Facebook The First Ten Years Case Study Analysis


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Facebook The First Ten Years Case Study Analysis

Background and Facts

Facebook The First Ten Years a workplace supplies seller for tiny as well as medium sized services has recently been involved in preparing for a merging with its competitor Home Deport, which has impacted effectiveness levels in departmentswith the senior supervisor involved in lawful complications put forth by the government Trade Payment. With the Advertising Head advancing the information of his separation from the firm in one year, Jeannie Lewis, the present head of operations has actually been asked to take the function in the future. With challenges in the type of a possible cultural change and also reduced worker spirits, the organization wants a complete reengineering initiative at the advertising division.

Issue Declaration

The possible cultural change at the advertising and marketing department of Facebook The First Ten Years is boosting unpredictability in the working environment leading to various obstacles for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting critical choices because Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Profession Compensation's intervention at the same time. Offered the truth that the shop has an international visibility with branches in UK, U.S.A., Canada and Germany, political consider each of these nations might be able to affect performance or strategic objectives. Federal Profession Payment's antitrust match against the merging occupied beneficial time of the organization's elderly management recommending that 'political' factors can have severe implications for a global company.

Economic Factors: Economic factors such as the appearance of small businesses in the global circumstance suggest that Facebook The First Ten Years is flourishing in an atmosphere where there is possible development of services. Along with this, fact that store clients are mainly trying to find workplace products for office suggests that the market has an increasing fad of business owners and home services.

Social factors: Social trends in the economic situation show that customers are seeking benefit in addition to eye-catching costs. Market research shows how the client for Facebook The First Ten Years does not have recognition regarding finding options which can offer a mix of convenience and inexpensive.

Technological factors: Technology plays a crucial duty in Facebook The First Ten Years's company strategy specifically as the organization is piloting Technology facilities which would certainly provide innovation sales as well as support in the form of memory upgrades, peripheral installments. (Summary of BUG in appendix 2).

OB Issues as well as Symptoms.

Numerous underlying Organizational Habits concerns can be seen in Facebook The First Ten Years's case as highlighted in this section.

Concerns concerning social modification: There is uneasiness about a cultural modification that would certainly occur when Todd Krasnow leaves from his placement as the Executive Vice President of Advertising with the majority of the employee already revealing discontent over this prospective move. This expected change has created anxiety in the work environment which has actually been combined with the previous stress of preparing the company for a prospective merging with Residence Deport.

Demanding Task Environment for Newcomers: There is scarcity of employees that can match the demanding setting of a hectic organization. Not just does this bring about problem in discovering the ideal individuals, it places stress on brand-new hires as can not stand up to the rate and also pressure that the company expects them to birth.

Double Reporting Lines: Novices locate this business society difficult as well as tough to manage particularly as dotted line connections are meant to be weak in general as well as objective setting as well as performance evaluation is still done by the strong line supervisor. This means that novices can shed quality concerning their respective functions and also goals especially as populated line coverage does not keep them in direct communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles despite the fact that it had actually been speculated that the last would certainly take Krasnow's placement came as a strike to her spirits. Lewis might have been capable and ideal for the job however the reality that Kransnow's departure would make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Task Instability: Worry as well as insecurity can be recognized as 2 significant concerns that Lewis would be managing especially as the merging has actually now be cancelled and 2 senior executives of the advertising and marketing division would certainly be leaving. The whole obligation of the department would certainly be falling on Lewis's shoulders who would certainly not simply be in charge of brining concerning a cultural adjustment however would certainly also have to show herself in her brand-new role.

Inappropriate Management Design of Leader: Lewis's management style and also its incompatibility with the advertising division's duty can additionally be viewed as an OB challenge particularly as she has actually been utilized to handling issues in the operations department where workers are shown to concentrate on procedures and get them right. The marketing department on the other hand can be viewed as a group of individuals who are used to being supported by Krasnow who focused extra on result than processes.

Interdepartmental Disputes: Interdepartmental disagreements between 3 departments, advertising, merchandizing and also procedures specifically over the allowance of the advertising and marketing mix can be determined as another OB worry. Although the marketing department does not share the exact same vision as the other two departments pertaining to the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing and also procedures departments do not agree over the advertising and marketing mix appropriation amongst one another either.

Disintegration in Advertising Division: Fragmentation in between the marketing and advertising departments can be recognized as another OB concern which might require more focus. The fact that the advertising and marketing sections in the advertising and marketing division are detached is avoiding both departments from obtaining from each other's experience as well as know-how. Assimilation of advertising and marketing with merchandising as well as procedures would certainly end up being more difficult if the marketing department itself is disintegrated which can be one more prospective OB issue.

