Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership Case Study Help


Home >> Ivey >> Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership >>

Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership Case Study Solution

Background and Facts

Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership a workplace materials store for small and average sized organisations has actually lately been involved in preparing for a merger with its rival House Deport, which has actually impacted performance levels in departmentswith the elderly supervisor associated with lawful problems presented by the federal Profession Compensation. With the Advertising Head advancing the news of his departure from the company in one year, Jeannie Lewis, the existing head of operations has been asked to take the duty in the future. With obstacles in the type of a potential cultural change as well as reduced employee morale, the company requires a complete reengineering effort at the advertising division.

Trouble Statement
Porter's 5 Forces Analysis
The possible social modification at the advertising and marketing division of Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership is increasing uncertainty in the working environment resulting in different challenges for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting strategic decisions because Stapes Inc. needed to abandon its strategies of merging with Office Deport after the Federal Profession Payment's intervention at the same time. Given the reality that the shop has a global existence with branches in UK, USA, Canada and also Germany, political consider each of these countries might have the ability to impact performance or calculated goals. Federal Trade Commission's antitrust suit versus the merger occupied important time of the organization's elderly management suggesting that 'political' factors can have serious ramifications for an international service.

Economic Factors: Financial factors such as the development of local business in the worldwide circumstance recommend that Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership is growing in an atmosphere where there is potential growth of businesses. Truth that store customers are primarily looking for office products for home workplaces suggests that the market has a climbing trend of business owners as well as home based services.

Social factors: Social patterns in the economic climate reveal that customers are looking for ease as well as attractive costs. Market research demonstrates how the customer for Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership lacks understanding concerning discovering remedies which can offer a mix of comfort and affordable.

Technical factors: Innovation plays an essential duty in Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership's business strategy especially as the company is piloting Innovation facilities which would certainly use technology sales and also support in the form of memory upgrades, outer setups. (Summary of BUG in appendix 2).

OB Issues and Effects.

Numerous underlying Business Habits problems can be seen in Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership's case as highlighted in this section.

Worries about cultural modification: There is concern concerning a cultural adjustment that would certainly take place as soon as Todd Krasnow leaves from his position as the Executive Vice President of Advertising with most of the staff members already revealing discontent over this possible step. This expected change has actually developed tension in the workplace which has been coupled with the previous anxiety of preparing the company for a prospective merging with Home Deport.
Pest Analysis
Difficult Task Environment for Newcomers: There is scarcity of workers that can match the stressful atmosphere of a fast-paced company. Not only does this bring about difficulty in locating the appropriate individuals, it puts stress on brand-new hires as can not withstand the pace as well as stress that the company expects them to birth.

Twin Reporting Lines: Newcomers find this business culture troublesome and also challenging to cope with specifically as dotted line connections are implied to be weak in general as well as unbiased setting as well as efficiency evaluation is still done by the strong line supervisor. This indicates that beginners might lose clarity regarding their corresponding duties and objectives particularly as populated line reporting does not keep them in straight interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles despite the fact that it had actually been speculated that the last would take Krasnow's placement came as a blow to her spirits. Lewis might have been qualified as well as ideal for the task but the reality that Kransnow's departure would certainly make Coles a direct report to Lewis may have been the factor for Coles' resignation from solutions.

Concern & Work Insecurity: Concern and also insecurity can be identified as two major problems that Lewis would certainly be taking care of particularly as the merging has now be terminated as well as 2 senior executives of the advertising and marketing division would certainly be leaving. The entire responsibility of the division would certainly be dropping on Lewis's shoulders that would certainly not just be in charge of brining about a cultural change but would also need to verify herself in her new duty.

Incompatible Management Style of Leader: Lewis's monitoring style and its incompatibility with the advertising and marketing division's function can likewise be viewed as an OB obstacle specifically as she has actually been utilized to handling concerns in the procedures department where workers are shown to concentrate on processes as well as obtain them right. The marketing division on the various other hand can be viewed as a team of people who are used to being nurtured by Krasnow who focused extra on result than procedures.

Interdepartmental Disputes: Interdepartmental differences between 3 departments, advertising, merchandizing and procedures respectively over the allowance of the marketing mix can be identified as one more OB worry. Although the advertising division does not share the same vision as the other two divisions concerning the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing as well as procedures departments do not concur over the advertising mix allowance amongst each other either.

Disintegration in Advertising Department: Disintegration between the marketing and advertising departments can be identified as another OB problem which could require more focus. The reality that the marketing and advertising areas in the advertising and marketing department are separated is protecting against both divisions from gaining from each various other's experience as well as experience. Combination of marketing with merchandising and also operations would become more difficult if the advertising division itself is broken down which can be one more possible OB worry.

Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership Analysis

Numerous concepts have actually been made use of to discuss the scenarios to get more clearness regarding the scenario handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of managers believe that subordinates are easy and lazy, have little passion and also resist change. The tough version of this theory highlighted browbeating, tight controls, hazards as well as penalties. Gradually it produces reduced performance, refined sabotage and also competition (Deal, 2003). Although the circumstance at Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership is not totally complying with Theory X, it can be seen that new hires are finding this atmosphere instead demanding which might at some point lead to a greater disposition of the administration in the direction of Theory X. As per McGregor's advocated sight, which he called Concept Y, the vital task of the management is to arrange organizational problems to ensure that people can accomplish their own objectives best by directing their initiatives towards organizational benefits. If people locate no fulfillment in their work, the administration would certainly have little option however to depend on concept X as well as exterior control (Bargain, 2003). Even while examining Lewis's monitoring design, concept X may have appropriated in the operations division to some extent but the Advertising and marketing division would certainly call for dependence on Theory Y to get the creative thinking and creativity from the groups.

Tuckman's Synergy Concept: As far as Lewis's problem regarding bringing consistency between the marketing and also marketing department is concerned, this would originally lead to contrast as gone over by Bruce Tuckman in his 'Team effort Theory'. By incorporating the advertising and advertising and marketing division's job, there might be the very same preliminary separate which can lead to the second stage of 'storming' where the teams test one another.

When people are provided with adjustment, they go into stage one and also so there may be emotions like unhappiness, uncertainty, irritation, anger, concern, denial and also disorientation.The situation at the advertising division of Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership is comparable so Lewis can get comfortable with the suggestion that it is not amazing behavior. It is throughout this phase that Lewis will have to give assistance to the division so that they can discover a feeling of instructions. It can be seen how Krasnow has actually currently made this change less complicated by making Lewis get entailed in the division a year prior to his real separation.
Vrio Analysis
Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has goes over the significance of 'safety and security requires as being a reduced degree demand of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to really feel secure as well as out of risk' is at the second level of demands. Before a worker can be made to establish psychologically, he requires to have his 'Physiological 'as well as 'Safety and security' needs fulfilled.

SWOT Analysis for Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership Case Study

Implication of Analysis.

The OB analysis has looked at numerous concepts to understand exactly how to cope with the current circumstance available. The following three alternatives have been proposed to assist Lewis handle the organizational obstacles in the marketing department. Each of these options has been suggested for reducing the change needed to bring the marketing division according to the requirements of the marketplace and also for making the social modification that would certainly adhere to when the existing leader leaves.

Assimilation of marketing and advertising features. Dividing Adverting and Manufacturing functions. Assimilation of Advertising with Operations.

Evaluation of Alternatives.

Assimilation of Marketing & Advertising And Marketing Functions: The in-house marketing company of Safety In Numbers Reducing Road Risk With Danidas Multi Sector Partnership is already toughness for the company in terms of conserving up on expenses connected to advertising and marketing and also promo. Considering that no new employment has been done after Bridget Cole's departure with the reporting line being directly assigned to Krasnow for the advertising and marketing function, this is a favorable chance for integrating the advertising and marketing features. Judith Shapiro that has earlier been spoken with by Lewis throughout the earlier merger days has knowledge in business-to-business advertising and marketing in addition to agency as well as retail advertising experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to manage both advertising and marketing features.

The advantage of this approach is that it will incorporate both features while lowering the requirement for working with an added source for advertising. In addition to this, Lewis would certainly be heading the marketing division as well as in any case her replacement would certainly be required for the current function that she is executing. The downside of this option is that outside hiring may produce bitterness from inner employees who may be looking at the position of EVP after Lewis takes over Krasnow's setting.

Separating Adverting as well as Production: Provided the competitive stress and high top quality job required from the advertising agency, it is recommended that Lewis ought to permit the production system to be a separate feature from the advertising unit. Because many advertising and marketing firms had these two features as separate units, it makes even more feeling to comply with the norm.

Integration of Advertising And Marketing with Operations: Because Lewis is already taking care of the marketing and also operations divisions simultaneously; it makes sense to incorporate the two features since she has actually been successfully taking care of both ends. The fact that Lewis has to adjust her monitoring design for the advertising and marketing division suggests that these 2 divisions would certainly be culturally diverse.


An analysis of the 3 choices indicates that combination of advertising and also operations would not be a practical relocation as a result of the large distinctions in between the two divisions despite the fact that currently Lewis is dealing with both. While separation of the manufacturing feature might have been a favorable action for the marketing division, the reality that it would certainly mean putting a third feature under Lewis's wing implies this need to be avoided. The combination of the advertising and marketing department is the best option in terms of getting the optimum arise from the department. An activity plan for this alternative is discussed listed below.

Action Strategy.
Lewis will take over the role of EVP Advertising after Krasnow leaves.

Marketing and advertising features would be combined.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will remain part of advertising and marketing under advertising feature.

Lewis will certainly separate herself from procedures.

An autonomous leadership style with worker empowerment will be used in advertising division.

Open up door policy and emphasis on cross department interaction will certainly be focused on removing discord.

Contingency plan.

If the combination does not work out as prepared, a contingency plan would certainly comply with which would certainly divide the manufacturing feature from the marketing feature to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the manufacturing feature will certainly be divided by putting it under an SVP manufacturing.