Business And Cyber Peace We Need You Case Study Help


Home >> Kelloggs >> Business And Cyber Peace We Need You >>

Business And Cyber Peace We Need You Case Study Solution

Background and Facts

Business And Cyber Peace We Need You an office supplies seller for small and also medium sized companies has actually just recently been associated with planning for a merging with its rival House Deport, which has actually influenced performance degrees in departmentswith the elderly manager associated with legal issues put forth by the government Profession Compensation. With the Advertising Head advancing the information of his departure from the business in one year, Jeannie Lewis, the present head of operations has actually been asked to take the role in the future. With challenges in the type of a possible social change and also reduced staff member spirits, the organization needs a complete reengineering effort at the advertising and marketing department.

Issue Statement
Porter's 5 Forces Analysis
The prospective cultural change at the marketing division of Business And Cyber Peace We Need You is enhancing unpredictability in the working environment bring about various obstacles for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in influencing strategic choices because Stapes Inc. had to desert its plans of merging with Office Deport after the Federal Profession Payment's treatment while doing so. Provided the reality that the shop has a global presence with branches in UK, UNITED STATES, Canada as well as Germany, political consider each of these countries might be able to affect performance or calculated objectives. Federal Profession Payment's antitrust fit against the merger occupied beneficial time of the company's senior administration suggesting that 'political' factors can have severe ramifications for a global company.

Economic Factors: Economic factors such as the development of small companies in the international circumstance recommend that Business And Cyber Peace We Need You is prospering in an environment where there is potential development of services. Truth that shop clients are primarily looking for workplace supplies for home offices recommends that the market has an increasing fad of business owners as well as residence based companies.

Social factors: Social fads in the economic situation reveal that consumers are searching for convenience as well as eye-catching rates. Marketing research demonstrates how the consumer for Business And Cyber Peace We Need You does not have awareness regarding finding options which can supply a combination of comfort and inexpensive.

Technical factors: Modern technology plays a crucial duty in Business And Cyber Peace We Need You's service method specifically as the organization is piloting Technology facilities which would provide technology sales and support in the type of memory upgrades, peripheral installations. (Summary of PARASITE in appendix 2).

OB Issues and Manifestations.

Several underlying Organizational Actions issues can be seen in Business And Cyber Peace We Need You's case as highlighted in this section.

Apprehensions about social change: There is worry about a social change that would certainly happen once Todd Krasnow leaves from his setting as the Executive Vice President of Marketing with the majority of the team member already revealing unhappiness over this possible move. This expected adjustment has actually created anxiety in the workplace which has actually been paired with the past anxiety of preparing the company for a prospective merging with Home Deport.
Pest Analysis
Difficult Work Setting for Newcomers: There is lack of workers that can match the difficult environment of a fast-paced organization. Not just does this lead to trouble in locating the right people, it places tension on brand-new hires as can not withstand the pace as well as stress that the organization anticipates them to birth.

Double Reporting Lines: Beginners locate this business culture troublesome as well as difficult to handle particularly as dotted line relationships are suggested to be weaker generally as well as unbiased setting and efficiency evaluation is still done by the strong line supervisor. This means that newbies can lose clarity regarding their respective roles and goals specifically as dotted line reporting does not keep them in direct interaction with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles despite the fact that it had actually been guessed that the last would take Krasnow's setting came as a strike to her morale. Lewis may have been qualified and suitable for the job however the reality that Kransnow's separation would certainly make Coles a straight report to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Work Instability: Worry as well as instability can be determined as two major issues that Lewis would certainly be managing specifically as the merger has actually currently be cancelled as well as two senior executives of the advertising department would be leaving. The entire responsibility of the division would be falling on Lewis's shoulders that would certainly not simply be in charge of brining regarding a cultural change but would certainly likewise have to show herself in her new duty.

Incompatible Management Design of Leader: Lewis's monitoring style and also its conflict with the advertising and marketing division's duty can additionally be viewed as an OB challenge particularly as she has actually been utilized to handling problems in the operations division where personnel are educated to focus on processes and obtain them right. The advertising and marketing department on the various other hand can be viewed as a group of individuals that are made use of to being supported by Krasnow that focused extra on output than procedures.

Interdepartmental Arguments: Interdepartmental arguments in between three departments, advertising and marketing, merchandizing and also operations specifically over the allotment of the advertising and marketing mix can be recognized as one more OB concern. Although the marketing department does not share the same vision as the various other 2 divisions concerning the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing and operations departments do not agree over the advertising and marketing mix allocation amongst each other either.

Disintegration in Advertising And Marketing Division: Disintegration between the advertising and marketing departments can be determined as one more OB problem which might require further attention. The reality that the advertising and marketing areas in the advertising department are detached is protecting against both departments from getting from each various other's experience and knowledge. Combination of advertising and marketing with merchandising and also operations would become harder if the marketing department itself is broken down which can be an additional potential OB problem.

