Information Technology At Cirque Du Soleil Looking Back Moving Forward Case Study Help


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Information Technology At Cirque Du Soleil Looking Back Moving Forward Case Study Help

Background and Facts

Information Technology At Cirque Du Soleil Looking Back Moving Forward a workplace products retailer for little as well as average sized businesses has actually just recently been associated with preparing for a merger with its competitor House Deport, which has affected performance levels in departmentswith the senior manager associated with lawful difficulties presented by the government Trade Commission. With the Marketing Head advancing the information of his separation from the business in one year, Jeannie Lewis, the existing head of operations has been asked to take the role in the future. With obstacles in the type of a potential cultural modification and low employee spirits, the organization requires a total reengineering initiative at the marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The prospective social modification at the advertising and marketing division of Information Technology At Cirque Du Soleil Looking Back Moving Forward is enhancing uncertainty in the working environment resulting in numerous challenges for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting critical decisions because Stapes Inc. needed to desert its plans of merging with Workplace Deport after the Federal Profession Compensation's intervention at the same time. Offered the truth that the store has a worldwide visibility with branches in UK, USA, Canada and Germany, political consider each of these nations might be able to influence performance or tactical goals. Federal Profession Compensation's antitrust suit against the merging took up valuable time of the organization's elderly administration recommending that 'political' factors can have major effects for a global company.

Economic Factors: Economic factors such as the introduction of small businesses in the global situation suggest that Information Technology At Cirque Du Soleil Looking Back Moving Forward is growing in an atmosphere where there is prospective development of companies. In addition to this, fact that shop clients are primarily searching for workplace supplies for office recommends that the marketplace has an increasing pattern of entrepreneurs and also home based businesses.

Social factors: Social patterns in the economic situation show that consumers are trying to find benefit in addition to appealing rates. Marketing research demonstrates how the customer for Information Technology At Cirque Du Soleil Looking Back Moving Forward lacks recognition regarding locating options which can provide a mix of convenience and low costs.

Technical factors: Innovation plays a vital role in Information Technology At Cirque Du Soleil Looking Back Moving Forward's service method especially as the organization is piloting Innovation facilities which would certainly use modern technology sales and support in the kind of memory upgrades, outer installments. (Summary of PEST in appendix 2).

OB Issues and Effects.

A number of underlying Business Actions issues can be seen in Information Technology At Cirque Du Soleil Looking Back Moving Forward's case as highlighted in this area.

Apprehensions regarding social modification: There is worry concerning a social modification that would occur when Todd Krasnow leaves from his placement as the Executive Vice President of Advertising And Marketing with the majority of the team member already revealing discontent over this possible step. This expected change has developed stress and anxiety in the workplace which has actually been coupled with the past stress and anxiety of preparing the company for a possible merging with Residence Deport.
Pest Analysis
Stressful Task Environment for Newcomers: There is lack of workers that can match the difficult atmosphere of a hectic organization. Not only does this result in problem in finding the ideal individuals, it places stress on new hires as can not stand up to the pace as well as pressure that the company anticipates them to birth.

Double Coverage Lines: Newbies find this business culture troublesome and tough to manage specifically as populated line partnerships are suggested to be weaker generally and also unbiased setting and also performance evaluation is still done by the strong line manager. This means that newbies might shed quality concerning their respective functions and purposes particularly as dotted line reporting does not maintain them in straight communication with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles although it had actually been guessed that the last would take Krasnow's position came as an impact to her morale. Lewis might have been capable and proper for the job however the truth that Kransnow's departure would make Coles a straight report to Lewis might have been the reason for Coles' resignation from services.

Worry & Work Instability: Fear and also insecurity can be recognized as two major issues that Lewis would certainly be dealing with particularly as the merging has actually currently be cancelled as well as two senior execs of the advertising and marketing division would be leaving. The entire duty of the department would be dropping on Lewis's shoulders who would certainly not just be in charge of brining regarding a social change but would certainly also need to show herself in her brand-new role.

Incompatible Administration Design of Leader: Lewis's monitoring design and also its conflict with the marketing division's function can additionally be seen as an OB challenge specifically as she has actually been made use of to taking care of issues in the procedures department where workers are educated to focus on procedures as well as obtain them. The marketing department on the various other hand can be viewed as a group of people who are made use of to being supported by Krasnow who focused much more on output than processes.

Interdepartmental Differences: Interdepartmental disputes in between three departments, advertising and marketing, merchandizing and operations respectively over the allowance of the advertising mix can be determined as another OB worry. Although the advertising and marketing department does not share the same vision as the other 2 divisions relating to the aloocation of the advertising mix twoards promos and also advertsing, the merchandizing and also procedures departments do not agree over the advertising and marketing mix appropriation amongst one another either.

Disintegration in Advertising And Marketing Division: Fragmentation in between the marketing and advertising departments can be identified as one more OB concern which can need more attention. The fact that the advertising and marketing areas in the advertising and marketing division are disconnected is avoiding both departments from acquiring from each various other's experience and experience. Integration of advertising and marketing with merchandising and also operations would certainly come to be more difficult if the advertising division itself is broken down which can be an additional possible OB worry.

