Will Social Media Kill Branding Case Study Help


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Will Social Media Kill Branding Case Study Solution

Background and Facts

Will Social Media Kill Branding a workplace products seller for little and moderate sized services has actually recently been involved in planning for a merging with its competitor Home Deport, which has actually impacted efficiency levels in departmentswith the elderly supervisor involved in legal difficulties presented by the federal Profession Compensation. With the Advertising and marketing Head advancing the information of his departure from the company in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the role in the near future. With obstacles in the form of a possible cultural change and low staff member morale, the organization needs a full reengineering effort at the advertising and marketing department.

Trouble Statement
Porter's 5 Forces Analysis
The possible social modification at the marketing department of Will Social Media Kill Branding is enhancing uncertainty in the working environment leading to different challenges for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting calculated decisions since Stapes Inc. needed to abandon its strategies of combining with Office Deport after the Federal Profession Payment's treatment at the same time. Given the truth that the store has a worldwide existence with branches in UK, USA, Canada as well as Germany, political consider each of these countries may be able to impact efficiency or tactical objectives. Federal Profession Commission's antitrust match against the merger took up useful time of the organization's elderly administration recommending that 'political' factors can have serious ramifications for a worldwide business.

Economic Factors: Economic factors such as the appearance of small companies in the global circumstance suggest that Will Social Media Kill Branding is thriving in an environment where there is possible growth of organisations. Fact that store consumers are mainly looking for workplace materials for house offices suggests that the market has a climbing fad of business owners and residence based services.

Social factors: Social fads in the economic situation show that customers are trying to find convenience along with appealing prices. Marketing research shows how the client for Will Social Media Kill Branding does not have understanding concerning locating options which can offer a mix of benefit as well as inexpensive.

Technological factors: Technology plays a vital duty in Will Social Media Kill Branding's organisation strategy particularly as the organization is piloting Innovation facilities which would certainly supply innovation sales as well as support in the form of memory upgrades, outer setups. (Recap of BUG in appendix 2).

OB Issues and Symptoms.

Numerous underlying Organizational Behavior problems can be seen in Will Social Media Kill Branding's case as highlighted in this area.

Worries regarding social change: There is apprehension concerning a social adjustment that would happen when Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Advertising And Marketing with a lot of the team member currently showing discontent over this prospective action. This expected modification has created tension in the workplace which has actually been paired with the previous stress and anxiety of preparing the company for a prospective merger with Residence Deport.
Pest Analysis
Difficult Job Environment for Newcomers: There is lack of personnel that can match the demanding setting of a busy company. Not only does this lead to trouble in locating the ideal people, it places stress on brand-new hires as can not hold up against the rate and also pressure that the organization expects them to birth.

Double Reporting Lines: Newbies find this organizational culture difficult and challenging to handle particularly as dotted line connections are indicated to be weaker in general and unbiased setup as well as performance examination is still done by the strong line manager. This suggests that newbies can lose clarity about their particular duties and also goals specifically as populated line coverage does not keep them in direct interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles although it had been guessed that the last would certainly take Krasnow's position came as a blow to her morale. Lewis might have been capable as well as proper for the job however the reality that Kransnow's separation would certainly make Coles a direct report to Lewis may have been the reason for Coles' resignation from services.

Concern & Work Instability: Anxiety and instability can be recognized as two major worries that Lewis would certainly be managing especially as the merger has actually now be terminated and two elderly executives of the advertising and marketing department would be leaving. The entire duty of the department would certainly be falling on Lewis's shoulders who would not just be in charge of brining regarding a cultural change but would certainly additionally need to confirm herself in her brand-new duty.

Incompatible Administration Design of Leader: Lewis's administration style and also its incompatibility with the advertising and marketing department's duty can also be seen as an OB challenge particularly as she has been used to dealing with concerns in the operations department where workers are educated to concentrate on procedures as well as obtain them right. The advertising department on the other hand can be seen as a team of people that are utilized to being nurtured by Krasnow that concentrated extra on output than procedures.

Interdepartmental Disputes: Interdepartmental disagreements in between 3 divisions, advertising and marketing, merchandizing and procedures specifically over the allocation of the advertising and marketing mix can be determined as one more OB concern. The marketing department does not share the very same vision as the other 2 departments regarding the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing and also procedures divisions do not concur over the advertising and marketing mix allowance amongst one an additional either.

Fragmentation in Advertising And Marketing Division: Disintegration between the advertising and marketing departments can be determined as one more OB issue which could need further focus. The truth that the marketing and advertising areas in the advertising division are detached is preventing both departments from acquiring from each various other's experience and knowledge. Assimilation of marketing with merchandising and operations would certainly end up being harder if the advertising department itself is degenerated which can be another potential OB concern.