Facebook The First Ten Years Analysis

Different concepts have been utilized to clarify the situations to obtain more clarity about the circumstance available.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers believe that subordinates are passive and careless, have little passion and also withstand modification. The tough variation of this theory stressed threat, tight controls, hazards and punishments. Over time it generates low performance, refined sabotage and rivalry (Bargain, 2003). The situation at Facebook The First Ten Years is not totally adhering to Theory X, it can be seen that new hires are discovering this setting rather stressful which might at some point lead to a greater disposition of the monitoring in the direction of Theory X. As per McGregor's advocated view, which he called Concept Y, the crucial job of the management is to arrange business conditions so that people can accomplish their own objectives best by guiding their initiatives in the direction of organizational rewards. If people discover no complete satisfaction in their job, the management would have little choice yet to rely on concept X and also exterior control (Offer, 2003). Even while analyzing Lewis's management design, theory X may have been suitable in the operations department to some extent but the Advertising department would certainly call for dependence on Concept Y so as to get the creativity and creativity from the groups.

Tuckman's Teamwork Concept: As much as Lewis's issue concerning bringing consistency between the advertising and marketing as well as advertising and marketing division is worried, this would originally lead to contrast as reviewed by Bruce Tuckman in his 'Synergy Concept'. By integrating the advertising as well as marketing division's work, there might be the exact same first disconnect which could lead to the 2nd stage of 'storming' where the groups challenge one an additional.

When people are provided with change, they get in stage one as well as so there may be feelings like despair, unpredictability, disappointment, temper, concern, denial as well as disorientation.The situation at the marketing division of Facebook The First Ten Years is similar so Lewis can get comfortable with the concept that it is not amazing behavior. It is during this phase that Lewis will have to offer assistance to the division so that they can locate a feeling of direction. It can be seen how Krasnow has actually currently made this shift much easier by making Lewis get included in the division a year before his actual departure.

Maslow's Need pecking order: The OB issue related to instability at the work environment has actually been activated firstly by the modification in monitoring as well as second of all by the fact that the merging will no longer be started. Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has discusses the relevance of 'safety needs as being a reduced level demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to feel safe as well as out of danger' goes to the second level of requirements. Prior to a worker can be made to develop mentally, he needs to have his 'Physical 'and also 'Security' requires met. This indicates that unless the employees are made to feel secure concerning their existing work condition in Facebook The First Ten Years they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Facebook The First Ten Years Case Study

Ramification of Analysis.

The OB analysis has actually looked at various theories to comprehend exactly how to deal with the present situation at hand. The complying with three alternatives have actually been recommended to assist Lewis deal with the business obstacles in the marketing division. Each of these alternatives has been proposed for relieving the change needed to bring the marketing department in accordance with the needs of the marketplace and also for making the cultural adjustment that would certainly follow once the existing leader leaves.

Integration of marketing and advertising functions. Separating Adverting as well as Production functions. Combination of Marketing with Workflow.

Assessment of Alternatives.

Judith Shapiro that has earlier been spoken with by Lewis throughout the earlier merger days has experience in business-to-business marketing along with agency and also retail advertising experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to handle both marketing and advertising functions.

The benefit of this technique is that it will integrate both functions while minimizing the demand for working with an additional resource for advertising and marketing. Along with this, Lewis would be heading the advertising division as well as regardless her substitute would certainly be needed for the present role that she is executing. The negative aspect of this option is that outside hiring may produce animosity from interior employees that may be eying the position of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting as well as Production: Offered the competitive pressures and high top quality work called for from the advertising company, it is recommended that Lewis must enable the production device to be a separate feature from the advertising and marketing device. Since most advertising and marketing agencies had these 2 functions as different units, it makes more sense to follow the norm.

Assimilation of Advertising And Marketing with Procedures: Since Lewis is currently taking care of the marketing as well as procedures departments simultaneously; it makes feeling to integrate the 2 features given that she has been effectively taking treatment of both ends. The truth that Lewis has to adapt her administration design for the advertising department suggests that these two departments would be culturally varied.


An analysis of the three options suggests that assimilation of advertising and marketing as well as procedures would certainly not be a practical relocation due to the substantial distinctions in between both departments although that currently Lewis is handling both. While separation of the manufacturing function might have been a desirable step for the advertising and marketing division, the reality that it would indicate placing a third feature under Lewis's wing implies this need to be stayed clear of as well. The combination of the advertising and marketing department is the most effective choice in terms of getting the ideal results from the division. An action prepare for this alternative is discussed listed below.

Activity Plan.

Lewis will take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will be worked with to take Lewis's place as SVP of marketing and advertising.

Production feature will continue to be component of advertising and marketing under advertising function.

Lewis will separate herself from procedures.

A democratic management design with employee empowerment will certainly be utilized in advertising department.

Open up door plan and also emphasis on cross department communication will certainly be aimed at removing discord.

Backup strategy.

If the combination does not exercise as intended, a backup strategy would certainly comply with which would certainly divide the manufacturing function from the marketing function to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising department without an SVP. In that case the production function will certainly be divided by positioning it under an SVP production.