Internet Of Things Convenience Vs Privacy And Secrecy Case Study Solution


Home >> Kelloggs >> Internet Of Things Convenience Vs Privacy And Secrecy >>

Internet Of Things Convenience Vs Privacy And Secrecy Case Study Analysis

Background and Facts

Internet Of Things Convenience Vs Privacy And Secrecy an office materials merchant for small as well as medium sized businesses has actually just recently been associated with planning for a merging with its competitor House Deport, which has actually affected efficiency degrees in departmentswith the senior manager associated with legal complications presented by the government Profession Compensation. With the Marketing Head advancing the news of his departure from the company in one year, Jeannie Lewis, the present head of operations has actually been asked to take the function in the near future. With obstacles in the form of a prospective cultural change and also reduced worker morale, the organization is in need of a full reengineering effort at the marketing department.

Problem Declaration
Porter's 5 Forces Analysis
The prospective cultural adjustment at the advertising division of Internet Of Things Convenience Vs Privacy And Secrecy is enhancing unpredictability in the working environment resulting in various difficulties for the Jeannie Lewis that would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing critical decisions given that Stapes Inc. needed to desert its strategies of merging with Workplace Deport after the Federal Profession Compensation's treatment in the process. Given the truth that the store has a worldwide visibility with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these countries may have the ability to impact performance or calculated objectives. Federal Profession Commission's antitrust fit against the merging occupied important time of the company's senior monitoring suggesting that 'political' factors can have significant ramifications for a global business.

Economic Factors: Economic factors such as the development of local business in the international situation recommend that Internet Of Things Convenience Vs Privacy And Secrecy is thriving in a setting where there is possible development of businesses. Along with this, truth that shop clients are mainly looking for office materials for home offices recommends that the marketplace has an increasing fad of entrepreneurs and also online businesses.

Social factors: Social patterns in the economy show that consumers are seeking convenience along with attractive rates. Marketing research demonstrates how the client for Internet Of Things Convenience Vs Privacy And Secrecy lacks awareness regarding discovering options which can provide a mix of benefit as well as affordable.

Technological factors: Technology plays a vital function in Internet Of Things Convenience Vs Privacy And Secrecy's business technique specifically as the company is piloting Innovation centers which would certainly provide technology sales and support in the type of memory upgrades, peripheral setups. (Recap of INSECT in appendix 2).

OB Issues and also Effects.

Numerous underlying Business Habits problems can be seen in Internet Of Things Convenience Vs Privacy And Secrecy's case as highlighted in this section.

Concerns regarding social modification: There is apprehension regarding a social change that would certainly take place when Todd Krasnow leaves from his position as the Exec Vice President of Marketing with the majority of the staff members currently revealing unhappiness over this possible relocation. This predicted change has actually created stress in the work environment which has been coupled with the past stress and anxiety of preparing the company for a possible merging with Home Deport.
Pest Analysis
Stressful Job Atmosphere for Newcomers: There is scarcity of workers that can match the stressful environment of a hectic organization. Not only does this cause difficulty in discovering the ideal individuals, it places stress and anxiety on new hires as can not endure the pace as well as pressure that the organization expects them to birth.

Dual Coverage Lines: Newcomers find this business culture difficult and also challenging to manage specifically as dotted line connections are meant to be weak generally and objective setup and performance assessment is still done by the strong line manager. This indicates that beginners could lose clarity about their particular duties and also goals specifically as populated line coverage does not maintain them in direct communication with the solid line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles despite the fact that it had been hypothesized that the latter would certainly take Krasnow's position came as a strike to her morale. Lewis might have been qualified as well as ideal for the work yet the truth that Kransnow's separation would certainly make Coles a direct record to Lewis might have been the factor for Coles' resignation from services.

Fear & Work Instability: Concern and also instability can be identified as 2 significant concerns that Lewis would be dealing with specifically as the merging has actually currently be terminated as well as two elderly executives of the marketing division would certainly be leaving. The entire duty of the department would certainly be falling on Lewis's shoulders who would certainly not simply be in charge of brining regarding a cultural change yet would also have to verify herself in her brand-new role.

