Learning When To Stop Momentum Case Study Analysis


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Background and Facts

Learning When To Stop Momentum an office products seller for little and also medium sized organisations has actually just recently been involved in preparing for a merging with its rival House Deport, which has impacted performance degrees in departmentswith the elderly supervisor involved in legal issues put forth by the federal Trade Compensation. With the Advertising Head advancing the information of his separation from the firm in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the function in the future. With obstacles in the form of a possible cultural modification and also reduced worker spirits, the organization requires a total reengineering initiative at the advertising department.

Trouble Declaration
Porter's 5 Forces Analysis
The prospective social adjustment at the marketing division of Learning When To Stop Momentum is raising unpredictability in the working environment leading to numerous difficulties for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting tactical choices since Stapes Inc. had to abandon its plans of merging with Office Deport after the Federal Profession Commission's intervention while doing so. Provided the fact that the shop has a global visibility with branches in UK, U.S.A., Canada and Germany, political factors in each of these nations might have the ability to impact performance or critical goals. Federal Profession Payment's antitrust suit against the merging used up important time of the organization's elderly monitoring suggesting that 'political' factors can have severe ramifications for an international organisation.

Economic Factors: Financial factors such as the emergence of local business in the worldwide circumstance suggest that Learning When To Stop Momentum is prospering in an atmosphere where there is possible development of businesses. Reality that store customers are primarily looking for workplace supplies for house workplaces recommends that the market has a climbing trend of entrepreneurs and home based services.

Social factors: Social trends in the economy reveal that consumers are seeking comfort in addition to attractive costs. Marketing research shows how the consumer for Learning When To Stop Momentum lacks awareness regarding finding solutions which can offer a combination of ease as well as affordable.

Technical factors: Technology plays an essential duty in Learning When To Stop Momentum's company technique particularly as the company is piloting Modern technology facilities which would provide technology sales as well as assistance in the type of memory upgrades, peripheral installations. (Summary of PARASITE in appendix 2).

OB Issues as well as Symptoms.

Numerous underlying Organizational Actions concerns can be seen in Learning When To Stop Momentum's case as highlighted in this section.

Apprehensions regarding social change: There is apprehension about a cultural adjustment that would certainly take place as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Marketing with a lot of the staff members already showing discontent over this prospective relocation. This anticipated modification has actually created tension in the office which has actually been paired with the past stress and anxiety of preparing the firm for a potential merging with Residence Deport.
Pest Analysis
Demanding Task Atmosphere for Newcomers: There is scarcity of workers that can match the stressful setting of a hectic company. Not only does this result in problem in locating the appropriate individuals, it places stress and anxiety on new hires as can not stand up to the speed and stress that the company anticipates them to bear.

Twin Reporting Lines: Novices discover this business society troublesome and challenging to cope with specifically as populated line partnerships are implied to be weak generally as well as objective setup as well as performance analysis is still done by the strong line manager. This suggests that newbies can lose quality regarding their particular roles and also goals particularly as populated line reporting does not keep them in direct interaction with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles despite the fact that it had actually been speculated that the last would certainly take Krasnow's position came as an impact to her morale. Lewis might have been capable and suitable for the task yet the fact that Kransnow's departure would certainly make Coles a straight record to Lewis may have been the factor for Coles' resignation from services.

Anxiety & Task Insecurity: Worry and instability can be recognized as 2 major issues that Lewis would be handling especially as the merging has now be terminated as well as 2 elderly executives of the marketing department would certainly be leaving. The whole responsibility of the division would certainly be falling on Lewis's shoulders who would certainly not just be in charge of brining concerning a cultural adjustment yet would additionally have to confirm herself in her new duty.

Incompatible Management Style of Leader: Lewis's management style as well as its incompatibility with the marketing department's function can likewise be seen as an OB obstacle particularly as she has actually been used to handling issues in the procedures department where employees are shown to concentrate on procedures as well as get them. The advertising and marketing division on the other hand can be viewed as a group of individuals who are utilized to being nurtured by Krasnow that focused more on outcome than processes.

Interdepartmental Disputes: Interdepartmental disagreements between three divisions, advertising and marketing, merchandizing and also procedures specifically over the appropriation of the advertising and marketing mix can be identified as an additional OB issue. The marketing department does not share the exact same vision as the various other 2 departments pertaining to the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and also procedures divisions do not agree over the advertising mix allowance among one an additional either.

Fragmentation in Advertising And Marketing Department: Fragmentation between the advertising and marketing divisions can be determined as one more OB problem which can require more attention. The reality that the marketing and advertising sections in the advertising department are disconnected is preventing both departments from gaining from each various other's experience and also proficiency. Integration of advertising and marketing with retailing and procedures would become more difficult if the advertising and marketing division itself is disintegrated which can be an additional possible OB worry.

Learning When To Stop Momentum Analysis

Numerous concepts have actually been made use of to discuss the situations to get additional clearness about the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, a lot of supervisors think that subordinates are passive and careless, have little passion and withstand modification. The scenario at Learning When To Stop Momentum is not totally following Concept X, it can be seen that brand-new hires are locating this environment instead demanding which might ultimately lead to a better disposition of the management in the direction of Theory X. Also while analyzing Lewis's management style, concept X might have been suitable in the procedures department to some degree yet the Advertising department would certainly call for dependence on Theory Y in order to obtain the imagination and originality from the teams.

