Information Technology At Cirque Du Soleil Looking Back Moving Forward Case Study Analysis


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Background and Facts

Information Technology At Cirque Du Soleil Looking Back Moving Forward a workplace supplies merchant for tiny and also average sized companies has actually just recently been associated with preparing for a merger with its competitor House Deport, which has actually affected performance levels in departmentswith the senior manager associated with legal difficulties presented by the government Trade Compensation. With the Marketing Head putting forward the news of his separation from the business in one year, Jeannie Lewis, the existing head of operations has been asked to take the role in the future. With obstacles in the form of a possible social change and reduced employee spirits, the company requires a full reengineering effort at the advertising division.

Trouble Declaration

The possible cultural adjustment at the marketing division of Information Technology At Cirque Du Soleil Looking Back Moving Forward is enhancing uncertainty in the workplace resulting in numerous obstacles for the Jeannie Lewis that would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting tactical decisions considering that Stapes Inc. had to abandon its strategies of combining with Office Deport after the Federal Trade Payment's intervention while doing so. Provided the truth that the shop has a global visibility with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these nations might have the ability to influence efficiency or calculated goals. Federal Trade Commission's antitrust suit against the merging occupied useful time of the organization's elderly monitoring recommending that 'political' factors can have severe implications for a global business.

Economic Factors: Financial factors such as the introduction of small companies in the global circumstance suggest that Information Technology At Cirque Du Soleil Looking Back Moving Forward is prospering in an environment where there is prospective growth of companies. Along with this, fact that store consumers are primarily looking for workplace products for office recommends that the market has a rising pattern of business owners as well as online businesses.

Social factors: Social patterns in the economic situation reveal that clients are looking for benefit in addition to eye-catching prices. Market research demonstrates how the consumer for Information Technology At Cirque Du Soleil Looking Back Moving Forward lacks recognition about locating solutions which can provide a combination of ease as well as inexpensive.

Technical factors: Modern technology plays a vital function in Information Technology At Cirque Du Soleil Looking Back Moving Forward's service technique particularly as the organization is piloting Technology facilities which would certainly provide technology sales and also support in the kind of memory upgrades, peripheral installations. (Summary of BUG in appendix 2).

OB Issues as well as Symptoms.

Numerous underlying Business Behavior problems can be seen in Information Technology At Cirque Du Soleil Looking Back Moving Forward's case as highlighted in this section.

Concerns regarding social adjustment: There is concern concerning a social adjustment that would take place when Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Advertising with a lot of the employee currently showing unhappiness over this prospective relocation. This expected change has actually created anxiety in the office which has actually been coupled with the previous anxiety of preparing the firm for a prospective merger with Home Deport.

Difficult Job Atmosphere for Newcomers: There is lack of personnel that can match the stressful environment of a busy organization. Not only does this lead to trouble in finding the best individuals, it places anxiety on new hires as can not endure the pace as well as pressure that the company expects them to birth.

Twin Reporting Lines: Novices locate this business culture cumbersome and also challenging to deal with particularly as populated line connections are suggested to be weaker as a whole as well as unbiased setting as well as efficiency analysis is still done by the strong line manager. This indicates that beginners can shed clarity about their respective duties as well as purposes especially as populated line coverage does not maintain them in straight communication with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles even though it had been guessed that the latter would certainly take Krasnow's position came as an impact to her spirits. Lewis may have been qualified as well as proper for the work however the truth that Kransnow's separation would certainly make Coles a straight record to Lewis may have been the reason for Coles' resignation from solutions.

Fear & Work Instability: Anxiety and also insecurity can be identified as two significant issues that Lewis would be handling particularly as the merging has now be cancelled and also two senior execs of the advertising department would certainly be leaving. The whole responsibility of the department would certainly be falling on Lewis's shoulders that would certainly not simply be in charge of brining concerning a social modification yet would certainly additionally need to prove herself in her new role.

Incompatible Administration Design of Leader: Lewis's monitoring design and its conflict with the advertising department's function can additionally be seen as an OB difficulty especially as she has actually been made use of to handling concerns in the procedures division where employees are educated to focus on procedures and also get them. The marketing division on the various other hand can be seen as a team of people that are made use of to being nurtured by Krasnow that concentrated more on outcome than procedures.

Interdepartmental Disagreements: Interdepartmental disagreements between 3 departments, advertising and marketing, merchandizing and also procedures respectively over the allowance of the marketing mix can be determined as one more OB issue. The marketing department does not share the exact same vision as the other 2 departments relating to the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing and operations departments do not agree over the advertising mix allotment among one another either.

Fragmentation in Advertising And Marketing Division: Fragmentation between the marketing and advertising departments can be identified as another OB problem which could need further interest. The truth that the marketing and advertising sections in the advertising division are separated is stopping both departments from acquiring from each various other's experience as well as experience. Combination of advertising with retailing and operations would certainly become more difficult if the marketing division itself is disintegrated which can be one more possible OB issue.

Information Technology At Cirque Du Soleil Looking Back Moving Forward Analysis

Various concepts have been made use of to explain the circumstances to obtain more clarity regarding the circumstance at hand.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, a lot of managers think that juniors are passive and careless, have little ambition as well as stand up to modification. The circumstance at Information Technology At Cirque Du Soleil Looking Back Moving Forward is not entirely complying with Theory X, it can be seen that new hires are finding this setting instead demanding which might ultimately lead to a greater disposition of the management in the direction of Theory X. Even while evaluating Lewis's monitoring design, theory X may have been suitable in the procedures department to some level but the Advertising and marketing division would need dependence on Concept Y in order to get the creative thinking and creativity from the teams.