Business And Cyber Peace We Need You Analysis

Various concepts have actually been utilized to discuss the circumstances to get further clearness about the scenario available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of supervisors believe that juniors are easy as well as lazy, have little ambition and also stand up to modification. The difficult variation of this concept emphasized threat, tight controls, hazards and also punishments. Over time it produces reduced efficiency, subtle sabotage as well as rivalry (Deal, 2003). Although the scenario at Business And Cyber Peace We Need You is not totally adhering to Concept X, it can be seen that new hires are finding this environment instead demanding which may eventually cause a better disposition of the management towards Concept X. As per McGregor's promoted sight, which he called Theory Y, the crucial job of the management is to prepare business problems so that people can attain their own goals best by directing their efforts towards organizational incentives. If individuals locate no satisfaction in their job, the monitoring would have little option however to rely upon theory X and exterior control (Deal, 2003). Also while assessing Lewis's administration design, concept X may have been suitable in the procedures division somewhat yet the Advertising division would call for dependence on Theory Y to get the creative thinking as well as originality from the teams.

Tuckman's Teamwork Theory: As far as Lewis's worry concerning bringing harmony between the marketing and marketing department is worried, this would at first lead to contrast as gone over by Bruce Tuckman in his 'Team effort Concept'. By integrating the advertising as well as advertising and marketing department's work, there may be the very same first separate which might lead to the second phase of 'storming' where the groups challenge one an additional.

When individuals are provided with change, they get in stage one and also so there might be feelings like unhappiness, unpredictability, disappointment, rage, worry, rejection and disorientation.The scenario at the advertising division of Business And Cyber Peace We Need You is similar so Lewis can get comfy with the idea that it is not phenomenal habits. It is during this stage that Lewis will certainly have to give guidance to the department so that they can find a feeling of direction. It can be seen how Krasnow has already made this change much easier by making Lewis get entailed in the department a year before his real separation.
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has reviews the value of 'security needs as being a reduced level demand of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the requirement to feel secure as well as out of danger' is at the second degree of requirements. Before a worker can be made to create psychologically, he requires to have his 'Physiological 'and also 'Security' needs fulfilled.

SWOT Analysis for Business And Cyber Peace We Need You Case Study

Implication of Analysis.

The OB analysis has taken a look at numerous theories to understand just how to manage the present circumstance available. The complying with 3 choices have been recommended to aid Lewis handle the business challenges in the marketing department. Each of these alternatives has been suggested for relieving the shift required to bring the advertising division in accordance with the demands of the market as well as for making the social change that would adhere to once the existing leader leaves.

Combination of marketing and advertising features. Dividing Adverting and also Production functions. Integration of Marketing with Procedures.

Analysis of Alternatives.

Integration of Advertising & Marketing Functions: The in-house advertising firm of Business And Cyber Peace We Need You is currently stamina for the company in terms of saving up on overheads associated with advertising and marketing as well as promotion. Considering that no new employment has actually been done after Bridget Cole's departure with the coverage line being directly assigned to Krasnow for the advertising function, this is a beneficial possibility for incorporating the marketing and advertising features. Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merging days has expertise in business-to-business advertising and marketing in addition to agency and also retail advertising experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to deal with both marketing and advertising functions.

The advantage of this approach is that it will certainly integrate both functions while lowering the need for hiring an additional resource for marketing. Lewis would be heading the advertising and marketing division and also in any type of case her substitute would certainly be needed for the present duty that she is carrying out. The negative aspect of this option is that external hiring might cause animosity from interior employees who might be looking at the placement of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and also Manufacturing: Provided the affordable pressures as well as top quality job needed from the ad agency, it is recommended that Lewis needs to enable the manufacturing unit to be a different feature from the advertising device. Because most ad agency had these two features as different devices, it makes more feeling to adhere to the norm. Both features might be able to focus on their core activates extra efficiently. Nonetheless, the negative aspect of this approach would certainly be that extra expenses would certainly have to be birthed for setting up separate manufacturing functions. A production head might have to be employed which could enhance expenses for the organization.

Integration of Marketing with Procedures: Given that Lewis is already looking after the marketing and also procedures divisions concurrently; it makes good sense to incorporate the two functions because she has actually been effectively dealing with both ends. The fact that both departments already have significant differences over allotment of resources recommends that this combination may have the ability to bring about consistency particularly as Lewis would certainly be heading both ends.However there are different drawbacks of this relocation especially as it would certainly place way too much concern over Lewis's shoulders. The reality that Lewis needs to adjust her management design for the advertising division suggests that these 2 divisions would certainly be culturally diverse. Lewis might not be able to apply one kind of leadership style to both divisions which can result in ineffectiveness in either one of the two features.


An assessment of the three choices indicates that assimilation of advertising and marketing and procedures would certainly not be a possible action due to the large differences in between the two departments regardless of the truth that currently Lewis is taking care of both. While splitting up of the manufacturing feature may have been a positive action for the advertising and marketing division, the reality that it would suggest positioning a 3rd feature under Lewis's wing suggests this need to be avoided.

Action Strategy.
Lewis will certainly take control of the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will be hired to take Lewis's location as SVP of marketing and advertising.

Manufacturing feature will remain component of marketing under advertising and marketing function.

Lewis will certainly separate herself from operations.

An autonomous leadership design with employee empowerment will certainly be used in advertising department.

Open up door plan and emphasis on cross departmental interaction will be aimed at eliminating disharmony.

Contingency plan.

If the assimilation does not exercise as prepared, a backup strategy would comply with which would certainly divide the production feature from the marketing feature to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising division without an SVP. In that case the production feature will most definitely be divided by putting it under an SVP production.