Kennedy And The Bay Of Pigs Case Study Help


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Kennedy And The Bay Of Pigs Case Study Solution

Background and Facts

Kennedy And The Bay Of Pigs a workplace supplies merchant for little and medium sized businesses has actually just recently been involved in planning for a merging with its rival House Deport, which has influenced efficiency levels in departmentswith the senior supervisor associated with lawful problems presented by the federal Profession Payment. With the Marketing Head putting forward the information of his departure from the firm in one year, Jeannie Lewis, the existing head of procedures has been asked to take the function in the future. With challenges in the type of a potential social adjustment and also reduced employee morale, the organization wants a complete reengineering initiative at the advertising and marketing division.

Issue Declaration
Porter's 5 Forces Analysis
The potential cultural modification at the advertising division of Kennedy And The Bay Of Pigs is boosting unpredictability in the working environment causing numerous challenges for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting strategic decisions since Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Profession Commission's treatment while doing so. Provided the fact that the shop has a worldwide visibility with branches in UK, USA, Canada and Germany, political consider each of these countries might have the ability to impact efficiency or calculated goals. Federal Profession Compensation's antitrust fit against the merger occupied beneficial time of the company's senior management suggesting that 'political' factors can have severe ramifications for a global organisation.

Economic Factors: Economic factors such as the development of local business in the worldwide circumstance suggest that Kennedy And The Bay Of Pigs is flourishing in a setting where there is potential growth of organisations. Truth that store customers are mainly looking for office materials for house offices recommends that the market has a rising fad of entrepreneurs and home based organisations.

Social factors: Social patterns in the economy show that consumers are looking for convenience as well as eye-catching prices. Market research shows how the client for Kennedy And The Bay Of Pigs does not have recognition concerning finding options which can use a combination of ease as well as inexpensive.

Technical factors: Modern technology plays an important function in Kennedy And The Bay Of Pigs's business approach specifically as the organization is piloting Modern technology centers which would supply modern technology sales and assistance in the form of memory upgrades, outer setups. (Summary of BUG in appendix 2).

OB Issues and Symptoms.

Several underlying Business Behavior problems can be seen in Kennedy And The Bay Of Pigs's case as highlighted in this area.

Apprehensions concerning cultural modification: There is worry regarding a social adjustment that would certainly happen when Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Advertising And Marketing with most of the team member currently revealing discontent over this prospective relocation. This anticipated change has actually developed stress in the work environment which has actually been paired with the past tension of preparing the firm for a prospective merging with House Deport.
Pest Analysis
Difficult Job Setting for Newcomers: There is lack of personnel that can match the demanding atmosphere of a busy company. Not just does this bring about difficulty in finding the best people, it puts tension on new hires as can not withstand the pace as well as pressure that the organization expects them to bear.

Dual Coverage Lines: Beginners find this business society difficult as well as tough to deal with especially as dotted line connections are implied to be weaker generally as well as unbiased setting and also efficiency evaluation is still done by the solid line supervisor. This implies that beginners might shed quality concerning their corresponding functions and also purposes especially as dotted line coverage does not keep them in direct interaction with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles although it had been hypothesized that the last would take Krasnow's position came as an impact to her spirits. Lewis may have been qualified and also appropriate for the job yet the fact that Kransnow's separation would certainly make Coles a direct record to Lewis might have been the factor for Coles' resignation from services.

Worry & Job Insecurity: Anxiety and insecurity can be determined as 2 significant issues that Lewis would be taking care of specifically as the merger has actually currently be cancelled and two senior execs of the advertising and marketing division would be leaving. The entire obligation of the department would certainly be dropping on Lewis's shoulders that would certainly not simply supervise of brining regarding a cultural modification but would certainly also have to verify herself in her brand-new role.

Incompatible Management Style of Leader: Lewis's management design and its conflict with the advertising and marketing division's role can additionally be viewed as an OB obstacle specifically as she has been used to managing issues in the procedures division where personnel are taught to concentrate on procedures and get them right. The marketing division on the various other hand can be viewed as a group of individuals that are utilized to being nurtured by Krasnow that focused much more on output than procedures.

Interdepartmental Disputes: Interdepartmental differences between 3 departments, advertising and marketing, merchandizing and operations specifically over the allotment of the marketing mix can be determined as one more OB worry. The advertising and marketing division does not share the very same vision as the other 2 departments pertaining to the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing and operations divisions do not concur over the marketing mix allocation amongst one an additional either.

Fragmentation in Marketing Department: Fragmentation in between the marketing and advertising divisions can be recognized as another OB issue which could require more focus. The fact that the marketing and advertising areas in the advertising and marketing department are disconnected is protecting against both departments from gaining from each various other's experience as well as knowledge. Combination of advertising and marketing with retailing and also procedures would come to be harder if the advertising and marketing department itself is broken down which can be one more prospective OB concern.

