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From Correlation To Causation Case Study Analysis

Background and Facts

From Correlation To Causation an office materials merchant for little as well as medium sized businesses has actually recently been associated with preparing for a merging with its competitor House Deport, which has actually influenced effectiveness levels in departmentswith the elderly supervisor associated with lawful complications put forth by the federal Trade Payment. With the Advertising and marketing Head putting forward the news of his separation from the company in one year, Jeannie Lewis, the present head of procedures has been asked to take the duty in the near future. With obstacles in the kind of a potential social change as well as low staff member spirits, the company is in need of a full reengineering effort at the marketing division.

Problem Declaration
Porter's 5 Forces Analysis
The potential cultural change at the advertising and marketing department of From Correlation To Causation is boosting uncertainty in the working environment bring about various challenges for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting strategic decisions since Stapes Inc. had to abandon its strategies of merging with Office Deport after the Federal Trade Payment's treatment in the process. Provided the fact that the store has a worldwide existence with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these nations might be able to impact performance or strategic goals. Federal Profession Compensation's antitrust match versus the merger occupied beneficial time of the company's senior monitoring recommending that 'political' factors can have severe implications for an international business.

Economic Factors: Economic factors such as the development of small businesses in the global circumstance suggest that From Correlation To Causation is growing in an environment where there is possible growth of businesses. Along with this, fact that store consumers are mostly searching for office materials for office recommends that the marketplace has an increasing fad of business owners and also home services.

Social factors: Social patterns in the economic situation reveal that consumers are looking for convenience along with eye-catching prices. Marketing research shows how the consumer for From Correlation To Causation does not have recognition regarding locating services which can use a combination of ease as well as low costs.

Technical factors: Technology plays a crucial function in From Correlation To Causation's service method especially as the organization is piloting Technology facilities which would certainly use innovation sales as well as assistance in the type of memory upgrades, peripheral setups. (Summary of PARASITE in appendix 2).

OB Issues as well as Effects.

A number of underlying Business Actions issues can be seen in From Correlation To Causation's case as highlighted in this area.

Worries concerning social change: There is apprehension regarding a social modification that would certainly occur once Todd Krasnow leaves from his placement as the Executive Vice Head Of State of Marketing with the majority of the employee currently revealing unhappiness over this prospective action. This anticipated modification has actually produced anxiety in the office which has been paired with the past stress and anxiety of preparing the company for a prospective merging with Home Deport.
Pest Analysis
Demanding Task Atmosphere for Newcomers: There is scarcity of personnel that can match the demanding setting of a hectic company. Not only does this result in trouble in locating the appropriate individuals, it places anxiety on brand-new hires as can not stand up to the rate and pressure that the company expects them to bear.

Dual Coverage Lines: Beginners discover this business society troublesome as well as tough to deal with especially as dotted line relationships are implied to be weaker generally and objective setup and performance evaluation is still done by the solid line supervisor. This indicates that newbies can lose quality about their corresponding roles and objectives particularly as dotted line coverage does not maintain them in straight interaction with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles even though it had been speculated that the latter would certainly take Krasnow's position came as a blow to her spirits. Lewis may have been qualified as well as proper for the work but the truth that Kransnow's separation would make Coles a direct record to Lewis may have been the reason for Coles' resignation from services.

Anxiety & Task Instability: Anxiety as well as instability can be identified as two significant issues that Lewis would be dealing with particularly as the merger has now be cancelled and 2 elderly executives of the advertising division would be leaving. The whole responsibility of the department would certainly be dropping on Lewis's shoulders that would certainly not just be in charge of brining concerning a cultural change yet would additionally have to verify herself in her new function.

Incompatible Monitoring Style of Leader: Lewis's monitoring style as well as its conflict with the advertising department's role can additionally be viewed as an OB difficulty particularly as she has actually been used to managing problems in the operations division where workers are shown to concentrate on processes as well as get them right. The advertising and marketing department on the other hand can be seen as a group of individuals who are used to being nurtured by Krasnow that concentrated a lot more on outcome than procedures.

Interdepartmental Differences: Interdepartmental disputes between 3 divisions, advertising, merchandizing and operations respectively over the allotment of the advertising and marketing mix can be recognized as an additional OB concern. The advertising department does not share the exact same vision as the other two departments concerning the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing and operations divisions do not concur over the marketing mix allotment amongst one another either.

Fragmentation in Marketing Department: Disintegration between the marketing and advertising divisions can be recognized as another OB issue which could need more focus. The reality that the marketing and advertising sections in the marketing division are separated is preventing both divisions from acquiring from each other's experience and also competence. Integration of advertising and marketing with merchandising as well as operations would end up being harder if the advertising and marketing department itself is disintegrated which can be an additional potential OB issue.