Will Social Media Kill Branding Analysis

Different concepts have actually been used to discuss the situations to obtain additional quality regarding the circumstance at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most managers believe that staffs are passive and careless, have little ambition as well as stand up to modification. The situation at Will Social Media Kill Branding is not completely following Theory X, it can be seen that brand-new hires are discovering this atmosphere rather stressful which might eventually lead to a higher inclination of the monitoring towards Concept X. Even while assessing Lewis's monitoring design, concept X might have been ideal in the procedures division to some extent yet the Advertising and marketing department would certainly call for reliance on Concept Y in order to get the imagination and also originality from the teams.

Tuckman's Team effort Concept: As far as Lewis's issue regarding bringing harmony between the advertising and marketing department is worried, this would at first result in conflict as reviewed by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). Based on Tuckman's theory displayed in appendix 3, during the initial stage of team growth, people might not bond, as they are busy locating their location in the group. By integrating the marketing and advertising department's job, there might coincide preliminary separate which might bring about the 2nd phase of 'storming' where the teams challenge one another. It is just during the 3rd phase or 'norming' when they would certainly come together to share suggestions before the group can bring about synergy in the fourth phase 'carrying out'.

Bridges' Change Model: As per William Bridge's theory (appendix 4), people are quite awkward with change, which is evident by the circumstance at Will Social Media Kill Branding The circumstance can be viewed as a regular program of life if is studied based on Bridge's concept where he discusses that people experience 3 stages of shift when they experience change. 'Ending, losing as well as Letting go', The Neutral Area as well as 'The New Starting' (Bridges, 2004). When individuals exist with change, they get in phase one and so there may be feelings like unhappiness, uncertainty, aggravation, temper, fear, denial and also disorientation.The situation at the advertising department of Will Social Media Kill Branding is comparable so Lewis can obtain comfy with the idea that it is not remarkable actions. In the second stage, there might be a demand to bridge the gap in between the new and old society so Lewis might have to encounter this experience when Krasnow leaves. There might be reduced morale as well as low productivity at this phase which should not be taken as an obstacle. It is during this phase that Lewis will certainly have to provide guidance to the division so that they can find a sense of direction. It can be seen exactly how Krasnow has actually currently made this transition simpler by making Lewis get associated with the department a year before his real separation. As per Bridges' Design, stage three will certainly bring about openness to learning, High power and also commitment as individuals will embrace the adjustment (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has reviews the value of 'security requires as being a reduced degree demand of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel safe and secure and out of danger' is at the second level of requirements. Before a worker can be made to establish emotionally, he requires to have his 'Physical 'and 'Safety and security' needs met.

SWOT Analysis for Will Social Media Kill Branding Case Study

Effects of Analysis.

The OB analysis has checked out different concepts to understand just how to cope with the existing situation available. The following 3 alternatives have actually been proposed to assist Lewis manage the business difficulties in the marketing division. Each of these choices has actually been proposed for alleviating the change needed to bring the advertising and marketing department according to the needs of the marketplace as well as for making the social modification that would follow when the present leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting and Manufacturing functions. Integration of Advertising And Marketing with Workflow.

Examination of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis during the earlier merging days has competence in business-to-business advertising along with company and retail marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to deal with both marketing and advertising and marketing functions.

The advantage of this technique is that it will certainly integrate both features while decreasing the need for hiring an additional resource for advertising. Lewis would certainly be heading the advertising department as well as in any case her replacement would be needed for the current role that she is performing. The negative aspect of this alternative is that exterior hiring might bring about animosity from interior workers who may be looking at the position of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and also Manufacturing: Provided the affordable stress as well as high quality work called for from the advertising firm, it is suggested that Lewis should allow the production system to be a separate feature from the marketing system. Since the majority of advertising and marketing firms had these two features as separate units, it makes more sense to adhere to the norm.

Assimilation of Marketing with Operations: Given that Lewis is already taking care of the advertising and marketing as well as operations departments all at once; it makes sense to integrate the 2 functions since she has actually been successfully taking care of both ends. The reality that Lewis has to adapt her administration design for the advertising division suggests that these two divisions would be culturally diverse.


An assessment of the 3 alternatives shows that combination of advertising and marketing as well as procedures would certainly not be a feasible step because of the vast differences between the two divisions despite the fact that presently Lewis is managing both. While separation of the production feature may have been a beneficial move for the advertising department, the fact that it would suggest placing a 3rd function under Lewis's wing means this must be prevented too. The combination of the advertising and marketing department is the very best choice in regards to obtaining the optimal results from the division. An action plan for this alternative is discussed below.

Activity Plan.
Lewis will take control of the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of advertising and marketing.

Manufacturing feature will certainly stay part of advertising and marketing under advertising and marketing feature.

Lewis will divide herself from procedures.

An autonomous management design with staff member empowerment will be utilized in advertising division.

Open door policy and also emphasis on cross departmental interaction will certainly be aimed at removing disharmony.

Contingency strategy.

If the assimilation does not exercise as prepared, a backup plan would certainly follow which would separate the manufacturing function from the advertising function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the production function will definitely be divided by placing it under an SVP manufacturing.