Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Case Study Help


Home >> Kelloggs >> Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture >>

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Case Study Solution

Background and Facts

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture an office supplies merchant for small as well as moderate sized companies has actually lately been involved in preparing for a merging with its rival Residence Deport, which has actually influenced performance degrees in departmentswith the senior manager associated with legal issues presented by the federal Profession Commission. With the Advertising and marketing Head advancing the news of his separation from the company in one year, Jeannie Lewis, the present head of operations has been asked to take the duty in the near future. With difficulties in the kind of a prospective social adjustment and also low worker spirits, the organization wants a complete reengineering initiative at the marketing division.

Issue Declaration

The possible social modification at the marketing department of Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture is boosting uncertainty in the working environment leading to different difficulties for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting calculated choices since Stapes Inc. had to abandon its strategies of merging with Workplace Deport after the Federal Trade Commission's treatment at the same time. Offered the truth that the store has a global presence with branches in UK, U.S.A., Canada and also Germany, political consider each of these countries might be able to influence efficiency or calculated goals. Federal Profession Commission's antitrust match versus the merging took up valuable time of the company's elderly management suggesting that 'political' factors can have major implications for a global organisation.

Economic Factors: Financial factors such as the appearance of small companies in the global circumstance suggest that Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture is growing in an environment where there is possible growth of businesses. Truth that shop customers are mostly looking for workplace supplies for house offices suggests that the market has a rising trend of business owners and also home based services.

Social factors: Social patterns in the economic situation reveal that consumers are seeking convenience as well as attractive rates. Marketing research shows how the client for Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture does not have awareness regarding locating remedies which can offer a combination of comfort and low costs.

Technological factors: Innovation plays an important duty in Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture's service method specifically as the company is piloting Innovation centers which would certainly use technology sales and support in the form of memory upgrades, outer installments. (Summary of PEST in appendix 2).

OB Issues and Effects.

Several underlying Organizational Habits issues can be seen in Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture's case as highlighted in this area.

Uneasiness concerning cultural modification: There is uneasiness about a cultural adjustment that would happen as soon as Todd Krasnow leaves from his position as the Executive Vice President of Marketing with most of the employee currently showing discontent over this potential action. This expected modification has actually developed anxiety in the office which has actually been paired with the past anxiety of preparing the firm for a possible merging with Home Deport.

Demanding Job Environment for Newcomers: There is scarcity of employees that can match the stressful environment of a busy organization. Not just does this result in difficulty in locating the appropriate individuals, it puts stress on new hires as can not hold up against the speed and stress that the organization expects them to birth.

Double Coverage Lines: Novices locate this organizational culture difficult and also difficult to handle particularly as populated line connections are implied to be weaker as a whole and also objective setup and also performance evaluation is still done by the solid line supervisor. This implies that newbies might lose quality about their particular duties as well as goals specifically as populated line coverage does not maintain them in straight communication with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles despite the fact that it had been guessed that the latter would take Krasnow's position came as a strike to her spirits. Lewis might have been qualified and suitable for the task however the reality that Kransnow's departure would make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Anxiety & Job Instability: Concern as well as insecurity can be determined as 2 major concerns that Lewis would certainly be handling especially as the merger has actually currently be cancelled and also 2 elderly execs of the advertising and marketing division would be leaving. The entire obligation of the division would be dropping on Lewis's shoulders who would certainly not just be in charge of brining concerning a cultural change yet would additionally have to verify herself in her brand-new role.

Incompatible Administration Design of Leader: Lewis's monitoring design and its incompatibility with the marketing division's duty can likewise be seen as an OB difficulty particularly as she has been utilized to handling issues in the operations department where personnel are shown to focus on processes and get them. The marketing division on the other hand can be viewed as a group of individuals that are used to being nurtured by Krasnow that focused extra on result than procedures.

Interdepartmental Disputes: Interdepartmental differences in between three departments, advertising, merchandizing and also procedures specifically over the appropriation of the marketing mix can be recognized as one more OB concern. The marketing division does not share the exact same vision as the other 2 divisions concerning the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing and procedures departments do not agree over the advertising and marketing mix allocation amongst one an additional either.

Fragmentation in Marketing Department: Disintegration between the advertising and marketing divisions can be determined as another OB problem which might need further interest. The reality that the advertising and marketing areas in the marketing division are detached is avoiding both divisions from acquiring from each other's experience as well as expertise. Assimilation of marketing with merchandising and operations would become harder if the marketing division itself is degenerated which can be an additional possible OB concern.

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Analysis

Various concepts have actually been made use of to describe the conditions to get more quality about the scenario at hand.

McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many supervisors believe that subordinates are passive and careless, have little aspiration and also stand up to modification. The scenario at Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture is not completely complying with Theory X, it can be seen that new hires are locating this atmosphere rather difficult which may ultimately lead to a higher inclination of the administration towards Theory X. Even while evaluating Lewis's management style, concept X may have been suitable in the procedures division to some level however the Advertising and marketing division would require reliance on Concept Y in order to get the imagination and creativity from the groups.

Tuckman's Synergy Theory: As far as Lewis's issue concerning bringing consistency between the advertising and marketing as well as advertising division is worried, this would originally lead to contrast as talked about by Bruce Tuckman in his 'Team effort Theory'. By incorporating the advertising and advertising and marketing department's work, there might be the same initial disconnect which could lead to the 2nd stage of 'storming' where the groups challenge one another.

When individuals are offered with change, they go into phase one as well as so there may be feelings like sadness, unpredictability, disappointment, rage, concern, rejection and also disorientation.The situation at the advertising department of Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture is similar so Lewis can obtain comfortable with the concept that it is not extraordinary actions. It is during this stage that Lewis will certainly have to offer assistance to the department so that they can discover a sense of direction. It can be seen exactly how Krasnow has currently made this transition easier by making Lewis obtain included in the department a year before his actual separation.

Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has reviews the value of 'safety requires as being a lower level need of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel safe and secure and also out of threat' is at the second degree of demands. Before an employee can be made to create mentally, he requires to have his 'Physical 'and also 'Security' requires fulfilled.

SWOT Analysis for Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Case Study

Effects of Analysis.

The OB analysis has looked at various concepts to understand just how to manage the present scenario handy. The complying with three options have actually been proposed to assist Lewis take care of the business challenges in the advertising and marketing division. Each of these choices has actually been recommended for reducing the shift needed to bring the advertising division in accordance with the requirements of the market and for making the cultural adjustment that would comply with once the current leader leaves.

Integration of marketing and advertising features. Separating Adverting and Manufacturing functions. Assimilation of Advertising with Procedures.

Evaluation of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merging days has competence in business-to-business advertising along with company and also retail advertising and marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to handle both marketing and advertising features.

The benefit of this technique is that it will certainly incorporate the two features while lowering the demand for employing an extra source for marketing. Along with this, Lewis would certainly be heading the advertising division as well as all the same her substitute would be required for the present role that she is doing. The downside of this option is that exterior hiring may cause bitterness from internal employees who might be considering the position of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting as well as Production: Provided the affordable pressures and also excellent quality job called for from the ad agency, it is advised that Lewis ought to permit the production device to be a separate function from the advertising and marketing system. Given that the majority of ad agency had these two features as different units, it makes even more feeling to comply with the standard. Along with this, both features may have the ability to focus on their core turns on extra successfully. However, the drawback of this technique would certainly be that added costs would certainly have to be borne for setting up separate production features. A manufacturing head may have to be employed which could boost expenses for the organization.

Combination of Advertising with Workflows: Because Lewis is currently caring for the marketing and procedures divisions at the same time; it makes good sense to integrate the two functions given that she has actually been effectively dealing with both ends. The truth that the two divisions already have major distinctions over allocation of resources suggests that this integration may be able to cause harmony particularly as Lewis would be heading both ends.However there are various drawbacks of this action especially as it would certainly put too much problem over Lewis's shoulders. The reality that Lewis needs to adapt her administration design for the advertising and marketing department suggests that these 2 departments would be culturally varied. Lewis might not be able to use one kind of management design to both divisions which might result in ineffectiveness in either one of the 2 functions.


An evaluation of the 3 options suggests that assimilation of marketing as well as operations would not be a feasible relocation because of the substantial differences in between both divisions although that currently Lewis is handling both. While splitting up of the manufacturing function might have been a beneficial move for the advertising division, the truth that it would suggest positioning a third function under Lewis's wing indicates this must be avoided as well. The combination of the marketing department is the best option in terms of getting the optimum results from the division. An activity plan for this choice is discussed below.

Action Plan.

Lewis will take control of the function of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Production feature will certainly stay part of marketing under advertising function.

Lewis will separate herself from operations.

An autonomous leadership design with staff member empowerment will certainly be made use of in advertising and marketing department.

Open door plan as well as focus on cross department interaction will be aimed at getting rid of discord.

Backup plan.

If the combination does not work out as intended, a contingency strategy would comply with which would certainly separate the manufacturing feature from the advertising function to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising and marketing division without an SVP. In that case the manufacturing function will most definitely be divided by positioning it under an SVP manufacturing.