From Correlation To Causation Analysis

Various concepts have actually been used to describe the circumstances to get additional quality about the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of supervisors think that juniors are easy and careless, have little aspiration and also resist modification. The difficult version of this concept emphasized threat, tight controls, hazards and also punishments. With time it creates low efficiency, refined sabotage as well as competition (Offer, 2003). Although the circumstance at From Correlation To Causation is not totally complying with Theory X, it can be seen that brand-new hires are locating this environment instead demanding which might at some point bring about a greater inclination of the administration towards Theory X. According to McGregor's promoted view, which he called Concept Y, the vital task of the management is to arrange organizational conditions so that people can achieve their very own objectives best by directing their efforts towards business incentives. If people locate no complete satisfaction in their job, the management would certainly have little selection yet to rely upon theory X as well as outside control (Bargain, 2003). Even while examining Lewis's management design, theory X may have appropriated in the operations division to some extent but the Advertising and marketing division would call for dependence on Theory Y so as to get the creativity and also originality from the teams.

Tuckman's Teamwork Theory: As far as Lewis's worry about bringing harmony between the advertising and marketing and also advertising department is concerned, this would originally lead to conflict as gone over by Bruce Tuckman in his 'Synergy Concept'. By incorporating the advertising and marketing as well as advertising and marketing division's work, there may be the same initial separate which might lead to the second phase of 'storming' where the teams challenge one an additional.

When people are presented with modification, they go into phase one and so there might be feelings like unhappiness, unpredictability, stress, rage, worry, denial as well as disorientation.The situation at the advertising and marketing department of From Correlation To Causation is similar so Lewis can get comfortable with the idea that it is not phenomenal behavior. It is throughout this stage that Lewis will have to provide guidance to the department so that they can find a sense of instructions. It can be seen just how Krasnow has actually already made this shift much easier by making Lewis get involved in the division a year prior to his actual departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has discusses the significance of 'safety and security requires as being a reduced level demand of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel safe and secure as well as out of threat' is at the second degree of demands. Prior to an employee can be made to establish emotionally, he needs to have his 'Physical 'and also 'Security' requires satisfied.

SWOT Analysis for From Correlation To Causation Case Study

Effects of Analysis.

The OB analysis has actually looked at various theories to recognize how to cope with the current circumstance at hand. The adhering to three choices have actually been recommended to aid Lewis manage the business obstacles in the advertising and marketing division. Each of these options has actually been suggested for easing the transition needed to bring the advertising department in accordance with the requirements of the market and also for making the cultural modification that would follow when the existing leader leaves.

Assimilation of marketing and advertising features. Dividing Adverting as well as Production functions. Combination of Advertising with Workflow.

Examination of Alternatives.

Judith Shapiro that has actually earlier been spoken with by Lewis throughout the earlier merging days has proficiency in business-to-business advertising and marketing along with agency as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to manage both advertising and also marketing features.

The advantage of this method is that it will incorporate both features while lowering the need for employing an additional source for advertising. In addition to this, Lewis would certainly be heading the advertising and marketing department and also in any case her replacement would certainly be needed for the present role that she is carrying out. The disadvantage of this choice is that outside hiring may cause animosity from inner workers who might be considering the position of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting as well as Manufacturing: Given the competitive stress and high quality work called for from the ad agency, it is recommended that Lewis should permit the manufacturing unit to be a different feature from the advertising and marketing system. Considering that most advertising agencies had these 2 functions as separate units, it makes even more sense to comply with the standard. Along with this, both features might be able to concentrate on their core activates extra successfully. Nonetheless, the downside of this approach would certainly be that extra expenses would need to be borne for setting up different production features. A production head might have to be employed which could raise overheads for the organization.

Combination of Advertising with Operations: Because Lewis is already taking treatment of the advertising and marketing and also procedures divisions at the same time; it makes feeling to integrate the 2 functions given that she has actually been successfully taking care of both ends. The fact that Lewis has to adapt her monitoring style for the marketing department recommends that these 2 departments would certainly be culturally varied.


An examination of the 3 choices suggests that assimilation of advertising and operations would not be a possible action as a result of the substantial differences in between both departments despite the fact that currently Lewis is handling both. While separation of the production feature may have been a beneficial relocation for the advertising division, the reality that it would suggest positioning a third function under Lewis's wing suggests this must be stayed clear of as well. The integration of the advertising division is the best alternative in terms of obtaining the optimum results from the department. An activity prepare for this option is discussed listed below.

Action Plan.
Lewis will certainly take over the function of EVP Advertising after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of advertising and marketing.

Manufacturing function will continue to be part of advertising and marketing under advertising function.

Lewis will certainly divide herself from procedures.

An autonomous leadership style with employee empowerment will certainly be used in advertising division.

Open up door policy as well as emphasis on cross department interaction will certainly be focused on eliminating disharmony.

Backup plan.

If the integration does not work out as intended, a contingency strategy would certainly comply with which would divide the production function from the advertising and marketing feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the advertising division without an SVP. Because case the manufacturing function will most definitely be separated by putting it under an SVP production.