Will Social Media Kill Branding Case Study Solution


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Will Social Media Kill Branding Case Study Help

Background and Facts

Will Social Media Kill Branding an office supplies retailer for tiny as well as average sized services has lately been associated with preparing for a merging with its competitor Residence Deport, which has actually impacted effectiveness degrees in departmentswith the elderly manager associated with legal problems put forth by the federal Trade Compensation. With the Marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the current head of operations has actually been asked to take the function in the future. With difficulties in the type of a possible social change and low employee spirits, the company needs a total reengineering initiative at the marketing division.

Trouble Declaration

The potential cultural adjustment at the advertising department of Will Social Media Kill Branding is raising uncertainty in the workplace resulting in various challenges for the Jeannie Lewis that would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting critical choices because Stapes Inc. needed to abandon its plans of combining with Workplace Deport after the Federal Profession Payment's treatment at the same time. Offered the reality that the store has a global existence with branches in UK, UNITED STATES, Canada and also Germany, political consider each of these countries might be able to impact performance or tactical goals. Federal Profession Commission's antitrust fit versus the merging used up important time of the company's senior administration suggesting that 'political' factors can have significant effects for a global organisation.

Economic Factors: Financial factors such as the development of small companies in the worldwide situation suggest that Will Social Media Kill Branding is prospering in an atmosphere where there is prospective growth of organisations. Reality that shop customers are mostly looking for workplace supplies for residence workplaces suggests that the market has an increasing pattern of entrepreneurs as well as home based organisations.

Social factors: Social fads in the economic situation show that consumers are searching for comfort in addition to eye-catching prices. Marketing research demonstrates how the customer for Will Social Media Kill Branding lacks understanding regarding finding services which can provide a combination of ease and inexpensive.

Technological factors: Technology plays a vital duty in Will Social Media Kill Branding's organisation approach particularly as the company is piloting Technology facilities which would offer innovation sales and also support in the form of memory upgrades, peripheral setups. (Summary of BUG in appendix 2).

OB Issues and also Symptoms.

Several underlying Business Behavior issues can be seen in Will Social Media Kill Branding's case as highlighted in this area.

Worries about cultural adjustment: There is uneasiness regarding a social adjustment that would certainly take place once Todd Krasnow leaves from his position as the Exec Vice President of Advertising And Marketing with a lot of the team member already showing discontent over this potential move. This predicted change has produced tension in the workplace which has actually been combined with the past stress and anxiety of preparing the company for a possible merging with Residence Deport.

Difficult Work Atmosphere for Newcomers: There is scarcity of workers that can match the demanding environment of a busy company. Not just does this bring about trouble in discovering the appropriate individuals, it places stress on brand-new hires as can not withstand the speed as well as stress that the company expects them to birth.

Double Reporting Lines: Newcomers locate this business culture difficult and challenging to cope with particularly as populated line relationships are indicated to be weak as a whole as well as objective setting and efficiency analysis is still done by the strong line supervisor. This implies that newbies can shed quality regarding their corresponding duties and also purposes particularly as populated line reporting does not maintain them in straight interaction with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles although it had actually been guessed that the last would certainly take Krasnow's placement came as a strike to her morale. Lewis may have been qualified and proper for the task yet the reality that Kransnow's departure would certainly make Coles a direct report to Lewis might have been the factor for Coles' resignation from services.

Anxiety & Work Insecurity: Worry as well as instability can be recognized as 2 significant problems that Lewis would certainly be dealing with particularly as the merging has now be cancelled and two elderly execs of the marketing division would certainly be leaving. The whole obligation of the department would be dropping on Lewis's shoulders that would not simply be in charge of brining about a cultural change yet would likewise need to verify herself in her brand-new duty.

Inappropriate Administration Design of Leader: Lewis's monitoring design as well as its conflict with the advertising division's role can also be seen as an OB challenge specifically as she has actually been made use of to managing issues in the operations department where personnel are taught to concentrate on processes and also get them. The advertising division on the various other hand can be seen as a team of individuals that are utilized to being nurtured by Krasnow that focused more on output than processes.

Interdepartmental Differences: Interdepartmental arguments in between three departments, advertising, merchandizing and procedures respectively over the allocation of the advertising mix can be recognized as another OB concern. The advertising division does not share the same vision as the other 2 divisions concerning the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing and operations divisions do not agree over the advertising mix allocation among one an additional either.

Fragmentation in Advertising Department: Fragmentation in between the advertising and marketing departments can be determined as one more OB issue which can need more focus. The fact that the advertising and marketing areas in the advertising division are separated is preventing both departments from acquiring from each other's experience and also expertise. Assimilation of advertising with retailing and also operations would become harder if the advertising department itself is broken down which can be an additional prospective OB worry.

Will Social Media Kill Branding Analysis

Numerous theories have actually been made use of to clarify the scenarios to get additional quality concerning the circumstance at hand.

McGregor's Theory X & Y: According to Douglas McGregor's Theory X, a lot of supervisors believe that juniors are passive and careless, have little aspiration as well as resist adjustment. The circumstance at Will Social Media Kill Branding is not completely following Theory X, it can be seen that brand-new hires are locating this setting rather stressful which may at some point lead to a higher inclination of the management in the direction of Theory X. Also while evaluating Lewis's monitoring design, concept X may have been ideal in the procedures division to some degree however the Advertising and marketing department would need dependence on Concept Y in order to get the creativity as well as creativity from the teams.

