Naukri Three Retention Dilemmas Case Study Analysis


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Naukri Three Retention Dilemmas Case Study Analysis

Background and Facts

Naukri Three Retention Dilemmas a workplace products merchant for small and moderate sized services has recently been associated with planning for a merging with its competitor House Deport, which has actually impacted effectiveness degrees in departmentswith the elderly manager involved in lawful complications presented by the federal Trade Compensation. With the Marketing Head putting forward the information of his departure from the firm in one year, Jeannie Lewis, the present head of procedures has been asked to take the duty in the near future. With difficulties in the type of a potential social change and low employee morale, the organization wants a total reengineering initiative at the advertising department.

Issue Declaration
Porter's 5 Forces Analysis
The possible cultural change at the advertising and marketing division of Naukri Three Retention Dilemmas is raising unpredictability in the working environment resulting in different obstacles for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in influencing calculated decisions since Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Trade Commission's intervention while doing so. Given the truth that the store has an international visibility with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these nations may be able to impact performance or strategic objectives. Federal Profession Commission's antitrust match versus the merger took up valuable time of the organization's elderly management recommending that 'political' factors can have severe implications for a worldwide organisation.

Economic Factors: Financial factors such as the appearance of small companies in the international situation suggest that Naukri Three Retention Dilemmas is prospering in an environment where there is possible development of organisations. Along with this, reality that shop customers are mostly searching for workplace materials for office suggests that the marketplace has a rising trend of entrepreneurs and home organisations.

Social factors: Social patterns in the economy show that customers are searching for convenience along with attractive rates. Market research demonstrates how the client for Naukri Three Retention Dilemmas does not have recognition regarding locating solutions which can offer a mix of convenience and inexpensive.

Technical factors: Technology plays an essential duty in Naukri Three Retention Dilemmas's service technique especially as the company is piloting Modern technology facilities which would certainly offer technology sales and also support in the kind of memory upgrades, peripheral setups. (Recap of PEST in appendix 2).

OB Issues and also Symptoms.

Numerous underlying Business Actions problems can be seen in Naukri Three Retention Dilemmas's case as highlighted in this section.

Apprehensions about social adjustment: There is uneasiness regarding a cultural adjustment that would occur as soon as Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising with the majority of the employee already showing unhappiness over this prospective relocation. This expected modification has actually developed stress and anxiety in the work environment which has actually been combined with the past anxiety of preparing the firm for a potential merging with Home Deport.
Pest Analysis
Stressful Job Atmosphere for Newcomers: There is lack of personnel that can match the difficult setting of a busy organization. Not just does this result in difficulty in discovering the appropriate individuals, it puts tension on brand-new hires as can not endure the speed and also pressure that the company expects them to bear.

Twin Coverage Lines: Beginners find this organizational society troublesome and difficult to cope with particularly as dotted line relationships are suggested to be weak in general and unbiased setup and also performance assessment is still done by the solid line manager. This implies that newbies might shed clarity concerning their corresponding roles as well as purposes particularly as populated line reporting does not maintain them in direct communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles despite the fact that it had been speculated that the last would certainly take Krasnow's placement came as a blow to her morale. Lewis may have been qualified as well as ideal for the task however the fact that Kransnow's departure would certainly make Coles a direct report to Lewis might have been the factor for Coles' resignation from services.

Worry & Work Instability: Concern as well as instability can be determined as 2 significant worries that Lewis would certainly be handling particularly as the merging has actually now be terminated as well as 2 senior execs of the advertising and marketing division would certainly be leaving. The whole responsibility of the division would certainly be falling on Lewis's shoulders who would not simply be in charge of brining about a cultural modification but would certainly additionally have to prove herself in her brand-new role.

Inappropriate Management Design of Leader: Lewis's administration design and also its conflict with the advertising and marketing department's function can also be seen as an OB obstacle especially as she has been used to dealing with concerns in the operations division where employees are educated to focus on procedures and also obtain them. The advertising division on the other hand can be viewed as a group of people who are utilized to being supported by Krasnow who concentrated much more on result than procedures.

Interdepartmental Disagreements: Interdepartmental arguments in between 3 divisions, advertising, merchandizing and also procedures respectively over the allocation of the advertising mix can be recognized as another OB worry. Although the advertising and marketing division does not share the exact same vision as the various other two departments regarding the aloocation of the marketing mix twoards promotions and advertsing, the merchandizing and operations divisions do not agree over the advertising mix allotment amongst each other either.

Fragmentation in Advertising And Marketing Division: Disintegration between the marketing and advertising departments can be identified as one more OB problem which might need more interest. The fact that the advertising and marketing sections in the marketing division are separated is preventing both departments from acquiring from each various other's experience and experience. Integration of advertising and marketing with retailing and also procedures would certainly end up being harder if the advertising and marketing department itself is broken down which can be one more prospective OB concern.

Naukri Three Retention Dilemmas Analysis

Numerous theories have actually been used to discuss the circumstances to get additional clarity about the scenario handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of supervisors believe that staffs are passive and also careless, have little ambition and also stand up to change. The tough variation of this theory emphasized coercion, limited controls, dangers and punishments. With time it produces low productivity, subtle sabotage and competition (Offer, 2003). The situation at Naukri Three Retention Dilemmas is not completely following Theory X, it can be seen that brand-new hires are finding this environment instead stressful which might ultimately lead to a higher disposition of the administration in the direction of Concept X. According to McGregor's promoted sight, which he called Concept Y, the essential job of the management is to arrange organizational problems to ensure that people can attain their own goals best by routing their initiatives in the direction of business rewards. If individuals discover no fulfillment in their job, the administration would have little selection however to depend on concept X as well as external control (Bargain, 2003). Also while evaluating Lewis's monitoring style, concept X may have been suitable in the operations division somewhat but the Advertising division would require dependence on Concept Y to get the imagination and originality from the teams.

