Aucnet Tv Auction Network System Case Study Analysis


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Aucnet Tv Auction Network System Case Study Analysis

Background and Facts

Aucnet Tv Auction Network System an office materials seller for tiny as well as average sized services has just recently been associated with planning for a merger with its competitor House Deport, which has actually impacted effectiveness levels in departmentswith the senior manager associated with legal difficulties put forth by the government Profession Payment. With the Marketing Head putting forward the news of his separation from the firm in one year, Jeannie Lewis, the current head of operations has been asked to take the role in the near future. With challenges in the form of a prospective cultural change and also reduced worker spirits, the company needs a full reengineering initiative at the advertising division.

Problem Declaration
Porter's 5 Forces Analysis
The potential social adjustment at the marketing division of Aucnet Tv Auction Network System is increasing unpredictability in the workplace bring about various difficulties for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting tactical choices since Stapes Inc. had to abandon its plans of merging with Workplace Deport after the Federal Trade Payment's treatment at the same time. Given the fact that the shop has a worldwide presence with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these countries may be able to affect performance or critical objectives. Federal Profession Commission's antitrust suit versus the merger occupied important time of the organization's elderly administration suggesting that 'political' factors can have severe effects for a global company.

Economic Factors: Economic factors such as the introduction of local business in the international scenario suggest that Aucnet Tv Auction Network System is thriving in an atmosphere where there is prospective growth of services. Reality that shop consumers are mainly looking for office materials for home offices suggests that the market has a rising trend of business owners and residence based companies.

Social factors: Social patterns in the economic situation show that customers are trying to find ease along with attractive rates. Market research demonstrates how the customer for Aucnet Tv Auction Network System does not have recognition regarding locating solutions which can provide a mix of ease and inexpensive.

Technological factors: Modern technology plays an important function in Aucnet Tv Auction Network System's service strategy especially as the company is piloting Innovation centers which would offer innovation sales and also support in the form of memory upgrades, outer installations. (Summary of PARASITE in appendix 2).

OB Issues and Manifestations.

Several underlying Business Behavior concerns can be seen in Aucnet Tv Auction Network System's case as highlighted in this section.

Concerns about cultural modification: There is uneasiness regarding a cultural modification that would occur as soon as Todd Krasnow leaves from his position as the Exec Vice President of Marketing with the majority of the staff members already showing discontent over this prospective step. This expected adjustment has actually produced stress and anxiety in the office which has actually been coupled with the previous stress and anxiety of preparing the company for a potential merger with House Deport.
Pest Analysis
Difficult Job Setting for Newcomers: There is shortage of workers that can match the stressful atmosphere of a hectic company. Not just does this cause trouble in locating the appropriate people, it places tension on new hires as can not stand up to the speed and pressure that the organization anticipates them to bear.

Twin Coverage Lines: Newcomers discover this business culture difficult and difficult to deal with particularly as populated line connections are implied to be weaker generally and also objective setting and also performance analysis is still done by the strong line supervisor. This means that beginners might shed clarity concerning their respective functions and also purposes especially as populated line coverage does not keep them in direct interaction with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles even though it had been speculated that the latter would certainly take Krasnow's placement came as a strike to her morale. Lewis might have been capable and also proper for the task but the reality that Kransnow's departure would certainly make Coles a straight report to Lewis may have been the reason for Coles' resignation from solutions.

Anxiety & Task Instability: Worry and also insecurity can be identified as two significant issues that Lewis would certainly be managing particularly as the merger has actually now be terminated as well as two senior execs of the marketing division would be leaving. The whole responsibility of the division would certainly be falling on Lewis's shoulders that would not just supervise of brining regarding a social modification yet would certainly also need to show herself in her brand-new duty.

Inappropriate Monitoring Design of Leader: Lewis's monitoring design and also its incompatibility with the advertising department's duty can also be seen as an OB obstacle specifically as she has been utilized to managing problems in the procedures department where employees are taught to concentrate on procedures and also obtain them. The advertising and marketing division on the various other hand can be viewed as a team of people who are used to being nurtured by Krasnow that focused more on result than procedures.

Interdepartmental Arguments: Interdepartmental disputes between 3 departments, advertising and marketing, merchandizing as well as procedures respectively over the allocation of the advertising and marketing mix can be determined as an additional OB concern. Although the advertising division does not share the exact same vision as the other two divisions concerning the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing and also procedures departments do not agree over the advertising mix allocation among each other either.

Fragmentation in Advertising And Marketing Division: Fragmentation between the advertising and marketing divisions can be identified as an additional OB concern which could need additional interest. The fact that the marketing and advertising sections in the advertising division are disconnected is preventing both divisions from gaining from each other's experience as well as expertise. Combination of marketing with merchandising and also procedures would certainly become more difficult if the advertising division itself is disintegrated which can be an additional potential OB worry.

Aucnet Tv Auction Network System Analysis

Numerous concepts have been used to explain the scenarios to get further clearness regarding the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of supervisors believe that juniors are easy and lazy, have little passion and also resist change. The circumstance at Aucnet Tv Auction Network System is not completely following Theory X, it can be seen that brand-new hires are finding this atmosphere instead difficult which may at some point lead to a greater inclination of the administration in the direction of Theory X. Also while evaluating Lewis's administration style, concept X might have been appropriate in the operations division to some extent however the Marketing department would need reliance on Concept Y in order to obtain the creative thinking and also creativity from the groups.