Inappropriate Monitoring Style of Leader: Lewis's management style as well as its incompatibility with the advertising and marketing department's role can additionally be viewed as an OB challenge especially as she has actually been made use of to taking care of problems in the procedures division where employees are educated to concentrate on processes and also get them right. The advertising and marketing department on the various other hand can be seen as a team of individuals that are made use of to being supported by Krasnow that focused more on result than processes.

Interdepartmental Disagreements: Interdepartmental disagreements between three departments, advertising and marketing, merchandizing and also procedures specifically over the allotment of the advertising and marketing mix can be determined as an additional OB worry. Although the advertising department does not share the exact same vision as the other 2 departments concerning the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and procedures departments do not concur over the marketing mix allotment amongst one another either.

Fragmentation in Advertising Department: Fragmentation in between the advertising and marketing divisions can be identified as another OB issue which might need more focus. The truth that the marketing and advertising areas in the advertising department are detached is avoiding both divisions from obtaining from each various other's experience and also expertise. Assimilation of advertising with merchandising as well as procedures would certainly end up being more difficult if the advertising division itself is disintegrated which can be one more potential OB issue.

Internet Of Things Convenience Vs Privacy And Secrecy Analysis

Different theories have actually been utilized to clarify the scenarios to get more clarity about the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many managers believe that staffs are passive and also careless, have little aspiration and also withstand modification. The circumstance at Internet Of Things Convenience Vs Privacy And Secrecy is not totally complying with Theory X, it can be seen that brand-new hires are discovering this setting rather difficult which might at some point lead to a higher inclination of the management in the direction of Concept X. Also while assessing Lewis's administration design, concept X might have been appropriate in the procedures department to some extent yet the Advertising department would require dependence on Concept Y in order to get the creativity and originality from the groups.

Tuckman's Team effort Theory: As far as Lewis's concern concerning bringing consistency between the advertising and marketing division is concerned, this would at first lead to clash as gone over by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). As per Tuckman's concept received appendix 3, throughout the first stage of team advancement, people may not bond, as they are busy locating their place in the group. By incorporating the advertising and marketing department's work, there may be the same first disconnect which could bring about the 2nd phase of 'storming' where the groups test each other. Nonetheless, it is just throughout the 3rd phase or 'norming' when they would certainly collaborate to share suggestions before the group can produce synergy in the 4th stage 'performing'.

Bridges' Shift Version: Based On William Bridge's concept (appendix 4), people are quite uncomfortable with modification, which is evident by the circumstance at Internet Of Things Convenience Vs Privacy And Secrecy The circumstance can be seen as a typical course of life if is examined based on Bridge's theory where he discusses that individuals go through three stages of transition when they experience adjustment. 'End, losing as well as Releasing', The Neutral Zone as well as 'The New Beginning' (Bridges, 2004). When individuals exist with modification, they go into stage one and so there might be feelings like unhappiness, unpredictability, stress, anger, worry, rejection and also disorientation.The scenario at the marketing department of Internet Of Things Convenience Vs Privacy And Secrecy is comparable so Lewis can get comfortable with the concept that it is not amazing habits. In the second phase, there may be a requirement to bridge the gap in between the new and also old society so Lewis may have to encounter this experience as soon as Krasnow leaves. There might be low morale and also low productivity at this stage which must not be taken as an obstacle. It is during this phase that Lewis will certainly need to provide assistance to the division so that they can discover an orientation. It can be seen exactly how Krasnow has actually currently made this shift much easier by making Lewis get involved in the division a year prior to his real separation. According to Bridges' Version, stage three will bring about openness to knowing, High energy as well as dedication as people will certainly embrace the change (Bridges, 2004).
Vrio Analysis
Maslow's Need power structure: The OB problem related to insecurity at the work environment has actually been triggered to start with by the modification in monitoring and secondly by the fact that the merger will certainly no more be started. Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has goes over the importance of 'safety needs as being a lower level need of a human for causing motivation. As seen in the pyramid cooperated appendix 3, we can see exactly how 'the demand to feel safe and secure and also untouched' is at the 2nd level of needs. Before a worker can be made to establish psychologically, he requires to have his 'Physical 'and 'Safety' requires fulfilled. This shows that unless the employees are made to really feel secure regarding their existing work standing in Internet Of Things Convenience Vs Privacy And Secrecy they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Internet Of Things Convenience Vs Privacy And Secrecy Case Study