Tuckman's Team effort Theory: As far as Lewis's worry concerning bringing harmony in between the advertising and also marketing department is worried, this would originally lead to contrast as talked about by Bruce Tuckman in his 'Teamwork Concept'. By combining the advertising and also marketing department's job, there might be the same initial disconnect which might lead to the 2nd stage of 'storming' where the groups test one another.

Bridges' Shift Version: According To William Bridge's theory (appendix 4), people are fairly uneasy with adjustment, which is apparent by the scenario at Will Social Media Kill Branding The situation can be viewed as a normal training course of life if is examined according to Bridge's concept where he describes that people go through 3 stages of transition when they experience modification. 'Closing, losing as well as Letting go', The Neutral Zone as well as 'The New Beginning' (Bridges, 2004). When people exist with adjustment, they go into stage one and so there may be emotions like sadness, unpredictability, aggravation, anger, fear, rejection as well as disorientation.The scenario at the advertising and marketing department of Will Social Media Kill Branding is similar so Lewis can obtain comfy with the suggestion that it is not extraordinary behavior. In the second stage, there may be a need to connect the space in between the brand-new and also old society so Lewis may have to face this challenge when Krasnow leaves. There may be reduced morale as well as reduced productivity at this stage which ought to not be taken as an obstacle. It is during this stage that Lewis will certainly have to offer assistance to the division so that they can locate a sense of direction. It can be seen just how Krasnow has already made this change much easier by making Lewis obtain involved in the division a year before his real separation. According to Bridges' Model, stage three will certainly bring about openness to understanding, High power and also commitment as people will certainly welcome the adjustment (Bridges, 2004).

Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has goes over the importance of 'protection needs as being a lower level need of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to feel safe as well as out of risk' is at the 2nd level of demands. Prior to an employee can be made to develop mentally, he needs to have his 'Physiological 'and also 'Safety and security' needs fulfilled.

SWOT Analysis for Will Social Media Kill Branding Case Study

Ramification of Analysis.

The OB analysis has considered numerous theories to recognize just how to manage the existing scenario available. The complying with 3 choices have actually been suggested to assist Lewis handle the organizational challenges in the advertising department. Each of these options has been suggested for alleviating the shift needed to bring the marketing division in line with the needs of the market and also for making the social modification that would certainly follow once the current leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and also Manufacturing functions. Combination of Advertising And Marketing with Operations.

Evaluation of Alternatives.

Assimilation of Advertising & Marketing Functions: The in-house marketing agency of Will Social Media Kill Branding is currently stamina for the organization in terms of conserving up on overheads connected to advertising as well as promotion. Since no new recruitment has actually been done after Bridget Cole's separation with the reporting line being straight designated to Krasnow for the marketing function, this is a beneficial chance for incorporating the marketing and advertising features. Judith Shapiro that has earlier been interviewed by Lewis during the earlier merging days has knowledge in business-to-business marketing together with company and retail advertising and marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to take care of both advertising and marketing features.

The benefit of this approach is that it will certainly incorporate the two functions while decreasing the demand for employing an extra source for advertising and marketing. Lewis would certainly be heading the marketing department and also in any case her substitute would be needed for the existing function that she is performing. The disadvantage of this option is that external hiring may bring about bitterness from interior employees who might be looking at the setting of EVP after Lewis takes control of Krasnow's position.

Separating Adverting and Manufacturing: Offered the competitive stress and high top quality work called for from the advertising agency, it is suggested that Lewis should allow the manufacturing system to be a separate feature from the advertising and marketing unit. Considering that most advertising agencies had these two functions as different units, it makes even more feeling to comply with the norm.

Integration of Advertising And Marketing with Operations: Given that Lewis is already dealing with the advertising and operations divisions simultaneously; it makes sense to incorporate the two features because she has been efficiently looking after both ends. The fact that both divisions already have major differences over appropriation of resources suggests that this combination may be able to produce consistency specifically as Lewis would certainly be heading both ends.However there are various downsides of this action specifically as it would certainly put way too much burden over Lewis's shoulders. The reality that Lewis needs to adjust her administration design for the marketing division suggests that these 2 divisions would certainly be culturally varied. Along with this, Lewis may not be able to use one type of leadership design to both departments which could result in ineffectiveness in either one of both functions.


An analysis of the three alternatives suggests that combination of marketing and procedures would not be a practical move due to the vast differences between both departments despite the fact that currently Lewis is managing both. While splitting up of the manufacturing function might have been a positive step for the advertising department, the truth that it would indicate placing a 3rd function under Lewis's wing means this need to be stayed clear of also. The integration of the advertising and marketing division is the most effective alternative in terms of getting the optimum results from the division. An activity plan for this choice is gone over listed below.

Action Strategy.

Lewis will certainly take control of the function of EVP Marketing after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will be hired to take Lewis's place as SVP of advertising and marketing.

Production function will remain part of advertising under advertising and marketing feature.

Lewis will certainly separate herself from operations.

A democratic management style with staff member empowerment will certainly be made use of in advertising division.

Open up door policy and also focus on cross department interaction will be targeted at getting rid of dissonance.

Backup strategy.

If the assimilation does not exercise as planned, a contingency plan would certainly follow which would separate the manufacturing feature from the advertising feature to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the advertising and marketing division without an SVP. In that case the production feature will absolutely be separated by placing it under an SVP manufacturing.