Kennedy And The Bay Of Pigs Analysis

Various theories have been made use of to describe the situations to obtain more clearness concerning the situation at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, the majority of supervisors think that juniors are passive as well as careless, have little aspiration and withstand adjustment. The situation at Kennedy And The Bay Of Pigs is not entirely following Theory X, it can be seen that brand-new hires are discovering this atmosphere instead stressful which might eventually lead to a better inclination of the monitoring in the direction of Concept X. Even while evaluating Lewis's management style, theory X might have been ideal in the procedures division to some level yet the Advertising and marketing department would require reliance on Theory Y in order to get the creative thinking and creativity from the teams.

Tuckman's Teamwork Concept: As far as Lewis's problem about bringing consistency in between the advertising and marketing as well as advertising and marketing department is worried, this would at first lead to contrast as reviewed by Bruce Tuckman in his 'Team effort Concept'. By integrating the marketing and advertising department's job, there might be the exact same initial separate which could lead to the 2nd phase of 'storming' where the teams test one another.

When individuals are provided with change, they enter stage one and also so there may be emotions like unhappiness, unpredictability, frustration, rage, concern, rejection as well as disorientation.The situation at the advertising division of Kennedy And The Bay Of Pigs is similar so Lewis can get comfy with the suggestion that it is not remarkable behavior. It is throughout this stage that Lewis will certainly have to provide guidance to the division so that they can locate a feeling of instructions. It can be seen how Krasnow has actually currently made this transition less complicated by making Lewis obtain included in the department a year before his real separation.
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Pecking order' (appendix 5) has talks about the value of 'security requires as being a lower level requirement of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel protected and also out of risk' is at the second level of demands. Before an employee can be made to create emotionally, he requires to have his 'Physiological 'and also 'Safety' requires fulfilled.

SWOT Analysis for Kennedy And The Bay Of Pigs Case Study

Effects of Analysis.

The OB analysis has considered numerous concepts to comprehend exactly how to handle the present circumstance handy. The complying with three alternatives have been proposed to aid Lewis handle the business challenges in the advertising division. Each of these options has actually been suggested for relieving the transition needed to bring the marketing division in line with the demands of the marketplace as well as for making the social adjustment that would certainly comply with as soon as the existing leader leaves.

Combination of advertising and marketing functions. Dividing Adverting as well as Production functions. Integration of Marketing with Operations.

Examination of Alternatives.

Integration of Advertising & Advertising Functions: The in-house advertising and marketing agency of Kennedy And The Bay Of Pigs is currently toughness for the organization in regards to conserving up on overheads related to marketing and also promotion. Since no brand-new employment has actually been done after Bridget Cole's departure with the reporting line being straight assigned to Krasnow for the marketing function, this is a favorable opportunity for incorporating the advertising and marketing functions. Judith Shapiro that has actually earlier been spoken with by Lewis throughout the earlier merging days has knowledge in business-to-business advertising and marketing together with company as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to take care of both marketing and advertising functions.

The benefit of this approach is that it will incorporate the two features while minimizing the need for hiring an added source for advertising. Lewis would be heading the advertising and marketing department as well as in any case her substitute would certainly be needed for the present duty that she is carrying out. The downside of this choice is that exterior hiring may produce bitterness from internal employees that may be considering the placement of EVP after Lewis takes over Krasnow's setting.

Separating Adverting as well as Production: Provided the affordable pressures and also high top quality work required from the advertising and marketing firm, it is recommended that Lewis should enable the manufacturing device to be a separate feature from the advertising system. Given that a lot of advertising and marketing firms had these two functions as separate devices, it makes more feeling to adhere to the norm.

Assimilation of Advertising And Marketing with Operations: Since Lewis is already taking care of the advertising and also procedures divisions simultaneously; it makes sense to incorporate the two features since she has actually been efficiently taking treatment of both ends. The truth that Lewis has to adjust her administration design for the advertising and marketing division recommends that these 2 departments would certainly be culturally diverse.


An analysis of the 3 choices suggests that combination of advertising and marketing and also procedures would not be a possible step due to the vast distinctions between the 2 divisions despite the reality that currently Lewis is dealing with both. While separation of the manufacturing function might have been a positive move for the advertising division, the fact that it would certainly suggest putting a third feature under Lewis's wing implies this must be avoided.

Action Plan.
Lewis will take control of the duty of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will certainly be employed to take Lewis's place as SVP of marketing and advertising.

Manufacturing function will remain component of advertising and marketing under advertising and marketing feature.

Lewis will separate herself from operations.

An autonomous management design with staff member empowerment will be made use of in marketing division.

Open door policy and also focus on cross departmental communication will certainly be focused on getting rid of disharmony.

Backup strategy.

If the combination does not exercise as prepared, a backup plan would comply with which would separate the production function from the advertising feature to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising division without an SVP. Because case the production feature will certainly be separated by putting it under an SVP production.