Implication of Analysis.

The OB analysis has actually looked at various theories to understand how to manage the present scenario at hand. The following 3 alternatives have actually been suggested to help Lewis handle the business difficulties in the marketing division. Each of these alternatives has actually been recommended for easing the shift needed to bring the marketing division in line with the requirements of the market as well as for making the cultural change that would certainly follow when the present leader leaves.

Combination of advertising and marketing functions. Separating Adverting and Production functions. Combination of Advertising with Workflow.

Assessment of Alternatives.

Assimilation of Advertising & Marketing Functions: The in-house advertising company of Internet Of Things Convenience Vs Privacy And Secrecy is already strength for the company in regards to conserving up on overheads connected to advertising as well as promo. Given that no brand-new recruitment has actually been done after Bridget Cole's departure with the reporting line being straight designated to Krasnow for the advertising and marketing function, this is a positive chance for integrating the marketing and advertising features. Judith Shapiro that has actually earlier been interviewed by Lewis during the earlier merging days has know-how in business-to-business advertising along with firm and also retail advertising and marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to manage both marketing and advertising features.

The benefit of this technique is that it will certainly incorporate the two functions while lowering the requirement for employing an added source for advertising and marketing. Along with this, Lewis would certainly be heading the advertising and marketing department as well as in any case her replacement would be needed for the present role that she is doing. The negative aspect of this choice is that outside hiring might cause bitterness from interior workers that may be eying the setting of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and Production: Offered the competitive pressures and also high quality job required from the advertising and marketing agency, it is advised that Lewis needs to permit the manufacturing unit to be a separate function from the marketing system. Because a lot of advertising and marketing firms had these 2 features as separate systems, it makes more sense to adhere to the standard.

Integration of Advertising with Operations: Considering that Lewis is already dealing with the advertising as well as operations divisions concurrently; it makes good sense to integrate both features because she has been effectively caring for both ends. The reality that both departments currently have significant differences over allocation of resources suggests that this integration may be able to bring about harmony specifically as Lewis would certainly be heading both ends.However there are different disadvantages of this relocation particularly as it would place way too much burden over Lewis's shoulders. The reality that Lewis has to adjust her administration design for the advertising division suggests that these two departments would certainly be culturally diverse. Lewis might not be able to apply one type of leadership design to both divisions which might result in ineffectiveness in either one of the two features.


An analysis of the 3 choices indicates that combination of marketing and operations would not be a practical relocation due to the vast differences between the two departments despite the fact that presently Lewis is managing both. While splitting up of the manufacturing feature may have been a favorable action for the advertising and marketing division, the reality that it would suggest placing a third feature under Lewis's wing means this ought to be avoided. The assimilation of the marketing department is the very best option in terms of getting the ideal arise from the department. An activity plan for this option is reviewed below.

Action Plan.
Lewis will take control of the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of advertising and marketing.

Manufacturing function will remain part of marketing under advertising function.

Lewis will separate herself from operations.

An autonomous leadership design with employee empowerment will certainly be used in marketing division.

Open up door policy as well as emphasis on cross departmental communication will certainly be focused on eliminating disharmony.

Contingency plan.

If the integration does not exercise as prepared, a contingency strategy would comply with which would certainly separate the manufacturing function from the marketing function to reduce the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will be heading the marketing division without an SVP. Because case the production feature will definitely be divided by putting it under an SVP manufacturing.