Tuckman's Teamwork Theory: Regarding Lewis's issue regarding bringing harmony in between the marketing and advertising department is concerned, this would initially result in contrast as talked about by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). According to Tuckman's theory displayed in appendix 3, during the first phase of team growth, people might not bond, as they are busy finding their place in the group. By incorporating the advertising and marketing division's work, there might coincide first separate which could cause the 2nd stage of 'storming' where the teams test one another. It is only throughout the third stage or 'norming' when they would certainly come together to share concepts before the group can bring about harmony in the fourth phase 'performing'.

Bridges' Shift Version: As per William Bridge's theory (appendix 4), people are fairly unpleasant with adjustment, which is apparent by the scenario at Naukri Three Retention Dilemmas The circumstance can be viewed as a regular course of life if is studied according to Bridge's concept where he clarifies that individuals undergo three phases of shift when they experience modification. 'End, shedding and Letting go', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When individuals exist with adjustment, they enter phase one therefore there might be feelings like unhappiness, unpredictability, aggravation, temper, worry, denial as well as disorientation.The circumstance at the advertising and marketing department of Naukri Three Retention Dilemmas is comparable so Lewis can obtain comfortable with the idea that it is not remarkable behavior. In the second stage, there might be a need to connect the gap between the brand-new and also old culture so Lewis might have to face this challenge when Krasnow leaves. There might be low spirits and low efficiency at this phase which must not be taken as a trouble. It is throughout this phase that Lewis will need to offer assistance to the division to make sure that they can find an orientation. It can be seen exactly how Krasnow has actually already made this shift easier by making Lewis obtain associated with the division a year before his real departure. Based on Bridges' Version, phase three will certainly bring about visibility to knowing, High power and also dedication as people will certainly embrace the change (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Hierarchy' (appendix 5) has reviews the value of 'safety needs as being a lower degree demand of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the requirement to feel secure and out of danger' is at the 2nd level of requirements. Before a staff member can be made to establish emotionally, he requires to have his 'Physical 'and also 'Safety and security' requires fulfilled.

SWOT Analysis for Naukri Three Retention Dilemmas Case Study

Implication of Analysis.

The OB analysis has actually looked at various concepts to comprehend just how to handle the present scenario at hand. The following three options have actually been recommended to help Lewis handle the organizational challenges in the advertising and marketing department. Each of these alternatives has actually been recommended for reducing the transition needed to bring the marketing division in accordance with the requirements of the market as well as for making the social adjustment that would follow once the existing leader leaves.

Combination of marketing and advertising functions. Separating Adverting as well as Production functions. Combination of Marketing with Operations.

Analysis of Alternatives.

Judith Shapiro who has earlier been spoken with by Lewis during the earlier merger days has expertise in business-to-business advertising along with agency as well as retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to deal with both marketing and also advertising features.

The advantage of this strategy is that it will certainly incorporate the two functions while reducing the requirement for employing an additional resource for advertising and marketing. Lewis would be heading the marketing department as well as in any kind of case her replacement would be needed for the present role that she is carrying out. The drawback of this choice is that outside hiring might bring about animosity from interior personnel who might be considering the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting and also Production: Provided the competitive pressures and high quality work called for from the advertising agency, it is advised that Lewis ought to permit the production unit to be a separate function from the marketing device. Considering that the majority of ad agency had these 2 features as separate units, it makes even more sense to follow the standard. Both features might be able to concentrate on their core turns on extra efficiently. However, the downside of this approach would certainly be that added expenses would certainly need to be birthed for setting up separate manufacturing functions. Along with this, a manufacturing head might have to be worked with which could raise overheads for the company.

Integration of Advertising And Marketing with Workflows: Considering that Lewis is already looking after the advertising and marketing and also procedures divisions simultaneously; it makes sense to incorporate both functions since she has been successfully taking care of both ends. The reality that the two departments currently have major differences over allotment of sources recommends that this combination may have the ability to bring about harmony particularly as Lewis would certainly be heading both ends.However there are numerous drawbacks of this move specifically as it would certainly place way too much concern over Lewis's shoulders. The reality that Lewis has to adjust her administration style for the advertising division recommends that these 2 divisions would certainly be culturally diverse. Along with this, Lewis may not be able to apply one type of management style to both divisions which can lead to inadequacy in either one of the two functions.


An assessment of the three alternatives suggests that combination of marketing and also procedures would not be a feasible step because of the huge differences in between both departments despite the fact that currently Lewis is managing both. While splitting up of the production function may have been a desirable move for the advertising department, the reality that it would imply putting a 3rd feature under Lewis's wing suggests this ought to be prevented too. The integration of the advertising division is the very best alternative in regards to obtaining the ideal results from the division. An action plan for this option is gone over below.

Action Plan.
Lewis will take over the function of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will be employed to take Lewis's location as SVP of advertising and marketing.

Production feature will certainly stay part of marketing under advertising function.

Lewis will separate herself from procedures.

A democratic management design with staff member empowerment will be utilized in marketing division.

Open up door plan and also focus on cross department communication will be focused on removing disharmony.

Contingency strategy.

If the integration does not work out as intended, a contingency strategy would certainly comply with which would divide the manufacturing function from the marketing function to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising department without an SVP. In that case the manufacturing feature will absolutely be separated by placing it under an SVP manufacturing.