Cardosas Quest For Certification Case Study Analysis


Home >> Kelloggs >> Cardosas Quest For Certification >>

Cardosas Quest For Certification Case Study Solution

Background and Facts

Cardosas Quest For Certification a workplace supplies merchant for small and also medium sized companies has actually recently been associated with planning for a merging with its rival House Deport, which has affected effectiveness degrees in departmentswith the senior manager associated with legal complications put forth by the federal Profession Payment. With the Advertising Head advancing the news of his separation from the firm in one year, Jeannie Lewis, the present head of procedures has been asked to take the function in the near future. With difficulties in the kind of a possible social modification and reduced worker morale, the organization requires a full reengineering effort at the advertising and marketing division.

Issue Declaration

The possible social change at the advertising and marketing department of Cardosas Quest For Certification is boosting unpredictability in the working environment leading to various challenges for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting tactical decisions considering that Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Trade Commission's treatment while doing so. Provided the fact that the shop has a global presence with branches in UK, USA, Canada and also Germany, political factors in each of these nations might have the ability to impact performance or critical goals. Federal Trade Commission's antitrust fit against the merging occupied useful time of the company's elderly monitoring recommending that 'political' factors can have severe ramifications for an international company.

Economic Factors: Financial factors such as the emergence of small companies in the worldwide scenario recommend that Cardosas Quest For Certification is growing in an environment where there is potential development of businesses. In addition to this, fact that shop consumers are mainly trying to find workplace products for office suggests that the market has an increasing trend of business owners as well as home companies.

Social factors: Social patterns in the economic climate reveal that customers are searching for comfort as well as appealing costs. Marketing research demonstrates how the client for Cardosas Quest For Certification lacks understanding regarding locating remedies which can provide a mix of benefit and affordable.

Technical factors: Innovation plays a vital function in Cardosas Quest For Certification's business approach specifically as the company is piloting Innovation facilities which would certainly supply technology sales as well as support in the form of memory upgrades, peripheral installations. (Recap of PEST in appendix 2).

OB Issues and also Effects.

A number of underlying Organizational Actions problems can be seen in Cardosas Quest For Certification's case as highlighted in this section.

Uneasiness about social change: There is uneasiness about a cultural adjustment that would take place once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Advertising with most of the personnel currently showing unhappiness over this possible relocation. This expected modification has actually developed stress and anxiety in the workplace which has actually been coupled with the previous stress of preparing the company for a potential merging with Residence Deport.

Difficult Job Environment for Newcomers: There is shortage of workers that can match the stressful atmosphere of a hectic organization. Not only does this cause problem in discovering the appropriate people, it places stress on brand-new hires as can not endure the rate and pressure that the organization anticipates them to birth.

Twin Coverage Lines: Newbies discover this organizational culture cumbersome as well as hard to cope with particularly as populated line partnerships are meant to be weaker generally as well as objective setup and also efficiency evaluation is still done by the solid line manager. This indicates that newcomers can shed quality about their corresponding duties as well as goals particularly as populated line coverage does not maintain them in direct interaction with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles even though it had been hypothesized that the last would take Krasnow's position came as an impact to her morale. Lewis might have been qualified as well as ideal for the task yet the fact that Kransnow's separation would make Coles a straight report to Lewis may have been the reason for Coles' resignation from services.

Worry & Work Insecurity: Worry and instability can be recognized as two major issues that Lewis would be handling particularly as the merger has actually now be cancelled and also 2 senior execs of the advertising department would certainly be leaving. The entire duty of the department would be dropping on Lewis's shoulders that would certainly not simply supervise of brining concerning a social adjustment yet would likewise have to verify herself in her brand-new role.

Inappropriate Administration Style of Leader: Lewis's administration style as well as its incompatibility with the advertising and marketing division's duty can likewise be seen as an OB challenge specifically as she has been used to handling problems in the operations department where personnel are shown to focus on processes as well as obtain them. The marketing department on the various other hand can be seen as a team of people who are used to being nurtured by Krasnow that focused extra on result than procedures.

Interdepartmental Differences: Interdepartmental disputes in between 3 divisions, advertising and marketing, merchandizing and also procedures respectively over the appropriation of the marketing mix can be determined as an additional OB concern. Although the marketing department does not share the very same vision as the other 2 divisions concerning the aloocation of the advertising and marketing mix twoards promotions as well as advertsing, the merchandizing and also operations divisions do not concur over the advertising mix allotment amongst one another either.

Disintegration in Advertising Department: Disintegration in between the advertising and marketing divisions can be determined as another OB problem which might need more interest. The fact that the marketing and advertising sections in the advertising department are disconnected is preventing both divisions from getting from each other's experience and also competence. Combination of advertising with merchandising and operations would certainly become more difficult if the advertising and marketing division itself is disintegrated which can be one more potential OB issue.

Cardosas Quest For Certification Analysis

Various concepts have been made use of to describe the circumstances to get additional quality regarding the scenario at hand.

McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many managers believe that subordinates are passive as well as careless, have little ambition and resist change. The tough version of this concept stressed coercion, limited controls, risks and also punishments. With time it generates low performance, subtle sabotage and rivalry (Offer, 2003). Although the scenario at Cardosas Quest For Certification is not entirely adhering to Theory X, it can be seen that brand-new hires are finding this environment instead stressful which might at some point cause a higher inclination of the monitoring in the direction of Theory X. As per McGregor's advocated sight, which he called Concept Y, the essential job of the monitoring is to organize business problems to ensure that individuals can accomplish their very own goals best by routing their efforts in the direction of organizational rewards. If individuals discover no complete satisfaction in their work, the management would certainly have little selection however to rely on theory X as well as exterior control (Deal, 2003). Also while examining Lewis's administration design, theory X may have appropriated in the procedures department to some extent but the Advertising and marketing division would call for dependence on Concept Y to get the creativity and also creativity from the groups.

Tuckman's Teamwork Concept: As for Lewis's issue regarding bringing consistency in between the advertising and marketing division is concerned, this would originally bring about conflict as discussed by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). Based on Tuckman's theory displayed in appendix 3, throughout the preliminary stage of group development, people may not bond, as they are active finding their place in the group. By incorporating the advertising and marketing department's work, there might coincide first separate which could result in the 2nd stage of 'storming' where the teams challenge each other. It is just throughout the 3rd phase or 'norming' when they would come together to share concepts prior to the group can bring about synergy in the 4th stage 'executing'.

When individuals are offered with adjustment, they enter stage one and so there might be emotions like despair, uncertainty, stress, anger, fear, rejection as well as disorientation.The scenario at the advertising and marketing division of Cardosas Quest For Certification is comparable so Lewis can get comfortable with the suggestion that it is not phenomenal behavior. It is during this stage that Lewis will have to offer guidance to the department so that they can find a sense of instructions. It can be seen just how Krasnow has actually already made this shift simpler by making Lewis get entailed in the department a year prior to his actual separation.

Abraham Maslow in his Concept of 'Requirements Pecking order' (appendix 5) has reviews the value of 'security requires as being a lower degree demand of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel protected and out of risk' is at the 2nd degree of demands. Before a worker can be made to develop mentally, he needs to have his 'Physiological 'and 'Safety and security' requires fulfilled.

SWOT Analysis for Cardosas Quest For Certification Case Study

Effects of Analysis.

The OB analysis has looked at various concepts to recognize how to manage the existing scenario available. The adhering to three options have actually been recommended to help Lewis take care of the organizational challenges in the advertising and marketing department. Each of these alternatives has actually been recommended for alleviating the transition needed to bring the marketing department in accordance with the needs of the marketplace and also for making the cultural change that would certainly follow when the existing leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting and Production features. Integration of Advertising And Marketing with Workflow.

Assessment of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis throughout the earlier merger days has proficiency in business-to-business advertising and marketing along with firm and also retail marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to deal with both advertising and marketing and marketing functions.

The advantage of this approach is that it will integrate both functions while decreasing the requirement for hiring an additional source for advertising and marketing. Lewis would certainly be heading the marketing department and also in any case her replacement would be needed for the present duty that she is executing. The negative aspect of this option is that outside hiring may cause animosity from interior workers who may be considering the placement of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and also Production: Given the competitive stress and also premium quality work called for from the advertising agency, it is recommended that Lewis must enable the manufacturing device to be a separate feature from the advertising system. Since the majority of ad agency had these 2 functions as different units, it makes more feeling to follow the standard. Both functions may be able to concentrate on their core triggers more effectively. However, the downside of this strategy would certainly be that extra costs would need to be birthed for setting up different manufacturing features. In addition to this, a manufacturing head may have to be employed which could increase overheads for the company.

Assimilation of Advertising And Marketing with Workflows: Because Lewis is currently caring for the advertising and marketing as well as procedures divisions concurrently; it makes good sense to incorporate the two functions since she has been successfully caring for both ends. The reality that the two divisions already have major distinctions over allowance of sources recommends that this assimilation might be able to bring about consistency especially as Lewis would certainly be heading both ends.However there are different downsides of this relocation particularly as it would place too much concern over Lewis's shoulders. The fact that Lewis needs to adapt her management style for the marketing department recommends that these two divisions would certainly be culturally varied. Lewis may not be able to apply one type of management style to both divisions which can result in inadequacy in either one of the two features.


An analysis of the three options shows that combination of marketing and procedures would certainly not be a practical relocation due to the substantial distinctions in between the two departments although that presently Lewis is handling both. While separation of the production feature may have been a positive action for the advertising department, the reality that it would suggest putting a 3rd feature under Lewis's wing implies this ought to be avoided too. The combination of the marketing division is the very best choice in regards to getting the optimal results from the division. An activity plan for this alternative is talked about below.

Action Strategy.

Lewis will take over the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Manufacturing feature will certainly remain part of advertising under advertising feature.

Lewis will divide herself from operations.

An autonomous leadership style with worker empowerment will certainly be utilized in marketing division.

Open up door policy and also focus on cross departmental communication will certainly be aimed at getting rid of discord.

Contingency plan.

If the integration does not work out as planned, a backup plan would certainly comply with which would divide the production feature from the advertising function to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising and marketing department without an SVP. Because case the manufacturing feature will definitely be separated by positioning it under an SVP production.