Tuckman's Teamwork Theory: As far as Lewis's concern concerning bringing harmony between the advertising and also marketing department is concerned, this would at first lead to conflict as talked about by Bruce Tuckman in his 'Teamwork Concept'. By incorporating the marketing and advertising and marketing division's job, there might be the exact same preliminary detach which can lead to the second phase of 'storming' where the groups test one an additional.

Bridges' Shift Design: Based On William Bridge's theory (appendix 4), people are rather uneasy with change, which is evident by the circumstance at Information Technology At Cirque Du Soleil Looking Back Moving Forward The situation can be viewed as a regular course of life if is studied according to Bridge's theory where he clarifies that people go through three phases of transition when they experience adjustment. 'End, shedding and Letting go', The Neutral Zone and 'The New Beginning' (Bridges, 2004). When individuals are presented with change, they get in phase one and so there may be emotions like despair, unpredictability, frustration, temper, anxiety, rejection as well as disorientation.The scenario at the advertising department of Information Technology At Cirque Du Soleil Looking Back Moving Forward is similar so Lewis can get comfy with the idea that it is not extraordinary actions. In the second stage, there may be a demand to link the space in between the brand-new and also old society so Lewis may have to encounter this ordeal when Krasnow leaves. There might be reduced spirits and low performance at this phase which should not be taken as a trouble. It is throughout this stage that Lewis will need to give support to the department to make sure that they can locate a sense of direction. It can be seen how Krasnow has actually already made this transition much easier by making Lewis obtain involved in the division a year prior to his actual departure. As per Bridges' Design, phase 3 will certainly bring about openness to discovering, High energy as well as dedication as people will certainly welcome the modification (Bridges, 2004).

Maslow's Requirement hierarchy: The OB concern pertaining to insecurity at the office has actually been activated to start with by the change in management and secondly by the truth that the merger will no longer be launched. Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has reviews the relevance of 'protection requires as being a reduced degree requirement of a human for triggering inspiration. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the need to feel secure and also out of danger' goes to the second degree of needs. Prior to a staff member can be made to establish psychologically, he requires to have his 'Physical 'as well as 'Safety and security' requires fulfilled. This shows that unless the workers are made to feel protected regarding their present employment condition in Information Technology At Cirque Du Soleil Looking Back Moving Forward they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Information Technology At Cirque Du Soleil Looking Back Moving Forward Case Study

Effects of Analysis.

The OB analysis has taken a look at different theories to understand just how to cope with the current situation at hand. The following three alternatives have been proposed to help Lewis take care of the business challenges in the marketing department. Each of these choices has been recommended for relieving the transition required to bring the advertising division according to the demands of the marketplace and also for making the cultural modification that would comply with once the existing leader leaves.

Integration of advertising and marketing functions. Separating Adverting and also Production functions. Combination of Advertising with Workflow.

Assessment of Alternatives.

Judith Shapiro who has earlier been interviewed by Lewis throughout the earlier merger days has knowledge in business-to-business advertising along with agency and retail marketing experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to handle both advertising as well as advertising functions.

The benefit of this method is that it will incorporate both functions while lowering the need for employing an additional source for advertising and marketing. Along with this, Lewis would certainly be heading the marketing division and also regardless her substitute would certainly be required for the current duty that she is performing. The disadvantage of this choice is that external hiring may bring about animosity from internal workers who may be eying the position of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting as well as Manufacturing: Given the competitive pressures as well as high top quality job called for from the marketing firm, it is advised that Lewis ought to enable the manufacturing device to be a separate function from the advertising and marketing unit. Considering that a lot of advertising and marketing companies had these 2 features as separate devices, it makes even more sense to adhere to the norm.

Integration of Advertising with Procedures: Given that Lewis is already taking treatment of the advertising and marketing and procedures divisions concurrently; it makes sense to incorporate the 2 functions given that she has been effectively taking treatment of both ends. The reality that Lewis has to adjust her management design for the advertising and marketing division suggests that these 2 departments would certainly be culturally varied.


An evaluation of the three alternatives indicates that combination of advertising and also operations would certainly not be a practical step due to the vast distinctions in between both divisions despite the fact that currently Lewis is managing both. While separation of the manufacturing feature might have been a desirable step for the advertising division, the truth that it would certainly suggest putting a third feature under Lewis's wing indicates this need to be prevented. The assimilation of the advertising and marketing division is the best option in regards to obtaining the optimum arise from the department. An action prepare for this option is reviewed listed below.

Action Strategy.

Lewis will certainly take over the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will be worked with to take Lewis's location as SVP of marketing and advertising.

Production function will continue to be component of advertising and marketing under advertising feature.

Lewis will separate herself from operations.

An autonomous leadership design with worker empowerment will certainly be made use of in advertising department.

Open door plan and also emphasis on cross department interaction will certainly be focused on eliminating disharmony.

Contingency strategy.

If the assimilation does not exercise as prepared, a backup plan would certainly follow which would divide the manufacturing feature from the marketing feature to lower the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will certainly be heading the advertising department without an SVP. Because case the manufacturing feature will most definitely be divided by placing it under an SVP production.