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Logitech Learning From Customers To Design A New Product Case VRIO Analysis

CASE STUDY


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Logitech Learning From Customers To Design A New Product Case Study Solution

A number of areas can be identified where FG has an one-upmanship over its competitors. These areas would be analyzed using the Logitech Learning From Customers To Design A New Product VIRO structure where the 'worth', 'inimitability', 'rarity' and organization' of FG would certainly be reviewed in regards to its contribution towards its competitive edge. The structure has actually been presented in appendix 3.

It can be seen that FG is using a value-added item, which is not just a means of obtaining high margins for business, yet is important for the consumer also. Smoked fish and shellfish products are considered as value-added items therefore FG is definitely providing value to the market and to the entrepreneur in the form of high saving potential from fish products. FG's ability to create initial Asian inspired smoked seafood products can be considered an unique ability.

The business has placed barriers to access for brand-new entrants by encouraging customers to be requiring in regards to asking for their preferences. Not only has this made the solution unusual, it has actually boosted the price of entry for specific niche gamers considering that FG's diversity and flexibility can not be matched by brand-new participants in the short run. This highlights one more point of inimitability.

The fact that the business is not product-orientated yet is a market-orientated company which is versatile sufficient in its ability to get used to vibrant market situations recommends that its way of arranging solutions is certainly its competitive edge. Along with this, business is arranged so that it has much less reliance on importers and also trading firms which adds to its competitive edge as a company in a market where smoked fish products need to be imported from other nations.

Along with these factors, FG's long term connections with its customer that has caused brand name loyalty from their side and also the previous's continuous reinforcement of quality assurance to keep this brandloyalty is an added variable giving it a competitive edge.

According to the Logitech Learning From Customers To Design A New Product VIRO structure, if a firm's resources are important however can be imitated quickly, it may have a temporary affordable advantage. Nevertheless, a sustained affordable benefit would arise from resources which are beneficial, rare and also expensive to mimic while at the same time the company has the capability to organize these for an optimum benefit (Rothaermel, 2013). In FG's case, it can be seen exactly how a sustained competitive benefit is feasible with the company's adaptability, market-orientated technique, suffered long-termrelationships and also cutting-edge skills of the entrepreneur. These factors have currently been gone over in the Logitech Learning From Customers To Design A New Product SWOT analysis as internal staminas.