Cardosas Quest For Certification Case Study Analysis


Home >> Kelloggs >> Cardosas Quest For Certification >>

Cardosas Quest For Certification Case Study Help

Background and Facts

Cardosas Quest For Certification an office materials seller for small and medium sized services has actually just recently been associated with planning for a merger with its competitor Home Deport, which has impacted performance levels in departmentswith the elderly supervisor involved in lawful issues put forth by the government Trade Commission. With the Advertising and marketing Head putting forward the news of his separation from the firm in one year, Jeannie Lewis, the current head of operations has actually been asked to take the role in the near future. With challenges in the kind of a possible social adjustment and reduced employee spirits, the organization requires a complete reengineering initiative at the marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The possible social modification at the advertising department of Cardosas Quest For Certification is boosting uncertainty in the working environment leading to various obstacles for the Jeannie Lewis that would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting strategic decisions given that Stapes Inc. had to desert its plans of combining with Office Deport after the Federal Profession Commission's treatment while doing so. Given the truth that the shop has an international presence with branches in UK, UNITED STATES, Canada and Germany, political consider each of these nations might have the ability to impact performance or tactical objectives. Federal Trade Commission's antitrust fit versus the merger took up valuable time of the organization's elderly monitoring recommending that 'political' factors can have major implications for an international business.

Economic Factors: Economic factors such as the development of small companies in the global scenario recommend that Cardosas Quest For Certification is flourishing in an atmosphere where there is potential growth of companies. In addition to this, fact that shop customers are mainly trying to find workplace products for office recommends that the marketplace has a rising trend of entrepreneurs and also home businesses.

Social factors: Social fads in the economic situation show that consumers are searching for convenience in addition to appealing prices. Market research shows how the customer for Cardosas Quest For Certification lacks understanding regarding locating remedies which can provide a combination of benefit and affordable.

Technological factors: Technology plays a vital function in Cardosas Quest For Certification's service approach specifically as the company is piloting Technology facilities which would provide modern technology sales and assistance in the type of memory upgrades, outer installations. (Summary of INSECT in appendix 2).

OB Issues and also Effects.

Numerous underlying Organizational Actions issues can be seen in Cardosas Quest For Certification's case as highlighted in this area.

Apprehensions about cultural adjustment: There is worry regarding a social adjustment that would happen once Todd Krasnow leaves from his placement as the Exec Vice President of Advertising with a lot of the employee currently showing unhappiness over this possible step. This predicted adjustment has actually produced stress and anxiety in the office which has actually been coupled with the past stress and anxiety of preparing the company for a prospective merger with House Deport.
Pest Analysis
Stressful Task Atmosphere for Newcomers: There is lack of workers that can match the demanding setting of a busy company. Not only does this result in problem in locating the right people, it puts stress and anxiety on brand-new hires as can not endure the speed and pressure that the company anticipates them to birth.

Dual Reporting Lines: Newbies find this organizational society difficult and also difficult to deal with specifically as dotted line connections are suggested to be weaker as a whole and objective setting and performance evaluation is still done by the strong line manager. This means that newcomers can lose clarity about their respective roles as well as purposes particularly as populated line coverage does not keep them in direct interaction with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles even though it had actually been speculated that the last would take Krasnow's position came as an impact to her morale. Lewis might have been qualified and also ideal for the job yet the truth that Kransnow's separation would certainly make Coles a direct record to Lewis may have been the reason for Coles' resignation from services.

Anxiety & Job Instability: Concern as well as instability can be determined as 2 major concerns that Lewis would be handling particularly as the merging has currently be terminated as well as 2 elderly executives of the marketing department would be leaving. The entire obligation of the division would certainly be falling on Lewis's shoulders that would not simply supervise of brining regarding a cultural modification yet would certainly also have to show herself in her brand-new duty.

Inappropriate Monitoring Style of Leader: Lewis's management style and also its incompatibility with the advertising and marketing department's function can likewise be viewed as an OB obstacle specifically as she has been made use of to dealing with concerns in the operations department where employees are instructed to focus on processes and also get them right. The advertising and marketing department on the various other hand can be viewed as a team of individuals who are used to being nurtured by Krasnow who focused more on outcome than processes.

Interdepartmental Disputes: Interdepartmental differences between three departments, advertising, merchandizing as well as procedures respectively over the allocation of the marketing mix can be identified as an additional OB issue. Although the advertising department does not share the very same vision as the other 2 divisions regarding the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and operations departments do not concur over the advertising and marketing mix allocation amongst one another either.

Disintegration in Advertising And Marketing Division: Disintegration in between the advertising and marketing divisions can be recognized as one more OB problem which might need further attention. The fact that the marketing and advertising sections in the marketing division are disconnected is preventing both departments from gaining from each other's experience as well as expertise. Integration of marketing with merchandising and procedures would come to be harder if the advertising and marketing division itself is broken down which can be another prospective OB problem.

Cardosas Quest For Certification Analysis

Various theories have actually been utilized to discuss the conditions to obtain more clearness regarding the situation available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many supervisors think that juniors are passive as well as lazy, have little passion and stand up to change. The circumstance at Cardosas Quest For Certification is not completely adhering to Theory X, it can be seen that new hires are locating this setting rather difficult which may eventually lead to a greater disposition of the management towards Theory X. Even while examining Lewis's administration design, concept X might have been appropriate in the operations department to some degree however the Advertising department would need dependence on Theory Y in order to get the creativity and originality from the groups.

