for this choice is talked about below.

Action Strategy.
Lewis will certainly take over the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will be hired to take Lewis's location as SVP of advertising and marketing.

Production function will remain part of advertising under marketing feature.

Lewis will divide herself from operations.

An autonomous management style with worker empowerment will certainly be utilized in marketing department.

Open up door policy and also focus on cross department communication will be targeted at removing disharmony.

Backup plan.

If the assimilation does not exercise as prepared, a contingency plan would certainly adhere to which would separate the production function from the advertising and marketing function to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will be heading the marketing department without an SVP. Because case the manufacturing function will certainly be separated by placing it under an SVP manufacturing.