Tuckman's Team effort Theory: As far as Lewis's problem regarding bringing consistency in between the advertising and marketing and advertising and marketing division is concerned, this would initially lead to clash as reviewed by Bruce Tuckman in his 'Team effort Concept'. By integrating the advertising and advertising and marketing department's work, there might be the same preliminary disconnect which might lead to the 2nd stage of 'storming' where the groups challenge one an additional.

Bridges' Shift Model: As per William Bridge's theory (appendix 4), individuals are quite awkward with modification, which is evident by the circumstance at Learning When To Stop Momentum The situation can be seen as a regular training course of life if is examined based on Bridge's concept where he discusses that people undergo 3 stages of shift when they experience modification. 'Closing, shedding and also Letting go', The Neutral Area as well as 'The New Starting' (Bridges, 2004). When people exist with adjustment, they get in phase one therefore there might be feelings like despair, unpredictability, stress, rage, worry, rejection and disorientation.The situation at the advertising department of Learning When To Stop Momentum is comparable so Lewis can get comfy with the suggestion that it is not amazing actions. In the second stage, there may be a requirement to connect the space in between the new and also old society so Lewis might need to face this ordeal once Krasnow leaves. There might be low spirits as well as low efficiency at this phase which should not be taken as a trouble. It is throughout this stage that Lewis will certainly have to give advice to the division to make sure that they can locate a sense of direction. It can be seen just how Krasnow has currently made this transition less complicated by making Lewis get involved in the division a year prior to his actual separation. Based on Bridges' Design, stage 3 will certainly cause visibility to understanding, High power and also commitment as individuals will certainly embrace the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Pecking order' (appendix 5) has goes over the value of 'safety and security requires as being a lower level demand of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see how 'the need to really feel safe and secure and out of danger' is at the second degree of demands. Prior to an employee can be made to establish mentally, he needs to have his 'Physiological 'as well as 'Security' requires fulfilled.

SWOT Analysis for Learning When To Stop Momentum Case Study

Implication of Analysis.

The OB analysis has actually looked at various concepts to recognize just how to deal with the existing scenario available. The adhering to three options have been proposed to help Lewis take care of the organizational difficulties in the advertising department. Each of these options has actually been suggested for alleviating the change required to bring the advertising division according to the demands of the market as well as for making the social modification that would follow when the current leader leaves.

Combination of marketing and advertising features. Dividing Adverting as well as Manufacturing features. Combination of Advertising And Marketing with Workflow.

Examination of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merging days has know-how in business-to-business marketing along with agency as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to take care of both advertising as well as advertising features.

The benefit of this approach is that it will integrate the two functions while lowering the need for employing an additional source for marketing. In addition to this, Lewis would certainly be heading the advertising and marketing department as well as in any case her replacement would certainly be required for the existing role that she is carrying out. The downside of this alternative is that external hiring might bring about animosity from interior personnel that may be looking at the placement of EVP after Lewis takes control of Krasnow's setting.

Separating Adverting and also Production: Offered the affordable stress and also excellent quality job required from the advertising agency, it is advised that Lewis must permit the production system to be a separate feature from the advertising and marketing unit. Considering that the majority of advertising agencies had these 2 features as separate devices, it makes even more feeling to comply with the norm. Both features may be able to focus on their core triggers extra efficiently. Nevertheless, the downside of this strategy would certainly be that extra expenses would need to be birthed for setting up separate manufacturing features. A manufacturing head may have to be employed which could raise overheads for the organization.

Assimilation of Advertising And Marketing with Workflows: Because Lewis is already dealing with the marketing and operations departments concurrently; it makes sense to incorporate the two features since she has actually been efficiently caring for both ends. The reality that the two departments already have significant differences over allocation of sources suggests that this integration may be able to produce consistency specifically as Lewis would be heading both ends.However there are different disadvantages of this action specifically as it would put excessive concern over Lewis's shoulders. The fact that Lewis needs to adapt her monitoring style for the marketing department recommends that these two divisions would certainly be culturally diverse. Along with this, Lewis might not have the ability to apply one kind of leadership style to both departments which could cause ineffectiveness in either among the two functions.


An evaluation of the three options shows that integration of advertising and marketing and also procedures would not be a viable relocation due to the large distinctions between the 2 divisions regardless of the fact that currently Lewis is taking care of both. While splitting up of the production feature might have been a desirable step for the advertising department, the truth that it would certainly imply putting a third function under Lewis's wing indicates this should be avoided.

Action Plan.
Lewis will certainly take over the role of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will be employed to take Lewis's area as SVP of advertising and marketing.

Production feature will continue to be part of advertising under marketing feature.

Lewis will certainly divide herself from operations.

An autonomous management design with staff member empowerment will be used in advertising and marketing department.

Open door plan as well as emphasis on cross departmental communication will be focused on removing disharmony.

Backup strategy.

If the combination does not exercise as prepared, a contingency plan would follow which would separate the production feature from the advertising function to lower the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising department without an SVP. Because case the manufacturing function will most definitely be separated by putting it under an SVP production.