Tuckman's Synergy Theory: As for Lewis's issue about bringing harmony between the advertising and marketing division is concerned, this would at first cause contrast as gone over by Bruce Tuckman in his 'Teamwork Concept'. (Tuckman, 1965). As per Tuckman's theory displayed in appendix 3, throughout the first stage of team growth, people might not bond, as they are hectic discovering their area in the group. By incorporating the marketing and advertising department's job, there may be the same first disconnect which can cause the 2nd stage of 'storming' where the teams challenge one another. It is just during the third stage or 'norming' when they would certainly come together to share ideas before the group can bring about harmony in the fourth phase 'doing'.

Bridges' Transition Design: As per William Bridge's concept (appendix 4), people are fairly awkward with adjustment, which is evident by the situation at Cardosas Quest For Certification The situation can be seen as a normal course of life if is studied based on Bridge's theory where he explains that people undergo three phases of transition when they experience modification. 'Closing, shedding and also Releasing', The Neutral Zone and 'The New Starting' (Bridges, 2004). When people exist with modification, they get in stage one and so there might be feelings like despair, uncertainty, irritation, temper, worry, rejection and disorientation.The scenario at the advertising department of Cardosas Quest For Certification is similar so Lewis can get comfortable with the concept that it is not amazing actions. In the 2nd stage, there might be a demand to connect the gap in between the brand-new and old society so Lewis may have to encounter this ordeal as soon as Krasnow leaves. There may be low morale and reduced productivity at this phase which ought to not be taken as a trouble. It is during this phase that Lewis will have to offer advice to the division so that they can find an orientation. It can be seen how Krasnow has actually already made this change easier by making Lewis get associated with the department a year prior to his real separation. Based on Bridges' Version, phase three will certainly cause visibility to discovering, High energy and dedication as individuals will embrace the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Need hierarchy: The OB problem related to insecurity at the workplace has actually been set off firstly by the adjustment in management as well as secondly by the reality that the merging will no longer be initiated. Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has discusses the importance of 'safety needs as being a reduced degree need of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel protected as well as safe' is at the 2nd level of demands. Before a worker can be made to establish mentally, he needs to have his 'Physiological 'and also 'Safety' needs fulfilled. This shows that unless the workers are made to really feel secure regarding their existing work condition in Cardosas Quest For Certification they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Cardosas Quest For Certification Case Study

Implication of Analysis.

The OB analysis has looked at numerous theories to comprehend just how to manage the current scenario at hand. The complying with 3 options have been suggested to help Lewis take care of the organizational obstacles in the marketing division. Each of these alternatives has been suggested for reducing the change needed to bring the marketing department in line with the requirements of the market and for making the cultural change that would certainly follow when the present leader leaves.

Assimilation of marketing and advertising functions. Dividing Adverting as well as Manufacturing functions. Assimilation of Advertising with Workflow.

Analysis of Alternatives.

Judith Shapiro who has earlier been interviewed by Lewis during the earlier merger days has proficiency in business-to-business advertising along with company as well as retail marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to handle both advertising and marketing and marketing functions.

The benefit of this method is that it will incorporate the two features while decreasing the demand for employing an additional resource for advertising. Lewis would be heading the advertising and marketing division and also in any kind of case her substitute would be needed for the existing role that she is performing. The downside of this alternative is that outside hiring may cause animosity from internal workers that may be eying the setting of EVP after Lewis takes over Krasnow's placement.

Separating Adverting as well as Manufacturing: Offered the competitive stress and also high quality job called for from the ad agency, it is advised that Lewis should allow the production unit to be a separate function from the marketing unit. Considering that many ad agency had these two features as separate units, it makes more feeling to follow the standard. In addition to this, both functions may be able to focus on their core activates much more successfully. Nevertheless, the negative aspect of this technique would be that additional expenses would have to be birthed for establishing separate production functions. A production head might have to be employed which can enhance overheads for the company.

Assimilation of Marketing with Procedures: Because Lewis is already taking treatment of the advertising and marketing and also operations divisions all at once; it makes sense to integrate the 2 features because she has actually been efficiently taking care of both ends. The truth that Lewis has to adapt her management design for the advertising and marketing division recommends that these 2 divisions would certainly be culturally diverse.


An examination of the 3 options shows that combination of advertising and operations would not be a viable relocation due to the substantial differences between the two divisions despite the reality that currently Lewis is handling both. While separation of the production feature may have been a favorable step for the advertising and marketing division, the reality that it would certainly imply placing a 3rd feature under Lewis's wing means this ought to be prevented.

Action Plan.
Lewis will certainly take over the role of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would be merged.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of marketing and advertising.

Production feature will certainly remain component of advertising under advertising feature.

Lewis will divide herself from operations.

A democratic leadership style with worker empowerment will certainly be utilized in advertising department.

Open door policy and emphasis on cross departmental interaction will certainly be focused on getting rid of dissonance.

Backup strategy.

If the assimilation does not exercise as prepared, a contingency plan would certainly comply with which would certainly separate the manufacturing feature from the marketing function to lower the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the advertising and marketing department without an SVP. Because case the production function will most definitely be divided by positioning it under an SVP production.