Information Technology At Cirque Du Soleil Looking Back Moving Forward Analysis

Different concepts have been made use of to discuss the scenarios to get further clearness concerning the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most supervisors think that staffs are easy and careless, have little passion and withstand adjustment. The difficult version of this theory emphasized coercion, tight controls, risks and penalties. In time it produces reduced productivity, subtle sabotage and competition (Deal, 2003). The scenario at Information Technology At Cirque Du Soleil Looking Back Moving Forward is not completely complying with Concept X, it can be seen that brand-new hires are discovering this environment rather stressful which might at some point lead to a better inclination of the administration towards Theory X. According to McGregor's advocated sight, which he called Concept Y, the crucial task of the management is to arrange business problems to make sure that individuals can attain their very own goals best by guiding their initiatives in the direction of organizational rewards. If individuals locate no complete satisfaction in their job, the administration would have little selection but to count on theory X and external control (Deal, 2003). Also while examining Lewis's management design, concept X may have appropriated in the procedures department to some extent yet the Advertising and marketing division would call for reliance on Concept Y in order to get the imagination and also originality from the teams.

Tuckman's Team effort Concept: As far as Lewis's worry regarding bringing harmony between the advertising as well as marketing department is concerned, this would originally lead to conflict as talked about by Bruce Tuckman in his 'Synergy Concept'. By combining the advertising as well as advertising and marketing division's work, there may be the exact same preliminary separate which could lead to the second phase of 'storming' where the teams challenge one another.

Bridges' Shift Version: Based On William Bridge's concept (appendix 4), individuals are quite unpleasant with modification, which is obvious by the situation at Information Technology At Cirque Du Soleil Looking Back Moving Forward The circumstance can be seen as a normal program of life if is examined based on Bridge's theory where he describes that people experience three stages of change when they experience change. 'Ending, shedding as well as Releasing', The Neutral Zone and also 'The New Beginning' (Bridges, 2004). When people are presented with modification, they enter stage one and so there might be emotions like unhappiness, unpredictability, aggravation, temper, anxiety, rejection and also disorientation.The circumstance at the advertising department of Information Technology At Cirque Du Soleil Looking Back Moving Forward is comparable so Lewis can obtain comfy with the suggestion that it is not extraordinary habits. In the 2nd stage, there may be a need to connect the gap in between the brand-new and also old society so Lewis might have to face this experience as soon as Krasnow leaves. There might be low spirits and low productivity at this stage which must not be taken as a problem. It is throughout this phase that Lewis will need to offer advice to the department to ensure that they can discover an orientation. It can be seen how Krasnow has actually currently made this transition less complicated by making Lewis get involved in the division a year prior to his real departure. Based on Bridges' Design, stage three will produce visibility to discovering, High energy as well as commitment as individuals will welcome the modification (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Pecking order' (appendix 5) has talks about the value of 'protection needs as being a reduced level need of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel secure and also out of risk' is at the second degree of requirements. Before an employee can be made to develop mentally, he requires to have his 'Physical 'and 'Safety' requires fulfilled.

SWOT Analysis for Information Technology At Cirque Du Soleil Looking Back Moving Forward Case Study

Implication of Analysis.

The OB analysis has looked at different concepts to recognize just how to handle the present circumstance at hand. The complying with 3 choices have been suggested to assist Lewis manage the business difficulties in the advertising and marketing department. Each of these choices has been suggested for easing the shift needed to bring the advertising and marketing division according to the requirements of the market and for making the social adjustment that would follow as soon as the existing leader leaves.

Assimilation of marketing and advertising features. Dividing Adverting and also Manufacturing features. Assimilation of Advertising with Procedures.

Examination of Alternatives.

Judith Shapiro that has actually earlier been spoken with by Lewis during the earlier merger days has expertise in business-to-business marketing along with company and also retail advertising and marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to deal with both advertising and marketing and also advertising functions.

The advantage of this approach is that it will certainly integrate both functions while reducing the need for working with an extra source for advertising. In addition to this, Lewis would be heading the marketing division and also all the same her replacement would certainly be needed for the current role that she is carrying out. The negative aspect of this choice is that outside hiring may cause resentment from internal workers who might be eying the setting of EVP after Lewis takes over Krasnow's position.

Separating Adverting as well as Production: Given the affordable pressures as well as excellent quality job required from the ad agency, it is advised that Lewis needs to enable the production unit to be a different function from the marketing system. Considering that many advertising agencies had these two functions as separate devices, it makes more sense to comply with the norm. Both features might be able to focus on their core turns on a lot more successfully. Nevertheless, the negative aspect of this approach would be that extra prices would certainly have to be birthed for setting up separate manufacturing functions. Along with this, a manufacturing head might need to be hired which could increase expenses for the organization.

Assimilation of Advertising And Marketing with Workflows: Given that Lewis is already taking care of the advertising and marketing and procedures divisions at the same time; it makes feeling to incorporate the 2 features given that she has been effectively taking care of both ends. The reality that Lewis has to adjust her monitoring style for the advertising and marketing division recommends that these 2 departments would be culturally varied.


An analysis of the three alternatives suggests that integration of advertising and marketing and procedures would not be a possible relocation because of the large differences in between both departments despite the fact that currently Lewis is managing both. While separation of the production function might have been a desirable move for the advertising and marketing department, the reality that it would imply placing a third function under Lewis's wing means this need to be avoided as well. The assimilation of the advertising and marketing department is the very best alternative in terms of getting the optimal arise from the division. An activity prepare for this alternative is gone over below.

Activity Plan.
Lewis will certainly take control of the duty of EVP Advertising after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Production function will certainly remain component of advertising under advertising feature.

Lewis will separate herself from operations.

A democratic management design with staff member empowerment will certainly be made use of in advertising department.

Open up door policy as well as focus on cross departmental communication will certainly be aimed at eliminating discord.

Contingency plan.

If the combination does not work out as prepared, a contingency plan would certainly follow which would separate the production feature from the marketing function to lower the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising division without an SVP. Because case the manufacturing function will absolutely be divided by placing it under an SVP production.