Tuckman's Team effort Concept: As far as Lewis's concern regarding bringing harmony between the advertising and marketing department is concerned, this would at first lead to contrast as reviewed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). As per Tuckman's theory displayed in appendix 3, during the preliminary phase of group development, individuals may not bond, as they are active finding their place in the team. By integrating the advertising and marketing division's work, there might coincide preliminary detach which could cause the 2nd stage of 'storming' where the teams challenge one another. Nonetheless, it is only throughout the 3rd stage or 'norming' when they would certainly integrate to share suggestions prior to the team can produce harmony in the fourth stage 'doing'.

Bridges' Shift Design: As per William Bridge's concept (appendix 4), individuals are quite unpleasant with modification, which is apparent by the situation at Aucnet Tv Auction Network System The circumstance can be viewed as a regular program of life if is researched as per Bridge's concept where he discusses that people experience three phases of change when they experience modification. 'End, shedding and also Releasing', The Neutral Zone and also 'The New Beginning' (Bridges, 2004). When individuals are presented with adjustment, they enter phase one and so there may be feelings like despair, unpredictability, aggravation, temper, worry, denial and disorientation.The situation at the advertising department of Aucnet Tv Auction Network System is comparable so Lewis can obtain comfy with the concept that it is not phenomenal habits. In the second stage, there may be a requirement to link the gap in between the brand-new and old society so Lewis might have to face this ordeal as soon as Krasnow leaves. There might be reduced morale and low productivity at this stage which need to not be taken as a problem. It is throughout this stage that Lewis will need to offer guidance to the division to make sure that they can discover a sense of direction. It can be seen how Krasnow has currently made this shift easier by making Lewis obtain associated with the division a year prior to his actual departure. As per Bridges' Design, phase three will certainly bring about openness to knowing, High power and commitment as people will welcome the change (Bridges, 2004).
Vrio Analysis
Maslow's Demand hierarchy: The OB problem related to insecurity at the office has actually been caused firstly by the adjustment in administration as well as second of all by the reality that the merging will certainly no longer be launched. Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has reviews the significance of 'safety needs as being a reduced degree need of a human for setting off inspiration. As seen in the pyramid cooperated appendix 3, we can see how 'the requirement to feel safe and secure and also out of danger' is at the 2nd degree of needs. Before an employee can be made to develop emotionally, he needs to have his 'Physiological 'and also 'Safety and security' requires satisfied. This indicates that unless the workers are made to feel secure concerning their current work condition in Aucnet Tv Auction Network System they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Aucnet Tv Auction Network System Case Study

Ramification of Analysis.

The OB analysis has considered various concepts to recognize just how to manage the present situation available. The following three choices have actually been suggested to aid Lewis deal with the business challenges in the marketing department. Each of these options has actually been recommended for relieving the change required to bring the advertising division according to the needs of the marketplace and for making the cultural modification that would certainly follow when the existing leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting and Production features. Integration of Advertising with Operations.

Assessment of Alternatives.

Judith Shapiro who has earlier been interviewed by Lewis during the earlier merging days has knowledge in business-to-business marketing along with firm as well as retail marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to manage both marketing and advertising and marketing functions.

The benefit of this strategy is that it will certainly incorporate the two features while minimizing the demand for hiring an added resource for advertising and marketing. In addition to this, Lewis would be heading the advertising department and also in any case her substitute would be needed for the current function that she is doing. The disadvantage of this option is that exterior hiring might produce bitterness from interior personnel that might be considering the setting of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting as well as Manufacturing: Given the competitive pressures and also high quality work called for from the advertising and marketing firm, it is suggested that Lewis must allow the manufacturing unit to be a different feature from the marketing system. Considering that many marketing agencies had these 2 functions as separate units, it makes even more feeling to follow the norm.

Integration of Advertising with Workflows: Because Lewis is already taking care of the advertising and operations divisions all at once; it makes feeling to incorporate the 2 functions since she has been efficiently taking care of both ends. The fact that Lewis has to adapt her monitoring style for the advertising department recommends that these 2 departments would certainly be culturally varied.


An assessment of the 3 options suggests that combination of advertising and marketing and operations would certainly not be a feasible move due to the vast distinctions in between the two divisions despite the truth that currently Lewis is managing both. While splitting up of the manufacturing feature might have been a positive relocation for the advertising and marketing division, the fact that it would certainly indicate putting a 3rd feature under Lewis's wing means this ought to be avoided.

Activity Strategy.
Lewis will certainly take over the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would be combined.

Judith Shapiro will be hired to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will remain component of advertising and marketing under advertising function.

Lewis will divide herself from operations.

A democratic management style with worker empowerment will be made use of in marketing department.

Open door plan and also emphasis on cross department interaction will certainly be aimed at eliminating discord.

Backup plan.

If the combination does not work out as planned, a backup strategy would comply with which would divide the production function from the advertising and marketing feature to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising and marketing department without an SVP. In that case the manufacturing feature will most definitely be divided by placing it under an SVP production.